What Safety Shaun does

Safety Shaun is a health and safety educational video brand operating within the Pad Group ecosystem, an established UK-based supplier of accommodation management software to the public sector since 1999. The company's core offering is a library of 13 animated, cartoon-style videos covering housing-specific topics including electrical safety, fire safety, accidents in the home, tenancy agreements, preventing cold, damp and condensation, hygiene and food safety, home security, structural problems, reducing trips and falls, property viewings, sharing with housemates, and landlord responsibilities. The content was co-developed with Surrey University, Blaby District Council, and Reading Borough Council, with the Environmental Health team at Reading BC contributing subject-matter expertise. Focus group testing showed 80% correct answers after viewing the full range. Videos can be licensed and either hosted directly on customer websites or embedded within Pad Group's Studentpad, Localpad, and Hallpad accommodation management platforms, with full white-label customization including the customer's own branding and contact details.

The primary customer base consists of public sector institutions, principally UK universities (including Oxford University, London School of Economics, and Surrey University) and local councils (Leicestershire, West Midlands, Blaby, Reading), with the Pad Group parent extending reach into Ireland and Australia through 70+ institutional relationships. The legal entity operating the website is Studentpad Limited (England and Wales), wholly owned by Pad Group Software Limited; founder Lloyd Cowburn is listed as owner. Headcount across the legal entity sits in the 11-50 band. The business model is video licensing under the Pad Group umbrella, with no publicly disclosed pricing; sales are conducted via direct phone and email outreach and through channel distribution via the Pad Group software platforms. The company holds Cyber Essentials certification and operates a UK headquarters in Brough, East Yorkshire.

There is no disclosed revenue, no venture or private equity funding history, no M&A activity, and no AI/ML capabilities referenced anywhere in the operating record. Customer acquisition relies heavily on the Pad Group sales channel rather than independent demand generation, and the product surface (a fixed 13-video library) has not been visibly expanded since launch in 2016.

Name

Safety Shaun

Legal name

Studentpad Limited

Website

https://safetyshaun.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Safety Shaun licenses a library of 13 animated health and safety educational videos to UK and international public sector housing providers, including universities and councils, distributed through the Pad Group accommodation software ecosystem with white-label deployment options.

Ownership category

akta.pro rank

Product category

Educational Health and Safety Video Content

NAICS

Motion Picture and Video Distribution (512120), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Training, Safety & Compliance Video (MPADAEAM)

Keywords

• Health safety videos
• Housing safety education
• Animated training videos
• Tenant safety content
• Public sector housing

Headquarters

HQ city

Brough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video Licensing: Safety Shaun licenses its health and safety videos to organizations. Customers can license and host the videos on their own websites. The videos are available for organizations to use to assist tenants, landlords, and clients with health and safety housing advice. Contact email is [email protected] for licensing inquiries.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Safety Shaun produces and licenses a library of 13 animated cartoon-style health and safety educational videos targeted at the UK public sector housing market. The videos cover housing-related safety topics including electrical safety, fire safety, accidents in the home, tenancy agreements, damp and condensation, hygiene and food safety, home security, structural problems, trips and falls, property viewings, sharing with housemates, preventing cold, and landlord responsibilities. Customers license the videos and host them on their own websites with optional custom branding.

Product overview

Safety Shaun is a single product offering consisting of a library of 13 animated health and safety educational videos for the housing sector. The videos are licensed to housing providers, landlords, and public sector institutions who embed them on their websites to deliver health and safety messages to tenants and students. The product includes a white-label service allowing organisations to add their own branding and contact details. There are no separate modules, tiers, or add-on products—the core product is the complete video library available for licensing.

Differentiator

Problem solved

Functional benefit

Products and services

• Safety Shaun Health and Safety Video Library A library of 13 animated cartoon-style health and safety educational videos licensed to public sector housing organizations, universities, councils, and housing associations. Topics covered include electrical safety, accidents in the home, tenancy agreements, preventing cold, damp and condensation, hygiene and food safety, home security, structural problems, reducing trips and falls, property viewings, sharing with housemates, fire safety, and landlord responsibilities. Videos are hosted on the customer's website with optional custom branding and white-label deployment.

Quantifiable outcome

• 80% of test questions answered correctly in focus groups after viewing all Safety Shaun videos
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Pad GroupcoreStrategic or Co-development PartnerSafety Shaun is part of the Pad Group, the leading supplier of accommodation management software to the public sector since 1999. Pad Group operates Studentpad, Localpad, Hallpad, and Lettingspad platforms and works with over 70 public sector institutions across the UK, Ireland and Australia.
• Blaby District CouncilcoreStrategic or Co-development PartnerBlaby District Council was a collaborative development partner in creating Safety Shaun videos, helping ensure the content meets the requirements of landlords, tenants, and local authority housing services.
• Reading Borough CouncilcoreStrategic or Co-development PartnerReading Borough Council collaborated with Pad Group to develop Safety Shaun in response to the need for engaging health and safety information for housing customers.
• Surrey UniversitycoreStrategic or Co-development PartnerSurrey University partnered with Pad Group, Blaby District Council, and Reading Borough Council to develop Safety Shaun, ensuring it meets the requirements of students and higher education housing services.
• Environmental Health (Reading Borough Council)coreStrategic or Co-development PartnerThe Environmental Health team from Reading Borough Council was involved in the development partnership for Safety Shaun, providing expertise on health and safety requirements for housing.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SafetyCulture: Global workplace safety platform combining inspection checklists, training (including short-form videos), and reporting. Broader portfolio than Safety Shaun but competes for the same training-video budget within housing and facility management.
• KnowBe4: Large enterprise security awareness and compliance training platform with video-based content licensed per seat. Comparable B2B training-video licensing model but with broader compliance scope and global scale.
• British Safety Council: UK health & safety training and qualification body offering e-learning courses to organisations. Comparable B2B training offering with much broader scope and recognised accreditation brand.
• RoSPA: UK Royal Society for the Prevention of Accidents, providing safety training, qualifications, and educational content. Adjacent incumbent that competes for the same housing-safety training budget with deeper brand authority.

Direct peers

• Astutis: UK provider of health & safety training courses (NEBOSH, IOSH) with e-learning video content licensed to employers. Comparable video-licensing model in the UK compliance training market.
• HS Direct: UK health & safety training provider offering e-learning courses to organisations across multiple sectors. Closely comparable B2B e-learning licensing model with similar UK mid-market customer base.
• VinciWorks: UK compliance e-learning platform providing modular training courses (including housing/property-related content) on a licensing model. Comparable B2B training-video model with similar white-label and customisation features.
• iHASCO: UK-based e-learning library of health & safety, HR, and compliance training videos licensed to organisations. Direct comparable on B2B licensing model and UK public-sector customer overlap, though with a much broader catalogue across industries.
• Praxis42: UK health & safety e-learning and training provider offering video-based courses to organisations, including social housing clients. Directly comparable B2B training-video offering and UK market focus.

Others

• DPS Software: UK provider of housing management software to local authorities and housing associations, competing with Pad Group's Studentpad/Localpad/Hallpad. Relevant as an ecosystem peer whose customers are also Safety Shaun's potential buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thesafetyshaun
• Facebookfacebook.com/thesafetyshaun
• LinkedInlinkedin.com/company/safety-shaun

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safety Shaun