Founded IN

What Founded IN does

Founded IN is a privately held IT services company headquartered in Cairo, Egypt, founded in 2011. According to its firmographic profile, the company provides web design, web development, e-commerce platform solutions, online marketing, and analytics services. With a headcount of 11-50 employees, it operates as a small-to-mid-size digital agency serving clients that require web presence, online storefronts, and digital marketing execution.

The company's service portfolio spans the full lifecycle of a digital channel: design and front-end build, back-end development, e-commerce platform implementation, online marketing (likely including SEO, paid media, and social), and analytics. Its value proposition is bundled rather than specialized — a typical structure for a regional digital agency targeting SMBs and mid-market clients that want a single vendor for web-related commercial infrastructure rather than separate design, development, and marketing firms.

The business model is project- and retainer-based professional services revenue typical of digital agencies: clients are billed for design and development engagements and ongoing marketing/analytics retainers. No pricing model, customer logos, named segments, or revenue mechanics are disclosed in the input data, and the company's own website returns only a loader/verification message with no substantive content, limiting visibility into current positioning, customer mix, scale, or technology stack. No funding rounds, M&A, partnerships, awards, certifications, leadership roster, or proprietary technology assets are documented in the source material.

Name

Founded IN

Website

https://founded-in.com

Company type

Private

Founded year

2011

Headcount range

11–50 employees

Short description

Founded IN is a Cairo, Egypt-based IT services company founded in 2011 that provides web design, web development, e-commerce platform solutions, online marketing, and analytics services to businesses seeking digital presence and online commerce capabilities.

Ownership category

akta.pro rank

Product category

IT Services

NAICS

Custom Computer Programming Services (541511), Advertising Agencies (541810), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

Keywords

• Web design services
• Web development services
• E-commerce platform development
• Online marketing services
• Analytics services

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

Founded IN is an IT services company based in Cairo, Egypt, that provides web design, web development, e-commerce platform development, online marketing, and analytics services to clients. The firm delivers these as project-based services to organizations seeking to build or enhance their web presence and online commerce capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Web design service for businesses needing to establish or refresh their website presence, providing design deliverables for client projects.
• Web Development Web development service for businesses, covering the implementation and build-out of websites for client projects.
• E-commerce Platform Development E-commerce platform development service for businesses looking to sell online, providing the technology build-out for online stores and related commerce functionality.
• Online Marketing Online marketing service for businesses seeking to drive traffic, visibility, or engagement through digital channels as part of their project engagements.
• Analytics Services Analytics service for businesses to measure and assess performance of their websites, e-commerce platforms, or online marketing initiatives.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• SEO Sherpa: SEO Sherpa is a Dubai-based digital marketing and web agency serving the MENA region, comparable to Founded IN as a Middle East-focused provider of web and online marketing services.
• Vaimo: Vaimo is a global e-commerce and digital agency specializing in e-commerce platform builds, web development, and digital marketing — directly comparable to Founded IN's e-commerce platform and online marketing offerings.
• Code95: Code95 is a Cairo-based digital agency offering web development, e-commerce, and digital marketing services, making it a direct Egyptian peer with overlapping service lines and target market.
• Kijamii: Kijamii is an Egypt-based digital agency offering web, e-commerce, social media, and online marketing services — a direct regional peer operating in the same Cairo market with a similar multi-service model.
• Blue Fountain Media: Blue Fountain Media is a digital agency that builds websites, e-commerce platforms, and digital marketing programs, closely matching Founded IN's web design, e-commerce, and online marketing focus.
• WebFX: WebFX is a full-service digital marketing agency offering web design, development, SEO, and analytics — directly comparable to Founded IN's bundled digital services offering, though at materially larger scale.

Broad incumbents

• Ogilvy: Ogilvy is a global creative and digital agency network offering web, e-commerce, and online marketing at scale — a broad incumbent whose digital practice competes with Founded IN for mid-market and enterprise digital work.
• Digitas: Digitas is a global digital agency network under Publicis offering web, e-commerce, and digital marketing — a broad incumbent whose capabilities overlap with Founded IN's bundled digital services portfolio.
• WPP: WPP is a global advertising and digital services holding company, operating agency networks that deliver web, e-commerce, and digital marketing services similar to Founded IN's offering, but at vastly larger scale.

Regional players

• Lean Marketing: Lean Marketing is a Saudi Arabia-based digital marketing and web agency serving the MENA region with similar online marketing and web services, comparable to Founded IN as a regional digital services peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/founded.in
• LinkedInlinkedin.com/company/founded-in

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Founded IN