Kwon Orthodontics

What Kwon Orthodontics does

Kwon Orthodontics is a privately held, single-location orthodontic practice headquartered at 1528 Foothill Blvd in La Cañada, California, serving children, teenagers, and adults across the Los Angeles foothills and greater LA basin. The practice was founded approximately forty years ago by Dr. Joong Gun Kwon and is now operated by his son, Dr. Donald Kwon, who holds a University of Pennsylvania dental degree, a USC orthodontic specialty certificate, and board certification, with prior adjunct faculty experience.

The clinical menu spans the full spectrum of fixed and removable orthodontic appliances — metal braces, ceramic braces, Damon and other self-ligating systems, InBrace lingual (behind-the-teeth) braces, and Invisalign clear aligner therapy — supplemented by retainers, TMJ/TMD treatment, and emergency orthodontic care. Operationally, the practice uses the iTero Element Digital Intraoral Scanner to replace conventional impressions with digital scans, and broadens patient access by accepting dental insurance along with FSA and HSA payment channels.

The business model is fee-for-service on a per-case basis, with treatment plans typically running 12–24 months and priced in the low-thousands to mid-thousands range per case. Patient acquisition is conducted via direct-to-consumer outreach and word-of-mouth referrals, supported by complimentary initial consultations that lower conversion friction. There is no disclosed institutional funding, no multi-location footprint beyond La Cañada, and no reported partnership, acquisition, or external investment activity; the practice operates as a family-owned clinical service business rather than a venture-backed or multi-site operator.

Name

Kwon Orthodontics

Legal name

Kwon Orthodontics

Website

https://kwonorthodontics.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kwon Orthodontics is a family-owned orthodontic practice in La Cañada, California, serving children, teens, and adults across greater Los Angeles with braces, Invisalign, retainers, and TMJ treatment under fee-for-service, insurance-accepting terms.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE)

Keywords

• Orthodontic treatment services
• Braces and clear aligners
• Invisalign provider
• Digital intraoral scanning
• Family orthodontic practice

Headquarters

HQ city

La Canada Flintridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Fee-for-service orthodontic treatment including braces and clear aligners. The practice accepts most major credit cards, insurance plans, FSA, and HSA accounts. Payment plans are offered to make treatment affordable.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Kwon Orthodontics is a community-based orthodontic practice that provides braces and clear aligner treatment for children, teens, and adults. The practice offers multiple orthodontic modalities — traditional metal braces, ceramic braces, self-ligating Damon braces, lingual braces (InBrace), and Invisalign clear aligners — supported by iTero digital scanning for treatment planning and impressions. It also provides retainers, TMJ/TMD therapy, and emergency orthodontic care, delivered from its La Cañada, California office.

Product overview

Kwon Orthodontics is a patient-focused orthodontic practice offering a comprehensive portfolio of braces and aligner systems for children, teens, and adults. The practice provides traditional metal braces, ceramic/clear braces, self-ligating Damon Braces, and lingual braces as fixed appliance options, alongside removable clear aligner options including Invisalign and InBrace. The core product suite is supported by iTero digital scanning technology for precise treatment planning and digital impressions. Post-treatment retention is supported through custom retainers and Vivera retainers. Additional services include TMJ/TMD treatment, emergency orthodontic care, and complimentary consultations with flexible payment plans. The practice operates from a La Cañada, California location serving the Los Angeles area.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Metal Braces Standard stainless steel braces using metal brackets and archwires to straighten teeth, with optional colored elastic bands for customization. Used for children, teens, and adults requiring fixed orthodontic treatment.
• Self-Ligating Braces Braces using a specialized clip mechanism instead of elastics to hold the archwire, reducing friction and requiring fewer adjustments. For patients seeking a lower-friction fixed alternative to traditional braces.
• Ceramic Braces Clear or tooth-colored braces made from ceramic materials that blend with natural teeth for a less noticeable appearance. Targeted at patients — particularly teens and adults — who want a more discreet fixed option than metal braces.
• Damon Braces Passive self-ligating Damon Smile braces using a slide mechanism that reduces pressure on teeth, allowing faster and more comfortable tooth movement with tie-less brackets. For patients seeking a comfortable, efficient fixed treatment option.
• InBrace Lingual Braces Lingual braces hidden behind the teeth, providing an invisible orthodontic option for patients — including athletes, musicians, and professionals — who prefer discreet treatment.
• Invisalign Clear Aligners Advanced clear aligner system using SmartTrack material and SmartForce features to treat conditions including crossbites, crowding, open bites, gapped teeth, overbites, and underbites. For patients seeking a removable, nearly invisible orthodontic option with weekly aligner changes for faster results.
• Retainers (including Vivera) Custom retainers worn after orthodontic treatment to maintain teeth alignment, including Vivera retainers made using the same technology as Invisalign clear aligners. Provided to all patients after treatment completion.
• TMJ/TMD Treatment Diagnosis and treatment for Temporomandibular Disorder, addressing jaw pain, headaches, clicking sounds, and jaw alignment issues. For patients experiencing TMJ-related symptoms in addition to or independent of orthodontic treatment.
• Orthodontic Emergency Care Ongoing support for orthodontic emergencies including loose brackets, poking wires, and general soreness, with guidance for temporary home care and in-office repair. For existing orthodontic patients.

Quantifiable outcome

• Treatment times typically range from 6 to 30 months, with most standard treatments taking about 22 months
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Sonrava Health: Multi-brand dental and orthodontic support organization (formerly Western Dental); offers orthodontic services across many locations and competes for the same patient segments in California markets.
• Heartland Dental: One of the largest dental support organizations (DSOs) in the U.S., supporting hundreds of dental offices including orthodontic services; comparable as a structurally different operating model that competes for the same patient pool in Southern California.
• Aspen Dental: Large multi-location dental practice chain with growing orthodontic service lines; competes for orthodontic patients via brand recognition, financing options, and convenience — directly comparable on patient acquisition tactics.
• Pacific Dental Services: DSO supporting many dental practices including orthodontic specialty offerings across the U.S.; comparable as an aggregated competitor with greater operational scale, marketing budgets, and payer leverage than independent practices.
• Smile Brands: Large dental support organization supporting hundreds of affiliated practices including orthodontic offerings; comparable as a scaled competitor with consolidated marketing, financing infrastructure, and multi-location presence.

Emerging players

• SmileDirectClub: Pioneer direct-to-consumer clear aligner brand that disrupted the orthodontic industry by offering lower-priced at-home aligners; represents the DTC competitive threat that pressures traditional orthodontic clinic pricing and case mix.
• Candid: Direct-to-consumer and hybrid clear aligner brand competing in the same orthodontic space; represents the new patient-acquisition model that challenges brick-and-mortar orthodontic clinics on price and convenience.
• Tend Dental: Venture-backed modern dental startup offering orthodontic services within a hospitality-styled, tech-enabled patient experience; comparable as a new-format competitor targeting the same consumer patient base with differentiated UX.

Others

• Ormco: Manufacturer of Damon self-ligating braces, InBrace, and other fixed orthodontic appliances used by Kwon Orthodontics; key supplier and ecosystem player shaping the orthodontic treatment modality landscape.
• Align Technology: Manufacturer of the Invisalign clear aligner system and iTero intraoral scanners used by Kwon Orthodontics; a key supplier and indirect strategic force that shapes the competitive dynamics of the orthodontic industry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Kwon-Orthodontics-127613940619897
• LinkedInlinkedin.com/company/kwon-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kwon Orthodontics