S&J Yachts

What S&J Yachts does

S&J Yachts is a privately held, founder-led full-service yacht brokerage founded in 2004 and headquartered in Annapolis, Maryland, operating six physical offices along the US East Coast from Maryland to Florida (Annapolis, Rock Hall, Deltaville, New Bern, Charleston, and Palmetto). The company employs 11-50 staff and is co-led by founders Sharon and Jack Malatich, serving affluent individual buyers and sellers of luxury cruising yachts ranging from coastal cruisers to bluewater passagemakers.

The firm operates two complementary revenue streams: brokerage commissions on pre-owned yacht transactions, and dealer margins on new yacht sales as an authorized dealer for multiple premium manufacturers. Its new-yacht portfolio includes Bavaria Yachts (sail lines CR34, C38, C42, C45, C46, C50, C57 and power lines VIDA 33, SR35, SR38, R40, SR41, Virtess 420, S45), Southerly Yachts (British variable draft swing keel cruisers), Makai Power Catamarans, Dufour/Cervetti Catamarans, and Fratelli Aprea (Italian power boats). S&J Yachts has built specialized expertise in variable draft swing keel vessels through its Southerly Yachts partnership, addressing a niche market for shallow-water and ICW cruising.

The business operates on a traditional brokerage and dealer model without proprietary technology platforms, relying on industry-standard listing systems, third-party marketplaces (Rightboat, Yachtr Suite), direct broker relationships, and a content-driven website supported by social media and email marketing. S&J Yachts is a member of YBAA (Association of Yacht Sales Professionals). No revenue figures, funding history, or financial details are publicly disclosed, and the firm appears to operate without institutional investment or a parent company structure.

Name

S&J Yachts

Legal name

S&J Yachts

Website

https://sjyachts.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

S&J Yachts is a privately held, founder-led yacht brokerage operating six offices along the US East Coast, providing buyer and seller representation for pre-owned luxury yachts and authorized dealer sales for Bavaria, Southerly, Makai, Cervetti/Dufour, and Fratelli Aprea brands.

Ownership category

akta.pro rank

Product category

Yacht Brokerage Services

NAICS

Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Luxury Sailing Yacht Manufacturing (IMAJAMAC)

akta.pro secondary industries

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM), Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

Keywords

• Yacht brokerage services
• New yacht sales
• Luxury sailing yachts
• Power boat dealers
• Yacht dealer network

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Brokerage Commissions: S&J Yachts earns commissions on the sale of pre-owned brokerage yachts, acting as intermediary between buyers and sellers of luxury vessels. They provide buyer representation services and facilitate transactions across their geographic network.
2. New Yacht Sales (Dealer): As authorized dealers for Bavaria, Southerly, Makai, Dufour/Cervetti, and Fratelli Aprea, S&J Yachts sells new yachts with dealer margins. They offer customization options and work with clients to personalize their yacht purchases.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

S&J Yachts is a full-service yacht brokerage operating across the US East Coast that helps clients buy and sell pre-owned luxury sail and power yachts. As an authorized dealer, it also sells new yachts from premium manufacturers including Bavaria (Sail and Power), Southerly Yachts, Makai Power Catamarans, Dufour/Cervetti Catamarans, and Fratelli Aprea, with specialization in variable draft/swing keel vessels for shallow-water cruising.

Product overview

S&J Yachts is a full-service yacht brokerage offering new and pre-owned luxury yachts across the Atlantic East Coast. As an authorized dealer, they represent multiple yacht brands: Southerly Yachts (British bluewater cruisers with variable draft swing keel technology), Bavaria Sail (German sailing yachts including CR34, C38, C42, C45, C46 awarded 2024 Best Family Cruiser, C50, and C57), Bavaria Power (luxury power cruisers including VIDA 33, SR35, SR38, R40, SR41, Virtess 420, S45), Makai Power Catamarans (M37, M37 OPEN, M42), Fratelli Aprea (Italian power boats including Sorrento and Lancia Aprea lines), and Cervetti Dufour Catamarans. Their brokerage services handle pre-owned vessels including Island Packet, Beneteau, Lagoon, Kadey-Krogen, Nordic Tug, Grand Banks, and other luxury cruising yachts. Specialized services include buyer representation, boat selling programs, and variable draft expertise for shallow-water navigation.

Differentiator

Problem solved

Functional benefit

Products and services

• Bavaria Sail Yachts Authorized dealer portfolio of German sailing yachts including Bavaria CR34, C38, C42, C45, C46, C50, and C57 models, characterized by V-bow hull design and chines for performance and interior space, sold to recreational cruisers.
• Bavaria Power Yachts Authorized dealer portfolio of Bavaria luxury power cruisers including VIDA 33, SR35, SR38, R40, SR41, Virtess 420, and S45 models, sold to recreational boating customers.
• Southerly Yachts Eastern US dealer portfolio of British bluewater sailing yachts featuring variable draft swing keel technology enabling shallow-water access, including Southerly 420, 480, and 580 models, targeted at cruisers needing ICW-friendly access.
• Makai Power Catamarans Authorized dealer portfolio of M37, M37 OPEN, and M42 power catamaran models featuring dual-hull design for stability and spacious living areas, sold to recreational boaters.
• Fratelli Aprea Yachts US dealer portfolio of Italian-made power boats including Sorrento 7.50 Cruiser, Sorrento 7.80 Gozzo, Sorrento 32 Hard Top, Sorrento 36 Hard Top, Lancia Aprea 42, Lancia Aprea 52, and Lancia Aprea 52 OB models.
• Cervetti Dufour Catamarans Dealer portfolio of catamaran models combining Cervetti and Dufour brands, including Cervetti 44 Power, Cervetti 44 Sail, and Dufour 48 Sail.
• Yacht Brokerage Services Brokerage services for buying and selling pre-owned sail and power boats, including buyer representation, seller representation programs, and access to vessels such as Island Packet, Beneteau, Lagoon, Southerly, Kadey-Krogen, Nordic Tug, Grand Banks, and other luxury cruising yachts.
• Variable Draft Specialist Services Specialized advisory service for Southerly Yachts variable draft swing keel technology, helping clients evaluate and acquire vessels with shallow-water navigation and beach access capabilities for bluewater cruising.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Bavaria YachtscoreChannel Partner/ Reseller/ DistributorS&J Yachts is an authorized dealer for Bavaria Yachts, representing both their sail and power boat lines across the US East Coast. They offer the full range of Bavaria sail models (CR34, C38, C42, C45, C46, C50, C57) and power models (VIDA 33, SR35, SR38, R40, SR41, Virtess 420, S45) from their office locations.
• Southerly YachtscoreChannel Partner/ Reseller/ DistributorS&J Yachts serves as the exclusive/eastern US dealer for Southerly Yachts, the British manufacturer known for their innovative variable draft swing keel system. They market the Southerly 420, 480, and 580 models, specializing in the variable draft technology that allows shallow-water access.
• Makai Power CatamaranscoreChannel Partner/ Reseller/ DistributorS&J Yachts is an authorized dealer for Makai Power Catamarans, representing the M37, M37 OPEN, and M42 models from their inventory and sales operations.
• Dufour/Cervetti CatamaransminorChannel Partner/ Reseller/ DistributorS&J Yachts offers Dufour and Cervetti catamaran models including the Cervetti 44 Power, Cervetti 44 Sail, and Dufour 48 Sail through their dealership.
• Fratelli ApreaminorChannel Partner/ Reseller/ DistributorS&J Yachts is the US dealer for Fratelli Aprea, an Italian yacht manufacturer, offering models including Sorrento 7.50 Cruiser, Sorrento 7.80 Gozzo, Sorrento 32 Hard Top, Sorrento 36 Hard Top, Lancia Aprea 42, Lancia Aprea 52, and Lancia Aprea 52 OB.
• YBAA (Association of Yacht Sales Professionals)minorStrategic or Co-development PartnerS&J Yachts is a member of YBAA, the national organization for professional yacht brokers. Membership indicates adherence to industry standards and professional practices.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Northrop & Johnson: International luxury yacht brokerage with US East Coast offices, focused on higher-end sail and motor yacht sales. Comparable brokerage business model and customer segment, although skews larger in average vessel size.
• United Yacht Sales: Yacht brokerage network with offices across the US East Coast and Florida, providing both new-boat representation and pre-owned brokerage. Directly comparable as a multi-office, multi-brand East Coast yacht dealer-broker.
• Denison Yachting: One of the largest US yacht brokerages with multiple offices and a similar new-boat dealership and brokerage model. Directly comparable as a multi-brand, multi-office East Coast/Florida broker-dealer serving the same HNW cruising segment.
• Atlantic Yacht & Ship: Yacht brokerage and dealer with a Southeast US focus, handling both new and pre-owned luxury motor and sailing yachts. Directly comparable business model and target buyer profile.
• Hinckley Yacht Brokerage: Luxury yacht brand and brokerage with deep New England and Mid-Atlantic presence. Comparable in serving affluent cruising buyers with premium sail and power yachts, though with a more concentrated geographic footprint.
• Bosun's Marine: Multi-location yacht dealer and brokerage on the US East Coast, representing multiple premium brands. Comparable dealership-portfolio strategy and customer base, particularly in sail and power cruising segments.
• HMY Yachts: Large US yacht brokerage and dealer with a strong Southeast presence, representing multiple new-boat brands and running a brokerage operation analogous to S&J's. Comparable in product mix, dealer-portfolio strategy, and customer base.

Others

• YachtWorld: Dominant online yacht listing marketplace where S&J also advertises inventory. Functions as an enabling channel/distribution layer for S&J's brokerage rather than a direct transactional competitor, but increasingly substitutes for traditional brokers.

Regional players

• Annapolis Yacht Sales: Local Annapolis-based yacht dealer and broker, head-to-head competitor in S&J's home market. Directly comparable product and service offering but limited to the Chesapeake region.

Broad incumbents

• Fraser Yachts: Global superyacht brokerage with US offices. Overlaps with S&J in the brokerage model and HNW clientele but operates at a significantly larger vessel size and price point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7SPcZYCkOo6IMUSK69_Fbw
• Facebookfacebook.com/sjyachts
• LinkedInlinkedin.com/company/s&j-yachts
• Instagraminstagram.com/sjyachts
• Xx.com/sjyacht

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S&J Yachts