Physio First

What Physio First does

Physio First (also branded PhysioFirst) is a Melbourne-based allied health clinic network operating five physical locations across the city's northern suburbs — Epping, Carlton North, Essendon, Roxburgh Park, and Craigieburn — supplemented by home-visit services for NDIS participants and on-site delivery to corporate clients. Founded in 2006 and led by Director Peter Tawfeek, the practice employs an integrated multidisciplinary team of physiotherapists, osteopaths, and podiatrists delivering evidence-based, hands-on musculoskeletal care.

The core service offering spans physiotherapy, osteopathy, podiatry, NDIS-registered therapeutic supports, workplace physiotherapy, pre-employment functional assessments, aged care physiotherapy, clinical Pilates, dry needling, deep tissue massage, and pain management. Treatment is delivered through modern facilities that include private consultation rooms, a Pilates studio, rehab spaces, and a fully equipped gym. Notable clinical credentials within the team include a dual Olympian (slalom canoe), an ex-Sri Lankan Cricket high-performance S&C coach, NHS-experienced practitioners, and graduates of the University of Melbourne, Latrobe, RMIT, Bond University, and the University of Sydney.

Revenue is generated through per-session professional service fees billed to patients, with on-the-spot HiCaps claiming for all major Australian private health funds. The practice is a BUPA Members Choice Provider, an NDIS-registered provider, and accepts EPC/Care Plan referrals and DVA patients. A secondary revenue stream derives from on-site workplace physiotherapy and ergonomic consulting for enterprise clients including StarTrack, Boeing, Coles, BHP, and Woolworths. Go-to-market is primarily direct-to-consumer via online booking (MindBody), organic content marketing, and social media, with enterprise sales layered on top.

Name

Physio First

Legal name

Physio First

Website

https://physiofirst.net.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Physio First is a Melbourne-based allied health clinic operating five locations across the city's northern suburbs, providing physiotherapy, osteopathy, podiatry, NDIS, workplace health, and aged care services to individual patients, corporate enterprises, and disability participants.

Ownership category

akta.pro rank

Product category

Physiotherapy and Allied Health Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213), Offices of Podiatrists (621391)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

akta.pro secondary industry

Trigger Point Therapy & Neuromuscular Massage (HSADAHAF)

Keywords

• Physiotherapy services
• Osteopathy treatment
• Podiatry care
• Workplace health programs
• NDIS allied health

Headquarters

HQ city

Epping

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Clinical Services Revenue: Revenue generated from physiotherapy, osteopathy, podiatry, and wellness services provided directly to patients. Services are billed per session with on-the-spot HiCaps claiming for private health funds. Accepts NDIS funding, DVA patients, and EPC/Care Plan referrals.
2. Corporate/Workplace Services: Pre-employment assessments, workplace physiotherapy, ergonomics consulting, and on-site injury prevention programs provided to corporate clients.
3. NDIS Services: Physiotherapy and therapeutic supports funded through the National Disability Insurance Scheme for eligible participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Physio First is a Melbourne-based allied health clinic delivering evidence-based physiotherapy, osteopathy, podiatry, and wellness services across five clinic locations in Victoria. The practice treats musculoskeletal pain, sports injuries, workplace injuries, post-surgical rehabilitation, and chronic conditions using a hands-on therapy approach that targets the root cause rather than symptoms. The clinic additionally provides workplace health programs to corporate clients and is a registered NDIS provider.

Product overview

Physio First is a Melbourne-based physiotherapy and allied health clinic operating as a single-location practice with multiple service offerings. The core service is physiotherapy, supported by integrated osteopathy and podiatry departments. Additional specialized services include NDIS registered physiotherapy, workplace health programs, aged care services, and wellness/rehabilitation facilities. The practice offers various treatment modalities including deep tissue massage, dry needling, and clinical Pilates, all delivered through an integrated healthcare approach combining physiotherapists, osteopaths, and podiatrists across clinic and home-visit settings.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Core physiotherapy service providing assessment, diagnosis, and hands-on treatment for musculoskeletal conditions, injuries, and pain management using evidence-based techniques.
• Osteopathy Osteopathic treatment focusing on musculoskeletal issues through manual techniques including joint manipulation, soft tissue massage, and exercise therapy for back pain, neck pain, and knee pain.
• Podiatry Specialized foot and lower limb care including general podiatry, gait analysis, orthotic therapy, nail disorders, and diabetic foot healthcare provided by Epping Foot Clinic partners.
• NDIS Physiotherapy Registered NDIS provider offering physiotherapy services for individuals with disabilities, including exercise planning, chronic pain relief, neurological disorder treatment, and post-surgery rehabilitation under government-funded coverage.
• Workplace Physiotherapy Onsite injury prevention programs, ergonomic assessments, OH&S auditing, and return-to-work planning services for organizations to reduce workplace injuries and workers compensation claims.
• Workplace Injuries Treatment Treatment services for workplace-related injuries including muscle strains, joint pain, and other work-related musculoskeletal conditions using physiotherapy, osteopathy, and podiatry.
• Aged Care Physiotherapy

Quantifiable outcome

• Treated and trusted by over 1000+ clients
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• 557 GlenhuntlyminorStrategic or Co-development PartnerPartnership with 557 Glenhuntly clinic for referral and collaborative patient care within the Melbourne physiotherapy network.
• JBA PhysiominorStrategic or Co-development PartnerPartnership with JBA Physio for referral and collaborative patient care within the Melbourne physiotherapy network.
• BUPAcoreGTM or Marketing PartnerBUPA Members Choice Provider with NO GAP policy for children with BUPA insurance. On-the-spot HiCaps claiming available for all private health funds.
• Podiatry and Orthotic GroupcoreStrategic or Co-development PartnerLocated within PhysioFirst Epping Clinic, providing foot and gait assessment, custom orthotic prescription, ingrown toenail procedures, and general footcare services.
• NDIS (National Disability Insurance Scheme)coreOthersRegistered NDIS provider delivering physiotherapy and therapeutic supports funded through the government insurance scheme for individuals living with disabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Recovre: Australian workplace rehabilitation and occupational health provider. Highly comparable to PhysioFirst's Workplace Health division in serving corporate injury prevention, return-to-work, and ergonomic assessment programs.
• 557 Physio (557 Glenhuntly): Direct peer explicitly partnered with PhysioFirst for referral and collaborative care. Operates a Melbourne-based physiotherapy clinic with comparable allied health services and direct patient market overlap.
• Back In Motion Physiotherapy: Australia's largest physiotherapy franchise network with hundreds of clinics nationwide. Highly comparable to PhysioFirst in service mix (physio, allied health, workplace, NDIS), with the key difference being franchise scale and national footprint versus single-region depth.
• JBA Physio: Direct peer in the Melbourne physiotherapy market and an explicit referral/collaboration partner of PhysioFirst. Operates a multi-disciplinary allied health clinic model in the same competitive set, making it the closest comparable for location, service mix, and patient profile.
• Lifecare Physiotherapy: Multi-location Australian physiotherapy and allied health provider with similar outpatient, sports, workplace, and NDIS service lines. Operates clinics across major Australian cities, directly comparable in patient demographic and revenue model.
• Procare Group: National provider of occupational rehabilitation, workplace health, and allied health services in Australia. Comparable to PhysioFirst in servicing corporate clients with on-site physiotherapy and injury management programs.

Broad incumbents

• Bupa Physiotherapy & Health Services: Health insurer that PhysioFirst partners with as a Members Choice Provider. As a broad incumbent, Bupa's network of in-house and affiliated physiotherapy clinics competes for the same insured-patient pool that PhysioFirst serves.
• APM (Advanced Personnel Management): Large ASX-listed provider of disability employment, workplace health, and allied health services across Australia and internationally. Operates at much greater scale than PhysioFirst but competes in adjacent occupational rehab and NDIS-adjacent segments.
• Healthia Limited: ASX-listed allied health group operating physiotherapy, podiatry, and optical clinics across Australia. Provides a public-market comparable for multi-site allied health roll-ups at substantially larger scale than PhysioFirst.

Emerging players

• Kieser Australia: Network of physiotherapy and strength-training clinics across major Australian cities. Comparable to PhysioFirst in musculoskeletal and rehab service mix but differentiates via a strength-and-conditioning-led clinic model and a more premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/physiofirst.aus
• Instagraminstagram.com/physiofirst_epping
• LinkedInlinkedin.com/company/physiofirst-vic-

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physio First