DaEX Intelligent

What DaEX Intelligent does

DaEX Intelligent (達思智能科技) is a Taipei-based MarTech joint venture founded in 2021 between TNL Mediagene — described as Asia-Pacific's largest independent media group — and strategic partners. The company builds platforms that help brands unify fragmented customer data across channels and activate it for personalized marketing and customer relationship management, primarily serving brand owners and marketing agencies in Taiwan.

The product portfolio is organized as a strategy-plus-platform-plus-modules architecture. The 會員經營策略 (Member Strategy) offering provides consulting and planning around membership flow design, journey mapping, loyalty program structuring, and audience segmentation. The intoOne (會員整合) product is the core customer data platform, consolidating multi-channel data into a unified Single ID with a complete API for integration into brand-side marketing and ad automation systems and a real-time analytics dashboard. The dataRicher (會員加值) module is an enrichment layer built on de-identified ID mapping encryption, NLP analysis, and proprietary AI/ML models, which overlays media footprint data on first-party member records to generate intent labels, segmentation, and predictive attributes. DaEX claims GDPR and CCPA compliance for its data handling.

Commercially, DaEX operates a B2B sales-led and enterprise field-sales motion with custom quote-based annual subscription pricing tailored to brand needs. The company has not disclosed revenue, external funding, or named customer logos; available evidence points to a very early-stage operating profile with 1-10 employees and a Taiwan-only distribution footprint.

Name

DaEX Intelligent

Legal name

DaEX達思智能科技股份有限公司

Website

https://daexintel.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

DaEX Intelligent is a Taipei-based MarTech joint venture that provides AI-powered member economy solutions — including data integration, customer profiling, and marketing automation — for brand owners and agencies, leveraging first-party data from parent TNL Mediagene.

Ownership category

akta.pro rank

Product category

Marketing Technology (MarTech) Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)

Keywords

• Marketing technology solutions
• Customer data platform
• Member data integration
• Data enrichment software
• Member analytics platform

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. MarTech Solutions and Consulting Services: Revenue generated from providing marketing technology solutions including member management strategy consulting, data integration services, and AI-powered member analytics platforms. The company serves agencies and brand owners with customized solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

DaEX Intelligent provides an AI-powered MarTech platform for member-based business models, consisting of three products: a Member Strategy solution for designing membership flows, intoOne — a customer data platform that unifies multi-channel brand data into a Single ID and exposes APIs for external system integration, and dataRicher — a data enrichment module that uses de-identified ID mapping encryption, NLP, and machine learning to build intent-labelled member profiles. The offering targets brand owners and marketing agencies in Taiwan.

Product overview

DaEX Intelligent is a MarTech solutions provider offering a platform-plus-modules architecture built around member-driven economic ecosystems. The portfolio consists of three interconnected solutions: (1) 會員經營策略 (Member Strategy) for designing membership flows and long-term engagement strategies; (2) intoOne (會員整合) as the core customer data platform that unifies multi-channel data into a Single ID and enables API-based integration with external marketing/ad automation systems; and (3) dataRicher (會員加值) as an enrichment add-on module that leverages de-identified ID mapping, NLP analysis, and AI machine learning to enrich member profiles with media footprint data and predictive intent insights. The three solutions are designed to work together, progressing from strategy design to data consolidation to AI-powered enrichment.

Differentiator

Problem solved

Functional benefit

Brands

• intoOne: Member integration solution that consolidates multi-platform data and creates member economy value through cross-platform data platform.
• dataRicher

Products and services

• Member Strategy (會員經營策略) A strategic consulting and planning solution that helps brands design membership flows and develop long-term member management strategies. It covers user journey mapping, interaction record integration, goal setting, loyalty reward programs, and audience segmentation for automated marketing. Targeted at brand owners seeking to operate member-based economic ecosystems.
• intoOne (會員整合) A data integration and customer data platform (CDP) solution that consolidates multi-channel data, unifies user profiles into a Single ID, and enables marketing automation and ad automation integration. It provides APIs to connect user service systems and a dashboard for real-time customer insights. Designed for brand owners and marketing agencies.
• dataRicher (會員加值) A data enrichment module that uses de-identified ID mapping encryption, NLP analysis, and AI machine learning to enrich first-party data with media footprint data. It provides intent labels, user segmentation, and AI-driven predictive models to understand member preferences and forecast intentions. Designed to be deployed alongside intoOne.

Quantifiable outcome

• 360° member data integration for complete customer view
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• TNL Mediagene (關鍵評論網媒體集團)coreStrategic or Co-development PartnerTNL Mediagene, described as the largest independent media group in Asia-Pacific, is the parent company and strategic partner of DaEX Intelligent. The joint venture combines media and data technology expertise to provide brands with compliant first-party data and member economic solutions driven by AI machine learning technology.

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Appier: Taiwan-headquartered AI MarTech platform offering cross-screen advertising, audience engagement, and data analytics. Directly comparable as a Taiwan-based AI-driven marketing technology provider serving brands across APAC.
• Tealium: Independent customer data platform focused on real-time data unification, tag management, and API integrations. Comparable as a CDP specialist with similar architecture (Single ID, API-first, multi-channel unification).
• Tagtoo: Taiwan-based digital advertising and MarTech company focused on retargeting, audience targeting, and ad automation for brands. Directly comparable as a Taiwan MarTech peer competing for the same brand-owner marketing budget.
• iKala: Taiwan-based AI company providing CDP, social commerce, and cloud services to brands across APAC. Directly comparable as a Taiwan-headquartered AI CDP and MarTech peer with overlapping customer base of brand owners.
• Treasure Data: Enterprise CDP with strong APAC presence (Arm parent) offering customer data unification and AI-driven audience activation. Comparable as an APAC-relevant CDP peer targeting enterprise brands with similar functionality.
• awoo: Taiwan-based AI MarTech company specializing in SEO, intent-based targeting, and retail media. Closely comparable as a fellow Taiwan AI MarTech peer serving brand owners with data-driven personalization.
• Rosetta.ai: Taiwan AI personalization platform for e-commerce brands, using visual and behavioral AI to drive product recommendations. Comparable as a Taiwan-based AI personalization/marketing analytics peer focused on member-level insights.

Emerging players

• CloudMile: Taiwan cloud and AI consultancy helping enterprises modernize data infrastructure on Google Cloud. Comparable as a Taiwan AI/data services peer with overlapping enterprise marketing and analytics customer base.

Broad incumbents

• Adobe: Adobe Experience Platform / Real-Time CDP is the global incumbent for enterprise customer data and personalization. Comparable as a broad incumbent DaEX competes against in enterprise CDP deals.
• Salesforce: Global CRM and CDP incumbent (Salesforce CDP / Marketing Cloud) serving enterprise brands worldwide. Comparable as the broad incumbent defining enterprise expectations for unified customer data and marketing automation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/daexintel
• LinkedInlinkedin.com/company/daexintel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DaEX Intelligent