What SUPERNOVAS does

Supernovas is a London-based circular design company, founded in 2019 and operating as SUPERNOVAS STUDIO LTD., that manufactures furniture and home objects from 100% recycled plastic waste streams. The company serves two distinct customer bases: design-conscious individual consumers purchasing through its owned e-commerce storefront at supernovas.world, and corporate clients, municipalities, and architects engaging through its Studio B2B division for bespoke circular design projects. Core production centres on a mono-material methodology — products are constructed using RPETG (recycled PET packaging) and RLDPE (recycled low-density polyethylene) without glues, enabling true end-of-life recyclability. Key technical components include tool-free 3D-printed bolt assembly and modular stacking connection systems (e.g., the "nipple connection" on the Afterlife Bench), with weatherproof designs suitable for both indoor and outdoor use.

The product portfolio comprises two main collections: the Volta line of storage objects, vases, trays, and phone/tablet stands designed by Italian-Brazilian industrial designer Paula Cademartori, and the Afterlife furniture collection (Crate storage unit at £360, Bench at £2,160) designed by Rotterdam-based studio Odd Matter. Individual product prices range from £5 to £2,160, with curated gift kits (Kitchen, Bathroom, Office, Closet) bundled as higher-priced sets. Revenue is generated through one-time product sales, the Buy Back scheme (25% credit on returns), a previously closed Streaming Membership subscription (£15/month, capped at 100 members), and project-based Studio B2B contracts. Distribution is exclusively via the owned e-commerce site with Europe-wide shipping, supplemented by specialized two-man delivery for large furniture items. The company maintains offices in London and Milan and has secured editorial coverage in Vogue, Vanity Fair, Harper's Bazaar, Architectural Digest, and Living, which is used as a primary marketing channel. Supernovas is privately held, founder-led, and appears to be bootstrapped with no disclosed venture capital or private equity backing.

Name

SUPERNOVAS

Legal name

SUPERNOVAS STUDIO LTD.

Website

https://supernovas.world

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Supernovas is a London-based circular design company that manufactures 100% recycled, mono-material furniture and home objects from plastic waste streams, selling directly to design-conscious consumers across Europe and through bespoke B2B projects to corporations and municipalities.

Ownership category

akta.pro rank

Product category

Sustainable Furniture and Circular Design Objects

NAICS

Furniture and Related Product Manufacturing (337), Other Furniture Related Product Manufacturing (3379)

SIC

Household Furniture (2510), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Reuse & Resale / Recommerce Operations (EUAIANAC)

akta.pro secondary industry

Refurbished/Upcycled Home Furnishings Retail (CRAIANAN)

Keywords

• Circular design furniture
• Recycled plastic products
• Sustainable home objects
• Mono-material furniture
• Circular economy goods

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Buy): One-time purchase of design furniture and objects from Volta and Afterlife collections. Individual products range from £5 to £2,160. Products ship directly to consumer doorstep.
2. Buy Back Scheme: Customers can return products for 25% credit towards next purchase, enabling colour way, style, or product exchanges. Creates recurring revenue opportunities while maintaining circular model.
3. Streaming Subscription (Closed): Monthly subscription model (£15/month for Afterlife Crate) allowing customers to get products, then decide to keep, swap, or return. Limited to 100 members; program is now closed.
4. Studio B2B Projects: Partnership with corporations, municipalities, architects, and trailblazers to create circular design products and projects. Custom project-based revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

SUPERNOVAS designs, manufactures, and sells circular furniture and home objects made from 100% recycled plastics (RPETG and RLDPE) under two flagship collections — Volta (multi-functional design objects by Paula Cademartori) and Afterlife (easy-to-assemble furniture by Odd Matter). The company operates a Buy/Swap/Return circular economy model with a Buy Back credit scheme and a (now-closed) streaming subscription membership, alongside a B2B Studio division delivering bespoke circular design projects for organizations.

Product overview

SUPERNOVAS is a circular design company offering furniture and design objects made from 100% recycled, 100% recyclable materials. The product portfolio consists of two main collections (Volta by Paula Cademartori and Afterlife by Odd Matter) featuring storage objects, vases, and furniture pieces, complemented by Volta Gift Kits in Kitchen, Bathroom, Office, and Closet themes. The company operates a circular economy model through its Buy Back Scheme (25% credit for returns) and Streaming Membership programme (rental with swap/return options). The Studio Services platform enables B2B partnerships with corporations, municipalities, and architects for custom circular design projects.

Differentiator

Problem solved

Functional benefit

Brands

• Volta: A collection of multi-functional pieces with architectural-like shapes and beautiful colours, made with recycled PETG plastic. Designed by Italian-Brazilian designer Paula Cademartori.
• Afterlife
• Volta Kits

Quantifiable outcome

• 8.5 discarded plastic bottles converted into one Raso product; 75 bottles into Muito Grande vase; 50 bottles into Médio storage box
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Odd MattercoreStrategic or Co-development PartnerRotterdam-based design studio consisting of Els Woldhek and Georgi Manassiev. Created the Afterlife furniture collection—Supernovas' first easy-to-assemble, 100% recycled furniture line made from post-consumer LDPE plastics. The collection features modular, stackable designs including the Crate and Bench.
• Paula CademartoricoreStrategic or Co-development PartnerItalian-Brazilian designer with industrial design background, bringing personal stylistic vision influenced by art and architecture. Created the Volta collection—multi-functional objects made from recycled PETG plastic with architectural-like shapes and vibrant colours. Products include storage boxes, vases, trays, and phone/tablet stands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Vestre: Norwegian sustainable outdoor and urban furniture manufacturer focused on long-life, recyclable products. Comparable to Supernovas on circular design philosophy and Scandinavian/Northern European ESG positioning, but focused on public-space and outdoor furniture rather than consumer home furnishings.
• Mater: Danish sustainable furniture and lighting brand using responsibly sourced and recycled materials. Comparable to Supernovas for its sustainability-led premium positioning and designer-collaboration model, though Mater spans wood, metal, and recycled materials rather than a mono-material plastic focus.

Direct peers

• Pentatonic: UK-based circular furniture and lifestyle brand that manufactures products from post-consumer waste streams including plastic, glass, and tech e-waste. Closest geographic and conceptual peer to Supernovas' mono-material, recycled-content furniture model.
• Tiptoe: French premium D2C furniture brand with a modular, design-forward product range and similar price-point discipline (£200–£1,500+). Comparable to Supernovas on direct-to-consumer e-commerce go-to-market and designer-collaboration model rather than on materials/circular focus.
• Smile Plastics: UK-based manufacturer of decorative panels and surfaces from 100% recycled plastic. Directly comparable for its recycled-plastic mono-material production methodology and B2B design/specification channels, particularly relevant to Supernovas' Studio partnerships with architects and designers.
• Plasticiet: Dutch design studio producing decorative surfaces and objects from compressed recycled plastic waste. Comparable to Supernovas for its use of post-consumer plastic streams and premium design positioning, with similar mono-material aesthetic emphasis.
• EcoBirdy: Belgian design company producing children's furniture and accessories from 100% recycled plastic (rice husks). Directly comparable to Supernovas for its recycled-plastic mono-material circular design philosophy and D2C positioning in the premium home furnishings segment.

Broad incumbents

• Kartell: Established Italian premium plastic design furniture and home accessories brand. Comparable to Supernovas on plastic-as-design-material positioning and Italian design pedigree (Milan office), but operates at substantially larger scale with a much broader product range rather than a circular-economy focus.
• Tom Dixon: British premium design furniture and home accessories brand with global retail footprint. Comparable to Supernovas on premium D2C pricing discipline, design-led editorial positioning, and London/European brand identity, but with much broader category scope and far greater scale.
• Magis: Italian premium designer furniture brand with a strong plastic and recycled-material product line. Comparable on plastic furniture manufacturing, Italian design heritage, and designer-collaboration model, but operates across a much wider portfolio of indoor and outdoor furniture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/supernovas.world
• LinkedInlinkedin.com/company/supernovasworld
• Instagraminstagram.com/supernovas.world

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUPERNOVAS