GLTK
- Company typePrivate
- Founded1900
- HeadquartersGothenburg, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingServices
GLTK firmographics
Firmographics- Name
- GLTK
- Legal name
- Göteborgs Lawn Tennisklubb
- Website
- https://gltk.se
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
GLTK industry classification
Industry- Product category
- Tennis and Padel Sports Club
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro industry
- Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash)Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs
Keywords
Where GLTK is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
GLTK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Court Rental Fees: Revenue from hourly court bookings for tennis and padel, with discounted rates for members (40 SEK discount). Summer pricing: Tennis 230 SEK/hour (non-member), 180 SEK/hour (member); Padel 250 SEK/hour (non-member), 200 SEK/hour (member).
- Membership Fees: Annual membership fees: Senior 400 SEK/year, Junior 200 SEK/year. Members receive priority access to courses, discounts on all court rentals, exclusive offers, and voting rights at annual meeting. The club is a non-profit member-owned association.
- Coaching and Training Programs: Term-based coaching programs including Bollverkstan (1,600 SEK/term), Tennisskolan (2,700-9,300 SEK/term based on frequency), adult courses (2,950 SEK/term), and padel junior programs (2,350-7,200 SEK/term). Summer camps charged separately (1,100-2,250 SEK).
- Summer Camps and Courses: Seasonal revenue from summer camps for juniors (tennis 2,250 SEK; padel) and adult summer courses (1,100 SEK per week).
- On-site Services: Revenue from GLTK shop (equipment, apparel including Eleven Australia), restaurant Court21, gym facilities, and rehab services (IFK kliniken).
- Events and Venue Rental: Hosting of tournaments (Junior-SM, series play), corporate events, conferences, and group activities generating venue rental and catering revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Senior Membership |
| Subscription | Annual | Junior Membership |
| Usage-based | Pay-as-you-go | Summer Court Rental - Non-member |
| Usage-based | Pay-as-you-go | Summer Court Rental - Member |
| Subscription | Multi-year contract | Bollverkstan (Tennis Introduction) |
| Subscription | Multi-year contract | Tennisskolan - 1x/week |
| Subscription | Multi-year contract | Tennisskolan - 2x/week |
| Subscription | Multi-year contract | Tennisskolan - 3x/week |
| Subscription | Multi-year contract | Tennisskolan - 4+ times/week |
| Subscription | Multi-year contract | Adult Tennis Course |
| Subscription | Multi-year contract | Padel Junior - 1x/week |
| Subscription | Multi-year contract | Padel Junior - 2x/week |
| Subscription | Multi-year contract | Padel Junior - 3x/week |
| One time/ perpetual license | Pay-as-you-go | Summer Junior Tennis Camp |
| One time/ perpetual license | Pay-as-you-go | Summer Adult Course |
| One time/ perpetual license | Pay-as-you-go | Junior Padel Camp |
| Subscription | Annual | Damsektionen (Women's Section) Membership |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
GLTK product offering
Product offeringCore offering
GLTK is a non-profit member-owned tennis and padel club that sells access to more than 20 courts (14 indoor tennis, 7 padel, 5 outdoor clay) in Göteborg, Sweden. It monetizes hourly court rentals, term-based coaching/training programs across all age groups and skill levels (Bollverkstan ages 5-6 through GLTK Elit), annual memberships, tournament hosting, on-site shop and restaurant (Court21), and corporate events.
Product overview
GLTK (Göteborgs Lawn Tennisklubb) is a non-profit member-owned tennis and padel club offering a comprehensive suite of sports facilities and training programs. The club operates 14 indoor tennis courts plus outdoor facilities (1 court at venue, 4 clay courts at Mossen, 1 clay court at Majvallen), and 7 padel courts (4 indoor, 3 outdoor with panoramic glass from 2021). The core product portfolio includes court rental, structured training programs across all levels (Bollverkstan for ages 5-6, Tennis School, competition and elite programs for juniors; adult courses; private lessons), competitive team programs (GLTK Elit, Junior SM hosting, series play), and membership services with benefits. Additional offerings include a pro shop, event/conference facilities, and specialized sections for women's tennis, men's veterans, para tennis, and tennis high school pathway. The club serves approximately 2,168 members and 750 children weekly, positioning itself as both a community sports venue and a competitive tennis center.
Differentiator
Problem solved
Functional benefit
Products and services
- Tennis Courts and Facilities Indoor and outdoor tennis facilities with 14 indoor courts, 1 outdoor court, 4 clay courts at Mossen, and 1 clay court at Majvallen; available for hourly rental, training, and competitive play.
- Padel Courts and Facilities Padel facility with 7 courts (4 indoor and 3 newly built outdoor courts with panoramic glass from 2021) for rental, training, and competitive play.
- Tennis Training Programs Comprehensive tennis coaching across junior programs (Bollverkstan for ages 5-6, Tennisskolan by frequency tier, competitive training, elite), adult term courses, summer/holiday camps, and private lessons.
- Padel Training Programs Padel training including junior programs (1x/week to 3x/week tiers), adult training, elite club padel, summer camps, and private lessons.
- Membership Services Annual membership in the non-profit association; senior membership 400 SEK/year and junior membership 200 SEK/year, with benefits including 40 SEK/hour court discount, priority course access, exclusive offers, 20% shop discount, and voting rights at the annual meeting.
- Competitions and Tournaments Hosting of recurring tournaments including Halloween Cup, Autumn Tournament, Junior-SM, Club Tour, Spring Holiday Games, Tennis Europe events, Veteran SM, and Åkes Äkta Hönökaka, plus team competitions and series play at regional and national levels.
- GLTK Shop On-site retail selling tennis and padel equipment and apparel (rackets from Babolat, Wilson, HEAD; footwear and apparel from Björn Borg, ASICS, FILA; hair care from Eleven Australia); members receive a 20% discount.
- Events and Conferences Corporate event and conference facilities at the club location, combined with tennis/padel activities and catering through the on-site Court21 restaurant.
- GLTK Elit (Elite Program) Elite tennis program with representation teams (men's, women's, girls 18, boys 18) competing in national series, providing professional coaching and a development pathway.
- Tennisgymnasiet Tennis high school program combining Swedish upper-secondary academic education with intensive tennis training for ambitious young players.
- Paratennis Para tennis program for players with disabilities, promoting inclusive tennis participation at the club.
- Damsektionen (Women's Section) Women's section with approximately 120 players at recreational and competitive levels, including group play, competitions, series teams (Ladies 40 and Ladies 50), and an annual tennis camp in Båstad.
- Herrveteraner (Men's Veterans) Men's veterans program featuring the Tuesday group (Tisdagsgänget) of approximately 25 players and club exchanges with Båstad TS, Påvelund TK, and Varbergs TK.
- Group Play Activities Structured group play programs for doubles (men and women at scheduled times), competitive teams, and exchange matches with other clubs.
- Court Booking System Online and on-site court reservation system for tennis and padel, delivered through MATCHi and supported by key-code access when reception is closed.
Quantifiable outcome
- 2,168 members as a non-profit club with democratic governance
- +4 more outcomes
Companies that use GLTK
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
GLTK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
GLTK partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Eleven AustraliaminorHaircare brand added to GLTK shop. Selected for high quality, pleasant user experience, and lifestyle feel matching the club's brand.
- MatchicoreDigital booking platform and app for court reservations, private lessons, course registration, and membership management. Primary operational technology partner.
- Hotel Rivertonminor15% discount for GLTK members on rooms using campaign code GLTK. Partnership for Junior-SM and other tournament accommodation.
- Svenska TennisförbundetcoreNational federation partnership for tournament hosting, series play, and player development. Hosted Junior-SM 2024 and participates in national league structures.
- Court21 RestaurantminorOn-site restaurant providing catering for members, tournament participants, and event guests. Special menus during competition days.
- IFK kliniken (Rehab)minorOn-site rehabilitation and health services for members, operating from the GLTK facility.
- Centenary Tennis ClubsminorInternational organization for tennis clubs with over 100 years of history. Provides networking opportunities between clubs and players internationally.
- Tennis Brands (Babolat, Wilson, HEAD, ASICS, Björn Borg, Fila)minorEquipment and apparel brands featured during member days and tournaments, offering product trials, giveaways, and exclusive offers to GLTK members.
- LisebergsbynminorAccommodation partner for tournament participants with 10% discount using code GLTK10.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
GLTK competitors and assessment
Company assessmentDirect peers
- Brottkärrs TF: Tennis club in the greater Gothenburg region from which new Tennis School Manager Erika Ohlsson joined GLTK. Directly comparable member-facing tennis club with structured coaching.
- Påvelunds TBK: Gothenburg-area tennis and padel club from which GLTK's new Klubbchef Martin Stigh joined. Direct competitor for members, court bookings, and coaching in the same regional market.
- SALK (Stockholms Allmänna Lawntennisklubb): Stockholm's oldest lawn tennis club and one of Sweden's most established tennis clubs. Direct comparable legacy tennis club competing nationally for elite players and members.
- Kungsbacka TK: Swedish tennis club near Gothenburg; former employer of new GLTK coach Philip Cassel. Comparable member-owned facility with coaching and competitive programs.
- Varbergs TK: West-coast Swedish tennis club referenced as a club-exchange partner with GLTK. Comparable member-owned tennis club in a similar regional market.
- Båstad TS: Historic Swedish tennis club in the Båstad region hosting major Swedish tournaments; directly comparable legacy tennis club with national-level competitive ambitions.
Broad incumbents
- IFK Göteborg: Large multi-sport Gothenburg club with significantly broader scope. Overlaps with GLTK in local sports market but offers many other sports, making it a broader incumbent rather than a racquet-sports specialist.
Emerging players
- PDL Center (Padel Center): Sweden-focused padel-specialist chain rapidly expanding padel-only facilities. Comparable in the padel leg of GLTK's offering; partial overlap focused on the highest-growth segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
GLTK social profiles
Digital presenceGLTK financial estimates
Financial estimateRevenue estimate
Valuation estimate
GLTK leadership team
Management profileNumber of profiles
Profiles7 records
GLTK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GLTK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GLTK
What does GLTK do?
GLTK is a non-profit member-owned tennis and padel club that sells access to more than 20 courts (14 indoor tennis, 7 padel, 5 outdoor clay) in Göteborg, Sweden. It monetizes hourly court rentals, term-based coaching/training programs across all age groups and skill levels (Bollverkstan ages 5-6 through GLTK Elit), annual memberships, tournament hosting, on-site shop and restaurant (Court21), and corporate events.
Is GLTK a public or private company?
GLTK is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was GLTK founded?
GLTK was founded in 1900. It employs 51 to 100 people.
Where is GLTK based?
GLTK is headquartered in Gothenburg, Sweden, in the Europe region.
How does GLTK make money?
Six revenue lines are on record. Court Rental Fees are the primary driver. The others are membership Fees, coaching and Training Programs, summer Camps and Courses, on-site Services and events and Venue Rental.
Who are GLTK's main competitors?
Direct peers on record are Brottkärrs TF, Påvelunds TBK, SALK (Stockholms Allmänna Lawntennisklubb), Kungsbacka TK, Varbergs TK and Båstad TS. IFK Göteborg is listed as a broad incumbent. PDL Center (Padel Center) is listed as an emerging player.
Does GLTK have an API?
No public API is recorded for GLTK.
What industry is GLTK in?
GLTK's product category is Tennis and Padel Sports Club. Its primary akta.pro industry code is MPAKABAF, Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash). Its NAICS code is 713940 and its SIC code is 7997.