Geelong Taxi Network

What Geelong Taxi Network does

Geelong Taxi Network Pty Ltd is a privately held taxi and transport operator headquartered in North Geelong, Victoria, Australia, providing 24/7 taxi, courier and special-needs transportation services across the Geelong urban zone, Bellarine Peninsula and Surf Coast. The company runs Victoria's largest urban taxi fleet of approximately 150 vehicles — roughly 120 standard hybrid Toyota Camry sedans plus nearly 30 wheelchair-accessible Toyota Commuter maxi taxis — and serves general consumers, corporate clients, government agencies and NDIS/MPTP-funded passengers through sub-brands including Gold Care, VIP Direct, Coastal Cabs and MyBus Geelong.

The business operates a multi-channel booking stack: 24/7 phone dispatch (131 008, integrated with the 13cabs national network), an online portal, iOS/Android mobile app, street hail and taxi ranks (including a security-staffed Safe City rank 1am–6am), plus a dedicated Maxi call centre for special-needs and group bookings. Technology is operationally focused — fleet management and dispatch, taxi meters, EFTPOS, and a caller-identification system that pre-loads frequent traveller templates for VIP Direct — rather than AI-driven. Internal capabilities include an in-house driver training school (Taxi Fundamentals, geography, WAV, Gold Care, operator induction, retraining) and a wholly-owned Silvercomm Service subsidiary that installs and maintains communications, cameras, meters and radios across the fleet.

Revenue is predominantly transactional under fares regulated by the Essential Services Commission (e.g., A$2.63/km standard distance rate, A$4.65 flag fall, A$2.30 phone-booking fee, late-night and public-holiday surcharges, plus higher per-km rates for high-occupancy maxi jobs), supplemented by subscription-style corporate accounts with template-based electronic booking and customized monthly billing, government-subsidized MPTP lifting fees for wheelchair passengers, and parcel/document courier fares. Named institutional customers include Barwon Health, NDIS participants, Veterans Affairs, the Transport Accident Commission and WorkSafe, with corporate account relationships across hospitals, schools, insurers and government organizations.

Name

Geelong Taxi Network

Legal name

Geelong Taxi Network Pty Ltd

Website

https://geelongtaxis.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Geelong Taxi Network is a privately held taxi operator in Victoria, Australia, running the state's largest urban fleet (~150 vehicles) to provide 24/7 metered taxi, maxi, wheelchair-accessible, courier and corporate transport services across Geelong, Bellarine Peninsula and Surf Coast.

Ownership category

akta.pro rank

Product category

Taxi and Ground Passenger Transportation

NAICS

Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531)

SIC

Transportation Services (4700), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Taxi Fleet Owners & Medallion/Permit Operators (TLAFAHAH)

Keywords

• Taxi transportation services
• Wheelchair accessible transport
• Corporate taxi accounts
• Parcel courier delivery
• Driver training programs

Headquarters

HQ city

Geelong

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Standard Taxi Services: Per-kilometer and per-minute fares for standard sedan taxis serving the Geelong urban zone and regional zones. Fares calculated via taxi meter with flag fall, distance rate, and time-based charges.
2. Maxi Taxi Services: Larger vehicle taxi services for groups up to 10 passengers or wheelchair passengers. Higher per-kilometer rates apply for high-occupancy bookings (5-10 passengers) compared to standard rates.
3. Courier and Parcel Delivery: Taxi courier service for parcels, documents, medical equipment and pathology needs across Geelong district. Drivers operate as taxi couriers providing delivery services as part of their regular taxi operations.
4. Corporate Client Accounts: Account-based billing service for corporate organizations with template-based electronic booking and monthly customized billing reports. Provides administrative fee savings and fraud elimination for client organizations.
5. Multi Purpose Taxi Program (MPTP) Services: Government-subsidized transportation for eligible disabled passengers using MPTP cards. State government compensates operators with lifting fees for wheelchair passenger services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Geelong Taxi Network operates a 150-vehicle taxi fleet (standard sedans, maxi taxis, and wheelchair-accessible vehicles) providing metered passenger transport, courier and parcel delivery, corporate account services, and in-house driver training across Geelong, the Bellarine Peninsula, and the Surf Coast. The company is a registered NDIS provider and serves more than 200,000 customers annually on a 24/7 basis.

Product overview

Geelong Taxi Network operates Victoria's largest urban taxi fleet (approximately 150 vehicles) providing 24/7 taxi services across Geelong, Bellarine Peninsula, and Surf Coast regions. The portfolio consists of core taxi services (Standard Taxis using hybrid Toyota Camry sedans, Maxi Taxis with Toyota Commuter vehicles for up to 10 passengers, and Wheelchair Accessible Taxis), supplemented by premium service tiers (Gold Care Service with specially trained drivers), business solutions (Corporate Client Accounts with electronic billing), frequent traveler programs (VIP Direct), courier services (Parcel & Equipment Delivery), coastal regional service (Coastal Cabs Fleet), driver training programs, and the recently launched MyBus Geelong mini-van charter. Customers can access services through multiple channels: street hailing, taxi ranks, online booking, mobile apps (iOS/Android), and phone.

Differentiator

Problem solved

Functional benefit

Brands

• MyBus Geelong: Mini van charter service offering corporate and private hire, tours and airport transfers
• Gold Care
• VIP Direct

Products and services

• Standard Taxi Standard sedan taxi service using hybrid Toyota Camry vehicles, available 24/7 across the Geelong urban zone and regional zones including Bellarine Peninsula and Surf Coast, for everyday passenger transport, airport transfers, and group bookings of up to 4 passengers.
• Maxi Taxi Large-capacity taxi service using Toyota Commuter vehicles that can carry up to 10 passengers, or up to 5 passengers and 2 wheelchairs, intended for group bookings, weddings, events, airport transfers, and high-occupancy transport.
• Wheelchair Accessible Taxi (WAT) Specialized fleet of approximately 30 wheelchair-accessible Toyota Commuter Maxi Taxis that can carry up to two wheelchairs and 4-10 passengers, managed by specially trained drivers for disabled and special-needs transportation services across the Geelong region.
• Gold Care Service Premium taxi service tier featuring Gold Care-standard drivers who undergo extensive additional training in disability awareness (physical, neurological, sensory, intellectual), courtesy, and wheelchair transport, offered at no extra charge beyond the standard taxi fare for corporate clients and passengers with special needs.
• Corporate Client Accounts Account-based corporate taxi service providing template-based electronic booking, monthly billing with customized reports, low administrative fees, and a dedicated account manager for organizations including hospitals, schools, insurance companies, and government agencies.
• VIP Direct Service Template-based taxi service for frequent travelers whose registered phone numbers are recognized via caller ID, automatically bringing up pre-configured pick-up and drop-off addresses to streamline repeat bookings.
• Parcel & Equipment Delivery Taxi courier service for the delivery of parcels, documents, medical equipment, and pathology needs across the Geelong region, available 24/7, offering faster single-destination delivery than mainstream courier services.
• Coastal Cabs Fleet Separate fleet of taxis dedicated to the Bellarine Peninsula and Surf Coast regions, with drivers who are knowledgeable about coastal destinations including Torquay, Anglesea, Lorne, Barwon Heads, Ocean Grove, and Queenscliff.
• Taxi Driver Training
• MyBus Geelong Mini-van charter service launched in 2018 offering corporate and private hire, tours, and airport transfers for group travel needs in the Geelong region.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Silvercomm ServicecoreTechnology or IntegrationSilvercomm is a fully owned subsidiary of Silver Top Taxis in Melbourne and serves as the primary service provider for Geelong Taxi Network. They install, maintain and repair all communications, cameras, EFTPOS equipment, taxi meters, dome lights, decals, and trunked radio equipment required in taxis. Operates from the head office in North Geelong, Monday-Friday 8am-4pm and Saturdays 8am-1pm.
• 13cabscoreTechnology or Integration13cabs is Australia's national taxi booking network. Geelong Taxi Network integrates with the 13cabs online booking platform for customer reservations. The 131 008 booking number is an Australia-wide taxi service connecting to local taxi networks including Geelong.
• MyBus GeelongminorChannel Partner/ Reseller/ DistributorRecently launched mini-van charter service offering corporate and private hire, tours and airport transfers. Created to meet increased demand for group travel in the Geelong region.
• Safe Transport Victoria (formerly CPVV)coreStrategic or Co-development PartnerGovernment regulatory body responsible for taxi industry oversight, driver accreditation, and the Multi-Purpose Taxi Program (MPTP). GTN works with STV on wheelchair taxi fleet funding issues and driver assessment. Fare structure set by Essential Services Commission.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• DiDi Australia: Global rideshare operator active in Australia, directly competing for the same on-demand passenger trips via app-based dispatch in regional cities like Geelong.
• Ola Australia: Indian-origin rideshare platform with Australian operations, providing app-based competition to incumbent taxi fleets in regional and metro markets.
• Uber Australia: App-based rideshare platform that has reshaped urban passenger transport in Australia. Competes for the same Geelong riders on price, convenience, and booking experience, but with a different regulatory and cost model.

Emerging players

• Shebah: Australian women-only rideshare platform competing for passenger segments that value driver screening and accessibility, an area Geelong Taxi Network also targets with Gold Care trained drivers.
• Mobility Solutions Australia (NDIS transport): Specialist NDIS-registered transport providers offering wheelchair-accessible services, competing directly with Geelong Taxi Network's 29-vehicle WAT fleet and 3,000 weekly trips.

Regional players

• Geelong-based Private Hire Operators: Local Geelong/Western Victoria private hire and charter operators (Public Transport Victoria licensed) that compete for the same regional passenger trips, particularly in coastal and Surf Coast catchments.

Direct peers

• Cabcharge Australia: National taxi payment and account-management platform serving corporate and government clients; comparable to Geelong Taxi Network's corporate account service and ETF POS integration.
• Yellow Cabs Melbourne: Competing Victorian taxi network offering flag-fall airport, corporate, and maxi taxi services across metro Melbourne. Direct comparability in regulated urban taxi operations under the same ESC regime.
• Silver Top Taxis: Melbourne-based taxi network that owns Silvercomm Service, the comms and equipment provider Geelong Taxi Network uses. Operates a comparable urban taxi fleet with similar services (standard, maxi, wheelchair-accessible).
• 13cabs: National taxi booking network and aggregator that Geelong Taxi Network integrates with for online bookings. Operates similar taxi dispatch and fleet-owner services across Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/geelong-taxi-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geelong Taxi Network