Almasa IT Distribution
Almasa IT Distribution is a Dubai-based broad-line IT infrastructure distributor serving resellers, retailers, and end users across the MENA region with hardware, software, and value-added services including logistics, financing, and after-sales support.
- Company typePrivate
- Founded1995
- HeadquartersDubai, United Arab Emirates
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Almasa IT Distribution does
Almasa IT Distribution (legal entity: ALMASA IT DISTRIBUTION FZCO) is a private, broad-line IT infrastructure distributor headquartered in Dubai, United Arab Emirates, serving resellers, retailers, regional distributors, and end users across the Middle East and North Africa (MENA) region. Founded in 1995 as an IT reseller and now the largest business within the Almasa Holdings conglomerate, the company distributes hardware and software from leading global IT brands through three operating divisions — Volume Business (Almasa IT core distribution), Value Business (Almasa Value), and Mobile Business (Almasa Mobile) — and provides after-sales support under the Almasa Care sub-brand.
The company's operations are anchored by a logistics and distribution hub in the Jebel Ali Free Zone that supports warehousing, fulfillment, and delivery to resellers throughout the Middle East. Around the core product distribution business, Almasa has assembled a value-added services layer that includes financing and credit services for resellers, marketing and field-force support for partner enablement, and after-sales service through Almasa Care.
Commercially, Almasa operates a B2B channel-partner distribution model with quote-based pricing and revenue primarily from one-time product sales supplemented by professional services revenue from its value-added offerings. The go-to-market is a regional broad-line distribution motion reaching VARs, retailers, system integrators, and wholesalers across MENA, supported by a combination of field marketing, partner events, email campaigns, and corporate digital channels. Revenue, customer counts, and headcount trends are not publicly disclosed.
Almasa IT Distribution firmographics
Firmographics- Name
- Almasa IT Distribution
- Legal name
- ALMASA IT DISTRIBUTION FZCO
- Website
- https://almasa.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Almasa IT Distribution is a Dubai-based broad-line IT infrastructure distributor serving resellers, retailers, and end users across the MENA region with hardware, software, and value-added services including logistics, financing, and after-sales support.
- Ownership category
- akta.pro rank
Almasa IT Distribution industry classification
Industry- Product category
- IT Distribution Services
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)
- akta.pro secondary industry
- IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)
Keywords
Where Almasa IT Distribution is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Almasa IT Distribution business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- IT Distribution: Distribution of technology products including hardware and software solutions from world's leading IT brands to resellers and retailers across MENA region
- Value-Added Services: Professional solutions and services including financing options, logistics support, and marketing support services for channel partners
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Almasa IT Distribution product offering
Product offeringCore offering
Almasa IT Distribution is a broad-line IT infrastructure distributor that procures hardware and software products from the world's leading IT brands and supplies them to resellers, retailers, and end-users across the MENA region. The company operates three divisions — Volume Business, Value Business, and Mobile Business — and complements product supply with value-added services including logistics, financing and credit, marketing and field-force support, and after-sales care.
Product overview
Almasa IT Distribution operates as a broad-line technology distributor with a three-division structure: Volume Business (Almasa IT core distribution), Value Business (Almasa Value), and Mobile Business (Almasa Mobile). The company distributes IT infrastructure products from leading global brands and provides complementary services including logistics (Almasa Logistics), after-sales support (Almasa Care), marketing support, and financial/credit services. The portfolio is designed to offer end-to-end solutions to resellers throughout the MENA region.
Differentiator
Problem solved
Functional benefit
Brands
- Almasa IT: Core IT distribution division handling technology products and solutions
- Almasa Value
- Almasa Mobile
- Almasa Care
Products and services
- Almasa IT (Volume Distribution) Core broad-line distribution of IT infrastructure products (hardware and software) from the world's leading IT brands to resellers and retailers across the MENA region.
- Almasa Mobile (Mobile Distribution) Distribution of mobile devices, smartphones, and related mobile accessories to resellers and retailers across MENA.
- Almasa Value (Value-Added Distribution) Specialized value-added distribution services providing enhanced service offerings, specialized solutions, and tailored support for channel partners.
- Almasa Care (After-Sales Support) After-sales service and support offerings for distributed products, including warranty handling and customer care for end-users and channel partners.
- Marketing and Field Force Services Regional marketing and field force support to channel partners including product launches, event management, promotions, merchandising programs, and integrated campaign support.
- Logistics Services Warehousing, fulfillment, and delivery logistics operated from Almasa's Jebel Ali Free Zone distribution hub to serve resellers across the Middle East.
- Finance and Credit Services Financing options and credit services for resellers and channel partners to support deal closure and business growth.
Companies that use Almasa IT Distribution
Customer profileSegments4 records
Ideal customer profiles3 records
Almasa IT Distribution technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Almasa IT Distribution partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- World's Leading IT BrandscoreAlmasa distributes products from the world's leading IT brands as part of its comprehensive technology distribution portfolio. The company represents multinational vendors in the IT sector across MENA region.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Almasa IT Distribution competitors and assessment
Company assessmentDirect peers
- Aptec Distribution: Dubai-headquartered broadline IT distributor serving the Middle East and Africa with comparable vendor portfolio, channel reach, and value-added services.
- ASBISc Enterprises: EMEA-focused value-added IT distributor with strong MENA presence, distributing IT components, peripherals, and mobile devices to resellers and retailers across the region.
- Redington: India-headquartered broad-line IT and mobile distributor with extensive MENA and emerging-market presence, directly comparable as a multi-region broadline technology distributor.
Broad incumbents
- TD SYNNEX: Global IT distributor formed via the merger of Tech Data and SYNNEX, offering similar broad-line distribution of IT hardware, software, and mobility products to resellers worldwide.
- ALSO Group: European-headquartered broad-line IT distributor with growing presence in MENA, offering comparable IT distribution, logistics, and value-added services.
- Ingram Micro: Global broadline IT distributor offering hardware, software, and cloud services; broader scale than Almasa but operates in overlapping product categories and channel dynamics.
- Arrow Electronics: Global broadline IT distributor serving enterprise and commercial channel partners across multiple regions, with overlapping vendor relationships and value-added services.
Emerging players
- Exclusive Networks: Global specialist cybersecurity and infrastructure distributor with MENA operations; comparable value-added distribution model focused on enterprise channel partners.
Regional players
- Logicom: Cyprus-headquartered IT and mobile distributor with significant Middle East operations, offering a comparable portfolio of IT products, mobility devices, and value-added services.
- Westcoast: UK-based broad-line IT distributor with growing international reach, comparable in business model of distributing global IT brands through channel partners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Almasa IT Distribution social profiles
Digital presenceAlmasa IT Distribution financial estimates
Financial estimateRevenue estimate
Valuation estimate
Almasa IT Distribution leadership team
Management profileNumber of profiles
Almasa IT Distribution funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Almasa IT Distribution M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Almasa IT Distribution
What does Almasa IT Distribution do?
Almasa IT Distribution is a broad-line IT infrastructure distributor that procures hardware and software products from the world's leading IT brands and supplies them to resellers, retailers, and end-users across the MENA region. The company operates three divisions — Volume Business, Value Business, and Mobile Business — and complements product supply with value-added services including logistics, financing and credit, marketing and field-force support, and after-sales care.
Is Almasa IT Distribution a public or private company?
Almasa IT Distribution is a private company. It is classified as corporate owned and is currently operating.
When was Almasa IT Distribution founded?
Almasa IT Distribution was founded in 1995. It employs 251 to 500 people.
Where is Almasa IT Distribution based?
Almasa IT Distribution is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Almasa IT Distribution make money?
Two revenue lines are on record. IT Distribution is the primary driver. The others are value-Added Services.
Who are Almasa IT Distribution's main competitors?
Direct peers on record are Aptec Distribution, ASBISc Enterprises and Redington. Broad incumbents are TD SYNNEX, ALSO Group, Ingram Micro and Arrow Electronics. Exclusive Networks is listed as an emerging player. Regional players are Logicom and Westcoast.
Does Almasa IT Distribution have an API?
No public API is recorded for Almasa IT Distribution.
What industry is Almasa IT Distribution in?
Almasa IT Distribution's product category is IT Distribution Services. Its primary akta.pro industry code is BPAEAOAG, IT Procurement & Sourcing Services (Hardware/Software), with a secondary code of BPAEAOAF, IT Asset Lifecycle Services (Procure-to-Retire). Its NAICS code is 42343 and its SIC code is 5045.