KRUPS Automation

What KRUPS Automation does

KRUPS Automation GmbH is a privately held German industrial automation company and wholly-owned subsidiary of KRUPS Group, specializing in intelligent conveyor systems (Fördersysteme) and workpiece carrier technology for assembly automation and test automation. The company's portfolio centers on the LOGO!MAT product family — the eCart (electrically powered workpiece carriers), e-Series for modern manufacturing, and XL variant for heavy assemblies such as electric motors — supplemented by friction roller conveyors, small conveyor systems (belt, timing belt, modular/steel chain belts, rotary tables), custom special developments, and control system integration services. Its systems connect workstations within production lines to create flexible, efficient assembly plants, with integrated diagnostics, foreign-object protection, and safety features as differentiating technical elements.

The company operates a full-service, engineering-led direct enterprise sales model covering technical consulting, project management, manufacturing, assembly, control integration, and ongoing service. Manufacturing is conducted in Dernbach (Germany), Hebron, Kentucky (USA), and Qingdao (China), with local technical sales and service teams in each region. Revenue is generated through one-time capital equipment sales of conveyor systems and professional services tied to engineering, integration, and lifecycle support. Pricing is custom and not publicly disclosed; solutions are tailored to specific customer requirements.

KRUPS' core customer base is concentrated in European automotive OEMs and electromobility manufacturers, with documented deployments at BMW (iX3 Debrecen, electric motor and battery production; iX1 Regensburg), Ford (Cologne battery plant for Capri and Explorer EVs), ŠKODA (MEB battery systems at Mladá Boleslav), and MINI (Countryman Electric production in Germany), plus an electric motor production line in Steyr. Adjacent segments include automotive suppliers, logistics, consumer goods, metal processing, plastics/die-casting, packaging, tools/construction machinery, and printing/paper — making automotive and electromobility the dominant strategic verticals. Sister companies LOGOMAT (US and China), LOFT Software GmbH, and LOGOPART GmbH extend the offering into regional manufacturing, software, and aftermarket parts.

Name

KRUPS Automation

Legal name

KRUPS Automation GmbH

Website

https://krups-online.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

KRUPS Automation GmbH is a German industrial automation company (part of KRUPS Group) that designs and manufactures intelligent conveyor systems and electrically powered workpiece carriers for assembly automation, serving European automotive OEMs and electromobility manufacturers across battery pack, electric motor, and full vehicle production lines.

Ownership category

akta.pro rank

Product category

Industrial Conveyor Systems

NAICS

Industrial Machinery Manufacturing (3332), Industrial Machinery Manufacturing (33324)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK), Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)

Keywords

• Assembly automation systems
• Conveyor systems manufacturing
• Workpiece carrier technology
• Industrial conveyor systems
• Assembly line automation

Headquarters

HQ city

Dernbach

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Conveyor Systems Sales: Sale of intelligent conveyor systems and workpiece carriers for assembly automation. Includes custom-designed systems tailored to specific customer requirements. Manufacturing performed in Germany, USA, and China.
2. Engineering and Consulting Services: Technical sales consulting, project management, control integration, assembly services, and ongoing service/maintenance. Full-service approach from consultation through to ongoing support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

KRUPS Automation GmbH designs, manufactures, and integrates intelligent conveyor systems (Fördersysteme) and workpiece carrier technology for assembly automation and test automation. Its LOGO!MAT product family connects workstations within production lines via specialized workpiece carriers, enabling flexible and efficient assembly plants. The company delivers custom-engineered solutions through full-service capabilities spanning consultation, project management, in-house manufacturing in Germany/USA/China, assembly, control integration, and ongoing service.

Product overview

KRUPS Automation is a company specializing in intelligent conveyor systems (Fördersysteme) for assembly automation. The product portfolio centers around the LOGO!MAT product family, which includes the eCart (electrically powered workpiece carriers), the e-Series for modern manufacturing, and the XL variant for heavy assemblies like electric motors. Supporting the core conveyor systems are small conveyor systems (Gurtförderer, Zahnriemenförderer, Modul- und Stahlkettenbänder, Drehtische), custom special developments, and comprehensive services including consulting, project management, manufacturing (Made in Germany, USA, China), assembly, control integration, and service. The systems connect different workstations within production lines to create modern, flexible, and efficient assembly plants.

Differentiator

Problem solved

Functional benefit

Brands

• LOGO!MAT: Product line of conveyor systems including friction roller conveyors, eCart (electrically powered workpiece carriers), and special developments
• eCart
• LOGO!MAT e-Serie
• LOGO!MAT XL

Products and services

• LOGO!MAT eCart Electrically powered workpiece carrier system for flexible transport of workpieces and workpiece carriers within assembly lines, featuring integrated diagnostics, optimized operator safety protection, and foreign object deflection capabilities for the e-Series. Designed for enterprise assembly automation applications.
• LOGO!MAT e-Serie Series of electrically powered workpiece carriers designed for modern manufacturing environments, providing process reliability with options such as foreign body deflectors and turning modules.
• LOGO!MAT XL Heavy-duty version of the LOGO!MAT system engineered for transporting heavy assemblies such as electric motors in highly automated production environments.
• Friktionsrollenförderer Friction roller conveyor systems providing versatile and flexible transfer for transporting workpieces and workpiece carriers between workstations within production lines.
• Gurtförderer Belt conveyor systems for optimal handling of small parts within process chains in assembly automation.
• Zahnriemenförderer Timing belt conveyor systems for precise handling of small parts in manufacturing processes.
• Modul- und Stahlkettenbänder Module and steel chain belt systems designed for small part handling in production lines.
• Drehtische Rotary tables for part handling and orientation changes in assembly automation.
• Sonderentwicklungen Custom-designed conveyor solutions developed for specific customer requirements and unique manufacturing applications.
• Steuerungsintegration Control system integration services for seamless incorporation of KRUPS conveyor systems into customers' existing control workflows.

Quantifiable outcome

• Maximum performance with minimal maintenance requirements for the LOGO!MAT eCart system
• +1 more outcomes

Named customers6 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• KRUPS GroupcoreStrategic or Co-development PartnerParent company of KRUPS Automation GmbH. Provides strategic direction, shared resources, and group-level services including careers/human resources.
• LOGOMAT automation systems, Inc.coreStrategic or Co-development PartnerUS subsidiary manufacturing facility located in Hebron, Kentucky. Manufactures conveyor systems for the North American market with local support teams.
• LOGOMAT automation (Qingdao) Co., Ltd.coreStrategic or Co-development PartnerChina subsidiary manufacturing facility located in Qingdao, Shandong Province. Manufactures conveyor systems for the Asian market with local support teams.
• LOFT Software GmbHcoreTechnology or IntegrationSoftware company located in Dernbach, Germany within the same industrial park. Provides software solutions that may integrate with KRUPS conveyor and control systems.
• LOGOPART GmbHminorChannel Partner/ Reseller/ DistributorParts and components supplier located in Dernbach, Germany. Provides spare parts and components for KRUPS conveyor systems.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Swisslog (KUKA Group): Swisslog, owned by KUKA, provides automated material handling and conveyor solutions for warehouses and light industrial assembly. Comparable technology footprint and customer base to KRUPS in logistics-adjacent applications.
• Bosch Rexroth: Bosch Rexroth is a major factory automation incumbent offering conveyors, linear motion, PLCs, and assembly systems. It competes with KRUPS for assembly-line scopes but operates at significantly greater scale and with a broader bundled portfolio.
• KUKA: KUKA is a major industrial robotics and automation integrator with assembly-line expertise in automotive and EV production — including battery and e-motor applications where KRUPS also competes as a conveyor specialist.
• SSI Schaefer: SSI Schaefer is a large intralogistics provider with conveyor and assembly technology serving automotive, retail, and industrial customers. Competes with KRUPS for conveyor scopes but with a much broader warehouse-focused portfolio.
• Dematic (KION Group): Dematic provides integrated intralogistics and conveyor-based material handling systems for manufacturing and distribution. It overlaps with KRUPS in conveyor and small-parts handling but is principally focused on warehouse and distribution-center automation.

Direct peers

• TGW Logistics Group: TGW Logistics designs and manufactures conveyor, palletizing, and material handling systems for industrial and distribution customers. Direct overlap with KRUPS' conveyor-and-workpiece-carrier approach in assembly and logistics segments.
• mk Technology Group (Maschinenbau Kitz): mk Technology Group produces modular belt, roller, and chain conveyor systems for assembly automation, including workpiece carrier lines — a closely comparable product set to KRUPS' LOGO!MAT and small conveyor systems serving similar European industrial customers.
• FlexLink (Coesia): FlexLink, part of Coesia, designs and manufactures conveyor systems and assembly automation solutions for industrial manufacturers — overlapping directly with KRUPS' workpiece carrier and assembly-line conveyor offerings, especially in automotive and electronics.

Emerging players

• Dürr AG: Dürr AG provides turnkey paint and final assembly systems for automotive OEMs, increasingly including battery and EV assembly applications. Competes with KRUPS for portions of full-line automotive assembly scopes.

Others

• Berger Lahr (Schneider Electric Motion): Schneider Electric's motion and conveyor control products (formerly Berger Lahr) provide the stepper motors, drives, and control electronics that sit underneath conveyor systems like KRUPS' eCart — an enabling supplier adjacent to the peer set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRUPS Automation