Allied Realty
Allied Realty is a family-owned commercial and industrial real estate brokerage in Fairfield, New Jersey, founded in 1949. It serves Northern New Jersey businesses and property owners with leasing, sales, and site selection for warehouse, flex, and industrial properties.
- Company typePrivate
- Founded1949
- HeadquartersFairfield, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Allied Realty does
Allied Realty is a family-owned commercial and industrial real estate brokerage firm based in Fairfield, New Jersey, operating since 1949. The firm specializes in buying, selling, leasing, and site selection for warehouse, flex, industrial, manufacturing, and high-tech/R&D properties across Northern New Jersey—primarily Bergen, Essex, Morris, and Passaic Counties. Its operations are led by two principals, Ron Kraft (licensed since 1974, with multi-state broker licenses in NJ, NY, and PA, and prior experience as Broker of Record and Vice President for PSEG SiteFinders, LLC) and Scott Kraft (licensed since 1972, with deep working knowledge of Essex, Morris, Bergen, and Passaic County markets and instrumental involvement in rewriting the Township of Fairfield Zoning Code). The firm maintains a computerized property database for the local industrial market and lists properties via LoopNet Premium—distributing to over 150 websites including newspapers and business journals—and CoStar, alongside traditional direct marketing channels including mailings to over 1,500 individuals and 200+ brokerage firms.
The business operates on a transaction-fee model, earning brokerage commissions on commercial and industrial property deals. Lease pricing varies by property—ranging from $5.00/sq ft to $18.00/sq ft Net plus CAM (Common Area Maintenance) charges of $4.25-$5.61/sq ft—with monthly billing. Sale listings (e.g., an 11,050 sq ft industrial property at 68 South Jefferson Road, Whippany priced at $1,895,000) reflect one-time transaction pricing. The firm's go-to-market combines direct sales (principals personally handle all client interactions and return calls/emails immediately) with community-led outreach through Chamber of Commerce mailings, broker open houses, and coordination with local, county, and state Industrial and Economic Development Commissions. Customer segments split between industrial/business property users seeking space and commercial/industrial property owners seeking to sell or lease.
The company is small, with 1-10 employees, no disclosed revenue, no funding rounds, no institutional investors, and no parent company. There are no patents, no proprietary technology platform, no AI/ML capabilities, and no public-facing software product—offerings are traditional brokerage services delivered through personal relationships and accumulated local market expertise. The firm maintains core memberships in the Industrial and Office Real Estate Brokers Association (IOREBA), Tri-State Realtors Commercial & Industrial Alliance, and Economic Developers Association of New Jersey (EDANJ), alongside GTM partnerships with the North Essex and Tri-County Chambers of Commerce.
Allied Realty firmographics
Firmographics- Name
- Allied Realty
- Legal name
- Allied Realty
- Website
- https://alliedrealtynj.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Allied Realty is a family-owned commercial and industrial real estate brokerage in Fairfield, New Jersey, founded in 1949. It serves Northern New Jersey businesses and property owners with leasing, sales, and site selection for warehouse, flex, and industrial properties.
- Ownership category
- akta.pro rank
Allied Realty industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
- akta.pro secondary industry
- Manufacturing & Heavy Industrial Facilities Brokerage (BPAJACAB)
Keywords
Where Allied Realty is headquartered
LocationHeadquarters
- HQ city
- Fairfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Allied Realty business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Commercial Real Estate Brokerage: Brokerage commissions from commercial and industrial real estate transactions including leasing and sales. Services include site selection and property marketing for industrial, warehouse, flex, and manufacturing spaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | 5,000 SF industrial space at $15.25/sq ft Net + $5.51/sq ft CAM |
| Unit Pricing | Monthly | 11,900 SF space at $15.50/sq ft Net + $5.61/sq ft CAM |
| Unit Pricing | Monthly | 6,400 SF at $13.75/sq ft Net + $4.25/sq ft CAM |
| One time/ perpetual license | Pay-as-you-go | 11,050 SF industrial FOR SALE at $1,895,000 |
| Unit Pricing | Monthly | 2,500 SF at $18.00/sq ft Net + $4.90/sq ft CAM |
| Unit Pricing | Monthly | 24,311 SF at $11.95/sq ft Net + ~$1.54/sq ft taxes |
| Usage-based | Monthly | Variable rates based on property type and location |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Allied Realty product offering
Product offeringCore offering
Allied Realty is a family-owned commercial and industrial real estate brokerage firm based in Fairfield, NJ, providing buying, selling, and leasing services for warehouse, flex, industrial, and manufacturing properties across Northern New Jersey. The firm supplements its brokerage activity with site selection assistance that uses a computerized property database and comprehensive property marketing that distributes listings to a network of 1,500+ individuals, 200+ brokerage firms, CoStar, and LoopNet Premium.
Product overview
Allied Realty is a family-owned commercial and industrial real estate brokerage firm offering a unified set of services centered on property transactions. The core offering consists of commercial real estate brokerage (buying, selling, and leasing), supplemented by site selection assistance and property marketing services. The company maintains an online property search database but does not offer a modular software platform—these are traditional real estate services delivered through personal relationships and local market expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Real Estate Brokerage Services Full-service commercial and industrial real estate brokerage providing buying, selling, and leasing of warehouse, flex, industrial, and manufacturing properties in Northern New Jersey, with principals personally handling every transaction.
- Site Selection Services Assists clients in finding suitable industrial, warehouse, flex space, manufacturing, high-tech, or R&D buildings for purchase or lease in Northern New Jersey, leveraging local market knowledge and a computerized database.
- Property Marketing Services
Companies that use Allied Realty
Customer profileSegments3 records
Ideal customer profiles2 records
Allied Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Allied Realty partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Industrial and Office Real Estate Brokers Association (IOREBA)coreActive member of the Industrial and Office Real Estate Brokers Association of Metropolitan New York and New Jersey. Affiliation provides access to professional network and industry resources.
- Tri-State Realtors Commercial & Industrial AlliancecoreAffiliated with the Tri-State Realtors Commercial & Industrial Alliance, providing broader regional market access and collaborative opportunities.
- Economic Developers Association of New Jersey (EDANJ)coreMember of the Economic Developers Association of New Jersey, enabling connection to state economic development initiatives and incentive programs.
- North Essex Chamber of CommerceminorMember of the North Essex Chamber of Commerce, utilizing their mailing channels to reach local business community.
- Tri-County Chamber of CommerceminorMember of the Tri-County Chamber of Commerce, leveraging their network for property marketing and business outreach.
- CoStarcoreCommercial real estate listing database subscription for property listings and market visibility.
- LoopNetcorePremium property listings on LoopNet reaching over 150 websites including newspapers and business journals for maximum property exposure.
Scale indicators4 records
Recent moves6 records
Expansion highlights2 records
Allied Realty competitors and assessment
Company assessmentDirect peers
- NAI Global: NAI Global is a commercial real estate brokerage network with member firms specializing in industrial, office, retail, and multifamily transactions. Highly comparable to Allied Realty as both serve as commercial/industrial brokerage intermediaries with regional footprints, though NAI operates via a member-firm network rather than as a single office.
- Sperry Commercial Global Affiliates: Sperry Commercial is a national commercial real estate brokerage network with affiliated firms handling industrial, office, retail, and investment sales. Comparable to Allied Realty as a regional/affiliate commercial brokerage model serving industrial clients.
- Lee & Associates: Lee & Associates is a commercial real estate brokerage firm specializing in industrial, office, retail, and investment sales across North America. Directly comparable to Allied Realty given its heavy industrial brokerage focus, principal-led service model, and regional office structure.
- SVN International Corporation: SVN is a commercial real estate brokerage franchise network with members specializing in industrial, office, retail, and investment properties. Comparable to Allied Realty as a regional brokerage serving similar industrial/commercial clients with similar transaction-fee revenue models.
- Marcus & Millichap: Marcus & Millichap is a commercial real estate investment sales brokerage firm with strong industrial and specialty property focus. Comparable to Allied Realty as a commercial brokerage serving property investors and owner-users, though M&M is significantly larger and nationally focused.
Broad incumbents
- CBRE Group: CBRE is the world's largest commercial real estate services firm, offering brokerage, property management, and advisory across all property types including industrial. Broad incumbent peer to Allied Realty, competing for the same Northern NJ industrial landlord and tenant relationships but at vastly larger scale.
- Newmark Group: Newmark is a commercial real estate services firm with industrial and logistics brokerage capabilities. Broad incumbent peer to Allied Realty, serving similar NJ industrial clients with broader capital markets, valuation, and advisory capabilities.
- Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm with industrial logistics brokerage as a flagship practice. Broad incumbent peer competing with Allied Realty for NJ industrial leasing and investment sales mandates.
- Colliers International: Colliers is a global commercial real estate services firm offering brokerage and advisory across industrial, office, and investment sales. Broad incumbent peer to Allied Realty, competing in the Northern NJ industrial market as part of a wider portfolio.
- JLL (Jones Lang LaSalle): JLL is a global commercial real estate services firm with industrial brokerage as a major practice area. Broad incumbent peer to Allied Realty, serving similar corporate and industrial clients in the NJ market with significantly broader capabilities and global reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Allied Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allied Realty leadership team
Management profileNumber of profiles
Profiles2 records
Allied Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allied Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allied Realty
What does Allied Realty do?
Allied Realty is a family-owned commercial and industrial real estate brokerage firm based in Fairfield, NJ, providing buying, selling, and leasing services for warehouse, flex, industrial, and manufacturing properties across Northern New Jersey. The firm supplements its brokerage activity with site selection assistance that uses a computerized property database and comprehensive property marketing that distributes listings to a network of 1,500+ individuals, 200+ brokerage firms, CoStar, and LoopNet Premium.
Is Allied Realty a public or private company?
Allied Realty is a private company. It is classified as family owned and is currently operating.
When was Allied Realty founded?
Allied Realty was founded in 1949. It employs 1 to 10 people.
Where is Allied Realty based?
Allied Realty is headquartered in Fairfield, United States, in the North America region.
How does Allied Realty make money?
One revenue line is on record: commercial Real Estate Brokerage.
Who are Allied Realty's main competitors?
Direct peers on record are NAI Global, Sperry Commercial Global Affiliates, Lee & Associates, SVN International Corporation and Marcus & Millichap. Broad incumbents are CBRE Group, Newmark Group, Cushman & Wakefield, Colliers International and JLL (Jones Lang LaSalle).
Does Allied Realty have an API?
No public API is recorded for Allied Realty.
What industry is Allied Realty in?
Allied Realty's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales), with a secondary code of BPAJACAB, Manufacturing & Heavy Industrial Facilities Brokerage. Its NAICS code is 53121 and its SIC code is 6531.