The Sales Collective
The Sales Collective is a privately held B2B sales enablement firm that delivers competency-based sales assessments, customized training, recruiting, and process transformation services to over 300 companies across industries, using its Sales DNA methodology and a network of sales coaches.
- Company typePrivate
- Founded2021
- HeadquartersIrving, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Sales Collective does
The Sales Collective is a privately held B2B sales enablement firm founded in 2021 and headquartered in Irving, Texas, operating as an outsourced partner for companies seeking to build scalable revenue organizations. Its core offering is the Sales DNA assessment suite, built on Objective Management Group's validated methodology and comprising four role-specific tests (Salesperson, Sales Manager, Sales Leader, and Sales Candidate) backed by 2.5 million assessments and 37,000+ companies with 72% predictive validity for identifying top performers. These assessments feed a broader product set including Sales Team Evaluation, Sales Performance Assessment, Sales Process Transformation (customized sales playbooks), Sales Team Training, the Sales Leadership Trident Program for managers and leaders, full-service and guided sales recruiting, and The System of Selling methodology platform.
The company generates revenue through professional services engagements, including consultative assessment projects, customized training and coaching, recruiting, and leadership development, with delivery via dedicated expert teams (2-4 specialists plus account manager), live virtual or on-site workshops, and a Mindtickle-powered online learning platform. Pricing is opaque and quote-based, varying with scope, company size, and engagement type. Distribution occurs through direct enterprise sales, a marketplace-style community platform (The Collective) connecting clients with fractional sales talent, and a content marketing engine spanning blog, YouTube, free downloadable guides, and webinars. Customers are B2B companies of all sizes from startups to global enterprises (e.g., Aflac, NFP, San Diego Gulls, Johnson Insurance) across technology, banking, insurance, healthcare, manufacturing, financial services, and other verticals. The company has no disclosed funding, no parent entity, and operates with 11-50 employees.
The Sales Collective firmographics
Firmographics- Name
- The Sales Collective
- Legal name
- The Sales Collective
- Website
- https://thesalescollective.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Sales Collective is a privately held B2B sales enablement firm that delivers competency-based sales assessments, customized training, recruiting, and process transformation services to over 300 companies across industries, using its Sales DNA methodology and a network of sales coaches.
- Ownership category
- akta.pro rank
The Sales Collective industry classification
Industry- Product category
- Sales Enablement Services
- akta.pro primary industry
- Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where The Sales Collective is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Markets served
The Sales Collective business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Sales Training & Coaching Services: Provides coach-led team training, individual learning paths, and ongoing coaching programs. Uses Sales DNA competencies as foundational building blocks, with programs customized to team unique needs and selling environment.
- Sales Recruiting Services: Full-service and guided sales recruiting program integrating Sales DNA Candidate Assessment to identify top-performing sales candidates. Includes Sales Candidate DNA assessment with 72% predictive validity.
- Sales Process Transformation: Full-scale sales playbook development working with client teams to build customized end-to-end frameworks. Includes sales process audits and documentation of existing processes.
- Sales Leadership Training: Trident program for sales managers and leaders combining assessments with tactical skills training. Addresses competencies critical for sales leadership including coaching, pipeline management, and team development.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The Sales Collective product offering
Product offeringCore offering
The Sales Collective is an outsourced sales enablement partner that assesses B2B sales teams using its Sales DNA competency assessments, builds customized end-to-end sales processes and playbooks, and delivers tailored sales training, recruiting, onboarding, and coaching services. The company combines assessment-driven diagnostics with coach-led training executed via dedicated delivery teams and a Mindtickle-powered learning management system, anchoring its work in The System of Selling™ methodology.
Product overview
The Sales Collective is an outsourced sales enablement partner offering a multi-product portfolio centered on competency-based assessment, training, and consulting services. The core offering is the Sales DNA assessment suite, comprising separate DNA tests for salespersons, sales managers, and sales leaders, which benchmark individual competencies against data from 2.5 million sales professionals across 37,000+ companies with 72% predictive validity. These assessments feed into a coordinated product ecosystem: Sales Team Evaluation for organization-wide benchmarking, Sales Performance Assessment for baseline establishment, and the Sales DNA Competency Training Guide as a downloadable resource. The execution layer includes Sales Process Transformation (customized sales playbooks), Sales Team Training, and the Sales Leadership Trident Program (encompassing both Sales Manager Trident Training and Sales Leader Trident Training). Talent acquisition is addressed through Full-Service Sales Recruiting and Guided Sales Recruiting. The portfolio is anchored by The System of Selling™ proprietary methodology and supported by The Collective Community platform connecting companies with sales coaches. Additional tools include the Top Sales Training Companies resource for methodology comparison, the Effective Sales Training Scorecard for vendor evaluation, and the Sales Department CheckUp™ for EOS-integrated diagnostics. Online delivery is provided through Online Sales Training Courses including Victory Selling modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales DNA Assessment Suite Competency-based sales assessment suite that measures individual and team sales capabilities through Salesperson, Sales Manager, Sales Leader, and Candidate DNA tests, providing data-driven insights into skill gaps and top-performer identification.
- Sales Team Evaluation Team-wide competency assessment that analyzes skills gaps across the entire sales organization using Sales DNA assessments to benchmark and optimize sales force performance.
- Sales Performance Assessment Foundational assessment establishing baseline sales team skills and capabilities as the starting point for building a robust sales process.
- Sales Process Transformation Full-scale sales playbook development service that builds customized end-to-end frameworks defining how an organization sells and equips managers to coach, forecast, and manage with confidence.
- Sales Process Audit Diagnostic engagement documenting actual sales process reality and revealing improvement opportunities through a comprehensive audit framework.
- Sales Team Training and Coaching Coach-led team training using Sales DNA competencies as building blocks, with parallel individual learning paths personalized to team needs and selling environment, delivered via online training and live coach-led sessions.
- Sales Leadership Trident Program Comprehensive leadership development program combining role-specific competency assessments with proven tactics and systems, including 3-5 year team vision planning and backward goal mathematics, addressed to sales managers and senior sales leaders.
- Full-Service Sales Recruiting End-to-end recruiting service integrating Sales DNA Candidate Assessment to identify top-performing sales candidates, managers, and leaders with 72% predictive validity.
- Guided Sales Recruiting Coaching-supported recruiting program using Sales DNA assessments to guide hiring decisions while building internal recruiting capability.
- The System of Selling™ Proprietary sales methodology platform providing a unified system for engineered sales growth, incorporating vision clarity and structured execution frameworks for revenue organizations.
- Online Sales Training Courses (Victory Selling) Self-paced digital learning program including Victory Selling online courses for sales professional development across all experience levels.
- The Collective Community Platform Network platform connecting businesses with vetted sales coaches, fractional sales officers, and account executives filtered by industry, company size, and expertise area.
Quantifiable outcome
- Sales reps who follow a documented sales process ramp 50% faster
- +4 more outcomes
Companies that use The Sales Collective
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
The Sales Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Sales Collective partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MindticklecoreMindtickle provides the learning management system (LMS) platform for The Sales Collective's online training delivery. Customers access training through The Sales Collective's branded Mindtickle portal at thesalescollective.mindtickle.com/login/
- Objective Management Group (OMG)coreOMG provides the Sales DNA assessment technology and methodology that powers The Sales Collective's competency-based assessments. The assessments achieve 72% predictive validity for identifying top performers. OMG CEO Ben Tagoe participates in joint webinars and research collaborations.
- LemlistEmail marketing and outreach platform partnership for demand generation and customer communication campaigns.
- Pinnacle Business GuidesminorBusiness guide and resource partnership providing additional value-added content and referrals to The Sales Collective services.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
The Sales Collective competitors and assessment
Company assessmentDirect peers
- Imparta: Sales training and enablement firm offering proprietary sales methodologies, skills assessments, and reinforcement platforms. Competes with The Sales Collective in competency-based training, sales leadership development, and enterprise sales transformation engagements.
- Challenger: Enterprise sales training and enablement firm built around the Challenger Sale methodology, focused on teaching reps to teach, tailor, and take control of customer conversations. Competes with The Sales Collective for mid-market and enterprise sales training RFPs and is listed in the company's competitive methodology comparison.
- Corporate Visions: B2B sales and marketing training company specializing in messaging, conversation, and customer engagement skills for complex sales. Overlaps with The Sales Collective's process transformation and competency-based training offerings, particularly for enterprise clients in technology and industrial sectors.
- Sandler Training: One of the most established sales training methodology firms globally, offering a structured sales process framework, reinforcement coaching, and a global authorized-dealer network. Directly competes with The Sales Collective in B2B sales methodology and training engagements, and is explicitly listed in The Sales Collective's own competitor comparison resource.
- Sales Gravy: Sales training, recruiting, and coaching firm offering sales certification programs, SDR/BDR training, and sales hiring services. Directly overlaps with The Sales Collective's training, recruiting, and process offerings, particularly for SMB and mid-market clients.
- ValueSelling Associates: Sales methodology and training firm built around the ValueSelling Framework, focused on consultative selling and sales process implementation. Directly comparable to The Sales Collective's competency-based training and sales process transformation services, and listed in its competitor resource.
- GAP Selling: Sales training methodology firm built around the GAP Selling framework focused on uncovering customer pain and differentiating from competitors. Listed in The Sales Collective's own competitor comparison resource and competes for sales methodology and training RFPs in B2B segments.
- RAIN Group: Global sales training and consulting firm offering sales methodology, sales coaching, and sales leadership development programs. Competes head-to-head with The Sales Collective in training, coaching, and leadership development for B2B sales organizations across multiple industries.
Broad incumbents
- Mindtickle: Sales enablement and readiness platform providing LMS, content management, and sales training delivery infrastructure — and the technology backbone on which The Sales Collective delivers its online training. While not a direct methodology competitor, it competes more broadly in the sales enablement platform category and could expand into content/training verticals.
Emerging players
- Objective Management Group: The technology partner that powers the Sales DNA assessment platform underlying The Sales Collective's core offering. While primarily a sales assessment company, it also sells directly to sales organizations — meaning it is simultaneously a partner, supplier, and partial competitor in the sales assessment/training market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
The Sales Collective social profiles
Digital presenceThe Sales Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Sales Collective leadership team
Management profileNumber of profiles
Profiles2 records
The Sales Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Sales Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Sales Collective
What does The Sales Collective do?
The Sales Collective is an outsourced sales enablement partner that assesses B2B sales teams using its Sales DNA competency assessments, builds customized end-to-end sales processes and playbooks, and delivers tailored sales training, recruiting, onboarding, and coaching services. The company combines assessment-driven diagnostics with coach-led training executed via dedicated delivery teams and a Mindtickle-powered learning management system, anchoring its work in The System of Selling™ methodology.
Is The Sales Collective a public or private company?
The Sales Collective is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Sales Collective founded?
The Sales Collective was founded in 2021. It employs 11 to 50 people.
Where is The Sales Collective based?
The Sales Collective is headquartered in Irving, United States, in the North America region.
How does The Sales Collective make money?
Four revenue lines are on record. Sales Training & Coaching Services are the primary driver. The others are sales Recruiting Services, sales Process Transformation and sales Leadership Training.
Who are The Sales Collective's main competitors?
Direct peers on record are Imparta, Challenger, Corporate Visions, Sandler Training, Sales Gravy, ValueSelling Associates, GAP Selling and RAIN Group. Mindtickle is listed as a broad incumbent. Objective Management Group is listed as an emerging player.
Does The Sales Collective have an API?
No public API is recorded for The Sales Collective.
What industry is The Sales Collective in?
The Sales Collective's product category is Sales Enablement Services. Its primary akta.pro industry code is BPAFAKAD, Appointment Setting & Sales Development (SDR/BDR) Services, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies.