What CHOICE Humanitarian does

CHOICE Humanitarian is a 501(c)(3) international nonprofit, founded circa 1982-1984 and headquartered in Draper, Utah, that operates a community-led development model targeting multi-dimensional rural poverty. The organization runs programs across seven countries — Bolivia, Ecuador, Guatemala, Kenya, Mexico, Nepal, and Peru — plus the Navajo Nation in the United States, serving 750+ rural communities with a cumulative reach of 2M+ lives over its 40-year history. Programmatic offerings include clean water systems (gravity-flow networks serving 157+ families in Nepal), agricultural interventions (greenhouses in Bolivia, aquaponics in Mexico, community gardens), the Inta Kara vocational training school in Ecuador, mobile medical clinics in Guatemala, and the flagship Guatemala LIFE program (designed to lift 100,000+ individuals out of poverty), alongside a solar-powered educational technology initiative in Bolivia's Amazon region.

Revenue is generated entirely through donations and expedition fees rather than product sales. The donation model includes one-time gifts and a monthly recurring program (Disruptors), supported by corporate partnerships with US Synthetic/ChampionX, Campbell Companies, dōTERRA Healing Hands Foundation, Bayer Foundation, ASEA Advancing Life Foundation, and individual major donors such as Pat and Florence King. A secondary revenue channel is CHOICE Expeditions — immersive cultural exchange and service trips (minimum 12 participants, ~50% of fees directed to mission) — scheduled across Nepal, Guatemala, Ecuador, Bolivia, and Kenya through 2027. Distribution is multi-channel: donor portal, website, corporate partnership programs, and community-based organizations (CBOs) that act as last-mile implementers in countries like Kenya.

In April 2026 the Board announced a strategic restructuring to conclude operations in Mexico, Guatemala, and Peru, focusing remaining resources on Bolivia, Ecuador, Kenya, Nepal, and US (Navajo Nation) — a material reduction in footprint occurring alongside the June 2026 passing of co-founder Dr. Tim Evans. The organization is governed by a Board of Directors, led by CEO Heather Hammond Cruz, and has received the GuideStar Gold Seal of Transparency as well as regional philanthropy awards for its corporate and individual partners.

Name

CHOICE Humanitarian

Legal name

CHOICE Humanitarian

Website

https://choicehumanitarian.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

CHOICE Humanitarian is a 501(c)(3) nonprofit operating community-led rural development programs across 7 countries and the Navajo Nation, serving 750+ communities with water, agriculture, education, and healthcare initiatives funded by individual donations, corporate partnerships, and immersive expedition trips.

Ownership category

akta.pro rank

Product category

International Development & Humanitarian Aid

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

International & Local Implementing NGOs (HLAJAKAD)

akta.pro secondary industries

Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

Keywords

• Rural poverty alleviation
• Community development programs
• Humanitarian field programs
• Clean water access projects
• International nonprofit services

Headquarters

HQ city

West Jordan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Individual Donations: CHOICE relies 100% on donations from individuals. Supporters can make one-time donations or join as monthly donors (Disruptors). Donations are tax-deductible as CHOICE is a 501(c)(3) nonprofit (EIN #74-2494806).
2. CHOICE Expeditions: Immersive travel experiences combining education, service, and cultural exchange. Expeditioners pay to participate, with approximately 50% of expedition investment going to CHOICE's mission for poverty alleviation projects.
3. Corporate Partnerships: Corporate sponsors (US Synthetic, Campbell Companies, dōTERRA, etc.) provide funding, employee matching programs, payroll giving, and support for specific programs. Partnerships include expedition participation and project sponsorship.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

CHOICE Humanitarian is a 501(c)(3) international nonprofit that delivers community-led poverty alleviation programs in rural areas of seven to eight countries, spanning clean water access, agricultural improvement, healthcare, education, vocational training, and economic development. The organization funds these programs through individual donations, monthly giving, corporate partnerships, and immersive CHOICE Expeditions travel experiences, with about 50% of expedition fees directed to field projects.

Product overview

CHOICE Humanitarian is an international nonprofit organization that operates as a humanitarian programs provider rather than a technology product company. The organization offers a portfolio of community-led development programs including CHOICE Expeditions (immersive cultural exchange travel experiences), country-specific field programs (greenhouse/agricultural projects, water access systems, healthcare clinics, vocational training), and corporate partnership programs. Programs are organized by geographic regions (Bolivia, Ecuador, Guatemala, Kenya, Mexico, Nepal, Peru) and thematic areas (food security, economic development, health, education, water access). The organization also provides donor engagement tools including a Donor Portal and email newsletter. CHOICE does not offer a SaaS platform, API, or technology product.

Differentiator

Problem solved

Functional benefit

Brands

• CHOICE Expeditions: Immersive travel experiences combining education, service, and cultural exchange where participants support sustainable community-led change.

Products and services

• CHOICE Expeditions
• Guatemala LIFE Program
• Inta Kara Vocational Training School
• Gravity Flow Water Supply Projects
• Greenhouse Construction Projects
• Aquaponics Farm Systems
• Mobile Medical Clinics
• COBETF Education Trust Fund
• Lightning Robotics Project
• Community Savings Groups
• Solar-Powered School Programs

Quantifiable outcome

• 2 million+ lives positively impacted across 40 years of operations
• +9 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered major, core and minor.

• American Red Cross / Guatemala Red CrossmajorStrategic or Co-development PartnerPartnership for medical support in Guatemala, especially after 2020 hurricanes Eta and Iota. Guatemala Red Cross Cobán headquarters provided free medicine during mobile medical clinics. 14 doctors participated in general medicine, pediatrics, and gynecology services.
• Ministry of Agriculture and Livestock (MAGAP) - EcuadorcoreStrategic or Co-development PartnerStrategic alliance with CHOICE Ecuador for agricultural development projects. Part of cooperation focusing on economic development, food security, and agricultural production in Tumbabiro Valley.
• Santa Agua de Chachimbiro Public Company (EPCH) - EcuadormajorStrategic or Co-development PartnerStrategic alliance with CHOICE Ecuador beginning 2021. Collaborated on agroecological projects in Tumbabiro Valley including 40 integrated farms of fruit trees, gardens, and pig herds benefiting 878 people.
• Wildlife WorksminorStrategic or Co-development PartnerPartnership with McKinnon Road CBO in Kenya. Ecosystem preservation organization that assists forest communities to transition from extraction-based to conservation-based livelihoods through sales of nature-based credits. Supported CBO's development initiatives.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Heifer International: Heifer International is a direct peer — a large international nonprofit working on rural poverty alleviation through agriculture, livestock, water, and community-led development across multiple developing countries, mirroring CHOICE's community-led model and program pillars.
• WaterAid America: WaterAid is a direct peer — an international nonprofit focused on clean water access, sanitation, and hygiene in developing countries, with directly comparable gravity-fed water systems and community ownership models in similar geographies (Nepal, Bolivia, Kenya).
• Grameen Foundation: Grameen Foundation is a direct peer — focuses on poverty alleviation through community-led microfinance, agriculture, and rural economic development programs with similar target beneficiaries and empowerment-focused methodology to CHOICE.

Broad incumbents

• Mercy Corps: Mercy Corps is a broad incumbent — a major international humanitarian and development organization working on food security, water, economic development, and community resilience in Latin America, Africa, and Asia, directly comparable to CHOICE's geographic and program footprint.
• World Vision: World Vision is a broad incumbent — a much larger international NGO operating community development, child sponsorship, water/sanitation, and economic programs across many of the same geographies as CHOICE, with overlapping donor channels and program categories.
• Partners in Health: Partners in Health is a broad incumbent — operates integrated health and socioeconomic development programs in resource-poor settings, with a comparable model of pairing clinical service delivery (mobile clinics) with community development and long-term local partnerships.
• CARE International: CARE is a broad incumbent — a leading international humanitarian organization addressing poverty through community-based programs in water, health, education, and economic empowerment across similar geographies (Bolivia, Ecuador, Kenya, Nepal, Peru) where CHOICE operates.
• International Rescue Committee: IRC is a broad incumbent — operates humanitarian and development programs in crisis-affected regions including Kenya, with overlapping programmatic emphasis on health, education, and economic recovery for vulnerable populations.
• Habitat for Humanity International: Habitat for Humanity is a broad incumbent — a large international nonprofit focused on housing and community development with similar volunteer engagement models and corporate partnership structures; overlapping donor base with CHOICE's individual giving and CSR channels.

Emerging players

• GlobalGiving: GlobalGiving is an emerging player — a nonprofit crowdfunding platform that connects grassroots international development projects (including water, education, and agriculture in Africa and Latin America) with individual and corporate donors, serving as a potential alternative distribution channel comparable to CHOICE's model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/choicehumanitarian
• Instagraminstagram.com/choiceorg
• Xx.com/choiceorg
• Facebookfacebook.com/CHOICEorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHOICE Humanitarian