SmileUp
SmileUp is a privately-held multi-specialty dental clinic in Warsaw's Bielany district, employing nine licensed specialists to deliver comprehensive in-house care — from routine prophylaxis to microscope-assisted endodontics, implantology, and aesthetic dentistry — serving adult, pediatric, pregnant, disabled, and senior patient segments via direct-to-consumer channels.
- Company typePrivate
- Founded2017
- HeadquartersWarsaw, Poland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SmileUp does
SmileUp is a privately-held, single-location multi-specialty dental clinic operating from ul. Zbigniewa Romaszewskiego 10 in the Bielany district of Warsaw, Poland. The clinic employs nine licensed dental specialists whose Polish professional licenses (Prawo Wykonywania Zawodu) cover prosthetics, conservative dentistry, endodontics, periodontics, oral and maxillofacial surgery, implantology, and orthodontics, enabling comprehensive in-house care without external referrals across roughly 18 service categories spanning routine prophylaxis, microscope-assisted root canal therapy (Zeiss Extaro 300 at 40x magnification), titanium and zirconium implantology including All-on-4 and All-on-6 full-arch solutions, aesthetic dentistry (veneers, bonding, whitening), and pediatric dentistry with adaptive first visits.
The clinic's technical infrastructure is built around precision imaging and digital workflows: on-site CBCT 3D tomography, RVG, panoramic OPG, cephalometry, KaVo DIAGNOcam laser transillumination diagnostics, and digital intraoral scanners consolidate diagnosis and treatment planning into single-visit workflows. All treatment rooms are air-conditioned and CCTV-monitored, and the ground-floor, wheelchair-accessible layout with wide entrances and no thresholds removes physical barriers for disabled, elderly, and pregnant patients. A dental emergency hotline and same-day walk-in capacity address urgent care demand.
Commercially, SmileUp operates a fee-for-service model billed per procedure, accepting cash, card, and installment financing via a partnership with MediRaty that allows patients to spread costs up to 50,000 PLN with approvals reportedly within 15 minutes. The clinic has no disclosed external funding, no parent company, and is registered in Poland under KRS 0000630034. Patients are acquired through a direct-to-consumer mix of local SEO, an educational blog, Google Business reputation (4.8/5 across 214 reviews), Facebook and Instagram presence, and word-of-mouth referrals, with the clinic explicitly targeting five segments: adults, children, pregnant patients, patients with disabilities, and seniors requiring full-arch reconstruction.
SmileUp firmographics
Firmographics- Name
- SmileUp
- Legal name
- SmileUp
- Website
- https://smileup.pl
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SmileUp is a privately-held multi-specialty dental clinic in Warsaw's Bielany district, employing nine licensed specialists to deliver comprehensive in-house care — from routine prophylaxis to microscope-assisted endodontics, implantology, and aesthetic dentistry — serving adult, pediatric, pregnant, disabled, and senior patient segments via direct-to-consumer channels.
- Ownership category
- akta.pro rank
SmileUp industry classification
Industry- Product category
- Dental Services
- NAICS
- Offices of Dentists (621210)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
- akta.pro secondary industries
- Comprehensive Orthodontic Clinics (HLABABAA), Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE), Urgent Dental Care Centers (Non-Hospital) (HLABALAD), Special Needs Pediatric Dentistry (HLABAGAD)
Keywords
Where SmileUp is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
SmileUp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Dental Consultation and Treatment Services: Fee-for-service model for all dental treatments including conservative dentistry, endodontics, prosthetics, orthodontics, periodontics, implantology, oral surgery, aesthetic dentistry, and pediatric dentistry. Patients pay per procedure or treatment plan.
- Diagnostic Imaging Services: In-house diagnostic imaging services including RVG (digital X-ray), panoramic OPG, cephalometry, and CBCT scans, billed as standalone procedures or bundled with treatment plans.
- Installment Payment Plans (MediRaty): Partnership with MediRaty financing system allowing patients to spread treatment costs (e.g., implants, orthodontics) up to 50,000 PLN in installments. This expands access to higher-value treatment plans and increases average revenue per patient.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consultation and diagnostic services |
| Unit Pricing | Pay-as-you-go | Treatment procedures |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
SmileUp product offering
Product offeringCore offering
SmileUp is a multi-specialty dental clinic in Warsaw's Bielany district offering comprehensive dental care for adults and children. It provides 18+ distinct services under one roof, including conservative dentistry, microscope-assisted endodontics, prosthetics, orthodontics, periodontics, implantology (All-on-4/All-on-6), oral surgery, aesthetic dentistry, pediatric dentistry, and full in-house diagnostic imaging (CBCT, RVG, OPG). The clinic operates with 9 licensed dental specialists and serves the Warsaw metropolitan area with same-day emergency appointments.
Product overview
SmileUp is a multi-specialty dental clinic on Warsaw's Bielany district offering a comprehensive range of dental services organized around 18 distinct offerings. The portfolio spans conservative dentistry, prophylaxis, prosthetics (including bridges, inlays, onlays, and full dentures), orthodontics, periodontology, microscope-assisted endodontics (Zeiss Extaro 300), dental surgery and extractions including wisdom teeth, implantology with titanium and zirconium implants (All-on-4 and All-on-6), on-site diagnostics (RVG, OPG, CBCT, cephalometry), aesthetic dentistry (whitening, porcelain veneers, bonding), and pediatric dentistry including adaptive visits. The clinic also operates a dental emergency service. Diagnostic technology includes KaVo DIAGNOcam for early caries detection. Services are integrated through digital diagnostic workflows (digital scans, CBCT) that support treatment planning across all specialties. Financing is available through the MediRaty installment system.
Differentiator
Problem solved
Functional benefit
Products and services
- Conservative Dentistry General dental care for adults including caries treatment, light-cured composite fillings, and minimally invasive restoration techniques for damaged tooth structure.
- Dental Prophylaxis Preventive dental care including scaling, sandblasting (air polishing), fluoridation, fissure sealing, and adaptation visits for first-time patients.
- Dental Prosthetics Prosthetic restorations including dental bridges, inlay and onlay fillings, endo-crowns, and full and partial dentures to replace missing or damaged teeth.
- Orthodontics Treatment of malocclusion using fixed and removable braces for children and adults, including digital orthodontics.
- Periodontology Treatment of gum and periodontal diseases, including bone augmentation and root resection procedures.
- Microscope-Assisted Root Canal Treatment (Endodontics) Root canal therapy using the Zeiss Extaro 300 microscope at 40x magnification, enabling precision treatment and saving teeth previously qualified for extraction.
- Dental Surgery Oral surgical procedures including extraction of permanent and deciduous teeth, frenectomy, and advanced bone augmentation.
- Wisdom Tooth Extraction Surgical extraction of impacted or problematic wisdom teeth.
- Dental Implantology Placement of titanium and zirconium dental implants, including All-on-4 and All-on-6 full-arch reconstruction solutions for complete edentulism.
- Dental Diagnostics and Imaging On-site diagnostic imaging including RVG (radiovisiography), digital pantomogram (OPG), cephalometry, and CBCT cone-beam tomography.
- DIAGNOcam Laser Diagnostic Camera KaVo DIAGNOcam laser-based transillumination diagnostic camera for early detection of caries, erosion, and other dental pathologies not visible to the naked eye.
- Aesthetic Dentistry Cosmetic dental procedures for smile transformation including professional tooth whitening, porcelain veneers, and composite bonding.
- Teeth Whitening Professional teeth whitening using both in-office and home-based tray methods for removal of stains and discoloration.
- Porcelain Veneers Custom porcelain veneer placements for aesthetic correction of tooth shape, color, and minor misalignment.
- Dental Bonding Composite resin bonding for minor aesthetic corrections including chips, gaps, and discoloration.
- Pediatric Dentistry Specialized dental care for children and adolescents, including adaptation visits, fluoride treatments, pediatric restorative procedures, and frenectomy.
- Dental Emergency Service Same-day emergency dental care including telephone triage, walk-in acceptance, and urgent treatment for acute dental conditions.
- Abrasive Treatment Minimally invasive abrasive treatment for removal of damaged tooth structure.
Quantifiable outcome
- 40x magnification in endodontic treatment via Zeiss microscope enables saving teeth previously qualified for extraction
- +3 more outcomes
Companies that use SmileUp
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
SmileUp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
SmileUp partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
SmileUp competitors and assessment
Company assessmentDirect peers
- LUX MED: One of Poland's largest private healthcare networks with a substantial dental services division operating across major Polish cities including Warsaw. Comparable as a multi-specialty dental chain competing in the same Warsaw market with broader insurance contracts and corporate client relationships.
- Enel-Med: Polish private dental and medical chain with multiple Warsaw locations offering comprehensive dental services. Directly comparable as a multi-specialty dental operator in Warsaw, with broader location count and chain-driven marketing capability.
- Centrum Medyczne Damian: Warsaw-based multi-specialty medical center offering dental services alongside other medical specialties. Comparable as a Warsaw-based multi-specialty clinic operating in adjacent service categories and sharing the same affluent Warsaw patient demographic.
- Medicover Stomatologia: Polish multi-specialty dental chain part of the Medicover healthcare group, offering comprehensive dental services across Warsaw and other Polish cities. Directly comparable as a multi-specialty dental operator serving the same Warsaw market with broader geographic and capital scale.
Broad incumbents
- Colosseum Dental Group: Pan-European dental platform operating hundreds of clinics across multiple countries. Comparable as a multi-country DSO consolidator; useful as a European analog for SmileUp's potential multi-site expansion economics and brand-equity playbook across cities.
- Pacific Dental Services: Large US-based DSO supporting hundreds of dental practices with modern technology, clinical workflows, and operational infrastructure. Comparable as an established multi-location dental platform operator; useful benchmark for SmileUp's potential DSO rollup economics and modern clinic operating model.
- Aspen Dental: Large US-based Dental Support Organization (DSO) operating hundreds of branded dental offices. Comparable as a multi-location dental chain operator with similar multi-specialty positioning and DSO-style centralized support; useful as a comparable for chain/rollup economics rather than direct Warsaw competitor.
Others
- Dentsply Sirona: Global dental equipment and technology manufacturer whose imaging, CAD/CAM, and endodontic systems underpin modern multi-specialty clinics like SmileUp. Comparable as an ecosystem enabler — relevant for equipment cost and capability benchmark rather than as a competitor.
- Straumann: Global leader in dental implants and prosthetics, supplying titanium and zirconium implant systems like those used by SmileUp. Comparable as an ecosystem enabler — relevant for understanding SmileUp's implant cost structure, supplier relationships, and technology roadmap rather than as a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SmileUp social profiles
Digital presenceSmileUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmileUp leadership team
Management profileNumber of profiles
Profiles9 records
SmileUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmileUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmileUp
What does SmileUp do?
SmileUp is a multi-specialty dental clinic in Warsaw's Bielany district offering comprehensive dental care for adults and children. It provides 18+ distinct services under one roof, including conservative dentistry, microscope-assisted endodontics, prosthetics, orthodontics, periodontics, implantology (All-on-4/All-on-6), oral surgery, aesthetic dentistry, pediatric dentistry, and full in-house diagnostic imaging (CBCT, RVG, OPG). The clinic operates with 9 licensed dental specialists and serves the Warsaw metropolitan area with same-day emergency appointments.
Is SmileUp a public or private company?
SmileUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmileUp founded?
SmileUp was founded in 2017. It employs 1 to 10 people.
Where is SmileUp based?
SmileUp is headquartered in Warsaw, Poland, in the Europe region.
How does SmileUp make money?
Three revenue lines are on record. Dental Consultation and Treatment Services are the primary driver. The others are diagnostic Imaging Services and installment Payment Plans (MediRaty).
Who are SmileUp's main competitors?
Direct peers on record are LUX MED, Enel-Med, Centrum Medyczne Damian and Medicover Stomatologia. Broad incumbents are Colosseum Dental Group, Pacific Dental Services and Aspen Dental. Others are Dentsply Sirona and Straumann.
Does SmileUp have an API?
No public API is recorded for SmileUp.
What industry is SmileUp in?
SmileUp's product category is Dental Services. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care), with a secondary code of HLABABAA, Comprehensive Orthodontic Clinics. Its NAICS code is 621210 and its SIC code is 8011.