Gotcha Covered
Gotcha Covered is a private custom window treatment franchise under Five Star Franchising that designs, supplies, and installs personalized blinds, shades, shutters, draperies, and motorization/smart-home products for residential and commercial customers across 150+ locations in the US and Canada via a home-based franchise model.
- Company typePrivate
- Founded2009
- HeadquartersRockwall, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Gotcha Covered does
Gotcha Covered is a private franchise brand operating under parent company Five Star Franchising that designs, supplies, and installs custom window treatments for residential and commercial customers. Founded in 2009 and headquartered at 6251 Greenwood Plaza Blvd., Suite #170, Greenwood Village, Colorado, the company operates through 150+ independently owned franchise locations across the United States and Canada, serving three target segments: residential homeowners (primary), commercial properties (offices, retail, hospitality, healthcare), and home builders/developers. The product portfolio centers on four core categories—blinds, shades, shutters, and drapery/curtains—with modular add-ons including motorization and smart-home integration, insulating cellular construction, cordless child/pet safety configurations, and room-darkening/blackout options.
The business model is a home-based franchise system without retail showrooms. Independent franchisees pay a one-time franchise fee of $69,900 (with a 10% veteran discount) and an estimated initial investment of $122,760 to $166,500, plus an ongoing flat-rate royalty. A typical new franchise targets a 45-60 day startup timeline. Franchisees deliver free in-home design consultations, sales, and installation oversight, while products ship directly from trusted manufacturers to the customer's home, eliminating franchisee inventory and warehousing requirements. Corporate support covers sales training, lead generation, business management software, ongoing coaching, and an annual Home Services Summit.
Distribution and brand-building rely on content marketing (blog, idea gallery, Design Style Quiz), free in-home consultations, customer reviews (12,153 Google, 2,873 Facebook, 240 Yelp positive reviews), and active social presence. Marketing claims quantify a 99% positive rating across 150+ locations and document efficiency benefits (window treatments reducing heat loss by up to 10%, medium-colored draperies reducing heat gain by 33%). Leadership is composed of CEO Vic Yosha, Presidents Wanda Hoegren, Graham Byers, and Tanya Serrapica, VP of Marketing Shane Aidala, and Social Media Coordinator Brooke Carr.
Gotcha Covered firmographics
Firmographics- Name
- Gotcha Covered
- Legal name
- Gotcha Covered
- Website
- https://gotchacovered.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gotcha Covered is a private custom window treatment franchise under Five Star Franchising that designs, supplies, and installs personalized blinds, shades, shutters, draperies, and motorization/smart-home products for residential and commercial customers across 150+ locations in the US and Canada via a home-based franchise model.
- Ownership category
- akta.pro rank
Gotcha Covered industry classification
Industry- Product category
- Custom Window Treatments
- NAICS
- Window Treatment Retailers (449122), Curtain and Linen Mills (31412), Interior Design Services (541410)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)
- akta.pro secondary industries
- Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Commercial Window Treatments Retail (Office, Hospitality, Healthcare) (CRAIAKAG), Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Curtains, Blinds & Window Treatment Installation (HSAGAHAC), Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)
Keywords
Where Gotcha Covered is headquartered
LocationHeadquarters
- HQ city
- Rockwall
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Gotcha Covered business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Franchise Fees: One-time franchise fee of $69,900 for new franchise owners to join the Gotcha Covered network, with additional ongoing flat-rate royalty payments.
- Window Treatment Sales and Installation: Revenue generated from designing, supplying, and installing custom window treatments including blinds, shades, shutters, draperies, and curtains for residential and commercial customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Gotcha Covered Franchise |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Gotcha Covered product offering
Product offeringCore offering
Gotcha Covered designs, supplies, and installs custom window treatments—including blinds, shades, shutters, draperies, and curtains—for residential and commercial customers through a home-based franchise network. Franchise owners provide complimentary in-home design consultations and professional installation, while products ship directly from manufacturers to customers. The offering includes motorization and smart home integration capabilities, energy-efficient insulating options, cordless child/pet safety configurations, and commercial-grade solutions.
Product overview
Gotcha Covered is a custom window treatment franchise operating under Five Star Franchising that designs, supplies, and installs personalized window coverings for residential and commercial customers. The product portfolio centers on four core categories—Blinds (including aluminum, wood, faux wood, and specialty options), Shades (cellular, roman, pleated, woven wood, solar, and banded styles), Shutters (custom wood, PolyCORE, vinyl, and wood composite materials), and Drapery & Curtains (custom panels with various fabric options). The company differentiates through motorization and smart home integration capabilities, enabling automated control of window treatments. Additional offerings include commercial-grade treatments, insulating solutions for energy efficiency, room darkening/blackout options, and cordless safety configurations. A complimentary in-home design consultation service guides customers through product selection. The home-based franchise model eliminates retail storefronts, with products shipping directly from manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- Blinds Custom window blinds available in aluminum, cellular, faux wood, horizontal, vertical, vinyl, wood, and woven wood panel track varieties. Includes motorization and cordless options for residential and commercial customers.
- Shades Custom window shades including cellular, pleated, roman, sheer, exterior patio, sunscreens/roller, woven wood, and banded styles, with room darkening and blackout options available for residential and commercial customers.
- Shutters Custom window shutters available in four materials: custom wood, PolyCORE (reinforced aluminum core), vinyl, and wood composite. Features adjustable louvers for light and privacy control in residential and commercial properties.
- Drapery and Curtains Custom drapery and curtains including hardware, fabric selection, panels and drapes, sheer options, and custom bedding and pillows for residential and commercial customers.
- Commercial Window Treatments Window treatment solutions for commercial properties including offices, retail spaces, healthcare facilities, and hospitality venues.
- Insulating Window Treatments Energy-efficient window treatments designed to reduce heat transfer, lower energy costs, and improve home insulation for residential properties.
Quantifiable outcome
- 99% positive rating across 150+ locations
- +2 more outcomes
Companies that use Gotcha Covered
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Gotcha Covered technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Gotcha Covered partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Five Star FranchisingcoreFive Star Franchising is the parent company and franchisor of Gotcha Covered. As part of Five Star Franchising, Gotcha Covered owners receive full access to business-building tools, in-depth training, business management software, sales and lead generation support, peer franchise network, and ongoing coaching. The annual Home Services Summit brings together franchise owners, team members, partners and industry leaders for awards, education and leadership development.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Gotcha Covered competitors and assessment
Company assessmentDirect peers
- The Shade Store: Custom window treatment retailer offering designer-driven blinds, shades, shutters, and draperies with showrooms and in-home consultations. Comparable on product breadth, premium positioning, and custom fabrication.
- 3 Day Blinds: Direct-to-customer custom window treatment retailer offering design consultation and professional installation across the U.S. Competes head-to-head with Gotcha Covered in the made-to-measure blinds and shades segment.
- Budget Blinds: Largest direct franchise competitor in the U.S. custom window treatment category, with a similar in-home consultation model and multi-product offering across blinds, shades, shutters, and draperies. Closest like-for-like comparison for franchise economics and unit growth.
- Smith & Noble: Custom window treatment specialist selling blinds, shades, shutters, and draperies with in-home consultation and professional installation. Closely comparable in product mix and service model to Gotcha Covered.
- Stoneside Blinds & Shades: National custom window treatment retailer providing in-home consultation and installation, with a comparable product portfolio (blinds, shades, shutters, draperies) and a similar target customer (residential and commercial).
- Decorating Den Interiors: Home decor franchise specializing in in-home design consultations, including custom window treatments. Comparable franchise model and target customer, though broader in scope beyond window coverings.
Broad incumbents
- Levolor: Established window treatment brand with broad distribution through big-box and home improvement retailers. Represents a key competitive benchmark on brand awareness and price positioning in the blinds and shades category.
- Hunter Douglas: Largest U.S. manufacturer of custom window treatments with a multi-channel distribution model including dealers and big-box retail. Indirect competitor that supplies products to many of Gotcha Covered's franchisees' manufacturing partners.
- Norman Window Fashions: Major manufacturer of custom window coverings (shutters, blinds, shades) with a strong dealer network across North America. Competes indirectly at the product level and as a potential supply partner to the franchise system.
- Blinds.com: Online-first custom window treatment retailer owned by The Home Depot, competing on digital configurators and broad assortment. Represents the e-commerce/channel-disruption risk to the in-home consultation franchise model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gotcha Covered social profiles
Digital presenceGotcha Covered financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gotcha Covered leadership team
Management profileNumber of profiles
Profiles6 records
Gotcha Covered funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gotcha Covered M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gotcha Covered
What does Gotcha Covered do?
Gotcha Covered designs, supplies, and installs custom window treatments—including blinds, shades, shutters, draperies, and curtains—for residential and commercial customers through a home-based franchise network. Franchise owners provide complimentary in-home design consultations and professional installation, while products ship directly from manufacturers to customers. The offering includes motorization and smart home integration capabilities, energy-efficient insulating options, cordless child/pet safety configurations, and commercial-grade solutions.
Is Gotcha Covered a public or private company?
Gotcha Covered is a private company. It is classified as corporate owned and is currently operating.
When was Gotcha Covered founded?
Gotcha Covered was founded in 2009. It employs 1 to 10 people.
Where is Gotcha Covered based?
Gotcha Covered is headquartered in Rockwall, United States, in the North America region.
How does Gotcha Covered make money?
Two revenue lines are on record. Franchise Fees are the primary driver. The others are window Treatment Sales and Installation.
Who are Gotcha Covered's main competitors?
Direct peers on record are The Shade Store, 3 Day Blinds, Budget Blinds, Smith & Noble, Stoneside Blinds & Shades and Decorating Den Interiors. Broad incumbents are Levolor, Hunter Douglas, Norman Window Fashions and Blinds.com.
Does Gotcha Covered have an API?
No public API is recorded for Gotcha Covered.
What industry is Gotcha Covered in?
Gotcha Covered's product category is Custom Window Treatments. Its primary akta.pro industry code is CRAIAKAD, Custom Drapery & Made-to-Measure Window Coverings Retail, with a secondary code of CRAIAKAA, Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical). Its NAICS code is 449122 and its SIC code is 3822.