Liebeskind

What Liebeskind does

LIEBESKIND BERLIN is a Germany-based direct-to-consumer fashion accessories brand operated as a wholly owned brand of s.Oliver Bernd Freier GmbH & Co. KG, the holding entity of the s.Oliver Group. The company sells leather bags, wallets, and accessories primarily through its owned e-commerce storefront (de.liebeskind-berlin.com) and through physical retail stores across Germany, with the DACH region as its primary geographic footprint. Its catalog spans structured handbags (495+ SKUs), shoulder bags, shoppers, crossbody bags, backpacks, belt bags, clutches, wallets, and accessories, with a distinctive Archive Collection sub-brand that reinterprets historical designs. The pricing strategy is mid-premium DTC, with bags ranging from approximately €79.90 to €499 in the Archive line and €107.94 to €369 in the standard line, alongside gift cards and a loyalty program (LIEBESKIND BERLIN Card) offering VIP free shipping and a 5-year repair service.

The underlying technology stack is conventional e-commerce infrastructure: the storefront runs on Scayle, a Shopware-based commerce cloud, with payments processed through Klarna, PayPal, Riverty, and major card networks, and fulfillment handled via DHL (DHL Go Green for climate-neutral shipping) and Hermes. The brand's main differentiators are 100% Leather Working Group certified leather sourcing (Gold/Silver tanneries since May 2022), Global Recycled Standard certification for recycled leather fiber products, and a RETRACED-based supply chain traceability platform — all framed as a sustainability-led value proposition. The business model is one-time purchase retail with no subscription component, monetized through unit-level pricing on premium leather goods, with monetization augmented by gift card breakage and loyalty-driven repeat purchase.

Commercially, LIEBESKIND BERLIN pursues a community-led GTM anchored in Berlin cultural identity: it runs a recurring influencer events calendar (Berlin Fashion Week runway shows, Archive dinners, DIY workshops, Summer Party), a music mentorship program (LIEBESKIND BERLIN MUSIC with Refuge Worldwide), and operates an active presence on Instagram, TikTok, Facebook, and SoundCloud. Strategic partnerships include HADERLUMP ATELIER BERLIN (creative co-development), Lou de Bètoly (designer collaborations), and Amiata Archive (vintage styling events). Strategic leadership is provided by the s.Oliver Group's managing directors (Johannes Rellecke, Patrick Rauh, Thomas Lurz, Mathias Eckert, Julian Rellecke), with the brand's creative headquarters located in Berlin and distribution/returns operations based in Dettelbach, Germany.

Name

Liebeskind

Legal name

s.Oliver Bernd Freier GmbH & Co. KG

Website

https://de.liebeskind-berlin.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

LIEBESKIND BERLIN is a German direct-to-consumer fashion brand selling leather bags, wallets, and accessories through owned e-commerce and physical retail, primarily serving fashion-conscious DACH consumers with a Berlin cultural identity and LWG-certified sustainability positioning.

Ownership category

akta.pro rank

Product category

Leather Goods & Fashion Accessories

NAICS

Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Apparel & Accessory Stores (5600), Leather & Leather Products (3100)

akta.pro primary industry

Luxury Handbags & Leather Goods (CRAAAFAD)

akta.pro secondary industries

Leather Handbags & Totes (CRAKAEAA), Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB), Leather Travel Goods & Luggage (CRAKAEAC)

Keywords

• Leather handbags
• Fashion accessories
• Leather wallets
• Bag retail
• Leather goods

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of leather bags, wallets, and accessories through owned e-commerce store and physical retail locations in Germany. One-time purchase model with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

LIEBESKIND BERLIN designs, sources, and sells leather bags, wallets, and fashion accessories directly to consumers through its own e-commerce store and physical retail outlets in Germany. Core product categories include handbags, shoulder bags, shoppers, crossbody bags, backpacks, belt bags, clutches, and wallets, with the Archive Collection serving as a heritage sub-line reinterpreting iconic historical designs. The brand also offers digital gift cards, a loyalty programme (LIEBESKIND BERLIN Card), and a complimentary repair service for card members.

Product overview

LIEBESKIND BERLIN is a Berlin-based fashion accessories brand and self-described 'Berlin Bag Brand' offering a focused portfolio of leather bags and accessories. The core product line spans handbags, shoulder bags, shoppers, crossbody bags, backpacks, belt bags, clutches, and wallets across its Taschen, Geldbörsen, and Accessoires categories. The brand's most distinctive sub-brand is the Archive Collection, which reinterprets iconic historical designs in contemporary leathers. A digital Gift Card and the LIEBESKIND BERLIN Card loyalty programme (offering free shipping for VIP members and complimentary repair service for up to 5 years) extend the offering beyond physical products. Care products such as the Imprägnier-Spray serve as add-on accessories. The brand also operates cultural programmes including LIEBESKIND BERLIN MUSIC (a mentorship initiative for emerging Berlin artists in partnership with Refuge Worldwide) and collaborative runway events with Berlin designers such as HADERLUMP ATELIER BERLIN and Lou de Bètoly.

Differentiator

Problem solved

Functional benefit

Products and services

• Archive Collection A sub-brand collection that reinterprets iconic historical LIEBESKIND BERLIN bag designs in contemporary materials (distressed leather, smooth leather in sandstone and black colorways), targeted at fashion-conscious consumers seeking heritage-inspired leather bags.
• Handbags (Handtaschen) The primary product category encompassing structured handbags in various sizes and styles (495+ articles listed), made predominantly from leather with glossy or matte finishes, for fashion-conscious consumers seeking everyday and occasion-specific leather bags.
• Bags (Taschen) The main product category spanning all bag types, including handbags, shoulder bags, shoppers, crossbody bags, backpacks, belt bags, and clutches, predominantly in leather, for fashion-conscious consumers in Germany.
• Wallets (Geldbörsen) Leather wallets and cardholders sold as accessories within the LIEBESKIND BERLIN product range, for consumers seeking matching leather accessories.
• Accessories (Accessoires) Leather and textile accessories including belts, bag charms, and care products, for consumers seeking complementary accessories to their LIEBESKIND BERLIN bags.
• Leather Impregnation Spray (Leder-Imprägnierspray) A waterproofing spray for fine and grained smooth leather, also suitable for leather shoes and jackets, sold as a care accessory to protect LIEBESKIND BERLIN bags from moisture and light soiling.
• Digital Gift Card (Digitale Geschenkkarte) A digital e-gift card delivered by email, available in preset denominations (€10, €15, €20, €25, €30, €35, €40, €50, €75, €100, €125, €150), redeemable for clothing, shoes, and accessories in participating LIEBESKIND stores and the German and Austrian online shop.
• Repair Service (Reparaturservice) A complimentary repair service available to LIEBESKIND BERLIN Card members for up to 5 years after purchase of a bag, extending product longevity and supporting after-sales customer relationships.

Quantifiable outcome

• 100% of leather sourced from Leather Working Group certified tanneries
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

14 partnerships are on record, tiered core and minor.

• HADERLUMP ATELIER BerlincoreStrategic or Co-development Partner · 1 July 2025Berlin-based fashion label partnership. Multiple collaborations including Berlin Fashion Week runway shows (AW25 at Wintergarten Varieté, SS25), customisation workshops at LIEBESKIND BERLIN headquarters, and archival bag reinterpretations. Creative partnership strengthening Berlin creative scene identity.
• Refuge WorldwidecoreStrategic or Co-development PartnerCommunity radio station partnership for LIEBESKIND BERLIN MUSIC program. Jointly operated artist residency and 5-day mentorship program led by mentor Nene H, supporting three emerging local artists (Anna, Yazen, Sofia) with infrastructure and guidance to create tracks for live presentation on Refuge Worldwide.
• Lou de BètolyminorStrategic or Co-development PartnerDesigner collaboration for Berlin Fashion Week AW25. France-born, Berlin-based designer known for merging elegance, extravagance, and sustainability. Contributed ARCHIVE bags to AW25 runway show, customising them with characteristic elements.
• Amiata ArchiveminorGTM or Marketing PartnerVintage store collaboration for 'Contemporary Nostalgia - Vintage Styling Edition' influencer event. Combined LIEBESKIND bags with unique vintage pieces for curated influencer looks.
• VOLLKOMMEN & EVENminorGTM or Marketing PartnerEvent collaboration for 'Healthy Rave' at EVEN smoothie store in Berlin-Mitte. Brand activation featuring exclusive preview of Fall/Winter 'EASE' collection followed by public event with DJ sets and community atmosphere.
• Lili VogelsangminorGTM or Marketing PartnerDinner collaboration for 'Friends with Forks' event. Invitation-only dinner experience bringing together strangers for authentic conversations under theme of spontaneity, authenticity, and presence.
• s.Oliver Bernd Freier GmbH & Co. KGcoreOthersParent company operating LIEBESKIND BERLIN brand. Located at s.Oliver-Straße 1, Rottendorf, Germany. Managing Directors: Johannes Rellecke, Patrick Rauh, Thomas Lurz, Mathias Eckert, Julian Rellecke.
• RetracedcoreTechnology or IntegrationStrategic partnership for supply chain transparency. Platform serves as central data management tool to improve supply chain transparency and enable digital product traceability for end customers. Part of S.OLIVER GROUP initiative for supply chain visibility.
• Leather Working GroupcoreOthersMember since 2020. LWG is specialized in improving environmental performance of leather production through comprehensive audit program certifying tanneries. All LIEBESKIND BERLIN tanneries hold Gold or Silver standard certification.
• Textile ExchangeminorOthersGlobal Recycled Standard (GRS) certification body. LIEBESKIND BERLIN certified for recycled leather fiber products, verified from origin to finished product by Control Union TE-00104454.
• DHLcoreOthersPrimary shipping partner for German domestic deliveries. Standard shipping via DHL Go Green (climate-friendly shipping). Also offers DHL Express option at €9.99 flat rate.
• Klarna Bank ABminorOthersPayment provider offering Klarna Pay Now, Pay Later, Installments, and Financing options at checkout. Swedish fintech company headquartered at Sveavägen 46, 111 34 Stockholm, Sweden.
• PayPalminorOthersPayment option allowing customers to pay via PayPal account. Amount reserved at checkout, charged upon shipment.
• RivertyminorOthersProvides invoice payment option for customers. Payment due within 30 days of shipment, handled directly with Riverty.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Furla: Italian accessible-luxury leather goods house with comparable price band and core handbag/wallet/SLG offering. Furla competes with Liebeskind Berlin for the same European urban fashion-conscious consumer and operates a similar mix of DTC e-commerce, monobrand stores, and wholesale.
• Fossil Group: American accessories company producing leather handbags, wallets, watches, and small leather goods. Comparable product mix, price band, and multi-brand wholesale-plus-DTC distribution model across European and global markets.
• Guess: Global accessible-luxury fashion brand with a strong handbags and small leather goods category. Overlaps with Liebeskind Berlin on price point (€100–€400 range), customer demographic, and DTC plus department-store wholesale distribution model.
• Kate Spade: Accessible-luxury handbags and lifestyle brand owned by Tapestry. Targets a similar fashion-conscious urban female customer with leather handbags, wallets, and accessories in a comparable price tier, with strong DTC and outlet distribution.

Broad incumbents

• Coach: Established American accessible-luxury leather goods house (parent Tapestry). Competes in the same handbag and SLG category at overlapping price points, with a much larger global footprint, broader category mix, and stronger North American brand equity.
• Michael Kors: Global accessible-luxury fashion and leather goods brand (Capri Holdings). Directly comparable on handbag assortment, price architecture, and DTC retail strategy, but operates at substantially larger scale with broader lifestyle category coverage.

Emerging players

• Mansur Gavriel: New York-based premium contemporary leather handbag brand with minimalist positioning. Comparable on price tier, DTC-first distribution, and design-led brand storytelling targeting fashion-conscious urban consumers.
• Strathberry: Edinburgh- and Barcelona-based premium leather handbag brand with a similar contemporary positioning and European DTC focus. Comparable on price architecture, design-led storytelling, and influencer-driven marketing approach.
• DeMellier London: London-based premium contemporary handbag label competing in the €200–€500 leather bag segment with a similar DTC-led, sustainability-narrative-driven brand approach aimed at urban European consumers.

Others

• Herschel Supply Co. Canadian bag and accessories brand with overlapping backpack, crossbody, and travel-bag categories at adjacent price points. Adjacent rather than direct competitor, but competes for the same urban DTC consumer's accessories wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubesoundcloud.com/liebeskind-berlin-music
• Facebookfacebook.com/liebeskindberlin
• Instagraminstagram.com/liebeskind_berlin
• TikToktiktok.com/@liebeskind_berlin
• Xx.com/liebeskind_pr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liebeskind