Innstolz

What Innstolz does

Innstolz Frischdienst is a B2B food service distributor headquartered in Rotthalmünster, Bavaria, Germany, operating under the Innstolz brand since 1898. The company supplies fresh, frozen, and specialty food products — including dairy and cheese, fresh meat, fish and seafood, frozen foods, desserts, baked goods, convenience foods, and beverages — to hotels, restaurants, caterers, and institutional food service operators across Bavaria and Austria. The core platform is a broadline food service distribution operation supported by an own delivery fleet, a dedicated ordering hotline, and a B2B web shop built on the third-party Coptec platform (innstolz30.coptec.de).

The company's offering is anchored by vertically integrated cheese production through its subsidiary Innstolz Käserei Roiner, which is supplied by the integrated farm Landwirtschaft Roiner. Beyond its own dairy operations, Innstolz distributes products from over 80 brand partners including Goldsteig, Unilever Food Solutions, Kraft Heinz, Berchtesgadener Land, Galbani, Bonduelle, Mövenpick, Nordic Seafood, Meggle, Alpenhain, and Erlenbacher, alongside private label lines (Innstolz Eigenmarken, Gesgu, Sau Guad, Linea Italiana, Gastro Wein, Gastro Dessert Konzept, Fleischkonzept). The company maintains IFS food safety certification, EU Bio Siegel, Bayerisches Biosiegel, and GQ Qualität Bayern quality certifications, and hosts an annual industry trade fair (Innstolz Fachmesse, IFF).

Revenue is generated through wholesale product sales on a per-transaction basis to food service operators, with quote-based pricing (not publicly disclosed), order capture via field sales, a dedicated [email protected] ordering email, a Bestell-Hotline, and the Coptec-based web shop for existing customers. Operations span three locations — the Rotthalmünster headquarters, a Deggendorf sales branch and distribution warehouse, and a Schlüßlberg/Grieskirchen branch in Austria — with a workforce of 101–250 employees.

Name

Innstolz

Legal name

Innstolz Frischdienst

Website

https://innstolz.de

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

101–250 employees

Short description

Innstolz Frischdienst is a Bavarian B2B broadline food service distributor, operating since 1898, supplying dairy, meat, fish, frozen foods, and specialty products to hotels, restaurants, caterers, and institutional kitchens across Bavaria and Austria, with vertically integrated cheese production via Innstolz Käserei Roiner and Landwirtschaft Roiner.

Ownership category

akta.pro rank

Product category

Food Service Distribution

NAICS

Other Food Manufacturing (3119), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Groceries, General Line (5141), Food And Kindred Products (2000)

akta.pro primary industry

Hospitality Broadline Distributors (Hotels, Resorts, Leisure) (AFAIAAAD)

akta.pro secondary industry

Institutional Foodservice Distribution (Education, Healthcare, Government) (CRAOABAM)

Keywords

• Food service distribution
• B2B food wholesale
• Dairy product supply
• Cheese manufacturing
• Gastronomy delivery service

Headquarters

HQ city

Rotthalmünster

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Food Service Distribution: Innstolz operates as a wholesale food service distributor supplying fresh, frozen, and specialty food products to B2B customers including hotels, restaurants, caterers, and institutional food service operators. Revenue is generated through product sales with per-transaction pricing, suggesting a wholesale distribution model with recurring customer orders. The company offers own-brand products (Innstolz Eigenmarken, Goldsteig cheese) alongside branded partner products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Innstolz Frischdienst is a wholesale fresh food distribution service for the gastronomy and hospitality sector in Bavaria (Germany) and Austria. The company supplies hotels, restaurants, caterers, event venues, and institutional food service operators with a broad assortment covering dairy/cheese, fresh and frozen meat, fish/seafood, desserts, baked goods, convenience foods, and beverages. It operates vertical integration through its own cheese dairy (Innstolz Käserei Roiner) and farm (Landwirtschaft Roiner), and offers both own-brand labels (Innstolz Eigenmarken, Goldsteig, Gesgu) and products from over 80 brand partners.

Product overview

Innstolz is a fresh food distribution service (Frischdienst) for the foodservice and gastronomy sector. The company operates a multi-brand portfolio consisting of proprietary catalog offerings including the Innstolz Eigenmarken (private label) catalog, Goldsteig cheese products, Käsesortimente (cheese assortments), Linea Italiana (Italian specialties), Gastro Dessert Konzept, Gastro Wein Katalog (wine), and the Innstolz Fleischkonzept (meat concept). The portfolio also features Sau Guad regional specialties and the Gesgu catalog. Beyond distribution, Innstolz operates vertically integrated production through its Innstolz Käserei Roiner (cheese dairy) and Landwirtschaft Roiner (own farm). Customers access the product range through the Innstolz Webshop, an online ordering platform. The company also organizes the IFF (Innstolz Fachmesse) annual trade show event.

Differentiator

Problem solved

Functional benefit

Brands

• Innstolz Käserei Roiner: Cheese and dairy products brand, operated as a subsidiary of Innstolz.
• Goldsteig
• Gesgu

Products and services

• Innstolz Webshop

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core, major and minor.

• GoldsteigcoreOthersGoldsteig is a key own-brand partner producing cheese products distributed under the Innstolz Goldsteig catalog. Innstolz publishes a dedicated Goldsteig product catalog (Goldsteig Katalog Juli 2026) as part of its product assortment.
• Innstolz Käserei RoinercoreStrategic or Co-development PartnerInnstolz Käserei Roiner is Innstolz's own cheese manufacturing operation, representing vertical integration in the dairy/cheese category. The company website features a dedicated page for this subsidiary, indicating it as a core strategic asset.
• Landwirtschaft RoinercoreStrategic or Co-development PartnerLandwirtschaft Roiner is the integrated farm supplying raw materials to Innstolz Käserei Roiner. This represents vertical integration from farm to distribution, ensuring quality control and supply chain oversight in the cheese production process.
• ErlenbachermajorOthersErlenbacher is a brand partner whose products appear in Innstolz's seasonal offers and catalogs, including fruit tortes highlighted in monthly promotions.
• Froneri (Pirulo)majorOthersFroneri is a major ice cream manufacturer. Innstolz features Froneri Pirulo products in seasonal promotions (July 2026 promotions).
• Sauguad BayernminorGTM or Marketing PartnerSauguad Bayern is featured as a marketing partner on Innstolz's homepage with a promotional banner linking to sauguad-bayern.de. This appears to be a cross-promotional relationship.
• Unilever Food SolutionsmajorOthersUnilever Food Solutions is a global food service brand partner whose logo appears in Innstolz's brand partner section, indicating ongoing supply distribution relationship.
• Kraft HeinzmajorOthersKraft Heinz is a global food manufacturer whose logo appears in Innstolz's brand partner section, indicating ongoing supply distribution relationship for food service products.
• VandemoortelemajorOthersEuropean food service brand partner appearing in Innstolz's brand partner section with logo display.
• GalbanimajorOthersItalian cheese and dairy brand Galbani appears in Innstolz's brand partner section, representing international product variety in the cheese category.
• Berchtesgadener LandmajorOthersBavarian dairy brand Berchtesgadener Land appears in Innstolz's brand partner section, representing regional quality dairy products.
• BonduellemajorOthersInternational vegetable and plant-based food brand Bonduelle appears in Innstolz's brand partner section.
• SprehemajorOthersGerman meat and convenience food brand Sprehe appears in Innstolz's brand partner section.
• Nordic SeafoodmajorOthersSeafood supplier Nordic Seafood appears in Innstolz's brand partner section, supporting the fish/seafood category.
• MövenpickmajorOthersPremium ice cream and frozen dessert brand Mövenpick appears in Innstolz's brand partner section.
• MegglemajorOthersGerman dairy brand Meggle appears in Innstolz's brand partner section, supporting dairy and cheese product categories.
• FrischlimajorOthersGerman dairy and fresh products brand Frischli appears in Innstolz's brand partner section.
• AlpenhainmajorOthersBavarian cheese and dairy brand Alpenhain appears in Innstolz's brand partner section.
• SteinhausmajorOthersGerman bakery products brand Steinhaus appears in Innstolz's brand partner section.
• SurgitalmajorOthersItalian fresh pasta and ready meals brand Surgital Primario appears in Innstolz's brand partner section.
• WibergmajorOthersSpices and seasonings brand Wiberg appears in Innstolz's brand partner section.
• BiokreisminorOthersBiokreis is an organic farming association whose certification badge appears on Innstolz's footer. This indicates Innstolz's organic product offerings carry Biokreis certification.
• DLG (Deutsche Landwirtschafts-Gesellschaft)minorOthersDLG certification mentioned in homepage banners featuring 'DLG-prämiert' (DLG award-winning) products such as the Weiße Lady dairy product.
• IFS (International Featured Standards)coreOthersIFS food safety certification badge appears on Innstolz's website footer, indicating compliance with international food safety standards for food service distribution.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Handelshof Management GmbH: German food service wholesaler serving hotels, restaurants, and catering with multi-temperature distribution across multiple German regions. Closely comparable regional-to-national foodservice distribution model.
• Transgourmet Deutschland: National German food service distributor (part of Coop Group) supplying fresh, frozen, and dry goods to hospitality, catering, and institutional customers. Comparable broadline foodservice model with own production and brand partnerships.
• CHEFS CULINAR: One of Germany's largest B2B food service distributors serving hotels, restaurants, and catering with multi-category fresh, frozen, and dry goods. Direct competitor to Innstolz in the German foodservice wholesale market with broader national coverage.
• EDEKA Foodservice (EGV): EDEKA Group's food service distribution arm serving restaurants, hotels, and canteens in Germany. Comparable full-range foodservice wholesale business with regional cash & carry and delivery operations.

Emerging players

• FrischeParadies Deutschland: Premium fresh food specialist distributor serving upscale restaurants and hotels in Germany with cheese, meat, fish, and specialty items. Overlaps with Innstolz on the cheese/specialty foodservice niche and the premium regional supplier positioning.
• Lehmann Natur GmbH: German organic and natural foods distributor serving hospitality, canteens, and specialty retail. Comparable on the organic/regional identity angle and B2B foodservice supply model, particularly relevant given Innstolz's EU Bio and Bayerisches Biosiegel certifications.

Regional players

• Wolfgang Puck Catering & Fine Foods / Aramark Germany: International contract catering and food services operator active in Germany, including clinical and institutional canteen catering. Comparable as an institutional foodservice customer archetype (e.g. clinic canteens) for Innstolz, though positioned as a buyer/operator rather than distributor.

Broad incumbents

• METRO Deutschland: Major German cash & carry and food service wholesaler operating HoReCa-focused delivery and store formats nationwide. Significantly larger than Innstolz but overlapping on hospitality and institutional customer segments.

Others

• Goldsteig Südmilch: Bavarian cheese producer and core Innstolz own-brand partner. Comparable Bavarian dairy production and regional identity, but operates as a cheese manufacturer rather than a foodservice distributor.
• Meggle Group: Bavarian dairy and cheese manufacturer (and Innstolz brand partner) producing dairy ingredients for foodservice and retail. Comparable vertically integrated Bavarian dairy operator with B2B foodservice exposure, though operating on the supplier rather than distributor side.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/InnstolzFrischdienst
• Instagraminstagram.com/innstolz_frischdienst

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innstolz