What Consociate Media does

Consociate Media is a privately held, full-service marketing and storytelling agency founded in December 2011 by former newspaper reporter Stephanie Heinatz and headquartered in Gloucester Point, Virginia. The firm operates as a partnership with five named partners (Heinatz, Rudy Heinatz, Mark Harris, Brian Harris, Michael Kimball, and — as of November 2023 — Amanda Shortt) and a staff of approximately 12 full-time employees. Services span marketing strategy, media relations, branding, website design, photography, videography, media training, storytelling, and packaging design, all unified under a journalism-grounded storytelling methodology that the agency markets as its core differentiator.

The business is a classic professional-services model: revenue is generated through project-based and retainer engagements with custom scopes quoted per client. The technology stack is industry-standard rather than proprietary — Adobe Creative Suite for production, Google Analytics for web measurement, and Sprout Social for social media management and reporting. The firm is bootstrapped, with no external funding, no parent company, and no institutional investors disclosed.

The customer base is diversified across four primary verticals: nonprofits and NGOs (Habitat for Humanity, Edmarc, Virginia Living Museum), municipalities and economic development authorities (Charles City County, Edge District), the food, beverage, and wine industry (Williamsburg Winery, Rosemont, Alewerks, Silver Hand Meadery, Mount Vernon), and a long tail of small businesses, with selected enterprise accounts such as Phillips Energy and Chesapeake Bank. Operations Director Amanda Shortt alone manages more than 50 active client accounts. Go-to-market is sales-led and relationship-driven, with the speakers bureau functioning as the primary thought-leadership channel.

Name

Consociate Media

Legal name

Consociate Media LLC

Website

https://consociate.marketing

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Consociate Media is a 12-person, Virginia-based full-service marketing agency founded in 2011 that delivers journalism-grounded storytelling services — branding, media relations, web design, photography, videography, media training, and packaging design — to nonprofits, municipalities, and craft-beverage clients across a national footprint.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Representatives (54184), Broadcasting and Content Providers (516)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

Media Relations & Press Office Services (MPAAADAI), Nonprofit & Cause Communications (BPAFADAK), Event PR & Communications Support (BPAFADAO)

Keywords

• Marketing strategy services
• Media relations
• Brand identity design
• Website design
• Storytelling marketing

Headquarters

HQ city

Gloucester Point

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: The company generates revenue through providing comprehensive marketing services including marketing strategy, media relations, branding, website design, photography, videography, media training, storytelling, and packaging design. Revenue is service-based, project-based, and likely retainer-based for ongoing client relationships.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Consociate Media is a full-service marketing and storytelling agency that delivers marketing strategy, media relations, branding, website design, photography, videography, media training, storytelling content, and packaging design to organizations. Services are sold direct to client organizations on a project, retainer, or consultation basis, with team members serving as conference speakers on branding, marketing, social media, and crisis communication topics.

Product overview

Consociate Media is a full-service marketing, media, and management firm offering a portfolio of interconnected storytelling-driven services. The core offerings include Marketing Strategy, Media Relations, Branding, Website Design, Photography, Videography, Media Training & Consultation, Storytelling & Showing, Packaging Design, and Speaking Events. The company specializes in authentic storytelling across multiple media formats—words, visuals, video, and digital—serving clients in sectors including municipalities, economic development authorities, nonprofits, food and beverage, wine, and craft beer industries. The firm is headquartered in Gloucester Point, Virginia, and operates with approximately 12-15 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Data-driven marketing strategy development services that help clients clarify goals and build plans to boost revenue, attract donors, increase website conversions, or penetrate new markets. Sold to client organizations across nonprofit, government, and commercial sectors.
• Media Relations Develops stories and builds relationships with media outlets, prepares clients for interviews, and tracks trends among influential news organizations. Targeted at organizations seeking earned media coverage.
• Branding Brand identity development services including typeface selection, taglines, logo design, and visual identity systems intended to create lasting impressions for businesses, organizations, and causes.
• Website Design Builds intuitive, SEO-savvy, functional, and secure websites with navigation optimized for user experience and call-to-action messaging. Sold to client organizations needing a marketing website.
• Photography Authentic, high-quality imagery production showcasing people, work, and impact including milestone events, workplace culture, aerial perspectives, and brand visuals. Sold to client organizations across verticals.
• Videography

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Virginia OPIOID Abatement InitiativeminorStrategic or Co-development Partner · 1 January 2021Consociate Media partnered with the Virginia Opioid Abatement Initiative on a storytelling project documenting the HEART Program (Helping Each Other Align Recovery Together) at the Northwestern Regional Adult Detention Center. The team interviewed, filmed, and photographed program participants, with the work presented at the Virginia Recovery Conference.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Madison+Main: Richmond, Virginia-based integrated marketing and PR agency of similar size offering branding, public relations, digital, and video services. Strongest direct comparable given shared geography, service mix, and mid-market positioning.
• CashmanKatz: Virginia-based full-service communications agency serving government, corporate, and nonprofit clients with PR, branding, and digital services. Comparable in regional footprint, client verticals, and storytelling-led service model.
• The Tombras Group: Mid-size full-service agency headquartered in Knoxville, Tennessee with a Virginia office, offering creative, media, PR, and analytics under one roof. Comparable integrated service model and East Coast regional footprint.
• The Variable: Durham, North Carolina-based creative and content agency providing strategy, branding, video, and digital for consumer-facing brands. Comparable size, full-service creative offerings, and storytelling-centric approach.
• Sensis Agency: Integrated marketing agency with cross-functional capabilities across paid media, creative, PR, and web. Comparable in its cross-channel, full-service model targeting mission-driven and mid-market clients.
• MP&F Strategic Communications: Nashville-based PR and integrated communications firm serving corporate, nonprofit, and government clients. Comparable public relations and brand storytelling orientation and similar client verticals.
• Ackerman PR: Atlanta-based public relations and integrated marketing firm with deep experience in nonprofit, education, and government sectors. Comparable in client verticals, PR-first model, and regional agency profile.
• The Republik: Durham, North Carolina-based creative and digital agency offering branding, advertising, web, and video. Comparable in service mix, East Coast mid-market positioning, and integrated creative offering.

Emerging players

• Centreville Media: Smaller Virginia-based media production and marketing firm providing video, photography, and branding services. Comparable regional focus and creative production capabilities, though narrower in scope.

Broad incumbents

• Padilla Speer Beardsley (Padilla): Large integrated communications agency with dedicated food and beverage, nonprofit, and public affairs practices. Competes for the same RFPs in nonprofit, public affairs, and craft beverage verticals that Consociate serves, but at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ConsociateMedia
• LinkedInlinkedin.com/company/consociatemedia
• Instagraminstagram.com/consociatemedia
• Xx.com/consociatemedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consociate Media