Xend

What Xend does

Xend (legal entity Bro Logistics, Inc.) is a Philippines-based logistics company headquartered in Mandaluyong that has repositioned itself from a courier service provider into a technology-first 4PL (fourth-party logistics) orchestrator. The firm aggregates and coordinates what it describes as the Philippines' premier networks of carriers, routes, and warehousing facilities into a single client-facing orchestration layer branded as "Xend Logistics," offering real-time supply chain visibility and continuous optimization. Founded in 2004 and operating with 101-250 employees, Xend is led by founder and CEO Bjorn Pardo alongside director/creative director Adrian Pardo. Its platform positioning emphasizes asset-light coordination over asset ownership, leveraging best-in-class third-party transportation and warehousing partners to deliver flexibility, scalability, and cost efficiency for enterprise clients.

The go-to-market is direct and consultative: prospective clients engage via dedicated email channels ([email protected], [email protected]) and are offered a free network audit and coordinator access, consistent with an enterprise sales-led motion and no self-serve or marketplace channels. Distribution is single-country/domestic, focused on the Philippines, with no disclosed international expansion. Xend is affiliated with SBV, as evidenced by shared email domains (sbv.one), cross-linked About Us and Team pages, and a brand architecture that points to sbv.one for corporate information, suggesting SBV may be a strategic operating parent or sister-entity relationship. No customer logos, revenue figures, pricing models, external funding rounds, partnerships, certifications, patents, named integrations, or AI/ML capabilities are disclosed in the source material, and the company is privately held with no public ticker.

Name

Xend

Legal name

Bro Logistics, Inc.

Website

https://xend.com.ph

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Xend (Bro Logistics, Inc.) is a Philippines-based 4PL logistics orchestrator that coordinates carriers, routes, and warehousing partners through a technology-first platform with real-time visibility. The asset-light firm serves enterprise clients via consultative sales and is strategically aligned with SBV.

Ownership category

akta.pro rank

Product category

Fourth-Party Logistics (4PL) Orchestration

NAICS

Freight Transportation Arrangement (488510)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

4PL / Lead Logistics Provider (LLP) & Control Tower (TLAIABAA)

akta.pro secondary industries

Tower-by-Mode Managed Transportation (Air/Ocean/Rail/Truck Control Towers) (TLAIABAC), Control Tower Technology Enablement & Integration Services (TMS/WMS/ERP Integration) (TLAIABAM), Customer/Outbound Logistics Management (OTIF, Appointment Scheduling) (TLAIABAL)

Keywords

• Fourth-party logistics
• Supply chain orchestration
• Logistics coordination
• Warehouse management
• Carrier network coordination

Headquarters

HQ city

Mandaluyong

HQ country

Philippines

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Xend is a technology-first 4PL (Fourth-Party Logistics) orchestrator that designs, executes, and continuously optimizes supply chains for businesses. The company coordinates premier networks of Philippine carriers, routes, and warehousing facilities into a seamless, intelligent flow, delivering real-time visibility, cost savings, and instant scalability through an asset-light model.

Product overview

Xend offers a single unified 4PL logistics orchestration platform called Xend Logistics. This platform coordinates the Philippines' premier networks of carriers, routes, and facilities into one seamless, intelligent flow. As a technology-first orchestrator, it focuses exclusively on designing, executing, and continuously optimizing supply chains by leveraging an extensive network of transportation and warehousing partners. The product provides real-time visibility, measurable cost savings, instant scalability, and performance that grows with the customer's business.

Differentiator

Problem solved

Functional benefit

Products and services

• Xend Logistics A technology-first 4PL orchestration service that coordinates Philippine carriers, routes, and warehousing facilities to optimize business supply chains. It delivers logistics coordination, facilitation, and full orchestration with real-time visibility and intelligent connection of transportation and warehousing partners, targeting enterprises that need agile, transparent, scalable supply chain solutions.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Transplace (now part of Uber Freight): Technology-led managed transportation and 4PL provider now operating under Uber Freight. Closely comparable to Xend's control-tower and technology-enabled orchestration model for shippers.
• Lalamove: On-demand delivery and logistics platform operating across Southeast Asia, including the Philippines. Comparable to Xend in its asset-light model that coordinates third-party drivers and uses technology to orchestrate deliveries.
• Flexport: Technology-first freight forwarding and 4PL platform. Closely comparable to Xend's positioning as a tech-enabled orchestrator that coordinates carriers and warehouses without owning logistics assets.
• Ninja Van: Singapore-headquartered last-mile and eCommerce logistics operator with deep Southeast Asia coverage including the Philippines. Directly comparable to Xend's eCommerce logistics heritage and asset-light tech-enabled delivery model.

Broad incumbents

• XPO Logistics: Global asset-light 4PL and supply chain services provider with broad technology-led orchestration capabilities. Comparable to Xend's control-tower and orchestrator positioning, but at vastly larger enterprise scale.
• Kuehne+Nagel: Global logistics leader with strong 4PL and lead logistics provider capabilities across Asia-Pacific. Comparable to Xend in orchestrating multi-mode transportation and warehousing, but at global enterprise scale.
• DHL Supply Chain: World's largest contract logistics and 4PL provider with operations across Southeast Asia. Directly competes for enterprise 4PL orchestration mandates that Xend targets, with a much broader service portfolio.
• J&T Express: Major Southeast Asia eCommerce logistics player with significant Philippine operations. Comparable to Xend in targeting eCommerce shippers, but operates at much larger scale with owned sorting hubs and line-haul fleet.

Emerging players

• Yojee: Asia-Pacific 4PL and logistics orchestration SaaS platform. Comparable to Xend's technology-first 4PL positioning, although Yojee operates more as a software vendor than a managed services provider.

Regional players

• 2GO Logistics: Major Philippine-headquartered logistics and freight provider offering transportation, warehousing, and supply chain services. Relevant comparable for Xend's domestic Philippine customer base, though more asset-heavy than Xend's model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/trendsetterteam
• Xx.com/xendph

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xend