Subway Bulgaria

What Subway Bulgaria does

Subway Bulgaria is a private, for-profit quick-service restaurant operator that runs Subway-branded food service locations across Bulgaria, offering freshly prepared sandwiches, salads, wraps, sides, and drinks to Bulgarian consumers. Founded in 2007 and headquartered in Varna, the company functions as a franchisee within the global Subway system, leveraging the parent brand's standardized menu, supply chain relationships, and operational protocols rather than operating an independent concept.

The company employs between 251 and 500 people, consistent with a multi-location restaurant network distributed across Bulgarian cities rather than a single-store operator. It is led by Chief Executive Officer Ivan Todorov. As a private entity, Subway Bulgaria does not disclose store counts, unit-level economics, revenue figures, or financial performance in publicly available sources.

The business model is fundamentally a retail food-service franchise: revenue is generated through in-store and (likely) delivery sales of menu items at individual restaurant locations, with cost structure driven by food and beverage inputs, labor, occupancy, and franchise fees paid to the Subway franchisor. Customer acquisition occurs through physical footfall, local store marketing, and (where implemented at the franchisee level) participation in Subway's regional and global digital ordering channels. The company's growth trajectory, geographic footprint expansion, and competitive positioning relative to other QSR chains in Bulgaria are not specified in the available data.

Name

Subway Bulgaria

Legal name

Libas Collective

Website

https://subway.bg

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Subway Bulgaria operates Subway-branded quick-service restaurants across Bulgaria, serving sandwiches, salads, wraps, sides, and drinks. Founded in 2007 and headquartered in Varna, the company employs 251–500 people and functions as a multi-location franchisee within the global Subway system.

Ownership category

akta.pro rank

Headquarters

HQ city

Varna

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Commission on Sales: Independent sellers list authenticated designer items on the platform; items are sold on commission basis. The platform takes a percentage of each transaction, earning revenue when sellers successfully complete sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Subway Bulgaria is a fast-food restaurant operator that runs Subway-branded locations in Bulgaria, serving freshly prepared sandwiches, salads, wraps, sides, and drinks. The company was founded in 2007 and is headquartered in Varna, Bulgaria.

Product overview

Libas Collective operates as a single integrated luxury resale marketplace platform. The core offering is the authenticated pre-owned designer fashion marketplace, supported by authentication services that verify quality and originality before items reach buyers, a seller commission model enabling independent sellers to list authenticated luxury items, worldwide tracked and insured shipping and delivery services, and buyer protection mechanisms. The platform curates verified luxury items from trusted individual and professional sellers worldwide, featuring designer brands including Chanel, Hermès, Louis Vuitton, Dior, Gucci, Prada, Balenciaga, Fendi, Bottega Veneta, Celine, Saint Laurent and others across bags, clothing, shoes, watches, jewellery and accessories categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Subway Sandwiches
• Subway Salads
• Subway Wraps
• Subway Sides
• Subway Drinks

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves3 records

Broad incumbents

• Depop: Peer-to-peer fashion resale marketplace owned by Etsy with a younger, broader customer base spanning streetwear to luxury. Less rigorous authentication than Libas Collective, but operates a comparable marketplace commission model for secondhand fashion.
• Poshmark: Large social-commerce resale marketplace for fashion and accessories with authentication services for luxury items. Comparable marketplace commission business model to Libas Collective, but operating at much larger scale and across broad price points.
• StockX: Authenticated resale marketplace focused primarily on sneakers, streetwear, and luxury, applying rigorous authentication to every transaction. Indirect peer to Libas Collective given shared authentication-led marketplace model, though with different category concentration.

Direct peers

• The RealReal: US-headquartered authenticated luxury resale marketplace with in-house authentication centers, consignment model, and broad luxury brand coverage. Direct peer to Libas Collective given shared focus on authentication-driven luxury resale for high-net-worth and aspirational buyers.
• Luxury Garage Sale: Authenticated pre-owned luxury resale marketplace carrying designer bags, clothing, jewelry, and accessories. Comparable to Libas Collective in buyer/seller marketplace mechanics and authentication-driven positioning, though with a primarily North American customer base.
• 1stDibs: Online marketplace for authenticated luxury items including fashion, jewelry, watches, and art, connecting vetted sellers with global buyers. Comparable to Libas Collective on authenticated luxury marketplace model and high-AOV customer base.
• Vestiaire Collective: Global authenticated pre-owned luxury fashion marketplace operating on a commission model with worldwide shipping and brand authentication. Closely comparable to Libas Collective in core product, target customer (luxury buyers/sellers), and trust-based value proposition, though at significantly larger scale.
• Fashionphile: Authenticated pre-owned luxury handbag and accessories resale platform with direct-purchase and trade-in models. Direct peer to Libas Collective given overlapping brand mix (Chanel, Hermès, Louis Vuitton, Gucci) and authentication-led trust proposition.
• Collector Square: Authenticated pre-owned luxury resale platform offering bags, watches, jewelry, and accessories with in-house authentication. Comparable to Libas Collective on core authentication-led luxury resale model, with comparable mid-size scale and European base.

Emerging players

• Chrono24: Global online marketplace for authenticated new and pre-owned luxury watches, serving buyers and professional dealers worldwide with authenticity guarantees. Comparable to Libas Collective on authentication-first luxury resale and worldwide insured delivery, but specialized in watches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/subwaybulgaria
• Facebookfacebook.com/subwaybg
• LinkedInlinkedin.com/company/subway-bulgaria

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Subway Bulgaria