Brinkmann

What Brinkmann does

MINT GmbH is a German B2B advertising agency headquartered in Kempen (North Rhine-Westphalia), operating under the positioning "MINT – Leading Brands." Founded in 1981 (per firmographics), the agency employs 11–50 people and serves mid-sized industrial enterprises primarily in the DACH region. Its offering is structured around six integrated service modules: Brand Strategy, Corporate Design, Brand Design, Experience Design, Online & Performance Marketing (Social Media, GEO, SEO, SEA), and Content Production. The portfolio emphasizes holistic brand development combining positioning, design, and execution from a single agency partner rather than technology product development.

The customer base is concentrated in German industrial mid-market segments, including metal processing, mechanical and electrical engineering, industrial gases, steel distribution, and energy/utilities. Publicly visible enterprise clients include Arburg, Messer Group, Trützschler, Scheidt & Bachmann, Pfeifer & Langen, Speira, UnionStahl, Schmidt + Clemens, Athmer, EVG Elektro-Vertriebs-Gesellschaft, Fontaine Engineering, and Das Stadtwerk Regensburg. Engagements span brand design and corporate identity programs, employer branding campaigns, UX/UI redesigns, website rebuilds, and content productions (e.g., a children's book on aluminum recycling for Speira).

The business model is sales-led professional services. Revenue is generated through project-based and likely retainer engagements, with the agency operating as lead agency for most clients while also accepting individual project work. Go-to-market is consultative and direct, anchored by a named Head of Consulting (Silke Fink) with published direct contact details and an online appointment booking system (Microsoft Bookings). The website supports top-of-funnel content marketing via a blog and "Learn" hub covering topics such as the EU AI Act, AI's impact on creativity, and ESG reporting for SMEs. No proprietary technology platform, AI product, patents, certifications, funding rounds, or revenue figures are disclosed.

Name

Brinkmann

Legal name

MINT GmbH

Website

https://agenturbrinkmann.de

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

MINT GmbH is a German B2B advertising agency in Kempen serving mid-sized industrial enterprises in the DACH region with integrated brand strategy, corporate design, experience design, digital performance marketing, and content production services.

Ownership category

akta.pro rank

Product category

Advertising & Branding Services

NAICS

Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Branding agency services
• Brand strategy consulting
• Corporate design services
• B2b advertising agency
• Performance marketing services

Headquarters

HQ city

Krefeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agency Services: Professional services revenue from branding, strategy, design, and marketing services. The agency offers both project-based work and likely retainer arrangements for lead agency relationships. Services include brand strategy, corporate design, brand design, experience design, online & performance marketing, and content production.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Brinkmann (operating as MINT GmbH) is a German B2B advertising agency that provides holistic brand development services for mid-sized industrial companies. The agency delivers an integrated portfolio spanning brand strategy, corporate design, brand design, experience design, online and performance marketing, and content production. It combines strategic positioning, creative design, and digital execution as a single-source branding partner for industrial clients.

Product overview

MINT GmbH offers a unified portfolio of strategic and creative services as a B2B advertising agency. The core offering consists of six integrated service modules: Brand Strategy (positioning and identity development), Corporate Design (visual identity systems), Brand Design (logo and brand-defining visual elements), Experience Design (digital and physical touchpoints), Online- & Performance Marketing (digital campaigns across social, search, and geo channels), and Content Production (text, image, and video content). These services are designed to work together as a holistic brand development offering, combining strategy, design, and execution from a single agency partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic service that develops brand identity, values, and positioning to serve as the foundation for long-term client success. Targeted at mid-sized industrial companies seeking differentiated market positioning.
• Corporate Design Creates a unified visual appearance for brand recognition and consistent experience across all brand touchpoints. Targeted at industrial companies needing cohesive visual identity systems.
• Brand Design Develops brand-defining design that goes beyond a logo to visually capture and communicate brand identity. Targeted at industrial B2B clients requiring distinctive visual brand elements.
• Experience Design Designs digital and physical experiences that intuitively guide users, create engagement, and leave lasting impressions across touchpoints. Targeted at industrial clients building customer and brand experiences.
• Online & Performance Marketing Strengthens digital presence with measurable success through Social Media, GEO, SEO, and SEA channels to effectively reach and convert target audiences. Targeted at industrial B2B companies seeking digital lead generation.
• Content Production Produces text, image, and video content that clearly communicates brand messages and inspires audiences. Targeted at industrial clients needing ongoing brand-aligned content.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DFGE (Institut für Energie, Ökologie, Economie)minorStrategic or Co-development PartnerImplicit partnership evident from co-branded blog post on sustainability reporting. MINT and DFGE collaborated on an article about 'Nachhaltigkeitsberichterstattung im Mittelstand' (sustainability reporting in SMEs), suggesting a co-marketing relationship in the sustainability/ESG space.

Recent moves4 records

Expansion highlights5 records

Direct peers

• KMS Team: German brand and design consultancy combining strategy, corporate design, and experience work. Directly comparable to MINT in offering brand strategy and design services to enterprise clients in the German market.
• Peter Schmidt Group: German brand design and corporate identity specialist. Comparable to MINT as a brand-design-focused agency serving established German and international clients.
• MetaDesign: International brand design consultancy with German roots. Comparable to MINT in its focus on brand strategy, corporate design, and brand experience work for major organizations.
• Thjnk: Independent German creative agency with strong brand and campaign capabilities. Comparable to MINT as a strategy-and-creative integrated agency operating in the German-speaking market.
• denkwerk: German independent agency combining creative, digital, and technology services. Comparable to MINT in offering integrated brand and online/performance marketing to enterprise clients.
• Kolle Rebbe: Hamburg-based creative agency working across brand strategy, design, and integrated campaigns. Comparable to MINT in providing holistic brand development to corporate clients.

Broad incumbents

• Jung von Matt: Major German creative network offering brand strategy, design, and integrated campaigns. Comparable to MINT's service scope but with substantially larger headcount and international reach.
• Serviceplan Group: Europe's largest independent agency group with full-service brand, digital, and performance capabilities. Comparable to MINT in integrated offering but operates at network scale well beyond MINT's boutique footprint.
• Scholz & Friends: Large German full-service agency with brand strategy and creative capabilities. Comparable to MINT in service mix but operates at significantly greater scale and breadth.

Emerging players

• UEBERDRUCK: Boutique German brand and design agency. Comparable to MINT as a smaller, design-led competitor in the German brand-development market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agentur-brinkmann-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brinkmann