Direkt online

What Direkt online does

Direkt online (legal entity: Direkt und Online GmbH) is a Munich-based, privately held German GmbH founded in 2001 that provides data-driven marketing and sales services to the pharmaceutical industry and medical-technology companies across the DACH region. The company's central asset is the HCP/DocBase Adresspool — a daily-updated reference database containing master data on healthcare professionals (physicians, pharmacists, dentists, specialists, and medical institutions) — which is refreshed through phone verification and a contributor network that includes thousands of pharmaceutical field representatives, medical publishers (with combined annual circulation exceeding 23 million), medical call centers, and web portals. On top of this data layer the company operates Aurora, a modular CRM and sales-management platform covering pharma field-sales steering, marketing data warehouse functionality, and e-permission management for digital-communication compliance, complemented by an integration-services line for data matching, deduplication, and bidirectional synchronization into customer CRM/ERP systems.

Beyond software and data, Direkt online runs an integrated communications-services business (direct marketing, lettershop, and 3D mailings, supporting up to 100,000 daily shipments) and a dedicated pharma logistics center (2,000 sqm warehouse, 3,500 pallet spaces, up to 10,000 shipments/day and 400,000 packages/year), the latter licensed under § 52a AMG as a recognized pharmaceutical wholesaler and operating under ISO 9001:2015 across the entire company. Analytics services (affinity, persona, KOL, network, and channel-behaviour analyses) and a self-service d+o Datenshop storefront round out the offering. Customers comprise more than 200 enterprises, explicitly including top-10 pharma companies in Germany and Europe as well as medical-technology and medical-publisher clients. The business is principally enterprise B2B, sold through a direct field-sales team; revenue mechanics combine recurring data licensing/subscription, transaction-fee logistics and fulfillment work, and project-based professional-services contracts for analytics and integration. No external investors, parent entity, or public listing are disclosed.

Name

Direkt online

Legal name

Direkt und Online GmbH

Website

https://direktundonline.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Direkt online is a Munich-based data and services provider for pharmaceutical and medical-technology companies in the DACH region, offering a daily-updated HCP reference database, the Aurora CRM platform, direct-marketing and pharma-logistics fulfillment, and analytics services to over 200 enterprise customers.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Misc Health & Allied Services, Nec (8090), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Healthcare marketing services
• Pharmaceutical data services
• Medical CRM platform
• HCP database management
• Pharma logistics services

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Data Services: Provision of healthcare professional reference data, address databases, and data shopping services. Revenue generated through data licensing and subscription.
2. Direct Marketing and Communication Services: Full-service direct marketing including mailing production, lettershop, fulfillment, and logistics. Handles up to 100,000 daily shipments including letters, self-mailers, 3D mailings, faxes, and emails.
3. Integration and Software Services: CRM integration, data synchronization, address clearing solutions, and Aurora software platform services for pharmaceutical sales and marketing.
4. Analytics Services: Custom analyses for marketing, product management, sales, medical affairs, business intelligence, commercial excellence, and market access in DACH region.
5. Pharma Logistics: Warehouse management, order processing, packaging and shipping of pharmaceutical products and marketing materials. 2,000 sqm storage area, 3,500 pallet spaces, up to 10,000 shipments per day.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Direkt online is a Munich-based B2B services firm that provides healthcare marketing and data services to the pharmaceutical industry, medical-technology companies, and medical publishers. Its offerings span data services, integration services, analytics services, and communication services, anchored by the proprietary Aurora CRM, the daily-updated HCP/DocBase healthcare-professional database, a secure file-exchange platform, the d+o Datenshop data shop, and a regulated pharmaceutical logistics center recognized under § 52a AMG.

Product overview

Direkt online (direkt + online GmbH) operates as a data-driven healthcare marketing solutions provider with a portfolio centered on the HCP/DocBase reference database—a daily-updated address pool for healthcare professionals in Germany. The Aurora platform provides modular CRM and sales management capabilities built around this data foundation. Complementary service lines include Kommunikations-Services (direct marketing, lettershop, and pharmaceutical logistics), Analytics-Services (affinity analysis, KOL tracking, network analysis), Daten-Services (market potential identification), and Integrations-Services (data synchronization and clearing). Supporting tools include the d+o Datenshop for self-service data purchasing and secure-exchange for encrypted file transfers.

Differentiator

Problem solved

Functional benefit

Brands

• Aurora: Modular CRM and sales management solution for marketing and sales processes in the healthcare sector, including customer relationship management, marketing data warehouse, and e-permission management.
• HCP/DocBase

Products and services

• HCP/DocBase healthcare-professional database Proprietary database of healthcare-professional (HCP) records that is refreshed daily, used by pharmaceutical and medical-technology clients for audience targeting, segmentation, and analytics.
• Aurora CRM CRM platform tailored to pharmaceutical and medical-technology marketing, supporting HCP targeting, campaign execution, and engagement management.
• Secure Exchange file-transfer platform Secure file-exchange platform used for transferring regulated marketing, sales, and campaign data between Direkt online and pharmaceutical or medical-technology clients.
• d+o Datenshop Online data shop through which Direkt online offers healthcare data assets for self-serve purchase by pharmaceutical, medical-technology, and publishing clients.
• Pharmaceutical logistics center (§ 52a AMG) Pharmaceutical logistics center operating as a recognized wholesaler under § 52a AMG, providing compliant storage and distribution services for pharmaceutical marketing materials and samples.
• Data services Data services covering healthcare-professional data acquisition, cleansing, enrichment, and integration for pharmaceutical and medical-technology clients.
• Integration services Integration services that connect client CRM, marketing, and publishing systems with Direkt online's databases and platforms.
• Analytics services Analytics services providing insights into HCP targeting, campaign performance, segmentation, and audience behavior for pharmaceutical and medical-technology clients.
• Communication services Communication services supporting healthcare-professional outreach through regulated channels, executed via Direkt online's data and CRM platforms.

Quantifiable outcome

• Over 30% savings in material production and procurement through optimized Außendienst logistics
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• aPureBase ApScoreStrategic or Co-development Partner · 1 January 2008Since 2008, direkt + online GmbH is the exclusive data partner for Germany for aPureBase ApS based in Copenhagen, Denmark. aPureBase was founded in 2008 to provide pharmaceutical companies with worldwide uniform access to master data information of doctors, pharmacists, and other medical professionals.
• Insight Health GmbHcoreStrategic or Co-development Partner · 1 January 2001Insight Health has been providing data-based and customer-specific solutions for all participants in the health market since 1999. direkt + online GmbH has been working closely with Insight Health since 2001 to simplify the optimal use of products and services from both companies for their shared customers.
• saletelligence GmbHminorStrategic or Co-development Partnersaletelligence GmbH is the specialist for systematic sales planning and supports companies in developing solutions for their sales organizations. In concrete projects, saletelligence and direkt + online work closely together to combine consulting expertise and optimal database for unified and targeted results.
• pharmafakt GmbHminorStrategic or Co-development PartnerInstitute for medical and pharmaceutical market research, science, and health policy. pharmafakt has been offering consulting services since 1998 in market research, health services research, and sales controlling based on a quantitatively and qualitatively unique data mass. Long-term cooperation enables answers to complex, cross-thematic questions.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• pharmafakt: German institute for medical and pharmaceutical market research, science, and health policy. Comparable to d+o's analytics and market research services, with whom d+o has a long-term partnership, often co-serving the same pharma customers.
• Cegedim: French-based global healthcare technology and data company that provides HCP master data, CRM solutions, and pharma marketing services across Europe. Directly comparable to d+o given its focus on HCP databases (OneKey), pharma CRM (Mobile Intelligence), and European market presence.
• Veeva Systems: Leading global cloud-based CRM and data platform provider for the pharmaceutical industry, including Veeva Vault, Veeva Network (HCP/HCO master data), and AI-driven commercial solutions. Directly comparable to d+o's Aurora platform and HCP/DocBase offerings, though at a much larger global scale.
• DocCheck: German-based healthcare professional community and marketing services platform (DocCheck Community, DocCheck Research). Comparable to d+o as a German healthcare professional data and marketing services provider targeting the same pharmaceutical customer base.
• INSIGHT Health: German healthcare data and market research company providing data-based solutions for all healthcare market participants. Directly comparable to d+o given the long-standing partnership and overlapping offerings in pharma data and market intelligence.
• Pharmexx: Provider of pharmaceutical sales force outsourcing and contract sales organization (CSO) services in the DACH region. Comparable to d+o as a specialized sales and marketing services provider to the German and European pharmaceutical industry.
• saletelligence: German specialist for systematic sales planning and sales force optimization in the pharmaceutical industry. Comparable to d+o's Aurora sales cockpit and field sales steering capabilities, with whom d+o collaborates on joint projects.

Broad incumbents

• Acxiom: Global data and marketing services company providing customer data platform, identity resolution, and audience targeting solutions. Comparable to d+o's data matching, deduplication, and direct marketing services capabilities, though at much larger scale and across multiple verticals.
• IQVIA: Global leader in healthcare data, analytics, and commercial services for the pharma and life sciences industry. Comparable to d+o across multiple services (HCP data, analytics, commercial effectiveness) but operates globally with much broader portfolio including clinical research and R&D services.
• Medidata Solutions: Dassault Systèmes-owned provider of cloud-based solutions for clinical research and life sciences commercial operations, including HCP data and analytics. Comparable to d+o's pharma data and commercial services capabilities, though focused on clinical research as the core business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direkt online