SelectBlinds
SelectBlinds is a U.S. direct-to-consumer e-commerce retailer of custom-made window treatments — blinds, shades, shutters, and curtains — serving residential homeowners, trade professionals, and commercial buyers, with motorized and no-drill product options and a portfolio of licensed designer collections.
- Company typePrivate
- Founded2009
- HeadquartersTempe, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What SelectBlinds does
SelectBlinds is a U.S. direct-to-consumer e-commerce retailer of custom-made window treatments, serving residential homeowners, trade professionals (designers, contractors, builders), and commercial buyers. Founded in 2009 and headquartered in Tempe, Arizona with a customer service operation in Chandler, Arizona, the company offers made-to-order blinds, shades, curtains, and shutters across approximately 20 product categories — with Honeycomb/Cellular Shades as the lead category — and an enhanced feature layer of motorized treatments (Select Automation sub-brand, with Alexa and Google Voice compatibility) and no-drill installation systems (Click2Fit, Twist2Fit, Stick2Fit). The assortment is differentiated by a portfolio of licensed designer collections including LEVOLOR, SelectBlinds x NYBG, Laura Ashley, V&A William Morris, Clarke & Clarke, and Baker Lifestyle.
The business model is a custom-manufacturing DTC retailer with a one-time purchase revenue model: orders are configured online by window dimensions, priced in the $40-$260+ range per unit, and supported by a 30-day price lock, a FreeFit Guarantee, 15 free samples with free shipping, and aggressive promotional mechanics (50% doorbusters, 45% first-purchase discount). The company sells through three distribution channels: an e-commerce storefront as the primary channel, phone-based consultative sales, and a dedicated Trade Program for designers and contractors that was named the top window treatment trade program for 2025 by Expert Consumers. A Times Square advertising campaign in May 2026 extended reach into top-of-funnel brand awareness.
The company claims 3 million+ lifetime customers and 300,000+ customer reviews and self-describes as the highest-rated online window treatment company in the U.S. In 2023, SelectBlinds was acquired by Hunter Douglas, a major global window coverings manufacturer, providing strategic backing, sourcing scale, and product breadth. The company is privately held and operates within the United States only.
SelectBlinds firmographics
Firmographics- Name
- SelectBlinds
- Legal name
- SelectBlinds
- Website
- https://selectblinds.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SelectBlinds is a U.S. direct-to-consumer e-commerce retailer of custom-made window treatments — blinds, shades, shutters, and curtains — serving residential homeowners, trade professionals, and commercial buyers, with motorized and no-drill product options and a portfolio of licensed designer collections.
- Ownership category
- akta.pro rank
SelectBlinds industry classification
Industry- Product category
- Custom Window Treatments
- NAICS
- Window Treatment Retailers (449122), Blind and Shade Manufacturing (337920)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)
- akta.pro secondary industries
- Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Motorized & Smart Window Treatments Retail (Automated, App-Controlled) (CRAIAKAF), Smart Window Shades & Motorized Treatments Retail (CRAIAMAL)
Keywords
Where SelectBlinds is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SelectBlinds business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- E-commerce Retail (Direct-to-Consumer): SelectBlinds sells custom window treatments directly to consumers through its e-commerce website. Products are made to order for precise window fit. Revenue is generated through one-time product purchases with promotional pricing (50% doorbusters, 45% first-purchase discounts) and free shipping on all orders. Additional revenue streams include trade program sales to designers and contractors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Custom Window Treatments |
| Unit Pricing | Pay-as-you-go | Doorbuster Promotional Pricing |
| Unit Pricing | Pay-as-you-go | New Customer First Purchase Discount |
| Freemium | Pay-as-you-go | Free Samples Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
SelectBlinds product offering
Product offeringCore offering
SelectBlinds manufactures and sells made-to-order custom window treatments directly to consumers through its e-commerce website, offering a comprehensive portfolio of cellular shades, roller shades, Roman shades, woven wood shades, wood and faux wood blinds, plantation shutters, and curtains/drapery. All products are custom-sized to exact window dimensions, with options for motorization, no-drill installation, blackout/room darkening, and exclusive designer brand collaborations such as LEVOLOR, NYBG, Laura Ashley, V&A William Morris, Clarke & Clarke, and Baker Lifestyle.
Product overview
SelectBlinds is a custom window treatment company offering a comprehensive portfolio of made-to-order blinds, shades, curtains, and shutters. The core product lines include Honeycomb/Cellular Shades (the most popular category), Roller Shades, Roman Shades, Woven Wood/Bamboo Shades, Solar Shades, Sheer Shades, Pleated Shades, Skylight Shades, Zebra/Dual Shades, Outdoor Solar Shades, Faux Wood Blinds, Wood Blinds, Mini Blinds, Fabric Blinds, Vertical Blinds, Panel Track Blinds, Plantation Shutters, and Curtains/Drapery. The offering is enhanced by key feature lines: Motorized Shades and Blinds (with remote, wand, and smart home integration including Alexa and Google Voice Control), No-Drill Window Treatments (Click2Fit, Twist2Fit, Stick2Fit), and Blackout/Room Darkening products. SelectBlinds also distributes several licensed brand collections: LEVOLOR, LEVOLOR x Select, SelectBlinds x NYBG, Laura Ashley, V&A William Morris, Clarke & Clarke, and Baker Lifestyle. All products are made to custom measurements, backed by a Free Fit Guarantee, free shipping, and a 3-Year Limited Warranty. SelectBlinds was acquired by Hunter Douglas in 2023.
Differentiator
Problem solved
Functional benefit
Brands
- SelectBlinds x NYBG: Exclusive collaboration with The New York Botanical Garden that transforms windows into living expressions of nature and supports NYBG's work in plant research and conservation, horticulture, and education.
- Select Automation
Products and services
- Honeycomb/Cellular Shades
- Roller Shades
- Roman Shades
- Woven Wood Shades
- Outdoor Solar Shades
- Zebra/Dual Shades
- Solar Shades
- Sheer Shades
- Pleated Shades
- Skylight Shades
- Faux Wood Blinds
- Wood Blinds
- Mini Blinds
- Fabric Blinds
- Vertical Blinds
- Panel Track Blinds
- Plantation Shutters
- Curtains/Drapery
- Motorized Window Treatments
- No-Drill Window Treatments
- LEVOLOR Brand Collection
- SelectBlinds x NYBG Collection
- Laura Ashley Window Treatments
- V&A William Morris Collection
- Clarke & Clarke Collection
- Baker Lifestyle Collection
- LEVOLOR x Select Collection
Quantifiable outcome
- Energy savings through insulating cellular shades that reduce heating and cooling costs
- +2 more outcomes
Companies that use SelectBlinds
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
SelectBlinds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
SelectBlinds partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- New York Botanical Garden (NYBG)flagshipExclusive SelectBlinds x NYBG collection transforms windows into living expressions of nature. This collaboration also supports NYBG's work in plant research and conservation, horticulture, and education.
- LEVOLORcoreLEVOLOR brand offerings including LEVOLOR Classic and LEVOLOR Designer cellular shades and roller shades. Also LEVOLOR x Select collaboration collection.
- Laura AshleyminorLaura Ashley window treatment collection featuring designer patterns and fabrics for residential interiors.
- V&A William MorrisminorWilliam Morris window treatment collection featuring historic designer patterns from the Victoria and Albert Museum archive.
- Clarke & ClarkeminorClarke & Clarke designer fabric collection for window treatments featuring contemporary patterns.
- Baker LifestyleminorBaker Lifestyle designer collection for window treatments featuring luxury interior design patterns.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
SelectBlinds competitors and assessment
Company assessmentDirect peers
- Blinds.com: Blinds.com is a direct-to-consumer online retailer of custom blinds, shades, and shutters, owned by The Home Depot. It is the closest direct competitor to SelectBlinds, competing head-to-head on web-driven custom orders with free samples and similar price points.
- The Shade Store: The Shade Store is a US-based custom window treatment retailer offering drapery, blinds, shades, and shutters with a mix of showroom and online ordering. It competes directly with SelectBlinds in the premium custom window treatments segment, focused on designer fabrics and trade customers.
- Smith & Noble: Smith & Noble is a direct-to-consumer online custom window treatment retailer offering blinds, shades, shutters, and drapery. It targets the same homeowner segment as SelectBlinds with custom sizing, free swatches, and a similar promotional pricing model.
- Budget Blinds: Budget Blinds is a franchise-based custom window treatment retailer offering blinds, shades, shutters, and drapery through in-home consultations. It competes with SelectBlinds' trade program for contractor and builder-driven projects, though via an in-person service model rather than e-commerce.
- 3 Day Blinds: 3 Day Blinds is a US custom window treatment retailer offering blinds, shades, and shutters with a measured-and-installed service model. It is a direct competitor in the custom window treatment space, differentiating on speed and in-home consultation rather than online-only ordering.
Broad incumbents
- Hunter Douglas: Hunter Douglas is the global leader in window coverings and acquired SelectBlinds in 2023. As the parent company, it both supplies SelectBlinds (via LEVOLOR) and provides the broader manufacturing, brand, and distribution capabilities that anchor SelectBlinds' competitive set.
- Wayfair: Wayfair is a major online home goods retailer carrying a broad assortment of window treatments including blinds, shades, drapery, and curtains. It competes with SelectBlinds on price, breadth, and convenience, though with less depth in custom-made-to-order cellular and motorized treatments.
Emerging players
- Lutron: Lutron is a leading manufacturer of motorized shades and smart lighting controls, including Serena and Palladiom shades. It is comparable as a competitor in the smart, motorized window treatments segment where SelectBlinds is building via its Select Automation line, but at a premium installed price point.
- Graywind: Graywind is an emerging online retailer of motorized blinds and shades with smart home integration. It overlaps with SelectBlinds at the intersection of motorized window treatments and DTC e-commerce, but with a narrower assortment and more limited brand recognition.
Others
- Home Depot: Home Depot is a major home improvement retailer that sells blinds, shades, and curtains, and owns Blinds.com. It is comparable as a key distribution channel and competitive force in the window treatments market, particularly for DIY residential customers and contractors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SelectBlinds social profiles
Digital presenceSelectBlinds financial estimates
Financial estimateRevenue estimate
Valuation estimate
SelectBlinds leadership team
Management profileNumber of profiles
Profiles2 records
SelectBlinds funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SelectBlinds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SelectBlinds
What does SelectBlinds do?
SelectBlinds manufactures and sells made-to-order custom window treatments directly to consumers through its e-commerce website, offering a comprehensive portfolio of cellular shades, roller shades, Roman shades, woven wood shades, wood and faux wood blinds, plantation shutters, and curtains/drapery. All products are custom-sized to exact window dimensions, with options for motorization, no-drill installation, blackout/room darkening, and exclusive designer brand collaborations such as LEVOLOR, NYBG, Laura Ashley, V&A William Morris, Clarke & Clarke, and Baker Lifestyle.
Is SelectBlinds a public or private company?
SelectBlinds is a private company. It is classified as corporate owned and is currently operating.
When was SelectBlinds founded?
SelectBlinds was founded in 2009. It employs 101 to 250 people.
Where is SelectBlinds based?
SelectBlinds is headquartered in Tempe, United States, in the North America region.
How does SelectBlinds make money?
One revenue line is on record: E-commerce Retail (Direct-to-Consumer).
Who are SelectBlinds's main competitors?
Direct peers on record are Blinds.com, The Shade Store, Smith & Noble, Budget Blinds and 3 Day Blinds. Broad incumbents are Hunter Douglas and Wayfair. Emerging players are Lutron and Graywind. Home Depot is listed as an others.
Does SelectBlinds have an API?
No public API is recorded for SelectBlinds.
What industry is SelectBlinds in?
SelectBlinds's product category is Custom Window Treatments. Its primary akta.pro industry code is CRAIAKAB, Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar), with a secondary code of CRAIAKAA, Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical). Its NAICS code is 449122 and its SIC code is 5940.