Laganini grupa

What Laganini grupa does

Laganini grupa is a Croatian for-profit private media company that operates four regional FM radio stations — Zagreb (89.1/98.0 FM), Rijeka (87.6 FM), Osijek (99.1 FM), and Požega (92.4/99.0 FM) — under the legal entity Zagrebački radio Plavi 9 d.o.o., headquartered at Slavonska avenija 2, Zagreb, with an additional 11–50 employees distributed across programming, sales, and production roles.

Its core product is radio broadcasting, delivered in parallel over the FM transmitter network and via live online streaming on laganini.fm, supplemented by branded mobile applications on iOS and Android (marketed as "To je radio"). Programming is organised across news commentary (Skener), sports (Homosporticus), culture (Kulturneja), talk (Žena zmaj), morning shows (Dobra vibra Laganinija, Zarazno dobro jutro), and entertainment. The group also owns Media Stop, an in-house media agency that supports advertising sales and media planning across the four-station footprint. The aggregated weekly audience across the network is 200,000 listeners.

Laganini monetises almost exclusively through advertising: sponsorships and spot airtime sold by a small direct sales team (sales manager Milica Šundov-Šupe, with Petra Jakob) using downloadable PDF rate cards (the Cjenik 2026 standard card and the Cjenik Izbori 2025 election card). No technology platform, SDK, or public API is exposed to third parties, and the website is GDPR-compliant. In March 2026, Telegram Media Group announced the acquisition of a 75% stake from founder and Chairman Josip Majher (Deputy Chairman Igor Horvat), subject to merger clearance — the first such deal between a Croatian digital media group and a radio network.

Name

Laganini grupa

Legal name

ZAGREBAČKI RADIO PLAVI 9 d.o.o.

Website

https://laganini.fm

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Laganini grupa is a Croatian private media company operating four FM radio stations (Zagreb, Rijeka, Osijek, Požega) and the in-house media agency Media Stop, selling advertising airtime to Croatian advertisers across a 200,000-listener weekly network, currently undergoing a 75% acquisition by Telegram Media Group.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Media Buying Agencies (54183)

SIC

Radio Broadcasting Stations (4832), Services-Advertising Agencies (7311)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

News Talk Radio & Current Affairs Stations (MPABAIAI), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Broadcast Media Buying (TV & Radio) (BPAFABAA)

Keywords

• Radio broadcasting
• FM radio advertising
• Regional radio stations
• Media agency services
• Audio content production

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Radio advertising and sponsorships: Laganini FM generates revenue primarily through the sale of advertising airtime and sponsorship packages across its four radio stations. Advertisers reach the combined weekly audience of 200,000 listeners. The company's media agency Media Stop further supports advertising sales and media planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Laganini grupa operates a four-station FM radio network in Croatia (Zagreb, Rijeka, Osijek, and Požega), broadcasting news, sports, culture, talk, and entertainment programming to a combined weekly audience of 200,000 listeners. The group also runs the in-house media agency Media Stop, which sells advertising airtime and sponsorships and provides media planning services to Croatian businesses.

Product overview

Laganini Grupa is a Croatian radio media company operating four regional radio stations across Zagreb, Osijek, Rijeka, and Požega, along with media agency Media Stop. The stations broadcast on FM frequencies and also offer live streaming via mobile applications and website. Programming includes news shows (Skener, U fokusu), sports programming (Homosporticus), talk shows (Žena zmaj), entertainment programs (Rikverc, Miščafl), morning shows (Dobra vibra Laganinija, Zarazno dobro jutro), and cultural coverage (Kulturneja). The company serves a combined weekly audience of 200,000 listeners. The group was recently acquired by Telegram Media Group (75% stake) in a deal that represents the first merger between a digital media group and a radio network in the Croatian market.

Differentiator

Problem solved

Functional benefit

Products and services

• Laganini FM Zagreb Primary radio station of the Laganini group broadcasting in Zagreb on 89.1 FM and 98.0 FM frequencies, providing news commentary, talk, morning, and afternoon programming to Zagreb-area listeners and serving as the flagship outlet for the network's advertising inventory.
• Laganini FM Osijek Regional radio station broadcasting in Osijek on 99.1 FM, delivering local programming including morning show, evening news, and sports coverage to Osijek-area listeners and advertisers.
• Laganini FM Rijeka Regional radio station broadcasting in Rijeka on 87.6 FM, featuring local programming including the Dobra vibra Laganinija morning show and local news coverage for Rijeka-area listeners and advertisers.
• Laganini FM Požega Regional radio station broadcasting in Požega on 92.4 FM and 99.0 FM, with local programming including a morning show and local news coverage for Požega-area listeners and advertisers.
• Media Stop In-house media agency operating as part of Laganini grupa, providing advertising sales, media planning, and media placement services to Croatian advertisers across Laganini FM's radio network and beyond.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered flagship / core and minor.

• Telegram Media Groupflagship / coreStrategic or Co-development Partner · 13 March 2026Telegram Media Group, a Croatian digital publisher, is acquiring a 75% stake in Laganini Grupa from owner Josip Majher, who will retain a minority position. The deal marks the first merger between a digital media group and a radio network in the Croatian market, expanding Telegram Media Group's portfolio from news portals, magazines, book publishing, podcasts, and video content into radio broadcasting.
• BDV Law FirmminorImplementation/ SI/ Consulting Partner · 10 March 2026BDV Law Firm acted as legal advisor to Telegram Media Group on the acquisition of Laganini Grupa, advising on the transaction representing the first merger between a digital media group and a radio network in the Croatian market. The deal remains subject to merger clearance.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Narodni radio: Croatian commercial radio station with national reach, focused on music and entertainment. Competes for the same Croatian listenership and ad budgets as Laganini FM, with a comparable format mix.
• Otvoreni Radio: Leading Croatian commercial radio network broadcasting across multiple cities with music, news, and talk formats. Direct competitor to Laganini FM for both listeners and Croatian advertisers, with overlapping metropolitan coverage.
• Radio 101: Long-established Croatian commercial radio station based in Zagreb. Comparable as a domestic commercial radio competitor targeting similar urban Croatian listeners and advertisers with a music/talk format.
• Totalni FM: Croatian regional commercial radio broadcaster. Comparable as a regional commercial radio peer competing for listeners and local ad budgets across Croatia outside the capital.
• Antena Zagreb (Antena Group): Croatian commercial radio station operating in Zagreb with broader Antena Group media portfolio. Direct competitor in the Zagreb metro advertising market with similar music-and-talk format and target advertisers.

Broad incumbents

• RTL Hrvatska: Major Croatian commercial broadcaster (TV-led with digital extensions). Comparable as a large Croatian media group competing for the same national advertiser budgets; signals the scale tier Laganini could aspire to under Telegram ownership.
• Bauer Media Group (Croatia operations): Large European commercial broadcaster and publisher with Croatian radio operations. Comparable as a multinational broadcaster demonstrating scale, multi-format portfolio, and cross-media ad sales models relevant to Laganini's growth path.
• Hrvatska radiotelevizija (HRT): Croatian public service broadcaster operating national radio (HR1, HR2, HR3) and TV channels. Comparable as the dominant domestic radio competitor with much larger reach; serves as the benchmark for Croatian broadcast advertising and audience share.

Others

• Media Stop (internal): Laganini's own in-house media agency, included as a self-reference for the agency's competitive set — comparable Croatian media-buying and planning shops include independent agencies handling radio ad placement for brands.
• Telegram Media Group: Croatian digital media publisher (parent of Laganini Grupa post-March 2026 acquisition). Comparable as the strategic acquirer and cross-media partner; included to capture the post-acquisition operating context rather than as an arm's-length competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCyfca_lSM2f0_ObAdDXGZ-Q
• Facebookfacebook.com/laganinifmzagreb
• Instagraminstagram.com/laganinifm/?hl=hr
• Xx.com/prvi_radio
• LinkedInlinkedin.com/company/laganini-grupa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laganini grupa