POSTERmobil

What POSTERmobil does

POSTERmobil Vermietung von Fahrzeugflächen GmbH is a Germany-based provider of mobile outdoor advertising services, founded in 1994 in Freiburg by Achim Erbslöh, who claims to have invented the truck advertising business model in Germany. The company's core offering is the rental of advertising surfaces on commercial vehicles—primarily trucks, but also buses, trains, and aircraft—operated either by its own partner fleet or by third-party logistics companies whose space POSTERmobil mediates. Two product lines cover the surface: Lkw-Werbung (truck advertising) with four format tiers (Typ XS, FX, Large, XLarge) delivering between 1.12 and 3.71 million potential visual contacts per vehicle per year, and Flottenbeschriftung (fleet lettering) encompassing full wraps, partial designs, car wrapping, and rebranding services. The technical foundation is retroreflective foil technology—glass beads embedded in films that reflect headlight illumination—which the company pioneered through field trials with TU Darmstadt in the 1990s and that contributed EU-wide to vehicle conspicuity regulation under Directive 2007/35/EG.

Revenue is generated through media rental fees paid by enterprise advertisers under quote-based contracts, with pricing varying by format, vehicle quantity, campaign duration, and geographic scope; multi-year contracts are common, evidenced by 15+ year relationships with Continental (truck-mounted, 2,000+ vehicles) and DEKRA. The customer base is concentrated in enterprise logistics, retail (DHL/Post, ALDI, Dachser, IKEA, EDEKA, Nestlé, BiFi), automotive (BMW, Continental, MAN, Nissan, FedEx, Aral), government (Bundeswehr), and media (F.A.Z., Märklin), with go-to-market executed through a consultative direct-sales model offering free design mockups, production monitoring, Europe-wide mounting, and deployment documentation. Campaigns are planned regionally, nationally, and internationally; international projects have been executed in Poland, Austria, Denmark, the Czech Republic, and India. Since January 1, 2023, POSTERmobil has operated as a subsidiary of the Schiffmann-Gruppe, an independently managed outdoor advertising group with over 100 years of history, with Vivian Schiffmann serving as Managing Director and founder Achim Erbslöh transitioning to a consulting role. The company maintains its own measured market-research capability and positions itself as a full-service provider distinct from pure media intermediaries.

A material regulatory headwind is the September 2009 ban on retroreflective advertising on truck rears, initiated by the Federal Transport Ministry, which removed the nighttime illumination unique selling proposition for that format and forced continued emphasis on three-sided daytime executions and non-truck surfaces.

Name

POSTERmobil

Legal name

POSTERmobil Vermietung von Fahrzeugflächen GmbH

Website

https://postermobil.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

POSTERmobil is a Germany-based provider of mobile outdoor advertising on trucks, buses, trains, and aircraft, founded in 1994 and now a subsidiary of the Schiffmann-Gruppe. It pioneered retroreflective truck advertising and serves enterprise customers including BMW, Continental, DHL, ALDI, IKEA, and the Bundeswehr.

Ownership category

akta.pro rank

Product category

Mobile Outdoor Advertising Services

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)

akta.pro secondary industry

Transit Advertising (Bus, Rail, Subway, Taxi, Airport Transit) (BPAFALAC)

Keywords

• Truck advertising
• Vehicle fleet branding
• Mobile outdoor advertising
• Out-of-home advertising services
• Retroreflective vehicle wraps

Headquarters

HQ city

Freiburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle advertising space rental: Renting out advertising space on trucks, vehicle fleets, buses, trains, and aircraft. Revenue generated from media rental fees which vary based on format type (XS, F, Large, XLarge), campaign duration, geographic scope, and number of vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

POSTERmobil sells mobile outdoor advertising space on trucks, vehicle fleets, buses, trains, and aircraft, and provides full-service fleet branding (Flottenbeschriftung). The company handles the entire campaign lifecycle — media planning, creative design, print procurement, foil production, Europe-wide mounting, vehicle rental when needed, on-road documentation, and market research — and both rents its own media surfaces and mediates advertising space on third-party logistics vehicles. The original truck-advertising concept and retroreflective foil technology were pioneered by the company in Germany in the mid-1990s.

Product overview

POSTERmobil operates as a provider of mobile outdoor advertising services with two core offerings: Lkw-Werbung (truck advertising) and Flottenbeschriftung (fleet lettering). The truck advertising product line includes four ad formats (Typ XS, FX, Large, XLarge) offering 1.12 to 4 million annual visual contacts per vehicle. Fleet lettering encompasses full branding, partial design, car wrapping, and rebranding services. Both product lines share a unified full-service infrastructure including media planning, production monitoring, Europe-wide foil installation, market research, and documentation. Since January 2023, POSTERmobil operates under the Schiffmann-Gruppe umbrella, expanding into digital Out-of-Home advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Lkw-Werbung (Truck Advertising) Mobile advertising surfaces on trucks and commercial vehicles, offering up to 4 million potential visual contacts per year through three-sided truck designs on German highways. Sold in tiered reach formats (XS, F, Large, XLarge) calibrated for highway and urban audiences, with a minimum booking reference of around 2 months and 5 vehicles for some formats.
• Flottenbeschriftung (Fleet Lettering / Fleet Branding) Vehicle fleet branding and wrapping services covering trucks, cars, vans, trailers, trains, and buses, including full vehicle design, partial designs, car wrapping, and rebranding. Customers include DHL, ALDI, Dachser, EDEKA/Sonnländer, IKEA, MAN, FedEx and others; oversized typography and bold color combinations are used for high brand recognition.
• Retroreflektierende Folien (Retroreflective Foils for Vehicle Advertising) Retroreflective foil technology for vehicle advertising that reflects headlights back to drivers, creating illuminated nighttime displays. Uses glass-bead technology embedded in reflective films with translucent inks for full-color printing; the technology was originally validated in a TU Darmstadt road-safety field trial that showed over 93% reduction in nighttime rear-end collisions. From September 2009, retroreflective advertising on truck rears was no longer permitted in Germany, removing the nighttime differentiator for that surface.
• Full-Service Media Planning and Campaign Management End-to-end media planning, creative design, photorealistic prototype presentation, print procurement, production monitoring, Europe-wide foil mounting, vehicle condition monitoring, documentation with deployment guarantee, and foil removal — bundled as the company's "Full-Service" offering for mobile OOH campaigns.
• Fahrzeuganmietung (Vehicle Rental for Campaigns) Rental of vehicles for advertising campaigns when clients do not own suitable vehicles, enabling advertisers without their own fleet to deploy truck-advertising campaigns through POSTERmobil.
• Marktforschung (Advertising-Effectiveness Market Research) Market research services including face-to-face interviews and large-scale studies on advertising effectiveness (e.g., 800+ highway users surveyed for BMW and Continental), used to validate brand recall, perception, and purchase-consideration lift of truck-advertising campaigns.

Quantifiable outcome

• Single long-distance truck generates up to 4 million potential visual contacts per year with three-sided design
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• Schiffmann-GruppecoreStrategic or Co-development Partner · 1 January 2023POSTERmobil Vermietung von Fahrzeugflächen GmbH, founded in 1994 by Achim Erbslöh, was integrated into the Schiffmann-Gruppe starting January 1, 2023. The Schiffmann-Gruppe is an independent, owner-managed company group that has been successfully active in outdoor advertising for over 100 years. POSTERmobil's acquisition extends the Schiffmann Group's portfolio to include mobile advertising spaces traveling throughout Germany, adding a relevant touchpoint on the Customer Journey for their clients. CEO Vivian Schiffmann now leads POSTERmobil.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• IGPDecaux: Italy-focused OOH operator (JCDecaux joint venture) active in transit and street furniture. Comparable as a regional OOH peer with transit advertising exposure in continental Europe.
• APG | SGA: Swiss out-of-home advertising operator covering static, digital, and transit formats. Comparable as a regional OOH peer operating in a DACH-adjacent market with similar advertiser customers.

Broad incumbents

• Wildstone: UK-based OOH real estate and media company operating large-format billboards and digital panels. Comparable to POSTERmobil as a broad OOH incumbent offering premium out-of-home media to enterprise advertisers.
• Ströer SE & Co. KGaA: Germany's largest out-of-home advertising operator, with transit, billboard, and digital OOH formats. Overlaps with POSTERmobil in the broader OOH/transport advertising market and is the most direct large-scale competitor in the German market.
• JCDecaux SA: Global OOH leader with a strong transit-advertising franchise across Europe. Comparable to POSTERmobil as a large, established mobile/transit OOH operator, though at much greater scale and with broader portfolio scope.
• Clear Channel Outdoor Holdings: One of the world's largest OOH operators with transit, billboard, and airport advertising. Comparable to POSTERmobil as a broad incumbent in the OOH space with overlapping transit/vehicle inventory capabilities.

Others

• 3M Commercial Solutions Division: Supplier of retroreflective films, vehicle wrap substrates, and graphic films used by POSTERmobil and its peers. Listed as an adjacent ecosystem participant rather than a direct competitor; Achim Erbslöh worked at 3M during early retroreflective field trials.

Direct peers

• AdTrucks: Dutch-based truck-advertising platform selling media space on commercial vehicle fleets. Direct competitor to POSTERmobil in the European mobile OOH/truck-advertising niche.
• Wall GmbH: German specialist in transit and street-furniture advertising (bus shelters, kiosks, public transport). Operates in the same German OOH/transit segment as POSTERmobil with overlapping advertiser clients.
• BlowUP Media: European large-format and building-wrap OOH specialist active across Germany and neighboring markets. Comparable to POSTERmobil in offering oversized, unavoidable visual advertising formats to enterprise brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/POSTERmobil-217122844971968

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POSTERmobil