AACI

What AACI does

AACI (Assist and Assistance Concept, Inc.) is a Philippines-based subscription emergency assistance provider founded in 2011 and headquartered in Makati City. The company operates six integrated service lines on a shared 24/7 backbone: Emergency Roadside Assistance (towing, battery jump-start, tire change, fuel delivery across a 250+ tow truck provider nationwide network), International Travel Assistance (medical evacuation and travel inconvenience support), Emergency Ambulance Assistance (nationwide ambulance and partner-hospital network), Fleet Management Assistance (preventive maintenance and data-backed operations), Home Assistance (plumbing, electrical, locksmith, glass repairs), and Customer Service Assistance (24/7 call center with over 20,000 surveys managed annually).

The underlying technology stack is a VOIP-capable fully digital voice and data communication system integrated with a telematics platform for service accuracy and response-time tracking, plus integration with the MPT DriveHub mobile app for direct consumer access, RFID balance checking, and rest-stop locator features. AACI holds PDPA (Philippine Data Privacy Act of 2012) compliance certification. No AI/ML capabilities, proprietary models, or data-flywheel claims are disclosed.

AACI's business model combines (a) B2B2C distribution via embedded partnerships with major automotive manufacturers and distributors (Hyundai Motor Philippines, evoXterra/Hongqi, Triumph Philippines), petroleum corporations (Shell Pilipinas Go+), insurance firms, and dealership groups (LausGroup CARES), and (b) a newer direct-to-consumer monthly subscription vertical for individual private vehicle owners. Following its July 2023 acquisition by MPT Mobility (the innovations arm of Metro Pacific Tollways Corp., the largest toll road operator in the Philippines), AACI operates as a business division within an eight-brand smart urban mobility ecosystem and serves as the Philippines operating arm originally established in 2011 as the local representative of Asia Assistance International (AAI) Kuala Lumpur; both entities were acquired by AXA Assistance in 2016 before the 2023 MPT Mobility transaction.

Name

AACI

Legal name

Assist and Assistance Concept Inc.

Website

https://aac.com.ph

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

AACI is a Philippines-based subscription emergency assistance provider offering 24/7 roadside, ambulance, travel, fleet, and home assistance services to enterprise partners (Shell, Hyundai, LausGroup) and direct private-vehicle subscribers, operating as a division of MPT Mobility under Metro Pacific Tollways Corp.

Ownership category

akta.pro rank

Product category

Roadside Assistance and Emergency Services

NAICS

Support Activities for Road Transportation (4884), Ambulance Services (62191)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Transportation Services (4700)

akta.pro primary industry

All-Inclusive Subscriptions (Insurance, Maintenance, Roadside, Registration) (THADACAE)

akta.pro secondary industries

Emergency Response, Assistance & Medical Evacuation Services (THACAEAC), Corporate / Employee Benefit Car Subscriptions (THADACAJ), Subscription Fleet Operations & Remarketing Providers (THADACAN)

Keywords

• Roadside assistance services
• Emergency medical assistance
• Fleet management services
• Travel assistance programs
• Home assistance services

Headquarters

HQ city

Salcedo

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Subscription-based Roadside Assistance: AACI provides subscription-based roadside assistance services to both individual consumers and businesses. Members pay recurring fees for 24/7 emergency support including towing, minor repairs, ambulance assistance, and travel assistance. The company serves members through partnerships with car manufacturers, insurance companies, and petroleum corporations who offer AACI services as part of their loyalty programs.
2. B2B Services (Personal Information Processor): AACI provides services to corporate clients as a Personal Information Processor (PIP), including customer support, claims handling, and emergency assistance. Revenue is generated through service agreements with businesses such as car distributors, insurance companies, and petroleum corporations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AACI delivers subscription-based 24/7 emergency and non-emergency assistance services across the Philippines, with Emergency Roadside Assistance as its flagship offering supported by a nationwide network of more than 250 tow-truck providers. Its portfolio extends to international travel assistance, ambulance assistance, fleet management, home repair assistance, and customer-service call-center operations, all coordinated through a telematics platform and the MPT DriveHub mobile app.

Product overview

AACI operates as a subscription-based emergency assistance provider offering a unified portfolio of six integrated service modules. The core offering is Emergency Roadside Assistance, which integrates with the MPT DriveHub mobile app for customer access. Supporting services include International Travel Assistance (medical evacuation, repatriation, travel inconvenience support), Emergency Ambulance Assistance (nationwide ambulance network), Fleet Management Assistance (preventive maintenance and data-backed operations), Home Assistance (plumbing, electrical, locksmith, glass repairs), and Customer Service Assistance (24/7 call center with analytics). Services share a common 24/7 operational backbone, VOIP/digital communication infrastructure, and telematics platform, enabling cross-service coordination and unified member management. The company was acquired by MPT Mobility in July 2023, integrating AACI into a broader smart urban mobility ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Roadside Assistance Premier 24/7 nationwide roadside assistance providing towing, minor on-site repairs (battery jump start, tire change, fuel delivery), and mobility support through a network of over 250 tow truck providers, including cross-border capabilities and cashless service on tollways.
• International Travel Assistance 24/7 worldwide travel assistance including emergency medical support, evacuation and repatriation, travel inconvenience assistance (lost documents, luggage), and comprehensive concierge services for traveling members.
• Emergency Ambulance Assistance 24/7 emergency ambulance assistance with a nationwide network of ambulance providers and partner hospitals, providing swift, efficient, and comprehensive emergency medical care support.
• Fleet Management Assistance Fleet operations optimization service for businesses with vehicle fleets, providing reduced operational costs through preventive care, enhanced fleet efficiency, prolonged vehicle health and safety, 24/7 support, and data-backed operations.
• Home Assistance 24/7 emergency home repair services including plumbing, electrical repairs, locksmith services, and glass repairs, administered by highly-trained professionals for assessment and on-site repairs.
• Customer Service Assistance 24/7 call center and customer engagement service providing emergency support, help desk, customer relationship management, over 20,000 annual surveys, and customer database validation and management with SLA compliance.

Quantifiable outcome

• Over 250 tow truck providers nationwide ensuring broad coverage
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor, core and flagship.

• Triumph PhilippinesminorStrategic or Co-development Partner · 11 September 2024MOA for Triumph motorcycles to come with pre-installed RFID and 24/7 Emergency Roadside Assistance. First motorcycle brand with pre-installed assistance services, facilitated through partnership with MPT Mobility and AACI.
• Hyundai Motor Philippines (HMPH)coreStrategic or Co-development Partner · 1 August 2024Formalized partnership to launch comprehensive nationwide roadside assistance program providing drivers with round-the-clock support, prioritizing safety, and improving customer satisfaction for Hyundai vehicle owners.
• evoXterracoreStrategic or Co-development Partner · 31 July 2024Partnership to deliver 24/7 nationwide roadside assistance support to Hongqi vehicle owners ensuring safety and enhancing customer experience through the evoXterra dealer network.
• LausGroup of CompaniescoreStrategic or Co-development Partner · 20 June 2024Launch of LausGroup CARES (Customer Assistance for Roadside Emergency Services) program offering comprehensive roadside assistance for eligible new vehicle owners from participating LausAutoGroup dealerships and Corporate Guarantee Motor Insurance policyholders. Benefits valued at up to Php 32,500.00 for one year including nationwide emergency towing, onsite repairs, and crane services.
• Shell Pilipinas CorporationcoreStrategic or Co-development Partner · 29 February 2024Partnership to provide 24/7 nationwide towing and minor roadside assistance for Shell Go+ members. Services include battery boosting, tire changes, fuel delivery, towing, crane services, and end-to-end case monitoring. Available to qualified Shell Go+ members with Class 1 and 2 vehicles.
• MPT Mobility CorporationflagshipStrategic or Co-development Partner · 1 July 2023AACI was acquired by MPT Mobility, the innovations arm of Metro Pacific Tollways Corp. (MPTC), the biggest toll road operator in the Philippines. AACI became a business division of MPT Mobility, expanding its roster of smart urban mobility solutions alongside 8 other brands including Byahe, Dibz, NLEX Drive & Dine, MPT DriveHub, Easytrip, MPT OneHub, SAVVICE, and SpotOn.
• Asia Assistance International (AAI)minorOthersAACI originally started in 2011 as the Philippine representative of AAI Kuala Lumpur, the biggest roadside and international medical assistance company in Malaysia. Both AACI and AAI were acquired by AXA Assistance in April 2016, including offices in Hong Kong, Singapore, and Thailand.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• ADAC: Germany's largest automobile club with 21M+ members offering roadside assistance, travel, and insurance. Comparable membership-based roadside subscription model, primarily serving a single geography.
• RAC (Royal Automobile Club): UK-based automotive membership organization offering roadside assistance, insurance, and connected-car services. Comparable subscription-driven roadside model, though geographically focused on the UK market.

Broad incumbents

• MAPFRE Asistencia: Spanish-origin global assistance provider covering roadside, travel, and home services with strong presence in Latin America and Asia. Comparable to AACI in product breadth and in operating in emerging-market geographies.
• AXA Assistance: Global assistance provider (roadside, travel, medical, home) that owned AACI from 2016 to 2023. Directly comparable across all of AACI's service lines and operates as the global incumbent in the assistance-services category.
• AAA (American Automobile Association): Largest US membership-based roadside and travel assistance organization with 60M+ members. Comparable subscription-based roadside model with adjacent travel and insurance services; represents the archetype AACI is emulating in the Philippines.
• International SOS: World's largest medical and travel assistance company, offering medical evacuation, repatriation, and roadside-adjacent services globally. Directly comparable to AACI's International Travel Assistance and Emergency Ambulance Assistance modules.
• Europ Assistance: Global assistance group offering roadside, travel, medical, and home assistance across 200+ countries. Closely comparable to AACI's full six-module service portfolio and serves as a benchmark for global assistance scale.
• Falck: Scandinavian-headquartered provider of roadside assistance, ambulance, and emergency response services across Europe, the Americas, and parts of Asia. Comparable to AACI across both roadside and ambulance service lines.

Direct peers

• Asia Assistance International (AAI): Malaysian-based roadside and international medical assistance provider that originally founded AACI as its Philippine representative in 2011. Directly comparable in service scope (roadside, medical evacuation, travel assistance) and was previously AACI's parent under common AXA Assistance ownership.
• AutoRescue PH: Philippine-based direct competitor offering 24/7 roadside assistance, towing, and emergency services to motorists. Most directly comparable peer in the same Philippines market with overlapping customer base and service scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AACI