What Hufford & Co does

Hufford & Co., Inc. is a privately held, family-run real estate brokerage headquartered in Arvada, Colorado, founded in 1979 by Jerry Hufford and now led by Doug Hufford as Managing Broker/Owner, with Barrie Hufford as Associate Broker and Stephanie Abote handling bookkeeping and licensed brokerage duties. The firm operates two core service lines in the Denver Metro area: residential sales (buyer and seller representation, with MLS marketing, professional photography, contract negotiation, and closing support) and full-service property management (covering single-family homes, multi-family units, townhomes, condos, and HOAs across 12 cities including Arvada, Westminster, Wheat Ridge, Golden, Denver, Thornton, Broomfield, Superior, Northglenn, Federal Heights, Lakewood, and Downtown Denver). The property management book is operated on the AppFolio platform, which powers an Owner Portal (financial statements, document access, online payments) and a Tenant Portal (rent payment, maintenance requests, communication), both available as iOS and Android apps, with Mapbox used for location display on the website.

The firm makes money through three streams: (1) recurring property management fees at 10% of gross monthly rent with a $75 per-unit minimum, (2) one-time leasing fees equal to half of one month's rent upon tenant placement, and (3) transactional sales commissions on residential buy-side and sell-side representation. Customer segments are entirely consumer and small-investor oriented — residential home buyers, home sellers, property owners (including out-of-state investors), and tenants — with no institutional or enterprise counterparties. Marketing is driven primarily by referrals, MLS presence, community sponsorships (Tri for the Cure, The First Tee), and third-party listings on rec.colorado.com rather than paid digital advertising.

Operationally, the firm runs as a lean Main-Street brokerage of roughly 3-6 people with no external funding, no parent company, and no disclosed financial figures. Its principal differentiators are tenure (40+ years), native Colorado local-market expertise (Doug Hufford's GRI and CNE designations, expert witness work on rental valuations), and a stated record of less than a dozen full evictions since 1979. Technology is a commodity SaaS layer (AppFolio, Mapbox) rather than proprietary tooling, and there is no evidence of AI/ML-driven features, custom data products, or platform expansion beyond the existing Denver Metro service area.

Name

Hufford & Co

Legal name

Hufford & Co., Inc.

Website

https://huffordco.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Hufford & Co., Inc. is a family-run, Arvada-based real estate brokerage offering residential sales and full-service property management across the Denver Metro area, serving home buyers, sellers, investors, and tenants on the AppFolio platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage and Property Management

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Residential real estate
• Property management
• Real estate brokerage
• Rental management
• Home sales

Headquarters

HQ city

Arvada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Management Fees: Recurring management fees calculated as 10% of gross monthly rent with a $75 minimum per month. Includes tenant relations, rent collection, financial reporting, and property maintenance coordination.
2. Leasing Fees: One-time leasing fee equal to half of one full month's rent when securing a new tenant for a property.
3. Residential Sales Commission: Commission-based revenue from representing buyers and sellers in residential real estate transactions in the Denver Metro area.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hufford & Co., Inc. is a family-run real estate brokerage that delivers full-service residential property management (tenant screening, rent collection, maintenance coordination, and financial reporting for single-family, multi-family, townhome, condo, and HOA properties) and residential real estate sales (buyer and seller representation, market analysis, MLS marketing, negotiation, and closing support) to clients in the Denver Metro area. Both service lines are supported by AppFolio-powered online portals for owners and tenants.

Product overview

Hufford & Co., Inc. is a family-run real estate company offering two core services: Property Management and Residential Sales. The Property Management service handles single-family homes, multi-family units, townhomes, condos, and HOAs with a 10% management fee (minimum $75/month) plus half-month leasing fees. Residential Sales provides buyer and seller representation. Both services are supported by self-service portals: the Owner Portal (for financial statements, document access, and online payments) and the Tenant Portal (for rent payments, maintenance requests, and communications), both powered by AppFolio. The company also maintains a rental listings portal showing available properties across the Denver metro area.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services Full-service property management for single-family homes, multi-family units, townhomes, condos, and HOAs in the North/Northwest Denver metro area. Includes property marketing, viewings, tenant relations, rent collection, preparation of legal documents, financial reporting, tenant screening, and property maintenance coordination. Recurring management fee is 10% of gross monthly rent with a $75 minimum.
• Residential Sales Services Residential real estate sales representation for buyers and sellers across the Denver Metro area. Services include free market analysis, professional photography for MLS, internet marketing, contract negotiation, and customer service through closing.
• Buyer Representation Services

Quantifiable outcome

• Less than a dozen full evictions since 1979 - demonstrating strong tenant screening success rate

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• AppFoliocoreTechnology or IntegrationAppFolio provides the property management software platform powering Hufford & Co.'s online owner portal, tenant portal, and property management operations including rent collection, maintenance requests, and financial reporting.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Compass: Tech-enabled national brokerage that has acquired multiple Denver-area independent brokerages. Direct competitor in residential sales, with substantially better technology, marketing, and agent economics.
• Trelora: Denver-based flat-fee brokerage explicitly named in Hufford & Co. customer testimonials as a competitor that has caused transaction friction. Direct competitor in the same geography, with a discount pricing model that pressures traditional commission structures.
• Windermere Real Estate: Regional brokerage with strong Western US presence, including Colorado. Offers the same combined residential brokerage and property management services as Hufford & Co., with greater geographic and agent scale.
• Coldwell Banker: Established national brokerage franchise with strong Denver Metro footprint. Directly competes for the same residential sales and property management clients Hufford & Co. serves, with national brand recognition and corporate marketing support.
• HomeSmart: National brokerage with a flat-fee / capped-commission model and active Denver Metro operations. Competes directly for sellers and investors who are price-sensitive on commission, a similar value conscious segment to Hufford & Co.'s long-term investor base.
• Redfin: Tech-enabled residential brokerage with a Denver Metro presence. Competes for both listings and buyer-side clients, and is referenced indirectly in Hufford & Co.'s ecosystem as a digital-first alternative to traditional brokerages.
• Keller Williams Realty: Largest real estate franchise by agent count in North America, with significant Denver Metro presence. Competes directly with Hufford & Co. for residential listings, buyers, and agent recruitment, with deeper training and lead-generation infrastructure.
• RE/MAX: Global residential real estate franchise. Doug Hufford began his career at RE/MAX Alliance in 1999, making RE/MAX both a direct competitor in Denver and a historical talent pipeline. Same brokerage + property management model, vastly larger scale.
• eXp Realty: Cloud-based brokerage with an attractive agent commission split and growing Denver Metro presence. Directly competes for agent recruitment and listings, with a low-overhead model that pressures traditional brick-and-mortar brokerages.
• Berkshire Hathaway HomeServices: National residential brokerage franchise operating in the Denver Metro market. Competes for the same high-touch buyers, sellers, and investor clients, with the additional credibility of the Berkshire Hathaway brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/huffordco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hufford & Co