What Oui Shave does

Oui Shave (legally Ouishave Designs) is a Brooklyn-based digital content publishing platform that operates the website ouishave.com. The site publishes SEO-optimized editorial articles, guides, tutorials, and product reviews across multiple personal-care verticals—skincare, hair care, nail care, body care, makeup, wellness, and fashion—with an interactive Skin Type Quiz that supports personalized content discovery. The audience consists primarily of beauty-conscious consumers, predominantly women, seeking reliable information on personal-care routines, product recommendations, and ethical beauty options. Underlying platform architecture is a standard WordPress CMS with no proprietary technology stack, no public APIs, no mobile applications, and no disclosed integrations.

The company's business model is content-led growth monetized entirely through affiliate referrals and display advertising. Oui Shave participates in the Amazon Services LLC Associates Program and the Ezoic Affiliate System, earning commissions on qualifying purchases routed through tracked affiliate links and revenue from programmatic display ads served across the site. There are no paid products, no subscription pricing, and no direct customer transactions; monetization is intermediated by two platform partners. The firm is privately held with no disclosed institutional funding, no parent company, and 1–10 employees. The conflict between the 2014 founding date listed in firmographics and the 2021 launch date in company history is noted; the more specific 2021 launch event is used here.

Name

Oui Shave

Legal name

Ouishave Designs

Website

https://ouishave.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Oui Shave is a Brooklyn-based beauty and lifestyle content platform that publishes SEO-optimized editorial articles, guides, and product reviews across skincare, hair care, nail care, makeup, and wellness, monetized through Amazon and Ezoic affiliate commissions and display advertising aimed at beauty-conscious consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing Commissions: Oui Shave participates in the Amazon Services LLC Associates Program and Ezoic Affiliate System, earning advertising fees when readers purchase products through affiliate links on the site. This is a performance-based revenue model where the site earns commissions on qualifying purchases made through tracked affiliate links.
2. Display Advertising: The site generates revenue through display advertising placements, likely through Ezoic's ad optimization platform. The site shows ad placements throughout content pages and the homepage.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Oui Shave is a digital beauty and lifestyle content publishing platform (ouishave.com) that produces free editorial articles, guides, tutorials, and product reviews across categories including skincare, hair care, nail care, makeup, body care, and wellness. The site monetizes exclusively through performance-based affiliate commissions (Amazon Associates, Ezoic) and display advertising placements, with no direct product or service sales. Audience is primarily beauty-conscious individuals seeking at-home beauty information, product recommendations, and personalized skincare guidance.

Product overview

Oui Shave is a beauty and lifestyle content publishing platform that operates through a unified website delivering editorial articles, guides, and product reviews across interconnected content categories. The core offering consists of a content platform organized into specialized hubs covering skincare (including skin type quiz and personalized recommendations), hair care, nail care, body care/wellness, and makeup — all interconnected through topical content and affiliate product links. The platform monetizes via affiliate marketing through the Amazon Services LLC Associates Program and Ezoic Affiliate System, and engages users through an email newsletter subscription. This is not a software product company; all offerings are content and editorial services.

Differentiator

Problem solved

Functional benefit

Products and services

• Beauty and Lifestyle Content Platform A free, ad- and affiliate-supported digital publishing platform delivering editorial articles, guides, tutorials, and product reviews across beauty, skincare, hair care, nail care, makeup, body care, and wellness categories for individual beauty-conscious consumers.
• Skin Type Quiz

Quantifiable outcome

• Featured in major publications (Vogue, Refinery29, Rolling Stone)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Amazon Services LLC Associates ProgramcoreGTM or Marketing PartnerOui Shave participates in the Amazon Services LLC Associates Program, an advertising program that allows the website to earn advertising fees by advertising and linking to Amazon products. This is a core affiliate revenue partnership.
• Ezoic Affiliate SystemcoreGTM or Marketing PartnerOui Shave participates in the Ezoic Affiliate System, an advertising and affiliate marketing program that provides advertising fees through product links and display advertising. Ezoic also provides site optimization services.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Byrdie: A beauty and wellness content publisher monetized via affiliate links and display ads. Directly comparable to Oui Shave as a content-led beauty site targeting similar audiences with similar affiliate revenue mechanics.
• Makeup.com: Beauty brand-affiliated editorial site covering makeup, skincare, and tutorials. Comparable in operating an affiliate-supported editorial model in the beauty content vertical.
• TotalBeauty: Long-running beauty editorial and product review site monetized through affiliate links. Direct comparability in target audience, content mix, and revenue model.
• Glam.com: Beauty and lifestyle content network monetized through affiliate and advertising. Directly comparable as a beauty editorial site with similar audience and revenue mechanics.
• Into The Gloss: Beauty editorial site with deep skincare, haircare, and routine content — closely aligned with Oui Shave's content taxonomy. Comparable audience intent and affiliate-driven monetization.

Emerging players

• The Strategist (New York Magazine): Product review and recommendation vertical within a major publisher. Comparable as an affiliate-driven editorial site, but with the backing of a larger parent company's editorial team.
• Beautylish: Beauty content platform combining editorial, community, and direct retail. Comparable in serving beauty-intent consumers through content and product recommendations, though with proprietary commerce.

Broad incumbents

• Allure: Established beauty media brand publishing editorial and product review content with strong affiliate commerce. Competes for the same beauty-intent search queries and reader audience.
• Who What Wear: Large-scale beauty and fashion publisher with heavy affiliate and editorial content. Comparable content breadth and SEO-led growth model, though at significantly larger scale.
• Refinery29: Major lifestyle and beauty publisher that already features Oui Shave in earned media. Significantly larger scale, but operates the same content + affiliate model targeting overlapping beauty/lifestyle audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Oui-Shave-100069538346396

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oui Shave