Sportsmark
- Company typePrivate
- Founded1959
- HeadquartersGravesend, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Sportsmark firmographics
Firmographics- Name
- Sportsmark
- Legal name
- Sportsmark Group Ltd
- Website
- https://sportsmark.net
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sportsmark industry classification
Industry- Product category
- Sports Equipment & Facility Services
- NAICS
- Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
- akta.pro secondary industries
- Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)
Keywords
Where Sportsmark is headquartered
LocationHeadquarters
- HQ city
- Gravesend
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sportsmark business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: One-time product sales of sports equipment including goals, nets, posts, training equipment, grounds maintenance tools, and line marking supplies. Products range from small accessories to large equipment like football goals, cricket cages, and table tennis tables. Most products are priced per unit with VAT excluded.
- Sports Court Marking Services: Professional sports court line marking services covering London and South East England. Uses one or two-part polyurethane paint that lasts 5-7 years. Services include markings for tennis, basketball, netball, football, hockey, badminton, and playground markings.
- Sports Construction Services: Specialist sports and play construction services including bowling green construction, cricket wicket and cage construction, athletics facility construction, sports hall fit out, tennis court setup, artificial sports surface construction and maintenance, and artificial grass installation.
- Road Marking Services: Road marking products and services including road and pavement studs, parking demarcation, anti-social studs, hard surface markings, and road safety markings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based pricing for individual products |
| Other | Multi-year contract | Special order and bespoke products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Sportsmark product offering
Product offeringCore offering
Sportsmark is a UK-based sporting goods supplier and sports-ground services company that sells physical sports equipment (goals, nets, posts, training aids, greenkeeping tools, line marking supplies, and road safety products) across 18+ sport categories through its e-commerce site, and delivers on-site services including professional polyurethane sports court marking, sports and play construction (bowling greens, cricket wickets, athletics facilities, artificial surfaces), and road marking. The company manufactures proprietary items such as the County concrete ditch and bank unit for bowling greens, and serves customers from community clubs to Premiership football teams.
Product overview
Sportsmark is a UK-based sports ground equipment supplier and service provider founded in 1959, offering a comprehensive portfolio of physical products and installation services. Their product offering comprises sports equipment across 18 sport categories (Athletics, Badminton, Basketball, Beach Sports, Bike Polo, Bowls, Cricket, Football, Golf, Hockey, Lacrosse, Netball, Padel Tennis, Pickleball, Rugby, Table Tennis, Tennis, and Volleyball) sold through their e-commerce platform. Beyond product supply, they provide three key service offerings: Sports Court Marking Services using polyurethane paint with Sport England compliance, Sports and Play Construction Services for bowling greens, cricket wickets, athletics facilities, and artificial surfaces, and Road Marking Products and Services for car parks and safety markings. The Groundsman's Equipment category provides greenkeeping and maintenance tools including sarel spiking rollers, dew brushes, dragmats, and artificial grass maintenance equipment. The Funtec brand partnership provides beach sports equipment exclusively. Products are primarily manufactured in the UK, with some specialist items sourced from European manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- Athletics Equipment Track and field equipment including scoreboards, high jump landing areas, throwing cages, take-off boards, long jump equipment, and training hurdles for schools, colleges, and athletics clubs.
- Badminton Equipment Badminton posts, nets, court marking tapes, steel cables, and portable court surfaces for leisure facilities and domestic recreation.
- Basketball Equipment Hoops, backboards, posts, ball cages, court marking tapes, post padding, and net options (white nylon, heavy duty nylon, zinc plated chain) for basketball facilities.
- Beach Sports Equipment (Funtec) Official UK distribution of Funtec beach sports equipment including beach volleyball sets, beach tennis nets, beach handball courtlines, beach badminton products, beach soccer equipment, ground sockets, and portable beach sports sets.
- Bowls Equipment Bowling green equipment including ring markers, dividers, ditch channels, bowls protection, liners, germination sheets, rink distance markers, delivery mats, dew switches, jacks, and drag brushes. Includes Sportsmark's proprietary County concrete ditch and bank units.
- Cricket Equipment Cricket stumps, nets, site screens, boundary ropes, bowling machines, artificial cricket wickets, cricket cages, ball stop netting, and training aids.
- Football Equipment Goal posts, goal nets, corner flags, training aids, team shelters, line marking equipment, ball stop netting, and maintenance supplies for football pitches from grassroots to Premiership level.
- Golf Equipment Golf course equipment including tee markers, ball washers, flags, hole cups, driving range distance markers, turf care products, and Teeturf NF all-weather tee matting.
- Groundsman's Equipment Professional greenkeeping equipment including dragmats, drag brushes, sarel spiking rollers, dew brushes, lawn lutes, golf hole cutters, moss and algae treatments, and artificial grass maintenance equipment.
- Hockey Equipment Hockey goals, nets, shelters, dugouts, synthetic pitch maintenance equipment, ground sockets, and anchor kits.
- Lacrosse Equipment Lacrosse goals, chain anchor kits, and nets designed to safely secure equipment and eliminate injury risk.
- Netball Equipment Netball posts (socketed, transportable, freestanding), rings, nets, post protectors, and line painting services.
- Padel Tennis Equipment Padel court surrounds, surfaces, and maintenance products.
- Pickleball Equipment Pickleball nets, portable posts and net sets, and Easymove portable pickleball equipment.
- Rugby Equipment Rugby posts, pads, pitch marking paint, bootwipers, socket lids, corner poles, flags, and training equipment.
- Sports Court Marking Services Professional sports court line markings for tennis, basketball, netball, football, hockey, and badminton using one or two-part polyurethane paint with Sport England guideline compliance, delivered across London and South East England. Polyurethane markings typically last 5-7 years.
- Sports and Play Construction Services Construction and installation services for bowling greens, cricket wickets and cages, athletics facilities, sports halls, tennis courts, artificial sports surfaces, and artificial grass installation, delivered across South East England and the wider UK.
- Table Tennis Equipment Indoor and outdoor table tennis tables including junior, compact, and Easifold models; concrete permanent tables; outdoor protective covers.
- Tennis Equipment Tennis nets, posts, umpire chairs, court valets, windbreak screening, and court maintenance equipment.
- Volleyball Equipment Volleyball nets, posts (standard socketed, international socketed, self-weighted), and combination posts for badminton/volleyball use.
- Road Marking Products and Services Road and pavement marking studs, bars, car park markings, road safety markings, thermoplastic lines, hazard markers, grit bins, litter bins, and anti-skateboard studs for local authorities and contractors.
Quantifiable outcome
- Sports court markings using polyurethane paint typically last 5-7 years compared to 3-5 years for water-based paints
Companies that use Sportsmark
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Sportsmark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sportsmark partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Funtec Beach SportscoreSportsmark is the official partner of Funtec in the UK, bringing a comprehensive selection of beach sports equipment to customers. Funtec is a worldwide industry leader in beach sports equipment, supplying innovative products for professional and leisure beach sports since 1992. Sportsmark supplies the full range of high-quality Funtec equipment including beach volleyball, beach tennis, and beach handball sets, along with spare parts and modular upgrades.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sportsmark competitors and assessment
Company assessmentDirect peers
- Foremost Sports: UK supplier of sports ground equipment, nets, and athletic facility products serving schools, clubs, and local authorities. Comparable customer segments and product overlap with Sportsmark.
- Huck Nets UK: UK manufacturer of sports nets and netting solutions used across football, cricket, golf, and multi-sport facilities. Comparable niche manufacturing capability and customer overlap with Schools, clubs, and local authorities.
- Harrod Sport: UK-based manufacturer and supplier of sports ground equipment (goals, nets, posts, training equipment) for football, rugby, hockey, cricket, and more. Closely comparable to Sportsmark in product breadth, customer base (schools, clubs, professional teams), and direct-to-customer e-commerce model.
- Net World Sports: Large UK-based online retailer and manufacturer of sports equipment including goals, nets, posts, and team sport gear. Directly competes with Sportsmark across multiple sport categories via e-commerce, with a much larger catalogue and global distribution footprint.
- Rhino Sports: UK supplier of sports equipment and team kit, focused on rugby and team sports. Overlaps with Sportsmark's rugby product line and education/club customer base.
- Stuart Canvas: UK manufacturer and supplier of sports ground equipment, covers, and nets for cricket, football, and athletics. Comparable UK-based manufacturing model and institutional customer base.
- Mark Harrod (Harrod UK): UK-based sports equipment manufacturer producing goals, posts, and nets for football, rugby, hockey, and cricket. Closely comparable to Sportsmark on product mix, UK-based manufacturing, and education/club customer segments.
Emerging players
- SIS Pitches: UK specialist in sports pitch construction and artificial surface installation. Adjacent to Sportsmark's construction services line, with deeper infrastructure capabilities but narrower equipment retail scope.
Broad incumbents
- Decathlon UK: Global sporting goods retailer with extensive UK presence selling team sport equipment at scale. Competes with Sportsmark on commodity equipment through broader assortment and price positioning.
- Sports Direct (Frasers Group): UK's largest sporting goods retailer with a mass-market catalogue covering team sports equipment. Represents the broad-incumbent competitive threat via price scale and omnichannel reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sportsmark social profiles
Digital presenceSportsmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sportsmark leadership team
Management profileNumber of profiles
Profiles2 records
Sportsmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sportsmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sportsmark
What does Sportsmark do?
Sportsmark is a UK-based sporting goods supplier and sports-ground services company that sells physical sports equipment (goals, nets, posts, training aids, greenkeeping tools, line marking supplies, and road safety products) across 18+ sport categories through its e-commerce site, and delivers on-site services including professional polyurethane sports court marking, sports and play construction (bowling greens, cricket wickets, athletics facilities, artificial surfaces), and road marking. The company manufactures proprietary items such as the County concrete ditch and bank unit for bowling greens, and serves customers from community clubs to Premiership football teams.
Is Sportsmark a public or private company?
Sportsmark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sportsmark founded?
Sportsmark was founded in 1959. It employs 1 to 10 people.
Where is Sportsmark based?
Sportsmark is headquartered in Gravesend, United Kingdom, in the Europe region.
How does Sportsmark make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are sports Court Marking Services, sports Construction Services and road Marking Services.
Who are Sportsmark's main competitors?
Direct peers on record are Foremost Sports, Huck Nets UK, Harrod Sport, Net World Sports, Rhino Sports, Stuart Canvas and Mark Harrod (Harrod UK). SIS Pitches is listed as an emerging player. Broad incumbents are Decathlon UK and Sports Direct (Frasers Group).
Does Sportsmark have an API?
No public API is recorded for Sportsmark.
What industry is Sportsmark in?
Sportsmark's product category is Sports Equipment & Facility Services. Its primary akta.pro industry code is CRAMABAE, Team Sports Equipment & Uniforms Retail, with a secondary code of CRAMAEAK, Team Sports Goals, Nets & Field Equipment Retail. Its NAICS code is 45911 and its SIC code is 3949.