Physio First
Physio First is a Melbourne-based allied health clinic operating five locations across the city's northern suburbs, providing physiotherapy, osteopathy, podiatry, NDIS, workplace health, and aged care services to individual patients, corporate enterprises, and disability participants.
- Company typePrivate
- Founded2013
- HeadquartersEpping, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Physio First does
Physio First (also branded PhysioFirst) is a Melbourne-based allied health clinic network operating five physical locations across the city's northern suburbs — Epping, Carlton North, Essendon, Roxburgh Park, and Craigieburn — supplemented by home-visit services for NDIS participants and on-site delivery to corporate clients. Founded in 2006 and led by Director Peter Tawfeek, the practice employs an integrated multidisciplinary team of physiotherapists, osteopaths, and podiatrists delivering evidence-based, hands-on musculoskeletal care.
The core service offering spans physiotherapy, osteopathy, podiatry, NDIS-registered therapeutic supports, workplace physiotherapy, pre-employment functional assessments, aged care physiotherapy, clinical Pilates, dry needling, deep tissue massage, and pain management. Treatment is delivered through modern facilities that include private consultation rooms, a Pilates studio, rehab spaces, and a fully equipped gym. Notable clinical credentials within the team include a dual Olympian (slalom canoe), an ex-Sri Lankan Cricket high-performance S&C coach, NHS-experienced practitioners, and graduates of the University of Melbourne, Latrobe, RMIT, Bond University, and the University of Sydney.
Revenue is generated through per-session professional service fees billed to patients, with on-the-spot HiCaps claiming for all major Australian private health funds. The practice is a BUPA Members Choice Provider, an NDIS-registered provider, and accepts EPC/Care Plan referrals and DVA patients. A secondary revenue stream derives from on-site workplace physiotherapy and ergonomic consulting for enterprise clients including StarTrack, Boeing, Coles, BHP, and Woolworths. Go-to-market is primarily direct-to-consumer via online booking (MindBody), organic content marketing, and social media, with enterprise sales layered on top.
Physio First firmographics
Firmographics- Name
- Physio First
- Legal name
- Physio First
- Website
- https://physiofirst.net.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Physio First is a Melbourne-based allied health clinic operating five locations across the city's northern suburbs, providing physiotherapy, osteopathy, podiatry, NDIS, workplace health, and aged care services to individual patients, corporate enterprises, and disability participants.
- Ownership category
- akta.pro rank
Physio First industry classification
Industry- Product category
- Physiotherapy and Allied Health Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213), Offices of Podiatrists (621391)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)
- akta.pro secondary industry
- Trigger Point Therapy & Neuromuscular Massage (HSADAHAF)
Keywords
Where Physio First is headquartered
LocationHeadquarters
- HQ city
- Epping
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Physio First business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Clinical Services Revenue: Revenue generated from physiotherapy, osteopathy, podiatry, and wellness services provided directly to patients. Services are billed per session with on-the-spot HiCaps claiming for private health funds. Accepts NDIS funding, DVA patients, and EPC/Care Plan referrals.
- Corporate/Workplace Services: Pre-employment assessments, workplace physiotherapy, ergonomics consulting, and on-site injury prevention programs provided to corporate clients.
- NDIS Services: Physiotherapy and therapeutic supports funded through the National Disability Insurance Scheme for eligible participants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard consultation fees per session with HiCaps on-the-spot claiming |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Physio First product offering
Product offeringCore offering
Physio First is a Melbourne-based allied health clinic delivering evidence-based physiotherapy, osteopathy, podiatry, and wellness services across five clinic locations in Victoria. The practice treats musculoskeletal pain, sports injuries, workplace injuries, post-surgical rehabilitation, and chronic conditions using a hands-on therapy approach that targets the root cause rather than symptoms. The clinic additionally provides workplace health programs to corporate clients and is a registered NDIS provider.
Product overview
Physio First is a Melbourne-based physiotherapy and allied health clinic operating as a single-location practice with multiple service offerings. The core service is physiotherapy, supported by integrated osteopathy and podiatry departments. Additional specialized services include NDIS registered physiotherapy, workplace health programs, aged care services, and wellness/rehabilitation facilities. The practice offers various treatment modalities including deep tissue massage, dry needling, and clinical Pilates, all delivered through an integrated healthcare approach combining physiotherapists, osteopaths, and podiatrists across clinic and home-visit settings.
Differentiator
Problem solved
Functional benefit
Products and services
- Physiotherapy Core physiotherapy service providing assessment, diagnosis, and hands-on treatment for musculoskeletal conditions, injuries, and pain management using evidence-based techniques.
- Osteopathy Osteopathic treatment focusing on musculoskeletal issues through manual techniques including joint manipulation, soft tissue massage, and exercise therapy for back pain, neck pain, and knee pain.
- Podiatry Specialized foot and lower limb care including general podiatry, gait analysis, orthotic therapy, nail disorders, and diabetic foot healthcare provided by Epping Foot Clinic partners.
- NDIS Physiotherapy Registered NDIS provider offering physiotherapy services for individuals with disabilities, including exercise planning, chronic pain relief, neurological disorder treatment, and post-surgery rehabilitation under government-funded coverage.
- Workplace Physiotherapy Onsite injury prevention programs, ergonomic assessments, OH&S auditing, and return-to-work planning services for organizations to reduce workplace injuries and workers compensation claims.
- Workplace Injuries Treatment Treatment services for workplace-related injuries including muscle strains, joint pain, and other work-related musculoskeletal conditions using physiotherapy, osteopathy, and podiatry.
- Aged Care Physiotherapy
Quantifiable outcome
- Treated and trusted by over 1000+ clients
- +1 more outcomes
Companies that use Physio First
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Physio First technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Physio First partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- 557 GlenhuntlyminorPartnership with 557 Glenhuntly clinic for referral and collaborative patient care within the Melbourne physiotherapy network.
- JBA PhysiominorPartnership with JBA Physio for referral and collaborative patient care within the Melbourne physiotherapy network.
- BUPAcoreBUPA Members Choice Provider with NO GAP policy for children with BUPA insurance. On-the-spot HiCaps claiming available for all private health funds.
- Podiatry and Orthotic GroupcoreLocated within PhysioFirst Epping Clinic, providing foot and gait assessment, custom orthotic prescription, ingrown toenail procedures, and general footcare services.
- NDIS (National Disability Insurance Scheme)coreRegistered NDIS provider delivering physiotherapy and therapeutic supports funded through the government insurance scheme for individuals living with disabilities.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Physio First competitors and assessment
Company assessmentDirect peers
- Recovre: Australian workplace rehabilitation and occupational health provider. Highly comparable to PhysioFirst's Workplace Health division in serving corporate injury prevention, return-to-work, and ergonomic assessment programs.
- 557 Physio (557 Glenhuntly): Direct peer explicitly partnered with PhysioFirst for referral and collaborative care. Operates a Melbourne-based physiotherapy clinic with comparable allied health services and direct patient market overlap.
- Back In Motion Physiotherapy: Australia's largest physiotherapy franchise network with hundreds of clinics nationwide. Highly comparable to PhysioFirst in service mix (physio, allied health, workplace, NDIS), with the key difference being franchise scale and national footprint versus single-region depth.
- JBA Physio: Direct peer in the Melbourne physiotherapy market and an explicit referral/collaboration partner of PhysioFirst. Operates a multi-disciplinary allied health clinic model in the same competitive set, making it the closest comparable for location, service mix, and patient profile.
- Lifecare Physiotherapy: Multi-location Australian physiotherapy and allied health provider with similar outpatient, sports, workplace, and NDIS service lines. Operates clinics across major Australian cities, directly comparable in patient demographic and revenue model.
- Procare Group: National provider of occupational rehabilitation, workplace health, and allied health services in Australia. Comparable to PhysioFirst in servicing corporate clients with on-site physiotherapy and injury management programs.
Broad incumbents
- Bupa Physiotherapy & Health Services: Health insurer that PhysioFirst partners with as a Members Choice Provider. As a broad incumbent, Bupa's network of in-house and affiliated physiotherapy clinics competes for the same insured-patient pool that PhysioFirst serves.
- APM (Advanced Personnel Management): Large ASX-listed provider of disability employment, workplace health, and allied health services across Australia and internationally. Operates at much greater scale than PhysioFirst but competes in adjacent occupational rehab and NDIS-adjacent segments.
- Healthia Limited: ASX-listed allied health group operating physiotherapy, podiatry, and optical clinics across Australia. Provides a public-market comparable for multi-site allied health roll-ups at substantially larger scale than PhysioFirst.
Emerging players
- Kieser Australia: Network of physiotherapy and strength-training clinics across major Australian cities. Comparable to PhysioFirst in musculoskeletal and rehab service mix but differentiates via a strength-and-conditioning-led clinic model and a more premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Physio First social profiles
Digital presencePhysio First financial estimates
Financial estimateRevenue estimate
Valuation estimate
Physio First leadership team
Management profileNumber of profiles
Profiles10 records
Physio First funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Physio First M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Physio First
What does Physio First do?
Physio First is a Melbourne-based allied health clinic delivering evidence-based physiotherapy, osteopathy, podiatry, and wellness services across five clinic locations in Victoria. The practice treats musculoskeletal pain, sports injuries, workplace injuries, post-surgical rehabilitation, and chronic conditions using a hands-on therapy approach that targets the root cause rather than symptoms. The clinic additionally provides workplace health programs to corporate clients and is a registered NDIS provider.
Is Physio First a public or private company?
Physio First is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Physio First founded?
Physio First was founded in 2013. It employs 11 to 50 people.
Where is Physio First based?
Physio First is headquartered in Epping, Australia, in the Oceania region.
How does Physio First make money?
Three revenue lines are on record. Clinical Services Revenue is the primary driver. The others are corporate/Workplace Services and NDIS Services.
Who are Physio First's main competitors?
Direct peers on record are Recovre, 557 Physio (557 Glenhuntly), Back In Motion Physiotherapy, JBA Physio, Lifecare Physiotherapy and Procare Group. Broad incumbents are Bupa Physiotherapy & Health Services, APM (Advanced Personnel Management) and Healthia Limited. Kieser Australia is listed as an emerging player.
Does Physio First have an API?
No public API is recorded for Physio First.
What industry is Physio First in?
Physio First's product category is Physiotherapy and Allied Health Services. Its primary akta.pro industry code is HSALAEAO, Medical/Therapeutic Massage (Rehab/Pain Management), with a secondary code of HSADAHAF, Trigger Point Therapy & Neuromuscular Massage. Its NAICS code is 62134 and its SIC code is 8000.