Monterey Plaza Hotel & Spa

What Monterey Plaza Hotel & Spa does

Monterey Plaza Hotel & Spa is a privately held, 285-room luxury oceanfront hotel on historic Cannery Row in Monterey, California, operated by Woodside Hospitality Group Ltd. as part of a portfolio of independent hotels and restaurants. The property sits directly above the surf of Monterey Bay and serves leisure travelers, couples and honeymooners, families, business travelers, corporate meeting groups, wedding parties, and golf tourists through a full-service hospitality offering that includes guestrooms and luxury suites (up to 2,100 sq ft), the award-winning Vista Blue Spa on the rooftop, four distinct food and beverage venues, and over 30,000 sq ft of meetings and events space.

Core technology is standard for a luxury full-service hotel: high-speed fiber-optic internet, in-room LCD televisions with on-demand entertainment, virtual-tour/3D-model viewing on the website, and integrations with OpenTable for dining reservations, Canary Technologies for the online amenity and gift card store, OneTrust for cookie consent management, and Ship Sticks for golf-club logistics. The company does not operate proprietary technology platforms or AI/ML systems.

The business model is direct-to-consumer-led with selective OTA distribution. Revenue is generated across seven streams: guest room accommodations (dynamic pricing with multiple package tiers including Prepay & Save at 10% off and Stay Longer & Save up to 15% off), food and beverage (Schooners Monterey, Coastal Kitchen tasting menus by Executive Chef Michael Rotondo with sommelier Conrad Reddick, Tidal Coffee, Lobby Lounge with live music, in-room dining), Vista Blue Spa services, meetings and events (rated Best in the West by Meeting Focus), weddings (Plaza Terrace, Dolphins Ballroom, Cypress Ballroom, Ocean Club), gift cards and an online amenity store, and ancillary fees including $45+tax valet parking and $20+tax nightly EV charging. Distribution combines the official website with a best-rate guarantee, toll-free phone reservations, OTAs, OpenTable, wedding platforms The Knot and WeddingWire, and a dedicated group/event sales team.

Name

Monterey Plaza Hotel & Spa

Legal name

Monterey Plaza Hotel & Spa

Website

https://montereyplazahotel.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Monterey Plaza Hotel & Spa is a 285-room luxury oceanfront hotel on Cannery Row in Monterey, California, operated by Woodside Hospitality Group, serving leisure travelers, couples, families, corporate groups, and wedding parties with accommodations, four dining venues, a rooftop spa, and event space.

Ownership category

akta.pro rank

Product category

Luxury Hotels & Resorts

NAICS

Hotels (except Casino Hotels) and Motels (72111), Food Services and Drinking Places (722), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Destination Spa Resorts (THAGAMAA)

Keywords

• Luxury hotel accommodations
• Oceanfront hospitality services
• Hotel spa treatments
• Wedding event venues
• Meetings conference facilities

Headquarters

HQ city

Monterey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Guest Room Accommodations: Primary revenue from 285-room hotel with various room types including guestrooms (king/double queen), luxury suites (Spa Terrace, Executive, Presidential, Grand Bay, Cannery Row). Revenue from nightly room rates, with packages like Prepay & Save offering 10% discount and Stay Longer & Save offering up to 15% for 3+ nights.
2. Food & Beverage: On-property dining venues including Schooners Monterey (oceanfront restaurant), Coastal Kitchen (tasting menu restaurant), Tidal Coffee (coffee shop), Lobby Lounge (cocktails/live music), and In-Room Dining. Revenue from cover charges, food sales, beverages, and special events like Coastal Cellar Series wine dinners at $155 per person.
3. Vista Blue Spa Services: Full-service rooftop spa with 9 treatment rooms, oceanview terrace, couples tub room. Revenue from spa treatments, packages, and retail products. Treatments available 9am-6pm daily.
4. Meetings & Events: Over 30,000 sq ft of event space including ballrooms, waterfront terraces, and open-air venues. Revenue from venue rentals, catering, audio-visual services, and group packages. Rated among 'Best in the West' by Meeting Focus magazine.
5. Weddings: Wedding venues including oceanfront Plaza terrace, Dolphins Ballroom, Cypress Ballroom, Ocean Club. Revenue from venue rental, catering, planning services, and accommodation packages for wedding guests.
6. Gift Cards & Amenities: Digital and physical gift cards valid at hotel, restaurants, spa, and Woodside Collection properties. Online amenity store selling flowers, wine, candles, and coffee beans for delivery to guest rooms.
7. Valet Parking & EV Charging: Valet parking at $45+ tax per 24 hours, EV charging at $20+ tax nightly. Amenities store for souvenirs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Monterey Plaza Hotel & Spa operates a 285-room oceanfront luxury hotel on Cannery Row in Monterey, California. The hotel offers guestrooms and luxury suites, four on-site dining venues, a rooftop spa (Vista Blue Spa), over 30,000 sq ft of meeting and wedding event space, and concierge-driven local experiences. Revenue is generated through nightly room rates, food and beverage sales, spa services, and event bookings.

Product overview

Monterey Plaza Hotel & Spa is a 285-room oceanfront luxury hotel on Cannery Row offering a comprehensive hospitality portfolio. The core offering comprises guestrooms (Inland View, Direct Ocean View, Harbor View, Partial Ocean View) and luxury suites (Spa Terrace, Executive, Presidential, Grand Bay, Cannery Row). The property features multiple dining venues including Schooners Monterey (sustainable seafood), Coastal Kitchen (seasonal tasting menus), Tidal Coffee (artisanal coffee), and Lobby Lounge (craft cocktails with live music). Vista Blue Spa provides rooftop wellness services with 9 treatment rooms. Over 30,000 sq ft of event space supports meetings, weddings, and special occasions. Added-value services include Coastal Curator concierge, Plaza Explorers kids program, golf concierge, and gift card/amenity programs. All offerings are bookable through direct reservations, OpenTable for dining, and the Canary Technologies-powered amenity store.

Differentiator

Problem solved

Functional benefit

Brands

• Vista Blue Spa: Award-winning luxury rooftop spa named one of Travel & Leisure's TOP 25 Spas and Condé Nast's TOP 75 Hotel Spas in North America, featuring ocean views, treatments, and fitness center
• Schooners Monterey
• Coastal Kitchen
• Tidal Coffee
• Coastal Curators
• Plaza Explorers Program
• Coastal Cellar Series

Products and services

• Guestrooms Elegantly appointed guestrooms with contemporary coastal accents, many featuring sweeping ocean vistas. Options include Inland View (400 sq ft), Direct Ocean View, Harbor View with private balconies, and Partial Ocean View rooms.
• Luxury Suites Spacious suites reflecting classic California coastal beauty including Spa Terrace Suite (700 sq ft), Executive Suites (900 sq ft), Presidential Suite (2,100 sq ft), Grand Bay Suite (1,700 sq ft), and Cannery Row Suite (1,500 sq ft).
• Vista Blue Spa Award-winning rooftop spa on the penthouse level featuring 9 treatment rooms, oceanview terrace, couples oceanview tub room, and panoramic views of Monterey Bay. Named one of Travel & Leisure's Top 25 Spas and Condé Nast's Top 75 Hotel Spas in North America.
• Schooners Monterey Oceanfront restaurant featuring contemporary American cuisine with a focus on sustainable seafood. Open daily for breakfast (7am-11:30am), lunch (11:30am-4:30pm), and dinner (4:30pm-9pm). Voted 'best drink with a view' in Monterey.
• Coastal Kitchen

Quantifiable outcome

• Ranked #1 Hotel in Monterey on TripAdvisor with Travelers' Choice Best of the Best award
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Enterprise Exotic Car RentalscoreGTM or Marketing PartnerPartnership providing exotic car rental services for hotel guests through the Keys to Luxury Package (25% off rentals) and Cruising California Package. Guests receive promotional codes for discounted rates on luxury and exotic vehicles for scenic drives along Highway One and Big Sur.
• Mad Dogs & Englishmen Bike ShopminorGTM or Marketing PartnerBike rental partnership for the Mad Dogs and Englishmen Package providing full-day e-bike rentals for two guests. Hotel guests receive confirmed bike rentals as part of the package booking.
• Monterey Touring VehiclescoreChannel Partner/ Reseller/ DistributorCar rental partner for the Cruising California Package where guests book vehicles separately on the Monterey Touring Vehicles website. Provides promotional code for 15% off car rentals.
• Ship SticksminorGTM or Marketing PartnerGolf club shipping partnership allowing guests to ship clubs directly to the hotel. Monterey Plaza receives 10% discount on shipping that is passed on to guests for convenient equipment logistics.
• Monterey Bay AquariumcoreStrategic or Co-development PartnerThe Plaza Explorers Program integrates Monterey Bay Aquarium's digital curriculum for educational marine experiences. Hotel is located 5-minute walk from the aquarium, and the property supports the aquarium's conservation mission through proximity and integrated programming.
• Pebble Beach Golf LinkscoreGTM or Marketing PartnerPremier golf partnership with access to world-famous Pebble Beach Golf Links (#1 rated by Golf Digest) and other Monterey Peninsula courses. Hotel provides concierge services for tee time arrangements and complimentary shuttle transportation to courses.
• Adventures by the SeacoreGTM or Marketing PartnerAdventure activity partnership offering complimentary bicycles for hotel guests, plus kayak, paddleboard, and bike rentals. Located adjacent to the hotel, providing easy access to beachfront recreational activities.
• OpenTablecoreChannel Partner/ Reseller/ DistributorRestaurant reservation platform partnership for Schooners Monterey and Coastal Kitchen dining venues, enabling guests to book tables online through the OpenTable platform.
• Monterey AirbusminorChannel Partner/ Reseller/ DistributorAirport shuttle service partnership providing transportation from San Francisco International, San Jose International, and Monterey Regional airports to the hotel and surrounding areas.
• The KnotminorChannel Partner/ Reseller/ DistributorWedding planning platform partnership for wedding venue marketing and lead generation. Hotel listed on The Knot wedding vendor marketplace.
• WeddingWireminorChannel Partner/ Reseller/ DistributorWedding planning platform partnership similar to The Knot, providing venue listings and inquiry management for wedding couples.

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Regional players

• Bernardus Lodge & Spa: Luxury Carmel Valley resort with award-winning spa, vineyard setting, and culinary focus. Comparable luxury leisure and spa positioning in the broader Monterey Peninsula destination market.
• L'Auberge Carmel: Relais & Châteaux-affiliated boutique luxury hotel in Carmel-by-the-Sea with comparable intimate, luxury positioning. Competes for upscale leisure travelers exploring the Monterey Peninsula.
• Sanctuary Beach Resort: Beachfront resort in Marina, CA (just north of Monterey) offering similar oceanfront luxury positioning with spa and event capabilities. Regional peer for the Monterey Bay leisure traveler.

Direct peers

• Casa Munras Garden Hotel & Spa: Historic Monterey hotel offering garden-style accommodations with a spa and event space. Competes for the leisure traveler segment seeking boutique California coastal experiences near downtown Monterey.
• InterContinental The Clement Monterey: Adjacent luxury hotel on Cannery Row with full-service amenities, spa, dining, and event space. Direct competitor for oceanfront leisure, corporate, and wedding business in Monterey.
• The Stevenson Monterey (formerly Hyatt Regency Monterey Hotel and Spa): Recently rebranded full-service Monterey resort property with comparable rooms, spa, and event offerings. Competes for leisure, group, and corporate business in the broader Monterey market.
• Spindrift Inn: Boutique oceanfront inn on Monterey's Cannery Row with romantic leisure positioning. Competes for couples, honeymooners, and anniversary travelers seeking intimate ocean-view stays.
• Hotel Pacific: Boutique Monterey hotel offering Spanish colonial-style accommodations near Cannery Row. Competes for leisure travelers seeking intimate, design-forward stays in the Monterey market.
• Portola Hotel & Spa: Monterey's other major full-service hotel and conference property with comparable rooms, spa, dining, and event space. Both compete for the same leisure, corporate, and wedding business on the Monterey waterfront.

Broad incumbents

• Pebble Beach Resorts: Iconic luxury golf resort destination on the Monterey Peninsula featuring The Lodge at Pebble Beach, The Inn at Spanish Bay, and Casa Palmero. Broad incumbent that Monterey Plaza partners with for golf packages while also competing for high-end leisure travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/montereyplazahotel/videos
• Facebookfacebook.com/montereyplazahotel
• Instagraminstagram.com/montereyplaza
• Xx.com/montereyplaza

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monterey Plaza Hotel & Spa