What Scheucher Holzindustrie does

Scheucher Holzindustrie GmbH is an Austrian family-owned parquet flooring manufacturer founded in 1920 and headquartered in Mettersdorf, Austria, operating one of Europe's most modern prefabricated parquet factories. The company produces solid hardwood and engineered parquet across multiple proprietary collections — ELEVATION, PUROtec, WOODflor NOVOLOC 5G, MULTIflor.11, BILAflor, and SPORTSflor — covering wood species (oak, ash, walnut, maple, cherry, beech), installation patterns (herringbone, French herringbone, ship deck, plank, cube), and surface treatments (brushing, smoking, oiling). Its technical differentiation rests on two proprietary innovations: the PUROtec surface treatment, which delivers enhanced durability and maintenance ease through a process previously unavailable in parquet; and the NOVOLOC 5G click-locking system integrated into its WOODflor line. All products are manufactured 100% in Austria and the company holds multiple environmental certifications including the EU Ecolabel and PFAS-free lacquer guarantees.

Scheucher serves three primary customer segments: individual residential homeowners seeking premium natural flooring; hospitality and commercial projects (hotels, restaurants, bars, conference facilities); and business/architectural installations requiring high-end finishes. Documented enterprise references include the EST Hotel Palais Chotek Wien (approximately 5,000 m² of herringbone parquet across guest rooms, bar, and conference areas), Triforet Alpin Resort Hinterstoder, and Uhren-Boutique Bink Salzburg. Distribution is executed through a three-channel model: a global showroom partner network providing physical display, consultation, and installation services; direct B2B project sales engaging architects, interior designers, and developers; and a direct-to-consumer digital channel via the company website, which offers the interactive Raumvisualisierer room planner and free sample ordering.

Revenue is generated primarily through hardware sales of parquet flooring, complemented by accessories and care products (skirting boards, cleaning/maintenance items, stair treads). Pricing is not publicly disclosed and is transacted through dealer and showroom partners, with no public list pricing. The company is privately held under family ownership with Karl Scheucher as Managing Director (Geschäftsführer); no external investors, funding rounds, M&A activity, or parent company relationships were identified in the available data. Operating geographies span Europe and select international markets served through the showroom partner network.

Name

Scheucher Holzindustrie

Legal name

Scheucher Holzindustrie GmbH

Website

https://scheucher.at

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

251–500 employees

Short description

Scheucher Holzindustrie is an Austrian family-owned parquet flooring manufacturer founded in 1920, producing premium solid hardwood and engineered parquet across multiple collections for residential, hospitality, and commercial customers via a global showroom partner network and direct project sales.

Ownership category

akta.pro rank

Product category

Wood Flooring Manufacturing

NAICS

Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Wood Flooring & Wood Veneer Products (IMADADAI)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Wood & Laminate Surface Cleaners & Polishes (CRAJACAD), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

Keywords

• Parquet flooring manufacturing
• Engineered hardwood flooring
• Wood surface treatment
• Wooden stair treads
• Parquet care products

Headquarters

HQ city

Mettersdorf

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Parquet Flooring Sales: Manufacture and sale of high-quality solid hardwood and engineered parquet flooring products, including various wood species (oak, ash, walnut, maple, cherry, beech), patterns (herringbone, French herringbone, ship deck, plank, cube), and surface treatments.
2. Accessories and Care Products: Sale of parquet maintenance and cleaning products, skirting boards, and accessories for floor installation and care.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Scheucher Holzindustrie manufactures high-quality solid hardwood and engineered parquet flooring at its 100% Austrian production facility in Mettersdorf, offering multiple branded collections (ELEVATION, PUROtec, WOODflor NOVOLOC 5G, MULTIflor.11, BILAflor, SPORTSflor) across wood species and installation patterns. The product line is complemented by parquet stair treads, care and cleaning products, and skirting accessories. All products are sold globally through a showroom partner network and direct project sales for hospitality and commercial installations.

Product overview

Scheucher Holzindustrie is an Austrian family-owned company (operating since 1920) that manufactures high-quality solid wood parquet flooring. The product portfolio centers on multiple parquet collections (ELEVATION, PUROtec, WOODflor NOVOLOC 5G, MULTIflor.11, BILAflor, SPORTSflor) offered in various wood species (oak, ash, walnut, maple, cherry, beech) with different installation patterns (Landhausdielen, Fischgrätparkett, French Fischgrätparkett, Schiffsboden, Stabparkett, Würfelparkett). The offerings are complemented by parquet stair treads, care and cleaning products, and skirting boards. PUROtec represents a proprietary surface technology, while WOODflor NOVOLOC 5G features a proprietary 5G locking system. The company operates one of Europe's most modern prefabricated parquet factories, with all products manufactured 100% in Austria.

Differentiator

Problem solved

Functional benefit

Brands

• ELEVATION: Parquet collection featuring exclusive trends and noble nuances for 2026.
• PUROTEC
• WOODflor NOVOLOC 5G
• MULTIflor.11
• BILAflor
• SPORTSflor

Products and services

• ELEVATION Parquet Collection Premium parquet collection featuring exclusive colors and noble nuances for high-end interior design projects.
• PUROtec Surface Technology Innovative surface finish technology that uses a unique process previously unavailable in the parquet market, delivering extra resistance, near-maintenance-free performance, and long-lasting durability.
• WOODflor NOVOLOC 5G Parquet Collection Parquet collection featuring the innovative NOVOLOC 5G locking system for easy and secure installation.
• MULTIflor.11 Parquet Collection 11mm thick parquet collection offering a balance of durability and elegant appearance across multiple patterns.
• BILAflor Parquet Collection Parquet collection designed for various residential and commercial applications.
• SPORTSflor Parquet Collection Specialized parquet collection designed for sports facilities and athletic applications.
• Parkettstufen (Parquet Stair Treads) Parquet stair treads that seamlessly continue the flooring design onto stairs for a harmonious interior look.
• Parkettpflege und Reinigung (Care and Cleaning Products) Parquet care and cleaning products for maintaining the appearance and longevity of wood flooring.
• Sockelleisten und Zubehör (Skirting Boards and Accessories) Skirting boards and accessories for completing parquet flooring installations.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boen: Norwegian hardwood flooring manufacturer with multi-layer engineered parquet and sports flooring lines (Boen Sport). Directly comparable on engineered wood construction, sports-flooring adjacency (Scheucher's SPORTSflor), and European/global distribution.
• Kährs: Swedish engineered wood flooring pioneer with a global multi-channel presence and broad pattern/species range. Closely comparable on engineered parquet technology, design-led collections, and international showroom distribution.
• Bauwerk Parkett: Swiss-origin premium parquet brand offering solid and engineered wood flooring across multiple collections. Closely comparable on premium positioning, European brand heritage, and architectural/commercial channel focus.
• Parador: German premium flooring manufacturer covering parquet, laminate, vinyl, and design floors. Comparable on premium European positioning, design-led collections, and DIY/retail channel mix, though broader in category than Scheucher.
• Haro (Hamberger Flooring): German family-owned parquet and engineered wood flooring manufacturer with a long heritage and broad species/pattern range. Highly comparable on family ownership, premium German-speaking market positioning, and full-stack manufacturing.
• Weitzer Parkett: Austrian premium parquet manufacturer with a similarly long heritage and multi-collection product portfolio. Directly comparable on product category, premium residential/hospitality positioning, and Central European manufacturing footprint.
• Barlinek: Polish manufacturer of multilayer engineered wood flooring sold across Europe and beyond. Comparable on engineered wood construction, multi-species offerings, and broad European distribution, positioned slightly below Scheucher on premium.

Broad incumbents

• Quick-Step (Unilin/Mohawk): Major laminate and engineered wood flooring brand under Unilin/Mohawk. Comparable on engineered wood locking systems (5G-style click) and global showroom channel, though primarily laminate rather than solid hardwood.
• Tarkett: Global flooring conglomerate offering wood, vinyl, laminate, and sports surfaces. Comparable as a broad incumbent whose wood segment competes with Scheucher in commercial projects and sports flooring (vinyl/rubber substitution risk).
• Mohawk Industries: World's largest flooring manufacturer with wood, carpet, ceramic, and vinyl portfolios. Comparable as a scale-driven incumbent whose wood and laminate brands compete broadly with European premium hardwood.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkvcS3jAjyl3XfKtJOyJ_ig/videos
• Facebookfacebook.com/scheucherparkett
• LinkedInlinkedin.com/company/scheucherparkett
• Instagraminstagram.com/scheucherparkett
• Pinterestpinterest.com/scheucherparkett

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scheucher Holzindustrie