Ag Resource

What Ag Resource does

AgResource INC. is a privately held agricultural supply distributor founded circa 1994 and headquartered in Detroit Lakes, Minnesota. The company sells irrigation systems, fertilizer and soil amendments, planters, sprayers, plastic mulch, and specialized equipment (compost turners, vegetable washers, crop support netting, high tunnels, etc.) to commercial growers of fruits, vegetables, nursery stock, commodity crops, and livestock across the upper Midwest United States. In 2025, Ag Resource divested its legacy berry plant business to Frootz Inc. and now focuses exclusively on irrigation and supply distribution.

The company's core technology is a print-based catalog ordering system: customers download a 2025 Supply Catalog Order Form PDF from the website, complete it, and mail it to the company's Detroit Lakes headquarters, with pricing and shipping quotes handled via phone (218-847-9351) or email. The product catalog spans 50+ categories and is presented through a basic static website with image carousels and categorized product pages. There is no e-commerce platform, no proprietary software, no digital integrations, and no disclosed technology infrastructure beyond standard web hosting.

Ag Resource operates a direct-to-grower B2B distribution model with one-time sales of physical goods. Pricing is quote-based and not publicly disclosed. The customer base is fragmented across SMB commercial growers in a regional Midwest footprint, with no named enterprise customers or institutional channels. The company is bootstrapped (no funding rounds disclosed), operates from a single by-appointment-only office, and has no disclosed headcount or revenue figures. Its marketing is primarily word-of-mouth and catalog-driven, with minimal digital presence.

Name

Ag Resource

Legal name

AgResource INC.

Website

https://agresourceincmn.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

AgResource INC. is a privately held regional agricultural supply distributor based in Detroit Lakes, Minnesota, selling irrigation equipment, soil amendments, planting/spraying tools, and specialized crop production equipment to commercial fruit, vegetable, nursery, commodity crop, and livestock growers in the Midwest US via a print catalog and mail-in order system.

Ownership category

akta.pro rank

Product category

Agricultural Equipment and Supplies

NAICS

Farm Supplies Merchant Wholesalers (42491), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair) (AFABAJAM)

akta.pro secondary industries

Irrigation & Water Management Input Retail (Drip Consumables, Fertigation) (AFABAJAI), Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF)

Keywords

• Agricultural supplies
• Irrigation equipment
• Commercial farming equipment
• Crop production supplies
• Vegetable growing equipment

Headquarters

HQ city

Detroit Lakes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Agricultural supplies and equipment sales: Ag Resource generates revenue through the sale of agricultural supplies and equipment to commercial growers. Their product catalog includes irrigation systems, fertilizer and soil amendments, planters, sprayers, plastic mulch, and specialized equipment such as compost turners, vegetable washers, and crop support netting. They sold their berry plant business to Frootz Inc. but continue operating the irrigation and supply portion of their business.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ag Resource is a direct-to-grower agricultural supply distributor that sells irrigation systems, specialized field equipment (seeders, transplanters, tillers, weeders, spaders, sprayers, compost turners, vegetable washers, plastic wrappers), crop protection supplies (plastic mulch, row covers, ground cover, crop support netting, high tunnels), soil and fertility inputs, food safety and livestock products to commercial fruit, vegetable, nursery, commodity crop, and livestock producers, primarily in the Upper Midwest. Orders are placed via printed catalog order forms mailed in, with pricing handled by phone or email on a quote basis.

Product overview

Ag Resource is an agricultural supply company serving commercial growers of fruits, vegetables, nursery stock, commodity crops, and livestock. The company offers a diverse portfolio of irrigation equipment and supplies including Micro Rain, Solid Set Irrigation, Trickle Tape and Irrigation Equipment, along with specialized equipment such as Jang Seeders, Undercutters, Imants Spaders, Hydra Weeders, Tillers, Mechanical Transplanters, Sprayers, Compost Turners, Vegetable Washers, and Plastic Wrappers. The supply catalog includes Fertilizer and Soil Amendments, Natural Inputs, Soil Management and Plant Fertility products, Plastic Mulch, Row Covers, Ground Cover, Crop Support Netting, Food Safety Products, High Tunnels, Livestock Products, and Agro-K branded products. The company has evolved from its origins in berry plants and irrigation systems (the plant business was sold to Frootz Inc. in 2024/2025) to focus primarily on irrigation and supply solutions for commercial food production operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Irrigation Systems

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Frootz Inc.minorOthers · 1 January 2025After over 30 years of marketing plants, Ag Resource sold the plant portion of their business to Frootz Inc. (operated by Cordell & Kris Huebsch), who were existing customers with a U-pick strawberry and fall maze business. Ag Resource continues the irrigation and supply portion of their business. Contact transferred: Frootz Inc., 38132 470th Avenue, New York Mills, MN 56567, 218-371-0815, [email protected].

Scale indicators1 record

Recent moves5 records

Broad incumbents

• Tractor Supply Co. Largest U.S. rural lifestyle retailer selling farm supplies, equipment, and consumables. Competes for overlapping small-grower and rural customer demand, but at vastly greater scale and with full omnichannel infrastructure.
• CHS Inc. Major U.S. agribusiness cooperative with farm supply, crop inputs, and grain marketing operations serving Midwest growers. Overlaps with Ag Resource in serving commercial crop producers through retail/wholesale channels.
• Growmark: Large farmer-owned cooperative providing agronomy, energy, and farm supply services across the Midwest. Comparable in serving commercial row-crop and specialty growers, but at vastly greater scale and with full digital ordering infrastructure.
• SiteOne Landscape Supply: National distributor of irrigation, landscape, and turf maintenance products. Comparable product overlap in irrigation equipment and supplies, though it serves landscaping customers rather than specialty crop growers.
• Rural King: Midwest-based farm and home retail chain selling agricultural supplies, tools, equipment, and consumables. Directly comparable regional geography and small-grower customer base.

Direct peers

• Johnny's Selected Seeds: Direct-to-grower mail-order supplier of seeds, tools, and supplies for commercial fruit and vegetable producers. Closely comparable to Ag Resource in catalog breadth, target buyer (commercial specialty growers), and direct distribution model.
• Fedco Seeds: Mail-order cooperative supplying seeds, growing supplies, and tools to small-scale and commercial growers in the Northeast. Comparable direct-to-grower supply model and customer segment.
• Nolt's Produce Supplies: Regional supplier of produce growing supplies, equipment, and packaging serving Mid-Atlantic growers. Comparable as a small regional direct-to-grower supply business focused on specialty-crop producers.
• Harris Seeds: Direct-to-grower catalog and online supplier serving commercial vegetable and flower growers with seeds, equipment, and growing supplies. Comparable customer base and product mix to Ag Resource's fruit/vegetable focus.

Emerging players

• Dubois Agrinovation: Supplier of agricultural inputs, plastic mulch, irrigation equipment, and crop protection supplies to specialty and commercial growers. Closely comparable product mix to Ag Resource's plastic mulch and irrigation lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ag Resource