Name

Michigan Community Health Worker Alliance

Legal name

Michigan Community Health Worker Alliance

Website

https://michwa.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Sponsorships: The organization accepts donations from individuals and businesses, with suggested amounts of $50, $100, $200, $500, or custom. Event sponsorships are available for the Annual Meeting and Conference. MiCHWA has been a 501(c)(3) nonprofit since June 2019.
2. Training and Certification Fees: Revenue from CHW training and certification programs, including continuing education units (CEUs).
3. Membership Fees: Annual membership dues for CHWs, employers, and organizational members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Michigan Community Health Worker Alliance (MiCHWA) is a 501(c)(3) nonprofit organization that delivers core competency-based training and certification for Community Health Workers (CHWs) in Michigan, aligned with the national C3 Project's ten roles and eleven skills. It maintains the statewide MI Medicaid CHW Credential Registry that supports Michigan Medicaid's coverage of CHW services (effective January 1, 2024), and it operates annual advocacy and convening events (Advocacy Day, Annual Meeting and Conference) plus a Policy Work Group focused on sustainable CHW financing and policy.

Product overview

MiCHWA offers a unified portfolio centered on Community Health Worker workforce development. The core offerings include a CHW Certificate Training Program providing Michigan-specific core competency curricula aligned with the C3 Project standards, the MI Medicaid CHW Credential Registry for statewide credential management, and CHWC certification. Supporting programs include Advocacy Day (annual legislative advocacy event), the Annual Meeting and Conference (statewide convening), a Policy Work Group, CHW Survey research reports, and donation/sponsorship opportunities. The organization also facilitates member services through a third-party portal.

Differentiator

Problem solved

Functional benefit

Products and services

• CHW Certificate Training Program Michigan-specific core competency-based training curricula for Community Health Workers, covering CHW Role in Public Health & Health Systems, Legal & Ethical Responsibilities, Navigating Community Resources, Communication Styles & Cultural Responsiveness, Teaching & Capacity Building, Coordination, Documentation & Reporting, Healthy Lifestyles, and Behavioral Health, Substance Use, & Abuse Disorders. Aligned with national C3 Project standards.
• MI Medicaid CHW Credential Registry Statewide credential registry for Community Health Workers in Michigan, used to track and verify CHW credentials in support of Michigan Medicaid's CHW services coverage. Accessible through the MiCHWA member portal.
• CHWC (Community Health Worker Certificate) Formal certification program for Community Health Workers in Michigan, granting the Community Health Worker Certificate (CHWC) to individuals who complete MiCHWA's training.

Quantifiable outcome

• Over 300 stakeholder comments incorporated into final Medicaid CHW policy
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• Washtenaw County Health Department (WCHD)coreStrategic or Co-development PartnerPartner organization supporting CHW workforce development and public health initiatives in the Washtenaw County area of Michigan.
• Corewell HealthcoreStrategic or Co-development PartnerMajor Michigan health system partner employing CHWs and supporting statewide CHW initiatives.
• McLaren Health CarecoreStrategic or Co-development PartnerMichigan-based health system partner supporting CHW workforce development.
• Trinity HealthcoreStrategic or Co-development PartnerNational health system with Michigan presence, partner in CHW initiatives.
• Henry Ford HealthcoreStrategic or Co-development PartnerMajor Detroit-based health system partner supporting CHW workforce.
• Detroit Public HealthcoreStrategic or Co-development PartnerCity of Detroit public health department partner.
• Detroit Recovery ProjectcoreStrategic or Co-development PartnerCommunity organization partner focused on recovery and community health.
• Michigan Department of Health and Human Services (MDHHS)coreStrategic or Co-development PartnerState agency partner providing funding support and collaborating on CHW policy, including Medicaid CHW coverage implementation effective January 2024.
• Northern Michigan Health Centers (NMHC)coreStrategic or Co-development PartnerRegional health center consortium partner in northern Michigan.
• Michigan Center for Rural HealthcoreStrategic or Co-development PartnerStatewide rural health resource center partner.
• Wayne State UniversitycoreStrategic or Co-development PartnerAcademic institution partner supporting CHW research and workforce development.
• School-Community Health Alliance of MichigancoreStrategic or Co-development PartnerStatewide coalition of school-based health centers partner.
• Michigan Primary Care Association (MPCA)coreStrategic or Co-development PartnerState association representing federally qualified health centers.
• CHAP (Community Health Access Partners)coreStrategic or Co-development PartnerCHW training and certification partner organization.
• Delta DentalminorStrategic or Co-development PartnerDental benefits organization partner supporting oral health integration.
• Priority HealthminorStrategic or Co-development PartnerMichigan-based health insurance plan partner.
• Pear SuitecoreGTM or Marketing PartnerExclusive VIP Sponsor of the 14th Annual Meeting and Conference (2026). Partnership reflects shared commitment to strengthening the CHW workforce and building sustainable community-centered systems of care.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CHWCore: A nonprofit focused on CHW training, certification, and workforce development. CHWCore is a direct peer in the CHW education and certification space, with overlapping curriculum and credentialing offerings.
• MACHW (Massachusetts Association of Community Health Workers): State-level CHW membership association in Massachusetts. MACHW mirrors MiCHWA's model — statewide training, certification support, and advocacy for CHWs — making it a near-direct state-level peer.
• Washington State Community Health Worker Association: Washington state's CHW association providing training, advocacy, and member services. Strong analogue to MiCHWA's statewide CHW association model in the Pacific Northwest.
• National Association of Community Health Workers (NACHW): The national CHW membership and advocacy organization. NACHW is the closest direct peer to MiCHWA, operating at the national level with analogous training, certification, and policy advocacy roles for CHWs that MiCHWA performs at the state level in Michigan.
• Texas Association of Community Health Workers (TACHW): Statewide CHW association in Texas. TACHW functions as a CHW training, advocacy, and member organization, similar to MiCHWA but operating in a larger and more diverse state.
• MHP Salud: National nonprofit implementing CHW programs with training and capacity-building services. MHP Salud is comparable to MiCHWA in delivering CHW training and workforce sustainability programs, with broader geographic reach.
• Indiana Community Health Worker Coalition: Statewide CHW coalition in Indiana. Comparable to MiCHWA as a state-level CHW alliance focused on training, policy, and employer engagement within a single state.
• ORCHWA (Oregon Community Health Worker Association): Oregon's statewide CHW association. ORCHWA delivers CHW training, policy advocacy, and member services for the Oregon CHW workforce, paralleling MiCHWA's role in Michigan.

Emerging players

• Community Health Impact Coalition: Global coalition promoting CHW programs as an evidence-based health workforce intervention. Comparable to MiCHWA's advocacy and workforce sustainability mission, with an international rather than statewide scope.
• Penn Center for Community Health Workers: University-based center designing, evaluating, and scaling CHW programs. Comparable to MiCHWA on the CHW training and workforce development axis, though anchored in academic research rather than a statewide membership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Mi_CHWA
• YouTubeyoutube.com/channel/UC5GPEoKGxKOTAYMg_o4yECA/featured
• Facebookfacebook.com/MiCHWAlliance
• Instagraminstagram.com/michwalliance
• LinkedInlinkedin.com/company/michwa-michigan-community-health-worker-alliance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Michigan Community Health Worker Alliance