What dubois agrinovation does

Dubois Agrinovation Inc. is a privately held Canadian agricultural equipment distributor headquartered in Saint-Rémi, Quebec, with approximately 65 years of operating history (founded circa 1960). The company supplies horticultural equipment, irrigation systems, and crop protection solutions to two principal customer bases: professional farmers, market gardeners, and greenhouse operators on the B2B side, and residential gardeners on the B2C side. Distribution runs through a bilingual French/English e-commerce platform (duboisag.com), a dedicated US-English/USD storefront, and a single physical retail showroom at 496 Notre-Dame, Saint-Rémi.

The product portfolio spans complete irrigation systems (drip, micro-sprinkler, flood tables, misting, irrigation booms, pumps, filters, controllers, water and air treatment including nanobubble and reverse osmosis), horticultural equipment (protection films, nets, tunnels, trellising, seeding, containers, tools, agricultural machinery), and specialty horticultural lighting. A core strategic relationship with Philips (Signify) makes Dubois Agrinovation a certified Canadian distributor of GreenPower LED lighting, with four product families (Toplighting Linear, Compact, Force; Interlighting; Production Modules) supported by Signify's application engineers, plant specialists, and account managers. Proprietary or featured brands include Bio Plus®, Bio360, Proteknet, and TunnelFlex, alongside a tailor-made solutions service for custom greenhouse and irrigation installations.

Revenue is generated through one-time product sales at unit pricing, with pay-as-you-go billing and free shipping thresholds (e.g., $200+ CAD for standard products). Business accounts provide volume-based pricing, discount management, and order tracking for B2B customers. A subsidy assistance program helps customers access Prime-Vert and Hydro-Québec LED rebates, functioning as a co-sell channel with government and utility incentive programs. Pricing ranges from sub-$10 CAD consumables to multi-thousand-dollar equipment such as the Nelson 200 Series Big Gun at $6,236.20 CAD. No revenue, headcount, funding, or M&A activity is disclosed.

Name

dubois agrinovation

Legal name

Dubois Agrinovation Inc.

Website

https://duboisag.com

Company type

Private

Founded year

1960

Operating status

Operating

Short description

Dubois Agrinovation is a privately held Canadian distributor of horticultural equipment, irrigation systems, and Philips GreenPower LED lighting, serving professional farmers, greenhouse operators, and home gardeners across Canada and the US via e-commerce and a Quebec retail store.

Ownership category

akta.pro rank

Product category

Agricultural Equipment & Irrigation Supplies

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Water Supply and Irrigation Systems (221310), Support Activities for Crop Production (11511)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Irrigation Design, Installation & Maintenance Services (Engineering, Retrofit, Repair) (AFAAACAL)

akta.pro secondary industries

Drip Irrigation Consumables & Accessories (Emitters, Dripline, Fittings, End Caps) (AFABAHAD), Irrigation Systems Installation & Maintenance (IMAIAIAC), Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

Keywords

• Irrigation systems
• Horticultural equipment
• Greenhouse lighting
• Crop protection
• Agricultural machinery

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time sale of irrigation equipment, horticultural supplies, growing containers, tools, lighting systems, and agricultural machinery. Products range from individual items to complete irrigation systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

DuBois Agrinovation supplies and distributes horticultural equipment, irrigation systems, and crop protection solutions to professional growers and residential gardeners across Canada and the US. Its catalog spans drip irrigation, micro-sprinklers, flood tables, misting systems, pumps, filters, water treatment, Philips GreenPower LED and HPS grow lights, protection films, trellising, seeding and transplanting equipment, growing containers, tools, and agricultural machinery, complemented by tailor-made custom installation services and subsidy application assistance.

Product overview

Dubois Agrinovation is a Canadian agricultural equipment supplier with 65 years of experience serving professional growers and home gardeners. The company operates as a product portfolio distributor offering irrigation systems (drip, micro-sprinklers, pumps, filters, automation), horticulture equipment (protection films, trellising, seeding, containers, tools, machinery), and specialized LED and HPS lighting products primarily through a Philips partnership. The product lineup includes both proprietary brands (Bio Plus®, Bio360, Proteknet, TunnelFlex) and distributed third-party brands. The company also provides tailor-made solutions for complete greenhouse and agricultural installations. Target customers include market gardeners, professional farmers, greenhouse operators, nurseries, orchards, vineyards, and residential gardeners across Canada and the US.

Differentiator

Problem solved

Functional benefit

Products and services

• Irrigation Systems Complete range of irrigation equipment including drip irrigation, flood tables, fogging, irrigation booms, micro-sprinklers, sprinklers, cannons, and irrigation travelers for professional agriculture operations.
• Water and Air Treatment Systems Water and air treatment solutions including carbon capture, nanobubble generators, pH control, recirculation, reverse osmosis, and sanitization systems for agriculture and greenhouse operations.
• Irrigation Automation Connected sensors, control systems, and irrigation controllers for automated irrigation management in professional and greenhouse settings.
• Irrigation Pumps Electric pumps, gasoline pumps, pumping stations, and submersible pumps designed for agricultural irrigation applications.
• Irrigation Filters Automatic filters, cloth filters, plastic filters, and steel filters for irrigation water treatment and quality control.
• Horticulture Equipment Comprehensive horticultural equipment category covering protection products (bird cannons, mulch films, ground covers, nets, tunnels), trellising and staking, seeding and transplanting equipment, containers, tools, agricultural machinery, and lighting for professional horticulture.
• Tailor-Made Solutions Custom-designed and built installations for complete greenhouse and agricultural operations, including LED lighting systems, custom irrigation networks, and plant protection solutions, aimed at optimizing growth, health, and productivity of professional crops.
• Philips GreenPower LED Toplighting Linear LED toplighting system designed for greenhouse and indoor production, offering optimal light uniformity for regular plant growth with continuous or non-continuous installation options.
• Philips GreenPower LED Toplighting Compact Compact LED toplighting solution for greenhouse production, providing up to 2650 µmol/s PPF with ready-to-use design.
• Philips GreenPower LED Toplighting Force High-power LED toplighting delivering up to 5150 µmol/s PPF with 2, 3, or 4 channel color control and standard 120° or Quadro 150x135 beam angles.
• Philips GreenPower LED Production Module LED production module available in dynamic spectra, dimmable and static versions for indoor production, equipped with Wieland connectors for safe and easy installation.
• Philips LED Interlighting Bidirectional LED lighting providing growth-stimulating light under dense canopies, ideal for tall-growing crops like tomatoes and cucumbers; available in high power (200-400V) and very high power (277-400V) versions.
• Philips HPS Agro Plus 1000W DE EL High-pressure sodium (HPS) lamp delivering the highest grow light output for horticulture, enabling dimming and boosting for indoor plant growth, covering up to 30 square feet with 45% improved light diffusion.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Philips (Signify)coreChannel Partner/ Reseller/ DistributorDubois Agrinovation is a certified distributor of Philips GreenPower horticultural LED lighting products across Canada. This includes Toplighting (Linear, Compact, Force variants), Interlighting, and Production Modules. Signify provides dedicated support including an application engineer, plant specialist, and account manager. Products have been tested and validated for performance and quality.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hydrofarm Holdings: Distributor of hydroponics, CEA, and horticultural lighting. Comparable in indoor/greenhouse lighting and controlled-environment agriculture equipment distribution, with broader US footprint and public-company scale.
• Rain Bird: Major irrigation manufacturer serving agriculture, landscape, and golf. Overlaps with Dubois' drip, micro-sprinkler, and full irrigation system offerings, but operates at significantly larger scale as a manufacturer-distributor.
• Toro Company: Diversified manufacturer of irrigation, turf, and outdoor equipment. Comparable in the professional/agricultural irrigation category and adjacent landscaping equipment, though Toro is a much larger publicly-traded incumbent.
• Lindsay Corporation: Manufacturer of irrigation infrastructure (Zimmatic pivots) and infrastructure. Comparable in agricultural irrigation equipment category, though at much larger scale and with manufacturing rather than distribution focus.
• Valmont Industries: Global manufacturer of irrigation equipment (Valley pivots) and infrastructure. Comparable in agricultural irrigation systems serving professional farmers and large-acreage growers.

Emerging players

• CropKing: Specialist in hydroponic and greenhouse systems with training and project services. Comparable in tailor-made greenhouse/irrigation solutions and CEA-focused equipment distribution, with overlap in the Canadian-adjacent North American market.

Direct peers

• Netafim: Global leader in drip and micro-irrigation technology. Directly comparable to Dubois' irrigation systems business; both serve professional agriculture with drip, micro-sprinkler, and precision irrigation solutions, though Netafim is also a manufacturer while Dubois is primarily a distributor.
• Greenhouse Megastore: US-based retailer of greenhouses, irrigation, and growing supplies. Direct peer in product assortment (drip, misting, lighting, crop protection) and B2B/B2C distribution model serving both hobbyists and commercial growers.
• Growers Supply: Retailer of greenhouse structures, irrigation, and growing supplies. Direct comparable in e-commerce-plus-catalog distribution of irrigation, crop protection, and horticultural equipment to growers and gardeners.

Regional players

• Premier Tech: Quebec-based horticultural and agricultural products company. Direct regional overlap with Dubois in Canadian horticulture, including growing media, crop protection, and horticultural inputs — a natural comparator in the Quebec/Canadian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dubois-agrinovation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dubois agrinovation