ASSURMAX

What ASSURMAX does

ASSURMAX, legally ASSURMAX courtier Grossiste SARL, is a French wholesale insurance broker (courtier grossiste) founded in 2017 and headquartered at 18 rue Royer, Dunkerque, France. The company operates with a registered capital of €20,000 and is regulated as an insurance intermediary (Orias N°17006827) under ACPR supervision, with mandatory professional liability and financial guarantee coverage provided by CGPA. Its core function is to design, price, and distribute insurance products exclusively through a network of independent French insurance advisors, brokers, and agents who access ASSURMAX's offerings via a proprietary extranet platform.

The product portfolio spans eight core offerings across multi-risk professional insurance, multi-risk building and office insurance, non-occupying property owner (PNO) coverage, professional liability (RC Pro), accident insurance under the Prév'Assur sub-brand, and legal protection under the Protect'Assur sub-brand. The underlying technology is a partner-facing extranet that delivers real-time tariff display (quotes in 10 seconds, full subscription in 2 minutes), electronic signature, online payment, document management (GED), portfolio extraction, rate adjustment tools, and 24/7 access across PC, tablet, and smartphone. ASSURMAX positions itself as offering the highest level of management act authorization in the French wholesale market, from subscription to cancellation.

Commercially, ASSURMAX earns transaction-based commissions on insurance distributed through its partner network, with publicly emphasized high remuneration rates to attract and retain intermediaries. The go-to-market is purely indirect: the company does not sell directly to end customers but relies on its single domestic channel of French courtiers and agents. There are no disclosed funding rounds, external investors, M&A activity, revenue figures, or headcount data, indicating a privately-held, founder-managed operation (directed by Yoan Wadoux) operating at sub-scale within the French insurance intermediary market.

Name

ASSURMAX

Legal name

ASSURMAX, courtier Grossiste, SARL au capital de 20.000,00 euros

Website

https://assurmaxpro.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wholesale Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Wholesale insurance brokerage
• Insurance product distribution
• Broker extranet platform
• Digital insurance underwriting
• Professional liability insurance

Headquarters

HQ city

Dunkirk

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Distribution Commission: ASSURMAX earns commissions through the distribution of insurance products to end customers via its network of insurance broker partners. The company highlights offering 'some of the highest remuneration rates on the market' to its distribution partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

ASSURMAX operates as a wholesale insurance broker (courtier grossiste) that distributes a portfolio of insurance products — including multi-risk professional, multi-risk building, professional liability, non-occupying property owner, personal accident, and legal protection coverages — exclusively through a network of independent insurance advisors, brokers, and agents. Partners access these products via a proprietary extranet platform that enables real-time quoting (10–30 seconds), electronic signature, online subscription, and autonomous contract management from issuance to cancellation.

Product overview

ASSURMAX operates as a wholesale insurance broker (courtier grossiste) offering a portfolio of 8 insurance products across multi-risk (professional, building, office), property owner, liability, personal accident, and legal protection categories. The company distributes exclusively through a network of insurance advisors (courtiers/agents) via a proprietary extranet platform that provides real-time quoting, electronic signature, and full policy management autonomy. The core products are MULTIRISQUE PROFESSIONNELLE, MULTIRISQUE IMMEUBLE, MULTIRISQUE BUREAU, PROPRIÉTAIRE NON OCCUPANT, RESPONSABILITÉ CIVILE PROFESSIONNELLE, PRÉVOYANCE ACCIDENT Prév'Assur, and two PROTECTION JURIDIQUE offerings (Particuliers and Professionnelle). All products are supported by the ASSURMAX Extranet Platform with features including real-time pricing, electronic signature, online payment, and document management.

Differentiator

Problem solved

Functional benefit

Brands

• Prév'Assur: Accident insurance product offering with 3 formulas (Solo, Mono-parentale, Famille) and capitals from €25,000 to €150,000.
• Protect'Assur

Products and services

• Multirisque Professionnelle (Multi-risk Professional Insurance) Multi-risk professional insurance for businesses covering up to 3 sites, 1,000 eligible activities, and capital amounts from €10,000 to €100,000, with included professional liability for eligible activities. Distributed to end businesses via broker partners.
• Multirisque Immeuble (Multi-risk Building Insurance) Multi-risk building insurance covering up to 10 buildings on a single contract for buildings, hangars, and commercial spaces. Distributed via broker partners to property owners.
• Multirisque Bureau (Multi-risk Office Insurance) Multi-risk office insurance for professional office spaces. Distributed via broker partners.
• Propriétaire Non Occupant (PNO) — Non-occupying Property Owner Insurance Non-occupying property owner insurance with ultra-competitive tariffs, 3 formulas and 4 optional coverages, covering houses, apartments, hangars, and commercial spaces; accepts reinstatement of non-payment. Distributed via broker partners.
• Responsabilité Civile Professionnelle (RCP) — Professional Liability Insurance Professional liability insurance offered in three formula tiers (€100,000, €250,000, or €500,000 coverage limits), with three optional add-ons including operational liability (RC exploitation), medical liability (RCMS), and legal protection. Distributed via broker partners to professionals.
• Prévoyance Accident Prév'Assur

Quantifiable outcome

• Quotes delivered in 10-30 seconds, subscription completed in 2 minutes
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• CGPAcoreOthersCGPA provides professional liability insurance (Responsabilité Civile Professionnelle) under policy N°RCP71019 and financial guarantee insurance under policy N°FGI71019. Coverage is mandatory for insurance brokerage companies under articles L 530.1 and L 530.2 of the French Insurance Code.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• SFAM / HUB Assurances: Large French insurance distribution group operating broker and agent networks across protection, mobility, and household lines; broader incumbent in the same intermediated insurance distribution channel ASSURMAX serves.
• APRIL (Santclair): Large French insurance broker group operating across health, protection, property and credit insurance via partner networks; a broad incumbent whose wholesale intermediation activities overlap with ASSURMAX's product mix.

Direct peers

• Unio Assurances: French wholesale broker distributing insurance products (auto, home, health, prévoyance) through a partner network of brokers — comparable to ASSURMAX's channel-led wholesale intermediation model.
• Coverlife Assurances: French wholesale broker focused on professional and construction-related insurance products (MRP, MRI, PNO) sold via partner brokers — closely mirrors ASSURMAX's core product portfolio and target customer.
• CEGEMA: French wholesale insurance broker serving brokers and agents with multi-line insurance products (multi-risk professional, liability, PNO), sharing the same courtier grossiste model and target channel as ASSURMAX.
• SPVIE Assurances: French wholesale insurance broker operating a multi-product platform distributed through partner brokers, with proprietary digital tools — a clear direct comparable in terms of intermediated multi-line P&C and protection products sold via courtiers.
• Alptis: French insurance intermediation group distributing protection (health, prévoyance, legal protection) and property products via partner networks and direct channels — overlapping with ASSURMAX's prévoyance and legal protection product lines.
• Solly Azar: One of France's largest wholesale insurance brokers (courtier grossiste), distributing multi-product insurance lines through independent brokers and agents via dedicated extranet tools — directly analogous to ASSURMAX's business model and target customer (French intermediaries).
• Ciprés Assurances: French wholesale broker distributing professional and construction-related insurance products through partner brokers, comparable to ASSURMAX's PNO and multi-risk property/building offering.

Emerging players

• Acheel: French digital-first insurance intermediary/distributor with a technology-led platform for partner brokers; emerging in the same wholesale broker-distribution space ASSURMAX targets but with a more consumer-facing tech orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ASSURMAX1
• Facebookfacebook.com/Groupe-Assurmax-61554918453523
• LinkedInlinkedin.com/company/assurmax

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASSURMAX