MyRadar
MyRadar (Acme AtronOmatic, LLC) operates a 50M+ download consumer weather radar app and a B2B weather intelligence platform offering APIs, SDKs, and AI-driven products (RouteCast, Hail Intelligence, Observations) for logistics, insurance, aviation, and government customers, including the U.S. Navy and NOAA.
- Company typePrivate
- Founded2006
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What MyRadar does
MyRadar (operated by Acme AtronOmatic, LLC, a Florida-registered LLC headquartered in Orlando) develops a consumer weather radar and prediction mobile app that has reached more than 50 million downloads across iOS, Android, and Microsoft platforms and is self-described as the highest-rated top 10 weather app. Its core technology combines a hi-definition nationwide composite radar, NOAA weather alert feeds, patented precipitation models, and AI/ML-driven nowcasting capabilities; the company is also building a proprietary satellite constellation (HORIS) under a NOAA SBIR Phase II grant to enable AI-assisted wildfire detection globally. The platform extends across multiple surfaces — Apple App Store, Google Play, Microsoft Store, Amazon Alexa, Apple CarPlay, and a dedicated MyRadarTV streaming channel — and the app itself delivers real-time precipitation tracking, severe weather alerts, hurricane tracking, aviation features, and driving-event insights via the MyDrives functionality.
The business model is multi-stream: targeted advertising (via Google Ad Manager and other ad partners), opt-in data monetization through partnerships with Arity, Cuebiq, Outlogic, Foursquare Labs, and Placer Labs, consumer in-app purchases and subscriptions, B2B API and SDK subscriptions for enterprise capabilities (RouteCast, Hail Intelligence, MyRadar Observations, Push Notifications, and multi-platform SDKs offered via a self-serve developer portal with a 60-day free trial), and government contracts/grants (notably the NOAA SBIR Phase II grant and a U.S. Navy AI-driven nowcast contract). The company's commercial go-to-market spans direct-to-consumer (freemium mobile app), product-led growth (developer portal and free API trial), enterprise field sales (Contact Us on business.myradar.com), and sales-led motions for government/defense and regulated enterprise buyers. Capital sources include a $5M StartEngine crowdfunding round (2024), prior NOAA grants (2022, 2023), and a planned Regulation A follow-on raise.
MyRadar firmographics
Firmographics- Name
- MyRadar
- Legal name
- Acme AtronOmatic, LLC
- Website
- https://myradar.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyRadar (Acme AtronOmatic, LLC) operates a 50M+ download consumer weather radar app and a B2B weather intelligence platform offering APIs, SDKs, and AI-driven products (RouteCast, Hail Intelligence, Observations) for logistics, insurance, aviation, and government customers, including the U.S. Navy and NOAA.
- Ownership category
- akta.pro rank
MyRadar industry classification
Industry- Product category
- Weather Intelligence Software
- NAICS
- Computer Systems Design and Related Services (5415), Satellite Telecommunications (517410)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM)
- akta.pro secondary industries
- Emergency Communications, Alerting & Public Warning Systems (HLAJAGAF), Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB), Remote Sensing & Geospatial Vision (satellite/drone imagery) (HDAAAEAL)
Keywords
Where MyRadar is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MyRadar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Data monetization (sale of precise geolocation and related data): With user consent, MyRadar sells precise geolocation and related data to third parties (Arity, Cuebiq, Outlogic, Foursquare Labs, Placer Labs) to support advertising, analytics, attribution, research, and audience segmentation.
- Targeted advertising: Processes personal data for targeted advertising and shares information with marketing and analytics partners (including Google Ad Manager) to serve tailored ads inside the apps.
- Consumer subscriptions and in-app purchases: Recurring subscriptions and one-time in-app purchases (per the App Store/Google Play) for premium app features, with automatic renewal and free-trial mechanics governed by the terms of service.
- B2B API and SDK subscriptions (enterprise weather data): Paid commercial access to MyRadar APIs, RouteCast road weather, Hail Intelligence, Push Notifications, Observations, and SDKs for logistics, aviation, insurance, and other enterprises. A 60-day free trial is offered.
- Government contracts and grants: Two-year NOAA SBIR Phase II grant to develop the HORIS satellite constellation and Orbital Wildfire Resilience (OWR) wildfire detection project. A separate U.S. Navy contract was awarded for AI-driven nowcasting.
- Equity crowdfunding and Regulation A raises: Completed a $5 million StartEngine crowdfunding round (2024) and was considering a second Regulation A equity raise to fund app feature development and the satellite constellation program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer app with optional in-app purchases and subscriptions |
| Subscription | Annual | B2B API/SDK subscriptions (RouteCast, Hail Intelligence, Observations, Push Notifications, SDKs) |
| Other | Pay-as-you-go | Equity raise via StartEngine and (planned) Regulation A |
Go-to-market motion5 records
Distribution channels8 records
Marketing channels12 records
MyRadar product offering
Product offeringCore offering
MyRadar operates a flagship consumer weather radar app on iOS, Android, Windows, Apple CarPlay, and Amazon Alexa, offering hi-definition nationwide composite radar, NOAA weather alerts, hurricane tracking, precipitation forecasting, severe-weather and disaster warnings, and aviation features (AIRMETs, SIGMETs, flight tracking). Surrounding the consumer app, MyRadar sells a "Powered by MyRadar" commercial platform of REST APIs, multi-platform SDKs, and vertical capabilities (RouteCast road weather, Hail Intelligence, Push Notifications, Observations) for enterprise and government customers, supplemented by an in-development HORIS satellite constellation for AI-assisted wildfire detection and an AI-Driven Nowcast capability under a U.S. Navy contract.
Product overview
MyRadar (operated by Acme AtronOmatic, LLC) operates a single unified consumer weather app at its core — the MyRadar App — supplemented by a growing platform of commercial APIs, SDKs, and vertical capabilities. The consumer app anchors the offering with hi-definition radar, NOAA alerts, hurricane tracking, precipitation, disaster warnings, and aviation features, and has spawned sub-products including MyRadarTV (daily video forecasts) and an Amazon Alexa skill, plus an Apple CarPlay app. Surrounding the consumer app, MyRadar offers a Developer API and multi-platform SDKs that allow third parties to embed MyRadar's weather visualizations, alongside enterprise capabilities: RouteCast (road weather for logistics), Push Notifications (hyper-local business alerts), MyRadar Observations (real-time hyper-local data with IoT sensors and live video), and MyRadar's Hail Intelligence (30-minute hail forecasting). The company is also developing a space program — the HORIS / Orbital Wildfire Resilience (OWR) satellite constellation for AI-assisted wildfire detection, and an AI-Driven Nowcast capability under a Navy contract. Together, the consumer app, developer platform, vertical enterprise capabilities, and space program form an integrated weather intelligence platform powered by AI/ML.
Differentiator
Problem solved
Functional benefit
Brands
- MyRadarTV: Daily weather forecast streaming channel operated by MyRadar.
- RouteCast
- MyRadar.Space
- MyRadar Observations
- MyRadar's Hail Intelligence
Products and services
- MyRadar App Flagship consumer mobile and desktop weather app offering hi-definition nationwide composite radar, NOAA weather alerts, hurricane tracking, precipitation forecasting, severe-weather and disaster warnings, and aviation features (AIRMETs, SIGMETs, flight tracking). Free to download with optional in-app purchases and subscriptions for premium features.
- MyRadarTV Dedicated video streaming product that broadcasts daily weather forecasts, integrated with the MyRadar app experience.
- MyRadar APIs (Powered by MyRadar Developer API) Public-facing developer API providing access to MyRadar weather data, radar, alerts, push notifications, and visualizations, with a 60-day free trial and multi-platform compatibility (web and mobile).
- MyRadar SDKs Multi-platform SDKs that allow third-party developers to incorporate MyRadar radar, wind, air quality, satellite imagery, and custom weather visualizations into their own web and mobile applications.
- RouteCast (Road Weather) Road weather solution that provides dispatch centers, managers, and drivers with up-to-the-minute atmospheric and road conditions, integrating real-time weather into logistics workflows to enable driver safety, cargo protection, efficient routing, AI/ML integration, and operational resilience.
- Push Notifications (Powered by MyRadar) Hyper-local push notification capability for businesses, providing tailored weather alerts (including NWS watches, warnings, and advisories), real-time updates, and multi-platform compatibility for keeping teams informed about weather impacting operations.
- MyRadar Observations Real-time weather intelligence offering with hyper-local data, IoT sensor partnerships, lightning tracking, live streaming video, and historical data access. Powers 120M+ daily alerts and supports outdoor condition monitoring, operation safety, environmental monitoring, and facility maintenance.
- MyRadar's Hail Intelligence Capability providing real-time risk assessment, financial impact analysis, custom geographic insights, and historical trend analysis for hail events, with advanced 30-minute hail forecasting, real-time storm tracking, and precise probability data on hail size, speed, storm path, and affected populations.
Quantifiable outcome
- 50M+ app downloads across iOS, Android, and Microsoft stores
- +3 more outcomes
Companies that use MyRadar
Customer profileNamed customers2 records
Ideal customer profiles3 records
MyRadar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability11 records
Feature8 records
MyRadar partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- Arity 875, LLCcoreWhen users opt in to the MyDrives functionality, MyRadar collects and shares precise geolocation, trip location, driving event data, phone sensor data, and other information with Arity for driving analytics, predicted commute, personalized advertising, mapping, traffic, and risk predictive modeling. Arity helps fund the development and maintenance of the app.
- CuebiqcoreMyRadar collects and shares precise geolocation information, including the presence of connected devices via Wi-Fi or Bluetooth, with Cuebiq to help cover the costs of developing and maintaining the app; the data may be used for advertising, attribution, analytics, and research.
- OutlogiccoreMyRadar shares precise geolocation, Wi-Fi/Bluetooth signals, device-based advertising identifiers, app names/identifiers, and device/OS metadata with Outlogic to help cover app development and maintenance costs; Outlogic uses the data for ad customization and measurement, analytics, disease prevention and cybersecurity, and aggregated human foot-traffic research.
- Foursquare Labs, Inc.coreMyRadar shares precise geolocation information and other device information with Foursquare Labs to help cover the costs of developing and maintaining the app and related services.
- Placer Labs Inc.coreMyRadar shares precise geolocation information, including Wi-Fi/Bluetooth presence, with Placer Labs to help cover the costs of developing and maintaining the app; certain identifiers (device IDs, MAIDs, names) are stripped before sharing.
- Google (Ad Manager, Analytics, Firebase, Ads)flagshipMyRadar uses Google Analytics and Google Firebase for usage analytics and Google Ad Manager / Google Ads for targeted advertising on its Services, including Google interest-based advertising tailored to user activity across the web. Google Ad Manager is MyRadar's primary marketing partner for targeted advertising.
- Apple, Microsoft, Google, Stripe (payment services providers)coreMyRadar uses Apple, Microsoft, Google, and Stripe as payment services providers to process payments, refunds, and related complaints and queries for the Service, including in-app purchases and subscriptions.
- Amazon Alexa (ACME-AtronOmatic-LLC-MyRadar-Weather skill)coreMyRadar is published as an Amazon Alexa skill ('Alexa, load my radar'), enabling users to ask Alexa for daily MyRadar weather details via Echo devices.
- Apple CarPlaycoreMyRadar is featured as an Apple CarPlay app providing real-time precipitation tracking on the go, expanding the consumer weather experience into vehicles.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
MyRadar competitors and assessment
Company assessmentDirect peers
- DTN: DTN provides weather, climate, and agricultural intelligence to enterprise customers in agriculture, energy, and logistics. Its road weather and route forecasting capabilities overlap with MyRadar's RouteCast and overall enterprise weather data offering.
- Weather Underground (IBM): Weather Underground operates a consumer weather app and a personal weather station network, owned by IBM/The Weather Company. It is a direct competitor to MyRadar's consumer weather app and crowdsourced observation network.
- OpenWeather: OpenWeather offers a widely used weather API and data services for developers and enterprises. It is a direct peer to MyRadar's Powered by MyRadar APIs and SDKs, with a similar self-serve developer go-to-market.
- AccuWeather: AccuWeather is a long-established consumer and enterprise weather platform offering radar, forecasts, and severe weather alerts, with a parallel B2B API/data business. It competes directly with MyRadar across consumer apps and commercial weather data.
- Tomorrow.io: Tomorrow.io (formerly Climacell) is an enterprise-focused weather intelligence platform with APIs, SDKs, and AI-driven nowcasting. It is a direct peer to MyRadar's RouteCast, Hail Intelligence, and B2B API/SDK business, especially for logistics and aviation.
- Earth Networks: Earth Networks operates a global weather observation and lightning detection network, with data feeds, alerting, and forecasting APIs. It is a direct competitor in observation networks and severe weather alerting, mirroring MyRadar's Observations and alert product lines.
Emerging players
- Climavision: Climavision is building a proprietary radar and satellite-based weather observation network to deliver high-resolution forecasts and nowcasting. Its satellite/radar investment parallels MyRadar's HORIS satellite and high-definition composite radar roadmap.
Broad incumbents
- The Weather Company (IBM): The Weather Company, owned by IBM, powers The Weather Channel app and provides enterprise weather APIs. As a much larger incumbent, it competes broadly with MyRadar across consumer, media, and enterprise weather.
- Apple Weather: Apple Weather, built on the acquired Dark Sky technology and integrated into iOS, competes with MyRadar for default consumer weather attention on Apple devices and shares CarPlay and Apple ecosystem distribution.
- Google Weather: Google Weather is bundled into Pixel/Android and Google Search, providing free, increasingly capable forecasts. It is a broad incumbent competing with MyRadar for consumer attention and ad-supported weather demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MyRadar social profiles
Digital presenceMyRadar compliance and trust
Trust signalCompliance2 records
MyRadar financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyRadar leadership team
Management profileNumber of profiles
Profiles2 records
MyRadar funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyRadar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyRadar
What does MyRadar do?
MyRadar operates a flagship consumer weather radar app on iOS, Android, Windows, Apple CarPlay, and Amazon Alexa, offering hi-definition nationwide composite radar, NOAA weather alerts, hurricane tracking, precipitation forecasting, severe-weather and disaster warnings, and aviation features (AIRMETs, SIGMETs, flight tracking). Surrounding the consumer app, MyRadar sells a "Powered by MyRadar" commercial platform of REST APIs, multi-platform SDKs, and vertical capabilities (RouteCast road weather, Hail Intelligence, Push Notifications, Observations) for enterprise and government customers, supplemented by an in-development HORIS satellite constellation for AI-assisted wildfire detection and an AI-Driven Nowcast capability under a U.S. Navy contract.
Is MyRadar a public or private company?
MyRadar is a private company. It is classified as venture growth investor backed and is currently operating.
When was MyRadar founded?
MyRadar was founded in 2006. It employs 11 to 50 people.
Where is MyRadar based?
MyRadar is headquartered in Orlando, United States, in the North America region.
How does MyRadar make money?
Six revenue lines are on record. Data monetization (sale of precise geolocation and related data) is the primary driver. The others are targeted advertising, consumer subscriptions and in-app purchases, B2B API and SDK subscriptions (enterprise weather data), government contracts and grants and equity crowdfunding and Regulation A raises.
Who are MyRadar's main competitors?
Direct peers on record are DTN, Weather Underground (IBM), OpenWeather, AccuWeather, Tomorrow.io and Earth Networks. Climavision is listed as an emerging player. Broad incumbents are The Weather Company (IBM), Apple Weather and Google Weather.
Does MyRadar have an API?
Yes. MyRadar offers a public-facing developer API and SDKs under the "Powered by MyRadar" program, providing weather data, radar visualization, wind, air quality, satellite imagery, push notifications, and RouteCast road weather data. The API includes multi-platform compatibility (web and mobile) and a 60-day free trial. The developer portal is accessible at business.myradar.com/developer_portal. The site references sample code and SDKs for integrating weather visualization into third-party applications. Developer documentation is at business.myradar.com/developer_portal.
What industry is MyRadar in?
MyRadar's product category is Weather Intelligence Software. Its primary akta.pro industry code is BPAMANAM, Satellite Imagery & Remote Sensing Geospatial Platforms, with a secondary code of HLAJAGAF, Emergency Communications, Alerting & Public Warning Systems. Its NAICS code is 5415 and its SIC code is 3812.