JONNY M.
- Company typePrivate
- Founded-
- HeadquartersKarlsruhe, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
JONNY M. firmographics
Firmographics- Name
- JONNY M.
- Legal name
- jonny m. sports Freizeitanlagen GmbH
- Website
- https://jonny-m.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
JONNY M. industry classification
Industry- Product category
- Fitness Club Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where JONNY M. is headquartered
LocationHeadquarters
- HQ city
- Karlsruhe
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
JONNY M. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Membership Fees: Recurring bi-weekly membership fees from Blue Label (selected clubs) and Red Label (all clubs) memberships. After minimum 4-week contract, membership continues month-to-month with 2-week cancellation notice.
- Personal Training Sessions: Additional personal training services offered separately from membership, featuring qualified trainers with customized training plans
- Padel Court Bookings: Revenue from booking padel courts at JONNY M. Arena Böblingen via Playtomic platform
- Wellness & Spa Services: Sauna and steam bath facilities available in selected clubs for member relaxation and recovery
- Equipment & Merchandise Sales: Sales of padel equipment, drinks, and additional sports merchandise at club locations
- Corporate Fitness Partnerships: Special corporate fitness programs (Firmenfitnesskooperation) with reduced rates for verified employees, schools, and university students
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Blue Label - Selected Clubs Access |
| Subscription | Pay-as-you-go | Red Label - All Clubs Access |
| Subscription | Monthly | Women Rotebühlplatz - Monthly Cancellable |
| Freemium | Pay-as-you-go | Summer Deal Promotion |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
JONNY M. product offering
Product offeringCore offering
JONNY M. operates a multi-location fitness club chain across Baden-Württemberg, Germany, providing access to modern TechnoGym and EGYM equipment, over 200 weekly group fitness courses, personal training, wellness areas with sauna/steam bath, women-only clubs, and a padel arena. Customers subscribe via tiered memberships (Blue Label for selected studios from €18/2 weeks; Red Label for all JONNY M. clubs from €25/2 weeks) with monthly cancellability after a minimum 4-week term.
Product overview
JONNY M. operates as a multi-location fitness club chain (fitness as a service) with a platform-plus-membership-tiers architecture. The core offering consists of 12 JONNY M. Fitness Clubs providing equipment-based training, group fitness courses (200+ weekly), and personal training services. The portfolio includes two membership tiers: Blue Label (access to selected studios from €18/2 weeks) and Red Label (all-club access from €25/2 weeks). Premium amenities include Padel courts at the JONNY M. Arena Böblingen, HYROX training zones, wellness areas with sauna/steam bath, and women-only facilities at three locations. Additional brands under the JONNY M. Group umbrella include J's GYM.
Differentiator
Problem solved
Functional benefit
Brands
- J's GYM: Related fitness brand under the JONNY M. group
- JONNY M. Padel Arena
- JONNY M. Arena
Products and services
- JONNY M. Fitness Clubs
Quantifiable outcome
- 14-day money-back guarantee for online signups
- +1 more outcomes
Companies that use JONNY M.
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
JONNY M. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature5 records
JONNY M. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- PlaytomiccoreDigital booking platform partner for JONNY M. Arena Böblingen padel courts. Members and visitors book padel court time through Playtomic's club booking system, enabling seamless court reservations and scheduling.
- Urban SportsminorSubscription fitness pass platform accepted at JONNY M. clubs. Members with Urban Sports passes can use JONNY M. facilities as part of their subscription.
- WellpassminorCorporate wellness subscription service accepted at JONNY M. clubs. Employees of partner companies can use JONNY M. facilities through Wellpass corporate wellness subscriptions.
- HansefitminorGerman fitness subscription network accepted at JONNY M. clubs. Hansefit members can train at JONNY M. locations as part of their membership.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
JONNY M. competitors and assessment
Company assessmentDirect peers
- JOHN REED Fitness Music Club: Boutique-style German fitness chain with a music-themed design and broad equipment and class offering. Competes for the same design-conscious urban members JONNY M. targets, with comparable premium-tier pricing and amenity-led positioning.
- Fitness First Germany: Premium German fitness chain with multiple studios nationwide. Closely aligned with JONNY M.'s premium positioning, equipment-led offering, and group-class programming, targeting a similar urban professional customer.
- Fit/One: German premium fitness chain offering modern equipment, group classes, and wellness amenities. Strongly comparable to JONNY M.'s premium positioning, multi-tier memberships, and focus on course variety including Les Mills programs.
- Holmes Place Germany: Premium European health club brand with German locations offering fitness, group classes, wellness/spa, and personal training. Comparable to JONNY M.'s premium positioning and amenity mix including wellness areas and curated group programs.
- Kieser Training: German-founded strength-training focused fitness chain. Comparable in operating a multi-location German fitness business with subscription memberships, differentiated equipment-led methodology, and an emphasis on long-term member outcomes.
- McFit (RSG Group): Largest discount fitness chain in Germany, operated under RSG Group. Directly comparable as a multi-location fitness club operator serving German consumers with subscription memberships, competing head-to-head with JONNY M. in shared geographies on price and convenience.
- DAVID Fitness: German fitness chain operating premium studios with subscription memberships, group courses, and personal training. Closely comparable in regional German footprint, premium equipment (TechnoGym), and course-led value proposition.
- clever fit: Mid-market German fitness chain with hundreds of studios across Germany. Comparable subscription pricing model, equipment-based training, and rapid regional rollout strategy; competes for value-conscious members in JONNY M.'s catchment area.
Others
- Urban Sports Club: Germany's leading corporate wellness and multi-sport subscription platform, which is also a JONNY M. distribution partner. Connected via shared economics — Urban Sports members train at JONNY M. clubs — and via the same corporate channel partner relationship pattern.
Emerging players
- Padelon (Padel): Emerging German padel-only club chain. Comparable to JONNY M. Arena Böblingen in offering dedicated padel courts with digital booking (Playtomic) and modern facilities, representing the same fast-growing racket-sport niche JONNY M. is entering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
JONNY M. social profiles
Digital presenceJONNY M. compliance and trust
Trust signalCompliance3 records
JONNY M. financial estimates
Financial estimateRevenue estimate
Valuation estimate
JONNY M. leadership team
Management profileNumber of profiles
Profiles2 records
JONNY M. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JONNY M. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JONNY M.
What does JONNY M. do?
JONNY M. operates a multi-location fitness club chain across Baden-Württemberg, Germany, providing access to modern TechnoGym and EGYM equipment, over 200 weekly group fitness courses, personal training, wellness areas with sauna/steam bath, women-only clubs, and a padel arena. Customers subscribe via tiered memberships (Blue Label for selected studios from €18/2 weeks; Red Label for all JONNY M. clubs from €25/2 weeks) with monthly cancellability after a minimum 4-week term.
Is JONNY M. a public or private company?
JONNY M. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JONNY M. founded?
JONNY M. was founded in -1. It employs 51 to 100 people.
Where is JONNY M. based?
JONNY M. is headquartered in Karlsruhe, Germany, in the Europe region.
How does JONNY M. make money?
Six revenue lines are on record. Membership Fees are the primary driver. The others are personal Training Sessions, padel Court Bookings, wellness & Spa Services, equipment & Merchandise Sales and corporate Fitness Partnerships.
Who are JONNY M.'s main competitors?
Direct peers on record are JOHN REED Fitness Music Club, Fitness First Germany, Fit/One, Holmes Place Germany, Kieser Training, McFit (RSG Group), DAVID Fitness and clever fit. Urban Sports Club is listed as an others. Padelon (Padel) is listed as an emerging player.
Does JONNY M. have an API?
No public API is recorded for JONNY M..
What industry is JONNY M. in?
JONNY M.'s product category is Fitness Club Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 713940 and its SIC code is 7997.