Snapback Sports

What Snapback Sports does

Snapback Sports is a digital sports media company founded by Jack Settleman in 2017 as a single Snapchat account while he was at the University of Texas, and has since grown to nearly one million subscribers across its social media and mobile platforms. The company operates a mobile-first sports trivia platform via the Snapback Sports Trivia App on iOS and Android, which has achieved over 100,000 downloads, 75,000+ registered users, and 2,000,000+ games played, with features including daily trivia competitions, multiplayer leaderboards, and a Game Builder tool that allows users to create and publish their own trivia games. Supporting products include the Snapback Saturdays content series covering college football and international sporting events, a branded merchandise e-commerce store, a newsletter subscription service, and the Trivia Challenger Series in-person competition events.

The company generates revenue primarily through sponsorships managed via its March 2026 partnership with Excel Sports Management, targeting categories such as ticketing, apparel, finance, food and drink, health, CPG, nutrition, and travel, alongside app engagement revenue from its freemium mobile app and an affiliate ticketing partnership with SeatClub. Snapback Sports has been bootstrapped and operated profitably since inception without external capital, expanding to 12 employees by September 2024, with the founder indicating a potential future capital raise to fund technology development. The company maintains a legal headquarters in Miami, Florida as Snapback Sports, LLC, a general office in New York City for trivia filming, and content coverage spanning the United States, the United Kingdom, and Brazil.

Name

Snapback Sports

Legal name

Snapback Sports, LLC

Website

https://snapbacksports.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Snapback Sports is a digital sports media company operating a mobile sports trivia app with over 100,000 downloads and nearly one million social subscribers, serving sports fans with trivia games, live event content, and brand-sponsored experiences.

Ownership category

akta.pro rank

Product category

Sports Trivia App

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)

akta.pro secondary industry

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)

Keywords

• Sports trivia app
• Mobile trivia games
• Sports media content
• Fan engagement platform
• User-generated trivia

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Sponsorship Revenue: Primary revenue driver through brand partnerships targeting ticketing, apparel, finance, food and drink, health, CPG, nutrition, and travel categories. Managed through Excel Sports Management partnership with goal of eventually bringing sales operations in-house.
2. App Engagement Revenue: Revenue generated through app engagement and user base growth. Company has shown consistent revenue growth from over $1M in 2024 to $2.2M in 2025.
3. SeatClub Partnership: Ticket marketplace deal with SeatClub for ticketing partnerships and access to sporting events.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Snapback Sports operates a mobile sports trivia application available on iOS and Android, where users play daily sports trivia games, compete on leaderboards, and use a Game Builder tool to create and publish their own custom trivia games. The platform also produces sports media content through the Snapback Saturdays series, visiting college football games and international sporting events, and sells branded merchandise through an e-commerce store.

Product overview

Snapback Sports operates as a digital sports media company offering a multi-product portfolio centered around sports content and trivia entertainment. The core offerings include the Snapback Sports Trivia App (a mobile trivia platform with over 100,000 downloads), the Experiences/Snapback Saturdays content series covering live sporting events, and a Game Builder tool enabling user-generated trivia content. Supporting products include a branded merchandise store (Snapback Sports Store), the Trivia Challenger Series in-person competition events, and a newsletter subscription service. The company was founded in 2017 and has grown to nearly one million subscribers across its platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Snapback Sports Trivia App A mobile sports trivia application for iOS and Android that allows users to compete in daily sports trivia games against friends, track leaderboard rankings, and create custom trivia games using the Game Builder tool. Targeted at individual sports fans seeking competitive trivia entertainment. The app has achieved over 100,000 downloads and 2 million games played.
• Snapback Sports Store A separate e-commerce storefront selling Snapback Sports branded merchandise to individual sports fans and followers of the brand.

Quantifiable outcome

• 2,000,000+ games played on trivia platform
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Excel Sports ManagementcoreGTM or Marketing Partner · 20 March 2026Signed partnership with Excel Sports Management to drive sponsorship revenue and access to major sporting events. Partnership resulted from a roughly three-month agency search that included meetings with CAA, UTA, WME, and other agencies. Focus areas include ticketing, apparel, finance, food and drink, health, CPG, nutrition, and travel, with longer-term goal of bringing sales operations fully in-house.
• SeatClubminorGTM or Marketing Partner · 20 September 2024Inked deal with ticket marketplace SeatClub for ticketing partnerships and access to sporting events.
• Colt McCoyminorStrategic or Co-development Partner · 20 September 2024Developing podcast collaboration with former NFL quarterback Colt McCoy and sports platform Underdog.
• UnderdogminorStrategic or Co-development Partner · 20 September 2024Developing podcast collaboration with former NFL quarterback Colt McCoy and sports platform Underdog.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Barstool Sports: Founder-driven (Dave Portnoy) digital sports media company built around a personal brand, video content, merchandise, and sponsorships. Closely comparable business model and audience demographic to Snapback, though at materially larger scale.
• Overtime: Digital-first sports media company targeting the next-generation sports fan with short-form video content, original programming, and a merchandise business. Directly comparable content format, audience, and GTM approach to Snapback.
• Whistle Sports: Sports content network producing youth- and next-gen-focused sports video for social platforms. Comparable mission of creating sports content for a younger, digitally native audience via short-form video.

Broad incumbents

• The Ringer: Sports and pop culture digital media company (owned by Spotify) covering sports commentary, podcasts, and written content. Comparable sports-media audience and sponsorship model at a larger, more diversified scale.
• Minute Media: Global sports and culture content platform owning brands like The Players' Tribune, The Big Lead, and FanSided. Comparable digital sports content portfolio and sponsor-driven revenue model at much larger scale.
• The Athletic: Subscription-based digital sports media company (owned by The New York Times) producing in-depth sports journalism and podcasts. Comparable sports-media audience monetization model, though subscription-led rather than sponsorship-led.
• Bleacher Report: One of the largest digital sports media companies, owned by Warner Bros. Discovery, producing sports content across social, app, and web. Competes for the same young sports-fan audience and sponsorship dollars.
• SB Nation: Vox Media-owned network of sports-focused digital properties covering major and niche sports. Competes for the same digital sports audience and ad/sponsorship revenue as Snapback, at significantly larger scale.

Emerging players

• Underdog Fantasy: Sports gaming and fantasy platform that has expanded into adjacent sports content and media. Comparable in targeting the young sports-fan demographic and Snapback has a content-development partnership with Underdog.
• Fliff: Sports prediction and gaming app combining entertainment with sports engagement. Comparable in being a digital-first platform targeting casual sports fans, with overlapping user-acquisition channels and content strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCi1LPiLDOT-nhvSnaL0B8yQ
• LinkedInlinkedin.com/company/snapbacksports

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snapback Sports