Rosetta.ai
Rosetta.ai is a Taiwan-based SaaS company that provides AI-driven visual preference analytics and personalization for fashion, beauty, cosmetics, and accessories ecommerce merchants. Its deep-learning platform powers product recommendations, automated tagging, and multi-channel retargeting for 2,000+ global brands.
- Company typePrivate
- Founded2017
- HeadquartersTaipei, Taiwan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rosetta.ai does
Rosetta.ai is a Taiwan-headquartered (Singapore-domiciled) SaaS company providing an AI-driven personalization platform for fashion, beauty, cosmetics, accessories, and lifestyle ecommerce merchants. Its core technology is a Visual AI Preference Analytics engine that applies computer vision and deep learning to product imagery, extracting 3,000+ expert-defined fashion attributes and building real-time shopper preference profiles from behavioral signals (clicks, scrolls, browsing, purchases). The engine powers four integrated products: Rosetta Engage for on-site personalized recommendations, Rosetta AdMatch for high-intent traffic acquisition via cross-site advertising, Rosetta Analytics for visual-AI-driven product tagging and consumer insight, and Rosetta Automation for multi-channel (EDM, SMS, LINE) retargeting journeys. Quantified customer outcomes cited include an average 248% conversion-rate lift, 297% click-through-rate lift, and 3.3x average order-value increase.
The company operates a hybrid go-to-market combining a product-led growth motion (30-day free trial, one-click Shopify App Store install) for SMBs with an enterprise field-sales motion (demo scheduling, API access, dedicated support) for larger brands, supplemented by a channel partnership with Construct Digital across eight APAC markets. Revenue is generated primarily through recurring SaaS subscriptions (monthly or annual) with tiered plans and an affiliate/referral program offering 5-30% bonuses for successful introductions. Rosetta.ai serves 2,000+ websites globally across more than 10 nationalities on its team, with named customers spanning Korean multi-brand fashion (Codibook), Taiwanese denim (Blue Way), Japanese apparel (J-WELL), Korean novelty fashion (Ahuaruok), and skincare (Forest Beauty). The company is private, founded in 2017, and has raised approximately US$2.4 million in a 2021 pre-Series A round led by Dr. Pehong Chen (BroadVision founder), alongside earlier backing from 500 Global, Artesian VC, AVA Angels, SOSV, Chinaccelerator, Orbit Ventures, Zeroth.AI, Loyal VC, and Startup Island TAIWAN.
Rosetta.ai firmographics
Firmographics- Name
- Rosetta.ai
- Legal name
- Rosetta.AI Holding Pte. Ltd.
- Website
- https://rosetta.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rosetta.ai is a Taiwan-based SaaS company that provides AI-driven visual preference analytics and personalization for fashion, beauty, cosmetics, and accessories ecommerce merchants. Its deep-learning platform powers product recommendations, automated tagging, and multi-channel retargeting for 2,000+ global brands.
- Ownership category
- akta.pro rank
Rosetta.ai industry classification
Industry- Product category
- Ecommerce Personalization Software
- akta.pro primary industry
- Beauty & Personal Care Marketplaces (CRAFABAB)
- akta.pro secondary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where Rosetta.ai is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices1 record
Markets served
Rosetta.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS platform for fashion ecommerce personalization. Bills on recurring monthly or annual basis with automatic renewal. Subscription plans offered with tiered pricing for different business sizes.
- Referral Fees: Partners who refer new clients receive a percentage of their revenue for the first year. Referrers receive 5% bonus when referrals successfully close deals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | 30-day free trial available for new users to test the platform |
| Subscription | Annual | Subscription plans with monthly or annual billing cycles |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Rosetta.ai product offering
Product offeringCore offering
Rosetta.ai sells a SaaS personalization platform for fashion, beauty, cosmetics, accessories, and lifestyle e-commerce merchants. Its four core products — Rosetta AdMatch, Rosetta Engage, Rosetta Analytics, and Rosetta Automation — are powered by a Visual AI Preference Analytics engine that uses deep-learning computer vision to recognize aesthetic attributes from product images and deliver personalized recommendations, cross-site advertising, product tagging, and automated multi-channel marketing journeys. The platform is offered via direct subscription, enterprise sales, and a Shopify App Store application.
Product overview
Rosetta.ai is a Taiwan-based SaaS company operating a Personalization Experience Platform for fashion, beauty, and lifestyle e-commerce merchants. The platform consists of four integrated core products: Rosetta AdMatch (cross-site advertising for high-intent traffic acquisition), Rosetta Engage (AI-powered on-site product recommendations for conversion optimization), Rosetta Analytics (visual AI product tagging and consumer preference insights), and Rosetta Automation (multi-channel marketing journey automation). These products are powered by a shared Visual AI Preference Analytics engine that uses computer vision to extract aesthetic attributes from product images and build individual shopper preference profiles in real-time. The platform serves over 2,000 fashion e-commerce brands and is available via direct integration and as a Shopify App Store application.
Differentiator
Problem solved
Functional benefit
Brands
- Rosetta AdMatch: AI-powered advertising model that drives high-spending intent traffic by showcasing products on non-competing websites.
- Rosetta Engage
- Rosetta Analytics
- Rosetta Automation
Products and services
- Rosetta AdMatch AI-powered advertising model that drives high-spending intent traffic by showcasing personalized products on non-competing websites through cross-site and cross-industry collaborations, targeting high-value customer segments via visual AI preference analytics.
- Rosetta Engage
Quantifiable outcome
- 248% conversion rate improvement on average (A/B testing results)
- +10 more outcomes
Companies that use Rosetta.ai
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
Rosetta.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature6 records
Rosetta.ai partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered key and standard.
- Construct DigitalkeyTransformation agency appointed to launch Rosetta.ai brand across 8 APAC markets including Singapore, Malaysia, Hong Kong, Indonesia, India, Philippines, Australia, and New Zealand. Part of APAC market expansion strategy.
- ShopifykeyPlatform integration through Shopify App Store listing. Fashion & Beauty Cross Selling app available on Shopify App Store enabling easy SMB onboarding with simplified setup.
- GooglestandardGoogle login integration for account creation and access to service. Google Analytics integration for web analytics and tracking.
- FacebookstandardFacebook login integration for account creation. Facebook Pixel integration for behavioral remarketing and advertising. Active Facebook Fan Page for brand presence.
- StripestandardThird-party payment processor for subscription billing. Handles payment processing while adhering to PCI-DSS standards for secure handling of payment information.
- LinkedInstandardLinkedIn login integration for account creation. LinkedIn remarketing service for targeted advertising.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Rosetta.ai competitors and assessment
Company assessmentDirect peers
- Vue.ai: Vue.ai provides visual AI and personalization tools specifically for fashion retailers, including automated product tagging and recommendation engines. It is the closest direct competitor to Rosetta.ai in vertical-specialized fashion ecommerce AI.
- Lily AI: Lily AI uses computer vision and natural language processing to tag fashion and home goods with shopper-centric attributes, then connects those attributes to demand-side platforms. It directly competes with Rosetta's Visual AI Preference Analytics engine for retail personalization.
- Nosto: Nosto is a personalization platform for ecommerce retailers offering product recommendations, on-site content personalization, and behavioral pop-ups. It serves similar fashion and apparel ecommerce customers with comparable personalization use cases.
- Bloomreach: Bloomreach combines marketing automation, personalization, and product discovery for digital commerce. It targets mid-market and enterprise retailers with overlapping personalization and recommendation functionality.
- Dynamic Yield: Dynamic Yield (a Mastercard company) offers personalization, product recommendations, and A/B testing for enterprise ecommerce and retail. It overlaps with Rosetta Engage and Rosetta Analytics at the larger-enterprise end of the market.
- Algolia Recommend: Algolia provides search and Recommend APIs for ecommerce, including personalized product recommendations. It serves similar fashion ecommerce merchants, particularly those already using Algolia for site search.
- Constructor.io: Constructor provides AI-powered search, product discovery, and personalization for retail and ecommerce. It competes for the same fashion ecommerce personalization wallet as Rosetta Engage.
- Klevu: Klevu offers AI search, merchandising, and personalized product recommendations for ecommerce, with strong fashion and apparel vertical presence. It directly overlaps Rosetta's on-site recommendation and personalization capabilities.
Emerging players
- Recombee: Recombee is an AI-based recommender-as-a-service API used by ecommerce and media companies. It provides personalization infrastructure that overlaps with Rosetta Engage but is less vertically specialized for fashion.
Broad incumbents
- Shopify (Built-in Personalization / Shopify Magic): Shopify bundles native AI features including product recommendations and Shopify Magic AI into its commerce platform. As Rosetta's primary distribution channel and a potential competitor, Shopify's evolving native capabilities directly shape Rosetta's SMB market opportunity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rosetta.ai social profiles
Digital presenceRosetta.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosetta.ai leadership team
Management profileNumber of profiles
Profiles3 records
Rosetta.ai funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosetta.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosetta.ai
What does Rosetta.ai do?
Rosetta.ai sells a SaaS personalization platform for fashion, beauty, cosmetics, accessories, and lifestyle e-commerce merchants. Its four core products — Rosetta AdMatch, Rosetta Engage, Rosetta Analytics, and Rosetta Automation — are powered by a Visual AI Preference Analytics engine that uses deep-learning computer vision to recognize aesthetic attributes from product images and deliver personalized recommendations, cross-site advertising, product tagging, and automated multi-channel marketing journeys. The platform is offered via direct subscription, enterprise sales, and a Shopify App Store application.
Is Rosetta.ai a public or private company?
Rosetta.ai is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rosetta.ai founded?
Rosetta.ai was founded in 2017. It employs 11 to 50 people.
Where is Rosetta.ai based?
Rosetta.ai is headquartered in Taipei, Taiwan, in the Asia region.
How does Rosetta.ai make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are referral Fees.
Who are Rosetta.ai's main competitors?
Direct peers on record are Vue.ai, Lily AI, Nosto, Bloomreach, Dynamic Yield, Algolia Recommend, Constructor.io and Klevu. Recombee is listed as an emerging player. Shopify (Built-in Personalization / Shopify Magic) is listed as a broad incumbent.
Does Rosetta.ai have an API?
No public API is recorded for Rosetta.ai.
What industry is Rosetta.ai in?
Rosetta.ai's product category is Ecommerce Personalization Software. Its primary akta.pro industry code is CRAFABAB, Beauty & Personal Care Marketplaces, with a secondary code of HDAAAGAC, Advertising, Marketing & Customer Personalization.