Premier Window Fashions

What Premier Window Fashions does

Premier Window Fashions is a privately held, family-owned custom window treatment retailer founded in 1999 and headquartered in the Cincinnati, Ohio region. The company sells custom-crafted blinds, shades, shutters, draperies, and awnings — fabricated by third-party manufacturers — alongside in-home design consultation, professional measurement, and free installation services. Its product portfolio spans faux wood and real wood blinds, cellular/honeycomb, solar, sheer, roller, pleated, natural/bamboo, exterior shades and sliding panels, composite and real wood shutters, custom workroom draperies, and SunSetter motorized retractable awnings, with motorization and home automation integration available as add-ons. Specialty commercial offerings include LEED-certified, FR-rated, Microban-protected products, blackout track shades, zip insect screens, and treatments for skylights and slanted windows.

The business operates a sales-led, field-based go-to-market centered on free in-home consultations, with the stated goal of responding to estimate requests within two hours. Distribution is regional, covering five metros — Cincinnati, Columbus, and Dayton in Ohio; Northern Kentucky; and Indianapolis, Indiana — supported by a Shopify e-commerce storefront, local SEO landing pages, Top Rated Local verified ratings, an email newsletter, and referral channels including Costco. Revenue is generated through one-time purchases at quote-based pricing with installation included; the company self-reports serving over 14,000 homes and businesses per year across its residential (primary) and commercial (secondary) segments. Headcount is reported in the 11-50 range, leadership is held by founder/owner Dan Tichenor, and no external funding, M&A, or institutional ownership is disclosed.

Name

Premier Window Fashions

Legal name

Premier Window Fashions

Website

https://premierwindowfashions.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Window Fashions is a family-owned custom window treatment retailer selling blinds, shades, shutters, draperies, and awnings with free in-home consultation, measurement, and installation across five Midwest metros.

Ownership category

akta.pro rank

Product category

Custom Window Treatments

NAICS

Window Treatment Retailers (449122)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)

akta.pro secondary industries

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Commercial Window Treatments Retail (Office, Hospitality, Healthcare) (CRAIAKAG), Curtain, Blind & Shade Installation/Repair (HSAGAAAG)

Keywords

• Custom window treatments
• Window blinds and shades
• Interior shutters
• Custom draperies
• Motorized window coverings

Headquarters

HQ city

Mason

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Window Treatment Products: One-time purchase of custom-crafted window treatments including blinds, shades, shutters, draperies, and awnings. Products are fabricated by reputable manufacturers and sold alongside installation services. The company has grown from a small installation/repair company in 1999 to serving over 14,000 homes and businesses per year.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Premier Window Fashions sells and installs custom-crafted window treatments for residential and commercial customers across five metro areas in Ohio, Northern Kentucky, and Indiana. The catalog covers custom blinds (faux wood, real wood, vertical, mini), shades (cellular/honeycomb, solar, sheer, roller, pleated, natural/bamboo, exterior, sliding panels), shutters (composite, real wood), custom workroom draperies, and SunSetter retractable awnings, with optional motorization and home automation integration. Each sale is bundled with a free in-home design consultation, expert measurement, and free professional installation.

Product overview

Premier Window Fashions is a custom window treatment retailer offering a comprehensive portfolio of blinds, shades, shutters, draperies, and awnings. The company operates as a single unified product/service offering (custom-crafted window treatments) rather than a platform-plus-modules architecture. The product line is organized into four main categories: Blinds (Faux Wood, Real Wood, Vertical, and Mini Blinds); Shades (Cellular/Honeycomb, Solar, Sheer, Roller, Pleated, Natural/Bamboo, Exterior, and Sliding Panels); Shutters (Composite and Real Wood); and Draperies (Custom Workroom Draperies with Fabric, Natural, Roman Shades, and Top Treatments). The portfolio also includes SunSetter Retractable Awnings, Screen Replacement services, and Motorized Window Covering upgrades. The company sells exclusively from the most reputable manufacturers and provides custom measuring, professional installation, and free design consultation services. Additional commercial-specific offerings include Solar Shades, Integrated Motorized Shades, Outdoor Screen Enclosures, Digitally Printed Shades, Blackout Track Shades, Zip Insect Screens, Skylights & Slanted Windows treatments, and specialty features like LEED Certification, FR Rating, and Microban Protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Faux Wood Blinds Custom blinds crafted from composite PVC materials replicating the look of wood while offering moisture resistance, durability, and easy maintenance for high-humidity environments such as bathrooms and kitchens.
• Real Wood Blinds Custom blinds made from sustainably-sourced North American hardwoods, available in rustic and modern paints, stains, and finishes, providing natural insulation and warmth.
• Vertical Blinds Custom blinds designed for larger windows and glass doors, featuring adjustable PVC or fabric slats for superior light control.
• Mini Blinds Aluminum and vinyl mini blinds offering dust resistance, stain resistance, and maximum light control at a budget-friendly price point.
• Cellular/Honeycomb Shades Custom shades with honeycomb-shaped fabric providing year-round insulation, privacy, and gently filtered light, available in single and double cell thicknesses.
• Solar Shades Custom shades designed to reduce glare and furniture-fading UV rays while maintaining outdoor views, available in residential and commercial configurations.
• Sheer Shades Seamless, stitch-less horizontal shades that diffuse or block light while protecting furnishings from harmful UV rays, without unsightly lift cords or ladders.
• Roller Shades Custom designer roller shades known for simplicity and style, available in varied opacities that block UV rays and reduce heat transmittance.
• Pleated Shades Custom pleated shades designed to filter sunlight and add depth to living spaces, available in sheer to room-darkening options with various colors, patterns, and textures.
• Natural/Bamboo Shades Custom shades crafted from renewable materials including bamboo, reeds, grass, and jute, featuring natural colors and asymmetric textures.
• Exterior Solar Shades Weather-resistant, energy-efficient outdoor shades that block sunlight before it enters interiors, lowering heat gain and cooling bills for outdoor living spaces.
• Sliding Panels Custom panel shades offered as an alternative to vertical blinds, made to fit large windows, sliding/patio doors, and room separators.
• Composite Shutters Custom shutters offering the appearance of real wood with enhanced durability and cost-effectiveness for high-use rooms.
• Real Wood Shutters Premium custom shutters hand-crafted from 100% North American hardwood, providing unsurpassed elegance and natural beauty in custom styles.
• Custom Workroom Draperies Hand-made custom draperies crafted to exact specifications, including fabric draperies, natural drapes, valances, cornices, swags, fabric Roman shades, top treatments, and decorative metal, iron, and wood drapery hardware.
• SunSetter Retractable Awnings Motorized retractable awnings available in 16 styles of acrylic Sunbrella fabric, featuring UV protection, rain resistance, remote control operation, roll-down front solar shade, dimming LED lights, wind sensor auto-close, and aluminum hood or awning cover options.
• Solar Screen Replacement Service Custom-cut solar screen replacement service using Phifer Suntex 90 fabric that blocks up to 90-95% of UV rays, available for window screens, door screens, and patio applications, with a 10-year exterior warranty.
• Motorized Window Coverings Motorization offering for blinds and shades that enables automated tilt and lift control via remote or home automation systems, including integrated motorized shades for commercial applications.
• Commercial Window Coverings Commercial product line including solar shades, integrated motorized shades, outdoor screen enclosures, digitally printed shades, blackout track shades, zip insect screens, skylight and slanted window treatments, with LEED Certified, FR Rated, and Microban Protection options for offices, restaurants, retail spaces, and architect/specifier projects.
• Free In-Home Design Consultation and Professional Installation Free in-home design consultation in which expert designers bring product samples to the customer's home or office, provide professional advice, take expert measurements, and complete free professional installation of purchased custom window treatments.

Quantifiable outcome

• Solar Screens block up to 90-95% of UV rays before they enter the window
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 3 Day Blinds: Custom window treatments retailer with in-home design consultation, professional measurement, and installation services across multiple U.S. markets - same custom service wrapper and product categories.
• Blinds.com (Home Depot): Largest online custom blinds, shades, shutters, and drapery retailer in the U.S., owned by Home Depot - represents the digital-direct competitive threat to consultative custom retailers.
• SelectBlinds: Online direct-to-consumer custom window treatments retailer offering made-to-measure blinds, shades, and shutters with self-measure guidance - competing in the same custom category through a digital-first model.
• The Shade Store: Premium custom window treatments retailer offering free in-home design consultations, motorized shades, drapery, and a broad product range - directly comparable premium custom-measure-install business model.
• Budget Blinds: Largest custom window treatments franchise in North America offering free in-home consultations and a similar multi-category product portfolio of blinds, shades, shutters, and draperies - directly comparable service model and target customer.
• Gotcha Covered: Franchise-based custom window treatments company offering in-home consultations for blinds, shades, shutters, and draperies with a comparable consultative sales-led GTM.

Emerging players

• Lutron Electronics: Leader in motorized shading systems and home automation integration - a complementary technology partner and competitive threat in the premium motorized window covering segment.

Broad incumbents

• Springs Window Fashions (Graber): Major window coverings manufacturer whose Graber brand is explicitly referenced in the company's product imagery; supplies the broader custom window treatments dealer network.
• Hunter Douglas: Largest manufacturer of branded custom window coverings (shades, blinds, shutters) and a major supplier to retailers including Premier Window Fashions - sets the product category and dealer-network economics.

Regional players

• American Blinds: U.S. custom window treatments retailer offering in-home and online purchasing of blinds, shades, shutters, and drapery - comparable custom product assortment in a similar service-led category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Window Fashions