Fågelstedt Kommunikation

What Fågelstedt Kommunikation does

Fågelstedt Kommunikation AB is a privately held Swedish digital communications and social media agency founded in 2010, headquartered in Stockholm with a secondary presence in London and a distributed 'on the road' operating model. The firm runs a 'networked agency' structure built around a three-person core family team — Emelie Fågelstedt (digital strategy), Tim Fågelstedt (graphic design), and Leif Fågelstedt (senior advisor, formerly IBM and Nokia) — supplemented by a project-based roster of freelancers and partner agencies in Sweden, the UK, and Japan.

The company's portfolio spans consulting services (digital strategy, graphic design, public speaking) and a branded methodology — the Human Capital Engagement (HCE) Index — for measuring and improving employee engagement. Adjacent products include Svenska Nomader, co-founded community of 10,000+ Swedish digital nomads; Freelance Mornings, a Stockholm-based monthly freelancer meetup launched June 2023; Branding'em, a workshop/talk collaboration with Emma Lindgren on employee advocacy; and Hitta distansjobb, a 2025-launched remote-jobs platform for Sweden built using the Lovable app builder, open data, and ChatGPT.

Fågelstedt Kommunikation monetizes primarily through professional services on a project-based, custom-priced engagement model (described as multi-year contract cadence in source data), generated via direct client outreach, founder-led thought leadership at conferences such as Internetdagarna, Innovation Pioneers, TechBBQ, Nordic Game, and HR-dagarna, and community channels. Customers span enterprise (Telia, Metso, Bauer Media, Software AG, Mr Green, Anticimex, Comptel), education (Changemaker Educations, Nackademin), media (IDG), agriculture (LRF Mjölk), and government (Arbetsförmedlingen), with no public revenue, funding, or ownership disclosures beyond family-operated private ownership.

Name

Fågelstedt Kommunikation

Legal name

Fågelstedt Kommunikation AB

Website

https://fagelstedt.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Fågelstedt Kommunikation is a privately held Swedish networked digital communications agency offering digital strategy, graphic design, public speaking, and employee-engagement consulting, with deep coverage of enterprise, education, media, and government clients and active community platforms including Svenska Nomader and Freelance Mornings.

Ownership category

akta.pro rank

Product category

Digital Communications Consulting

NAICS

Human Resources Consulting Services (541612), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Culture, Engagement & Employee Experience (EX) Consulting (BPAHAGAI)

akta.pro secondary industries

Enterprise & Workplace Communities (BPAMABAJ), Human Capital & Workforce Transformation Consulting (BPAHACAE)

Keywords

• Digital communications consulting
• Human capital engagement
• Brand identity design
• Digital strategy advisory
• Employee engagement consulting

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services / Consulting: Core revenue comes from consulting services in digital strategy, human capital engagement, business development, and graphic design. Services are delivered by the core team with support from a network of freelancers and partner agencies brought in on a per-project basis.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Fågelstedt Kommunikation is a Stockholm-based digital communications agency that delivers consulting and creative services to organizations. Its central framework is Human Capital Engagement (HCE), a methodology for measuring and improving employee engagement through clear goals and coordinated internal and external communication. The agency provides digital strategy advisory, brand identity and graphic design, and public speaking engagements, supported by a flexible network of freelancers and partner agencies across Sweden, the UK, and Japan.

Product overview

Fågelstedt Kommunikation is a networked digital agency offering a portfolio of consulting services and community-driven products. Their core offering is the Human Capital Engagement (HCE) framework, a consulting methodology for improving employee engagement. Supporting this are digital strategy and graphic design services delivered by their core team. The company also operates several digital products: Hitta distansjobb (remote job platform built with Lovable and AI), Svenska Nomader (digital nomad community with 10,000+ members), and Freelance Mornings (freelancer event series). Their Branding'em sub-product provides employee advocacy workshops in collaboration with external partners. The networked agency model brings in freelance specialists for individual projects.

Differentiator

Problem solved

Functional benefit

Brands

• Human Capital Engagement (HCE): A business measure for success focusing on employee engagement. The company offers consultation to improve HCE Index with clear goals and coordinated communication efforts.
• Svenska Nomader
• Freelance Mornings
• Branding'em
• Hitta distansjobb

Products and services

• Human Capital Engagement (HCE) A consulting framework and engagement index that helps organizations measure and improve employee engagement through clear goals and coordinated internal and external communication efforts, aimed at HR and leadership teams.
• Digital Strategy Strategic consulting to help companies become digital leaders in their industry, including brand identity development and campaign creation.
• Graphic Design Visual communication design services including graphic profiles, illustrations, and campaign graphics delivered by in-house designer Tim Fågelstedt.
• Public Speaking Keynotes and workshops by Emelie Fågelstedt on digital trends and the future of work, delivered at conferences and corporate events across Europe.
• Hitta distansjobb A remote job search service for the Swedish market that aggregates remote job opportunities, built using Lovable, open data, and ChatGPT-assisted feedback loops.

Quantifiable outcome

• Svenska Nomader community grew to over 10,000 members since January 2017
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Another TomorrowminorStrategic or Co-development Partner · 27 May 2016Collaboration partner in the Re:Invent Milk hackathon project with LRF Mjölk. Another Tomorrow worked alongside Fågelstedt Kommunikation and Hyvvä Kommunikation to organize the sustainability innovation event.
• Hyvvä KommunikationminorStrategic or Co-development Partner · 27 May 2016Collaboration partner in the Re:Invent Milk hackathon project. Hyvvä Kommunikation joined Fågelstedt Kommunikation and Another Tomorrow in organizing the sustainability-focused hackathon.
• Emma Lindgren (Branding'em)coreStrategic or Co-development PartnerCo-founder and partner in Branding'em, a collaboration offering workshops, talks, and consultation on employee engagement and advocacy marketing. Together they have held workshops at companies, taught at Stockholm-based schools, and spoken at conferences.
• Svenska NomadercoreStrategic or Co-development PartnerCo-founded initiative with Emelie Fågelstedt as one of the founders. Largest community for Swedish digital nomads with over 10,000 members, focusing on future of work and gig economy discussions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• B-Reel: Stockholm-headquartered creative digital agency with offices in LA and London. Comparable as a Nordic-rooted digital agency offering strategy, design, and content production for global brands.
• Åkestam Holst NoA: Stockholm-based creative agency (part of NoA). Comparable as a Swedish agency combining advertising creativity with digital and social media strategy for major Nordic clients.
• Snask: Stockholm creative agency known for branding, design, and film. Comparable in size, geography, and creative-led positioning, with overlap on graphic design and brand identity services.
• North Kingdom: Swedish digital experience and creative agency based in Skellefteå/Stockholm. Direct peer: same geography, similar size band, overlapping digital strategy and brand experience services for enterprise clients.
• Ustwo: Independent digital product and experience studio with London, NYC, and Stockholm presence. Comparable as a small, founder-influenced digital studio combining strategy, design, and brand work.
• Animal: Swedish creative and digital agency in Stockholm. Comparable on geography, scale, and the blend of brand strategy, content, and digital campaigns for enterprise buyers.
• We Are Social: Global social media agency with Scandinavian presence. Comparable because social-first digital communication and influencer/community strategy is a direct overlap with Fågelstedt's core GTM.

Regional players

• Hyper Island: Swedish-based digital and creative education business that frequently collaborates on workshops, talks, and community initiatives. Adjacent in mission (future of work, digital skills) and geography, rather than direct commercial competition.

Broad incumbents

• Deloitte Digital (Sweden): Big-four digital and creative consultancy in Sweden. Broader incumbent offering strategy, transformation, and HCM/EX advisory that overlaps with Fågelstedt's HCE and digital strategy positioning.
• MediaMonks (S4 Capital): Global content and digital production company. Larger incumbent that competes for the same enterprise digital communication and campaign work that Fågelstedt delivers to Nordic clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/freelancemornings
• Xx.com/emeliefagel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fågelstedt Kommunikation