MMC Agentur

What MMC Agentur does

MMC Agentur (legal entity: mmc – Agentur für interaktive Medien GmbH) is a privately held, founder-owned German full-service digital agency headquartered in Gröbenzell near Munich with additional offices in Munich and Coburg. The company operates as a horizontal B2B services provider organized around three pillars: Digitalisierung (websites, apps, backend systems, SEO, hosting), E-Learning (web-based trainings, online courses, webinars, serious games, gamification, AR/VR), and Content (illustration, 2D/3D animation, film production, audio). It serves a diversified client base spanning large enterprises (Deutsche Telekom, Audi, MGA Zapf Creation), associations and nonprofits (bvo Osteopathie, Kinderschutzbund, Pen Paper Peace, Goethe-Institut Dänemark), and public/cultural institutions (SNSB Bayern, Angerlehner Museum).

The agency delivers end-to-end project work using a full-stack technology base including Laravel, WordPress (with custom Gutenberg blocks), WooCommerce, Unity, and Ren'Py for game-based learning, alongside custom cloud-based ERP/association management software and JTL-WaWi integrations. Differentiated capabilities include accessible web/app delivery (a Deutsche Telekom training project received a 'very good' external accessibility rating), serious game production in Unity and Ren'Py, and increasingly AI-augmented audio (AI voice replacement) and content workflows. Revenue is generated through bespoke project pricing plus ongoing hosting and maintenance; no public pricing or subscription storefront exists. The team is small (~10 specialists) and founder-led by Managing Directors Chriz Merkl and Johannes Reß.

In February 2026, MMC extended its footprint beyond pure services by forming the joint venture Vertical Minds GmbH with International Film Partners GmbH to develop the EiLiN vertical-drama mobile app, representing a first move into consumer-facing short-form video content alongside its established B2B project work. The company remains privately held with no external institutional investment and no public revenue disclosure.

Name

MMC Agentur

Legal name

mmc – Agentur für interaktive Medien GmbH

Website

https://mmc-agentur.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

MMC Agentur is a founder-owned, full-service German digital agency with ~10 staff in Munich/Coburg/Gröbenzell, delivering bespoke websites, apps, e-learning, serious games, AR/VR, and content for enterprise, nonprofit, association, and cultural clients across the DACH region.

Ownership category

akta.pro rank

Product category

Interactive Media & Digital Agency Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM), Asset Creation, Pipeline, DCC Integration & Content Management Tools (MPAFAFAL)

Keywords

• Interactive media services
• E-learning development
• Custom web development
• Serious games development
• Mobile app development

Headquarters

HQ city

Gröbenzell

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Custom Software Development: Project-based custom development of websites, apps, games, and digital solutions tailored to client requirements. Pricing based on project scope, complexity, and timeline.
2. E-Learning Solutions: Development of e-learning platforms, web-based trainings, online courses, and educational content production
3. App Development & Maintenance: Mobile app development for iOS and Android, including ongoing hosting and maintenance services

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

MMC Agentur is a full-service German interactive media agency that designs, develops, and delivers custom digital projects on a project basis. Core deliverables include custom websites (WordPress with Gutenberg blocks, Laravel), mobile applications for iOS and Android, serious games and gamification platforms (Unity, Renpy), AR/VR experiences, backend systems and database solutions, e-learning platforms, web-based trainings, webinars, as well as illustration, 2D/3D animation, film production, and SEO services. The agency serves B2B clients across education, healthcare associations, cultural institutions, telecommunications, automotive, and entertainment sectors from offices in Gröbenzell, München, and Coburg.

Product overview

MMC Agentur is a full-service digital agency offering a broad portfolio of interactive media services under three main pillars: E-Learning (digital training, Web Based Trainings, webinars, Serious Games, Gamification, and AR/VR), Digitalization (websites, apps, backend systems, SEO, and hosting), and Content (illustration, animation, video production, and audio). The E-Learning website (mmc-agentur-fuer-elearning.de) serves as the primary hub for their learning solutions, while the MMC-Games portfolio showcases their Serious Games and gamification work. Services are delivered as custom, end-to-end projects from concept through launch and maintenance. Key client projects include the bvo ecosystem (association management software, bvo-App, and bvo-Akademie), the L.O.L. Surprise music app, Villa Hügel AR experiences, and museum website relaunches.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Learning Platform (mmc-agentur-fuer-elearning.de) Dedicated E-Learning platform website focusing on Serious Games, Gamification, and AR/VR, serving as the primary showcase and information hub for MMC's digital learning offerings, including Web Based Trainings (WBTs), online courses, webinars, and gamified learning experiences.
• App Development Full-cycle mobile app development from concept to App Store publication, covering native (iOS, Android), hybrid, and Web App approaches. Services include workshop-based ideation, concept and planning, UI/UX design, frontend and backend development, QA, launch support, and ongoing maintenance.
• MMC-Games / Serious Games Development of Serious Games and gamified learning applications, including Point-and-Click Adventure Games (e.g., 'Jakob und die Cybermights' for media literacy), Visual Novel Games (e.g., 'Jeannes Reise' for Haiti awareness), and gamification-based training solutions (e.g., data privacy training for Deutsche Telekom).
• VR und AR (Virtual & Augmented Reality) Development of immersive VR and AR experiences for training and education, used for practice-oriented and immersive learning. Includes projects such as the Villa Hügel interactive app using AR, 3D models, photos, videos, and 360-degree panoramas.
• Web Development Full-service web development including custom WordPress themes, Laravel-based backend systems, WooCommerce shops, and responsive design, covering website creation, relaunches, SEO strategy, and ongoing maintenance.
• Backend Development Custom backend development, database solutions, and cloud software development, including association management software, custom ERP integrations, API development, and server-side applications.
• Illustration & Concept Art Digital illustration, concept art, and graphic design for digital media projects, covering icons, character design, backgrounds for games and learning modules, infographics, and mood boards, using both digital painting and traditional drawing techniques.
• Animation 2D & 3D 2D and 3D animation production for explainer videos, educational content, and game assets, supporting various styles including digital painting, comic, and realistic rendering.
• Film Production Video production including filming, post-production, and 360-degree photography, covering explainer videos, promotional films, documentary content, V-Logs, podcasts, and webinar support with professional video and audio direction.
• SEO (Search Engine Optimization) SEO strategy and execution including keyword analysis, content optimization, technical SEO, structured data implementation, ongoing analysis, and adaptation, evolving to include AI-search optimization alongside traditional SEO.
• Screendesign, UI & UX User interface design, UX design, and usability testing, covering wireframing, interactive prototyping, design systems aligned with brand guidelines, and ongoing optimization based on user feedback.
• Hosting & Maintenance Web hosting, ongoing maintenance, and technical support for deployed digital products, including security updates, performance monitoring, and continuous improvement.

Quantifiable outcome

• Received 'very good' accessibility rating from external auditor for Deutsche Telekom data privacy training

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Vertical Minds GmbHcoreStrategic or Co-development Partner · 1 February 2026Joint venture between MMC Agentur and International Film Partners GmbH established February 2026. Focus on vertical drama content and short-form mobile series. Partnership announced publicly in May 2026. MMC's partner in bringing vertical video format to German market with app EiLiN.
• International Film Partners GmbHcoreStrategic or Co-development Partner · 1 February 2026Co-founder of Vertical Minds GmbH joint venture with MMC Agentur. Specializes in vertical drama content production for mobile platforms.

Scale indicators3 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• LOOP (now LOOP Global): Austrian digital agency with German operations delivering digital strategy, platforms, and content experiences; competes for the same DACH enterprise mandates.
• ressourcenmangel: Berlin-based digital agency combining strategy, design, and development; comparable B2B project-based delivery model for DACH clients.
• nexum: German full-service digital agency covering strategy, creation, technology, and media; comparable end-to-end project delivery model for enterprise and mid-market clients.
• TWT Interactive: German digital agency with web, app, SEO, and content production practices — direct overlap on MMC's core digitalization and content pillars.
• Exozet: Berlin-based digital agency combining software development, AR/VR, gamification, and serious games — directly overlapping MMC's serious-games and immersive-learning practice.
• Sinntec: Mid-sized German interactive agency providing web/app development, e-learning, and content production for enterprise clients; similar size, scope, and target segment.
• Scholz & Volkmer: Established German digital agency with strong e-learning, content, and brand experience work; comparable service breadth and DACH client base.
• denkwerk: Full-service German digital agency offering strategy, design, and development of digital products. Direct competitor for e-learning, web, and app mandates in the DACH market.
• Ubilabs: German digital agency specialized in web, app, and data-visualization products for enterprise clients; comparable size and DACH-focused project delivery.

Broad incumbents

• Syzygy Group: Larger publicly listed German digital group (WPP affiliate) offering strategy, technology, and creative services. Competes for the same enterprise digital mandates at greater scale.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mmc.games.web.apps.innovationen
• Instagraminstagram.com/mmc.agentur
• Xx.com/Mmc_Agentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MMC Agentur