Colorgraph

What Colorgraph does

Colorgraph is a privately held Brazilian e-commerce retailer that designs, produces, and sells handmade artisanal stationery and gift products. Operating under the legal entity Colorgraph com. e serv. de papelaria Ltda (CNPJ 00.465.596/0001-03), the company is headquartered in São Paulo and serves individual consumers across Brazil exclusively through its direct-to-consumer online storefront at colorgraph.com.br, supplemented by WhatsApp Business for sales and support.

The core product line consists of stationery and gift items built on cartonagem (paper-mache/cardboard) construction covered with decorative materials including shabby fabrics, synthetic leather, and imported decorative papers. The assortment spans signature books for events (baptisms, communions, weddings), desk and office kits (men's and women's versions), pen holders, jewelry boxes, photo album boxes, card boxes with envelopes, magazine/book holders, and themed gift sets such as the Kit bicicleta. Pricing spans R$15 (Mini Moleskini) to R$193 (Kit bicicleta), positioning the brand in the mid-market gifting tier rather than mass-market stationery.

Colorgraph operates a pure DTC model with no physical retail locations and no B2B channel. Sales occur through its Loja Integrada-hosted storefront with checkout, account management, and freight handled via a Correios shipping integration. Marketing is limited to the e-commerce site itself and WhatsApp outreach. The business is bootstrapped with no disclosed venture, private equity, or institutional funding, consistent with a small founder/family-operated artisanal retailer in the Brazilian consumer gift category.

Name

Colorgraph

Legal name

Colorgraph com. e serv. de papelaria Ltda

Website

https://colorgraph.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Colorgraph is a São Paulo-based Brazilian e-commerce retailer that designs and sells handmade artisanal stationery and gift products — signature books, pen holders, jewelry boxes, office kits, and themed gift sets — directly to individual consumers through its online storefront and WhatsApp.

Ownership category

akta.pro rank

Product category

Artisanal Stationery & Paper Crafts

NAICS

Office Supplies and Stationery Retailers (45941), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)

akta.pro primary industry

Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)

akta.pro secondary industry

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

Keywords

• Artisanal stationery
• Handmade paper crafts
• Gift stationery
• Cartonagem products
• Decorative office items

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Colorgraph generates revenue through direct sales of artisanal stationery and paper craft products via their e-commerce platform. Products are sold as individual items at fixed prices, ranging from R$15 to R$193. The business operates as a direct-to-consumer model with online checkout and freight delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Colorgraph sells handmade, artisanal stationery and paper craft products made from cartonagem (paper-mâché/cardboard) with fabric and synthetic leather coverings. The product range includes signature books (livro de assinaturas), jewelry holder kits, men's and women's office kits, card boxes, magazine/book holders, photo album boxes, mini notebooks, and themed gift sets. Products are sold exclusively through the company's own e-commerce store at colorgraph.com.br, positioned as exclusive gifts for occasions such as baptisms, first communions, birthdays, and personal organization.

Product overview

Colorgraph is an exclusive paper stationery gifting company operating as an e-commerce store. Their product portfolio consists of handmade paper stationery items including signature books, jewelry holder kits, office kits (men's and women's), card boxes, magazine/book holders, photo album boxes, and notepad sets. The products are crafted from cartonagem (cardboard) materials with fabric linings featuring decorative patterns (shabby floral, arabesques, polka dots). Items serve as gifts for occasions such as invitations, baptisms, first communions, and general gifting (mimos). The company operates exclusively online with telephone and WhatsApp customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Livro de assinaturas (Signature book) Handmade signature book with decorated pages matching the cover, wire-o binding in pink, containing 90gsm sulfite pages. Designed for guests to sign at events such as weddings, baptisms, and first communions.
• Kit porta jóias em cartonagem (Jewelry holder kit) Two-piece set of cardboard boxes lined with pink shabby floral fabric. Includes a square box (16cm x 16cm) and a round box (9cm diameter x 6cm height). Intended as decorative jewelry storage for vanities, bathrooms, or offices.
• Kit escritório Masculino (Men's office kit) Four-piece men's office kit in cardboard lined with black fabric featuring white arabesques. Includes a post-it holder with recycled paper post-its, a 7.5 x 7.5cm notepad, a 7 x 7cm lidded box, and a 7 x 7cm clips holder.
• Caixa com cartões de agradecimento (Box with thank-you cards) Decorative box containing 20 envelopes and 20 thank-you cards decorated with pink arabesque. Suitable for notes, gift wrapping, or small letters.
• Mini Moleskini (Mini notebook) Mini hardcover notebook with floral fabric lining, elastic closure, and rounded corners, sized 10 x 7 cm.
• Porta Revistas ou Livros (Magazine or book holder) Magazine or book holder made from cartonagem with shabby floral fabric lining. Measures 28cm high x 24cm wide x 7cm deep.
• Caixa com cartões duplos, envelopes, blocos e Porta cartões (Card and stationery box set) Cardboard box lined with blue hexagonal synthetic leather containing 20 double cards, 20 blue hexagonal imported paper envelopes, 2 lined blocks with 100 sheets each, and a card holder.
• Caixa com Álbum de fotos (Photo album box) Cardboard box and matching photo album lined with polka dot fabric. Box measures 25cm x 17.5cm and is fully lined with white polka dot fabric on beige background with brown channel ribbon. Album has 20 black pages for photo mounting.
• Porta canetas, porta papel de recados e chaveiro (Women's office kit) Three-piece women's office kit in cardboard lined with pink fabric featuring white arabesque. Includes a pen holder (10 x 7cm), memo holder (8 x 10cm), and keychain (11 x 3cm).
• Kit bicicleta (Bicycle kit) Premium kit fully covered in bicycle-themed printed fabric on cardboard. Includes a 32 x 26cm x 5cm hardcover binder, a 31 x 22cm clipboard for A4 sheets, and four notepads of various sizes (21 x 21cm, 18 x 10cm, 14 x 10cm, 10 x 8cm) with 100 sheets each and wire-o or hardcover binding.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Moleskine: Global premium notebook and stationery brand sold through retail and DTC. Comparable on premium-stationery DNA (Colorgraph even sells a 'Mini Moleskini' SKU) but at much larger scale and broader distribution.
• Tok&Stok: Brazilian home décor and organization retailer with showroom and online channels. Comparable on the home-office organization and decorative product overlap, but with much wider assortment and physical retail.
• Kalunga: Brazilian office supplies and stationery retailer with national e-commerce and physical stores. Comparable in the stationery retail vertical, but a broad-line incumbent rather than an artisanal specialist.

Direct peers

• Tilibra: Established Brazilian stationery brand producing notebooks, planners, and paper goods, sold via retail and e-commerce. Comparable in the stationery category though positioned at mass-market price points rather than artisanal premium.
• Dumond: Brazilian stationery and office organization brand with strong direct-to-consumer presence. Comparable on premium stationery and office organization products for Brazilian consumers.
• Imaginarium: Brazilian specialty retailer of gifts, décor, and lifestyle products sold through own e-commerce and physical stores. Comparable to Colorgraph in the gift-and-stationery e-commerce niche with a stronger national footprint.
• Paper Source: US-based artisanal stationery and gift retailer with curated assortment including greeting cards, notebooks, and gift wrap. Directly comparable artisanal-and-craft stationery positioning, though operating in a different geography.

Emerging players

• Granado Pharmácias: Brazilian heritage brand selling artisanal gifts, cosmetics, and home fragrances through DTC and stores. Comparable in artisanal heritage gifting positioning, but in personal care rather than stationery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/colorgraph

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colorgraph