What JBA Physio does

JBA Physio is a privately-held boutique physiotherapy clinic founded in 2009 by Jane Banting in Glen Huntly, Victoria, Australia. The clinic operates from a single physical location at 1201 Glen Huntly Road and employs approximately eight staff including physiotherapists, a practice manager, and a remedial massage therapist. The clinic serves local Melbourne suburban residents in Caulfield, Ormond, Carnegie, and Murrumbeena, alongside patients funded through WorkSafe Victoria, the Transport Accident Commission (TAC), Medicare Enhanced Primary Care plans, the Department of Veteran Affairs, and the Bupa Members First and HCF More For Muscles private health networks. Founders Jane Banting (Director) and Peter Tawfeek (Director) retain ownership with no external institutional investors identified.

The clinic generates revenue through fee-for-service transactions across four primary service lines: one-on-one physiotherapy consultations, small-group Clinical Pilates (maximum four participants) using real-time ultrasound for objective core muscle assessment, group exercise classes for older adults (maximum five participants) covering strength/conditioning and falls prevention, and telehealth physiotherapy consultations priced at A$99 for initial assessments and A$82 for follow-ups. A no-gap fee policy applies to eligible WorkSafe and TAC clients, and Bupa members under 25 are eligible for no-gap physiotherapy. Service delivery relies on third-party technology platforms — Coviu for video consultations, PhysiApp for exercise program delivery and progress tracking, Stripe for online telehealth payments, HICAPS terminals for on-the-spot private health insurance claiming, and the HotDoc app for appointment booking.

The go-to-market is direct-to-consumer, relying on website bookings, phone enquiries, Google Business presence, and the HotDoc app; there is no field sales team or institutional marketing function. Recent operational activity has focused on team expansion (April 2025) and incremental service diversification rather than geographic scaling, and the clinic continues to operate from a single physical location 15+ years after founding.

Name

JBA Physio

Legal name

JBA Physio

Website

https://jbaphysio.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

JBA Physio is a boutique physiotherapy clinic in Glen Huntly, Victoria, founded in 2009, offering musculoskeletal physiotherapy, clinical Pilates, group exercise classes, and telehealth services to Melbourne suburban residents and WorkSafe, TAC, Medicare EPC, DVA, and Bupa Members First network patients.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored) (HLALACAI)

akta.pro secondary industry

Musculoskeletal (MSK) & Physical Therapy Virtual Care (HLALADAC)

Keywords

• Physiotherapy services
• Clinical pilates
• Exercise rehabilitation
• Workplace injury treatment
• Telehealth physio

Headquarters

HQ city

Glen Huntly

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Physiotherapy Consultations: Fee-for-service physiotherapy treatment including initial assessments and follow-up consultations. Billed directly to patients with on-the-spot private health insurance claiming via HICAPS. Also billed to WorkSafe, TAC, Medicare EPC, and DVA for eligible clients.
2. Clinical Pilates Classes: Small group Pilates classes (maximum 4 people) and individual sessions. Rebates can be claimed under private health insurance 'group physiotherapy' or 'physiotherapy' categories.
3. Exercise Classes: Strength and conditioning and balance/falls prevention classes for older adults. Maximum 5 participants per group, run by physiotherapists.
4. Telehealth Consultations: Video-based physiotherapy consultations with initial assessments at $99 and follow-ups at $82. Payment collected online via Stripe before appointments.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

JBA Physio is a boutique physiotherapy clinic that delivers musculoskeletal and sports physiotherapy consultations, physio-led Clinical Pilates classes, small group exercise classes (strength & conditioning and balance/falls prevention), and telehealth physiotherapy consultations. The clinic offers no-gap fee treatment for WorkSafe and TAC clients, accepts major private health insurers via HICAPS on-the-spot claiming, and provides remedial massage therapy as an add-on.

Product overview

JBA Physio is a boutique physiotherapy clinic offering a comprehensive range of allied health services centred around its core physiotherapy practice. The primary service portfolio includes Physiotherapy (musculoskeletal and sports injury treatment), Clinical Pilates (physio-led small group classes with Realtime Ultrasound assessment), and Exercise Classes (Strength & Conditioning and Balance & Falls prevention for older adults). The clinic provides specialized pathways for WorkSafe and TAC claims with no-gap fee policies, and has recently expanded to include Telehealth Physio consultations via video. Additional offerings include remedial massage therapy. All services are integrated with HICAPS for on-the-day insurance claiming and connected to platforms like Coviu (telehealth) and PhysiApp (exercise programs) for service delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Musculoskeletal and sports physiotherapy services using manual therapy techniques, soft tissue techniques, dry needling, and individualised exercise programs for injury management and rehabilitation. Targeted at individuals with musculoskeletal conditions, sports injuries, chronic pain, and rehabilitation needs.
• Clinical Pilates Physiotherapy-led Pilates classes in a fully equipped studio, with small group sessions (maximum 4 participants) working on individually tailored programs using Realtime Ultrasound for core assessment. For patients seeking core strengthening, rehabilitation, and movement re-education.
• Exercise Classes Group exercise sessions including Strength and Conditioning classes for post-surgical recovery (hip/knee replacements) and Balance and Falls prevention classes for older adults, with maximum 5 participants per group, run by physiotherapists.
• Telehealth Physio Remote physiotherapy consultations via secure video conferencing (Coviu), with tailored exercise programs delivered through PhysiApp, including assessment, prescription, and follow-up consultations. Initial assessment at $99 and follow-up at $82, paid online via Stripe.
• WorkSafe No-Gap Fee Service Work-related injury treatment under WorkSafe model with no-gap fee policy, including pre-employment screening, worksite assessments, and communication with employers and insurance companies. For workers with accepted work-related injury claims.
• TAC No-Gap Fee Service Motor vehicle accident injury treatment under the TAC scheme with no-gap fee policy, with physiotherapists trained in the Early Intervention Physiotherapy Framework. For victims of motor vehicle accidents.
• Bupa Members First Physiotherapy Bupa Members First network provider offering between 60-100% coverage for eligible members, with no out-of-pocket costs for children under 25. For Bupa health insurance members seeking physiotherapy with enhanced rebates.
• Remedial Massage Remedial massage therapy sessions offered by Dmitry Miller, with bundle discounts available (5x 60-minute for $440 and 5x 45-minute for $375 packages). For patients seeking soft tissue therapy alongside physiotherapy treatment.
• Medicare EPC Physiotherapy Physiotherapy treatment under Medicare Enhanced Primary Care plans for patients with chronic conditions eligible for GP-referred care. For patients with chronic disease management plans from their GP.
• DVA Physiotherapy Registered Department of Veteran Affairs provider offering physiotherapy services for veterans requiring treatment for musculoskeletal conditions, injuries, or rehabilitation needs.

Quantifiable outcome

• Real-time ultrasound imaging used for objective core muscle assessment in Pilates
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• 557 GlenhuntlycoreStrategic or Co-development PartnerJoint partnership with 557 Glenhuntly Road Physiotherapy clinic. Jules Sing works part-time at both JBA Physio and 557 Glenhuntly. Collaborative relationship in the local Glen Huntly healthcare community.
• Physio First GroupcoreStrategic or Co-development PartnerPartnership with Physio First Group network. JBA Physio operates as part of this allied health professional network, maintaining independent clinic operations while benefiting from network affiliation and collaborative opportunities.
• Bupa Members FirstcoreChannel Partner/ Reseller/ DistributorJBA Physio is a Bupa Members First Physiotherapy Network provider. Bupa members receive enhanced rebates (60-100% depending on cover level), with no-gap physiotherapy for children under 25.
• HICAPScoreTechnology or IntegrationOn-the-spot health insurance claiming through HICAPS terminal, allowing patients to claim private health rebates immediately at consultation.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Life Ready Physio: Western Australia-based physiotherapy chain offering MSK, sports, and rehabilitation services. Comparable to JBA in service mix and private-practice clinic model, with broader geographic footprint.
• Back In Motion Health Group: Australia's largest network of physiotherapy clinics with multiple sites across the country. Highly comparable to JBA in core MSK and sports physiotherapy offerings, though operating at significantly larger scale and multi-location.
• 557 Glenhuntly Road Physiotherapy: Direct co-located partner clinic in Glen Huntly offering overlapping physiotherapy services; comparable in scope and catchment, with a mutual practitioner-sharing relationship.

Emerging players

• Hinge Health: Global digital MSK platform delivering virtual physical therapy and exercise programs. Comparable to JBA's telehealth and PhysiApp-enabled exercise prescription workflow, though employer/payer-sponsored and software-first.
• Kaia Health: Digital MSK and chronic pain platform offering app-based exercise therapy. Comparable category to JBA's virtual MSK and pain management offerings, focused on scalable self-directed care.
• Sword Health: Virtual MSK care platform combining AI-guided exercise with licensed PTs. Overlaps with JBA's tele-physio and digital exercise program delivery, but operates as a payer/employer platform rather than a clinic.

Regional players

• Melbourne Sports Medicine & Physiotherapy: Melbourne-based multidisciplinary sports medicine and physiotherapy clinic serving a similar patient demographic in the same metropolitan market as JBA.

Others

• Physitrack (maker of PhysiApp): Provider of the PhysiApp exercise prescription platform that JBA uses for patient programs. Enabling technology peer with deep workflow overlap in digital exercise delivery and patient adherence tracking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jba-physio

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JBA Physio