Mr. Restore

What Mr. Restore does

Mr. Restore, legally Core Group Restoration, Inc., is a family-owned emergency property damage restoration company founded in 2008 by Clint Junell in Lewisville, Texas, following Hurricane Ike. The company delivers water, fire and smoke, storm and wind, sewage, biohazard, and contents restoration services to residential, commercial, and agricultural property owners across Texas and Oklahoma. Operations are anchored by five physical offices (Lewisville HQ, McKinney, Dallas, Amarillo, and Bethany in the Oklahoma City metro) that enable a guaranteed 60-minute emergency response across 60+ cities.

The service portfolio uses industry-standard equipment and processes — thermal imaging cameras, penetrating moisture meters, truck-mounted extraction units, industrial dehumidifiers and air movers, cavity drying systems — combined with IICRC-certified technicians holding WRT, FSRT, ASD, AMRT, and CDSM credentials. Insurance claim documentation is produced in Xactimate, the industry-standard estimating platform, and the company is pre-approved for direct billing with Allstate, State Farm, Nationwide, Farmers, USAA, and Liberty Mutual. Free digital tools (Water Damage Cost Estimator, Fire Damage Cost Estimator, Mold Inspection Quiz) supplement the always-manned 24/7 emergency line as lead-capture channels.

The business model is professional services billing: customers initiate contact during emergencies, IICRC-certified crews are dispatched on-site, mitigation and reconstruction are delivered under a single contract, and insurance carriers are billed directly with homeowners paying only the deductible. Average residential ticket ranges $2,500–$7,500, with emergency water extraction alone at $500–$3,000 and full restoration projects up to $12,000. Customer acquisition relies on Google local search, HomeAdvisor, BBB A+ credibility, insurance referrals, and a 4.7-star rating across 233+ Google reviews. The company has no institutional funding, no franchise backing, and reports a cumulative base of 2,500+ homes and businesses restored since founding.

Name

Mr. Restore

Legal name

Core Group Restoration, Inc.

Website

https://mrrestore.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Mr. Restore is a family-owned emergency restoration company serving residential, commercial, and agricultural properties across Texas and Oklahoma from five offices, providing 24/7 water, fire, storm, sewage, biohazard, and contents restoration with direct insurance billing.

Ownership category

akta.pro rank

Product category

Damage Restoration Services

NAICS

Remediation Services (56291), Remediation and Other Waste Management Services (5629)

SIC

General Bldg Contractors - Residential Bldgs (1520), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA)

akta.pro secondary industries

Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF), Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Insurance Claims Estimation, Documentation & Managed Repair (HSAPAOAL), Disaster Recovery & Restoration General Contracting (IMAFAAAJ), Post-Disaster Whole-Home Rebuild (Fire/Water/Storm) (HSAPAEAH), Emergency Sewer Line Backup & Cleanup (HSAOAMAC)

Keywords

• Water damage restoration
• Fire damage restoration
• Storm damage repair
• Sewage cleanup remediation
• Biohazard remediation

Headquarters

HQ city

Lewisville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Emergency Restoration Services: One-time service fees for water damage restoration, fire and smoke damage restoration, storm damage repair, sewage cleanup, biohazard remediation, and contents restoration. Services are typically covered by homeowner insurance policies; company bills insurance carriers directly with homeowners paying only deductibles.
2. Contents Restoration: Pack-out, professional cleaning, and climate-controlled storage/restoration of personal belongings after disaster. Billed as part of overall restoration project or as standalone service.
3. Reconstruction Services: Full rebuild services including drywall, painting, flooring, and cabinet replacement following initial mitigation. Complete restoration from cleanup to final rebuild handled under single contract.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mr. Restore is a family-owned emergency damage restoration company providing 24/7/365 response for water damage, fire and smoke damage, storm and wind damage, sewage cleanup, biohazard remediation, and contents restoration across residential and commercial properties in Texas and Oklahoma. The company delivers end-to-end services from emergency mitigation through full reconstruction under a single contract, with IICRC-certified technicians, direct insurance billing via Xactimate software, and a guaranteed 60-minute response time across its five regional locations.

Product overview

Mr. Restore is a family-owned emergency restoration services company offering a unified suite of disaster recovery services for residential and commercial properties across Texas and Oklahoma. The portfolio centers on six core service lines: Water Damage Restoration, Fire & Smoke Damage Restoration, Storm & Wind Damage Restoration, Sewage Cleanup and Remediation, Biohazard Remediation, and Contents Restoration. Each core service is supported by specialized sub-services addressing specific scenarios (e.g., basement flood cleanup, smoke damage restoration, crime scene cleanup, emergency response). The company also provides two free digital tools—a Water Damage Cost Estimator and Fire Damage Cost Estimator hosted at mrrestore-advantage.com—and a Free Mold Inspection Quiz. Services are delivered through five strategically positioned locations in Dallas-Fort Worth, Amarillo, and Oklahoma City, with 60-minute emergency response times, direct insurance billing coordination using Xactimate software, and IICRC-certified technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration Emergency water extraction, structural drying, and complete water damage repair for residential and commercial properties affected by burst pipes, flooding, appliance leaks, and storm intrusion. Available 24/7 with 60-minute response.
• Fire and Smoke Damage Restoration Complete fire restoration including soot removal, smoke odor elimination, structural repairs, and full reconstruction for homes and businesses damaged by fire.
• Storm and Wind Damage Restoration Emergency response to tornado, hail, hurricane, and wind damage including emergency board-up, roof tarping, debris removal, and complete structural restoration.
• Sewage Cleanup and Remediation Safe extraction of contaminated water, sanitization of affected areas, and complete restoration for properties affected by sewer backups and plumbing failures using Category 3 remediation protocols.
• Biohazard Remediation Certified crime scene and trauma cleanup, infectious decontamination, and biohazardous material remediation performed with professional safety protocols and compassionate discretion.
• Contents Restoration Inventory, pack-out, professional cleaning, and restoration of furniture, electronics, documents, and personal valuables damaged by water, fire, or other disasters, with climate-controlled storage.
• Reconstruction Services Full rebuild services including drywall, painting, flooring, and cabinet replacement following initial mitigation. Complete restoration from cleanup to final rebuild handled under a single contract and point of contact.

Quantifiable outcome

• Water damage costs increase $1,200+ per hour of untreated damage (Texas average)
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Allstate InsurancecoreOthersMr. Restore is pre-approved with Allstate for direct insurance billing. Technicians document damage using Xactimate software, communicate with Allstate adjusters, and bill directly so homeowners pay only deductible.
• State Farm InsurancecoreOthersPre-approved insurance partner with direct billing capabilities. Xactimate documentation meets State Farm's claim documentation standards for accurate claims processing.
• Nationwide InsurancecoreOthersPre-approved with Nationwide for direct insurance billing. Company handles complete claims documentation from initial assessment through settlement.
• Farmers InsurancecoreOthersPre-approved insurance partner. Mr. Restore coordinates directly with Farmers adjusters and handles all paperwork including moisture maps, thermal imaging documentation, and line-item estimates.
• USAA InsurancecoreOthersPre-approved with USAA for direct insurance billing. Veterans and military family-focused insurer works with Mr. Restore for restoration services.
• Liberty Mutual InsurancecoreOthersPre-approved insurance partner. Xactimate estimates provide industry-standard documentation that Liberty Mutual adjusters require for fair claim resolution.
• CORE Restoration NetworkminorStrategic or Co-development PartnerCORE Elite Member of Restoration Network. Industry affiliation provides access to best practices, training resources, and professional development in restoration industry.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BELFOR Property Restoration: Global, privately-held leader in disaster recovery and property restoration serving commercial, industrial, and residential clients. Comparable as a broader incumbent with overlapping water, fire, storm, and contents services, but typically wins larger commercial and CAT-event work that Mr. Restore does not directly pursue.

Emerging players

• AdvantaClean: Franchised provider of water damage, mold remediation, and air duct cleaning. Emerging player with partial overlap in water-damage and mold services; comparable customer segment but typically lighter in fire/storm and full-rebuild capabilities than Mr. Restore.
• Restoration 1: Franchised restoration brand offering water, fire, mold, and sewage services with insurance direct billing. Emerging player with strong growth in Texas markets; partial overlap with Mr. Restore in service mix and customer type, but lighter geographic density in the OKC/Amarillo regions.

Direct peers

• PuroClean: Franchised property damage restoration franchise system offering water, fire, smoke, mold, and biohazard services with insurance direct-billing. Direct peer because it targets the same homeowner and commercial customer base with similar IICRC-certified technicians and emergency response positioning.
• Rainbow International Restoration: Franchised restoration brand under Neighborly offering water, fire, and mold restoration with insurance direct billing. Direct peer offering nearly identical service lines and customer segments, frequently competing in the same Texas metropolitan markets.
• Paul Davis Restoration: National franchised restoration company providing water, fire, mold, and storm damage restoration with insurance coordination. Directly comparable in service mix, target customer (residential + commercial property owners), and insurance-billing model, and competes in overlapping Texas/Oklahoma territories.
• 1-800-WATER DAMAGE: Franchised emergency restoration network focused on water damage, mold, and sewage cleanup. Direct peer in the residential water-damage niche with a similar 24/7 phone-led acquisition model and insurance billing approach.
• SERVPRO Industries: Largest franchised emergency restoration network in North America offering water, fire, mold, and storm damage services with direct insurance billing. Directly comparable because it competes head-to-head for residential and commercial restoration jobs in the same DFW/OKC markets with similar IICRC-certified crews and Xactimate workflows.
• Coit Cleaning and Restoration: Long-standing cleaning and restoration company offering water, fire, and smoke damage restoration alongside cleaning services. Direct peer in the restoration service line with overlapping Texas presence and similar insurance-coordinated model.

Regional players

• DryForce: Regional water damage and restoration company operating primarily in the DFW/North Texas area. Regional peer with near-identical service mix, customer base, and 24/7 emergency model, competing most directly in Mr. Restore's home DFW market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MrRestorecom
• Xx.com/mrrestoredfw
• LinkedInlinkedin.com/company/mr--restore

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Restore