What MC packing does

MC emballage A/S (operating commercially as MC packing) is a Denmark-based B2B transport and industrial packaging distributor founded in 1988 and headquartered in Hinnerup near Aarhus. The company functions as a "total supplier," distributing a catalog of over 1,500 standard items, 3,000+ articles available with same-day delivery, and 15,000+ active article numbers sourced from a network of global packaging manufacturers. Its primary customers are Danish production companies, manufacturers, distributors, and e-commerce businesses; more than half of all packaging sold is custom-tailored to specific customer dimensions, branding, or regulatory requirements (including food-contact applications certified by the Danish Veterinary and Food Administration since 2008).

The business operates through an integrated distribution platform combining an e-commerce webshop (mcemballage.dk), phone and email sales, and warehouse pickup, supported by a 14,000 m² logistics facility. The product range spans cardboard boxes, containers, tape and labels, stretch film, protective rolls, air cushion systems, bags and sacks, shrink hoods, foil, mailing solutions, wrapping paper, strapping bands, interleave sheets, edge/corner protection, pallets, VCI corrosion-inhibitor products, packaging machinery and tools, plus a dedicated webshop-packaging line, a custom/specialty packaging sub-brand (Specialvarer), a Service og vedligehold module for machine repair and inspections, and a Miljø (environmental) product line focused on recycled, bio-based, and material-reduction alternatives. The company also runs a Videnscenter (knowledge center) for content marketing and uses proprietary packaging simulation software to advise customers on optimization.

MC emballage is 100% employee-owned following a 2004 management-led buyout, with Peder K. Eriksen serving as CEO and major shareholder. The company self-describes as holding Denmark's largest packaging selection and reports an operating cost ratio of 10 øre per DKK of revenue (~10%), described as comparable to Chinese manufacturers. It holds ISO 9001 (2014) and FSC-C165857 (2021) certifications, is a member of the KOBRA European packaging wholesaler alliance and VANA (Danish packaging association), and serves only registered B2B customers with a free-delivery threshold of DKK 2,000.

Name

MC packing

Legal name

MC emballage A/S

Website

https://mcemballage.dk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

MC emballage A/S is a 100% employee-owned Danish B2B packaging distributor offering 15,000+ packaging articles, custom solutions, machinery service, and advisory services to industrial manufacturers, e-commerce businesses, and production companies across Denmark from its Hinnerup headquarters.

Ownership category

akta.pro rank

Product category

Industrial and transport packaging distribution

NAICS

Industrial Supplies Merchant Wholesalers (423840)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Packaging, Containers & Shipping Supplies Marketplaces (CRAFAHAJ)

Keywords

• Transport packaging wholesale
• Industrial packaging supply
• Cardboard boxes distribution
• Protective packaging materials
• Custom packaging solutions

Headquarters

HQ city

Hinnerup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Packaging product sales: Sale of standard and custom packaging materials including paper boxes, tape, stretch film, protective packaging, pallets, strapping, and containers. Volume-based pricing with tiered discounts for larger orders. Additional revenue from bespoke/special-dimension packaging and custom printing.
2. Service and maintenance: Service, repair, and mandatory inspections on packaging machines performed by field service technicians. Repair workshop at Hinnerup for tools and smaller machines. Service agreements providing rapid response for faults or breakdowns.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MC emballage (MC packing) is a Danish B2B total packaging supplier that distributes a catalogue of more than 15,000 active packaging articles — including cardboard boxes, containers, tape and labels, stretch film, protective materials, strapping, pallets, machines and tools, and webshop packaging — through its own e-commerce platform at mcemballage.dk, with same-day delivery on 3,000+ standard items and nationwide shipping across Denmark. The company complements its standard assortment with custom Specialvarer (bespoke dimensions, branded printing), a Service og vedligehold module for packaging machines, and a Miljø environmental packaging line covering recycled and bio-based alternatives, all sold exclusively to registered business customers.

Product overview

MC emballage is a B2B total packaging supplier operating primarily through its e-commerce platform at mcemballage.dk, offering a comprehensive catalog of over 1,500 standard packaging articles with same-day delivery and access to more than 15,000 active product lines. The portfolio spans core transport and industrial packaging categories — cardboard boxes (Papkasser), containers, tape and labels, stretch film, protective rolls, air cushions, bags and sacks, shrink hoods, foil, mailing and shipping solutions, wrapping paper, strapping bands, interleave sheets, edge and corner protection, pallets and wood packaging, VCI and EPS, machinery and tools, and webshop packaging — complemented by a Specialvarer (custom/special solutions) sub-brand for bespoke dimensions and branded printing, a Service og vedligehold (service and maintenance) module for machine upkeep, and a Miljø (environmental packaging) product line focused on recycled, bio-based, and material-reduction alternatives. The company also provides consulting services, packaging guides, and operates a Videnscenter (knowledge center) with articles and case studies. Founded in 1988, MC emballage is 100% employee-owned and based in Hinnerup, Denmark.

Differentiator

Problem solved

Functional benefit

Products and services

• Cardboard Boxes (Papkasser) Cardboard boxes in various types (single-wall, double-wall, folding boxes, postal boxes, confectionery boxes, cross-pack boxes) and sizes for transport, shipping, and storage. Sold to Danish business customers via the mcemballage.dk e-commerce platform.
• Containers (Containere) Pallet-based container solutions including quarter-pallet, half-pallet, and full-pallet containers, plus Jumbo/Greenland containers and octabin containers for large and heavy shipments. Sold to Danish business customers via the mcemballage.dk e-commerce platform.
• Tape and Labels (Tape og etiketter) Packaging tape in hand rolls and machine rolls (PP acrylic, PVC, PP solvent, PP hotmelt, paper tape), printed labels, caution tape, tape dispensers, and adhesive solutions for sealing and identifying shipments.
• Stretch Film (Strækfilm) Stretch film for securing pallet goods, available in hand stretch film, machine stretch film, pre-stretched film, and paper stretch film, down to 6 my thickness.
• Protective Rolls (Ruller til beskyttelse) Roll-based protective materials including corrugated paper, bubble wrap, bubble wrap with paper, antistatic bubble wrap, foam, and honeycomb wrap for cushioning and surface protection.
• Air Cushions and Paper Fill (Luftpude og papirfyld) Air cushion machines and paper fill systems (Lockedair Pro, Mini Pak'r, Pro Pak'r, Quantum XTW, Packmate Pro, Packmaster Pro) and consumables for void fill and cushioning applications.
• Bags and Sacks (Poser og sække) Bags and sacks including transparent LDPE bags, bag-in-roll, plastic sacks, waste sacks, carrier bags, mailing bags, bubble wrap bags, zipper bags, shielding bags, and paper bags.
• Dust and Shrink Hoods (Støv- og krympehætter) Dust hoods and shrink hoods for quarter, half, and full pallets, liner bags, shrink guns, and VCI hoods for corrosion protection.
• Foil and Shrink Film (Folie og krympefolie) Foil and shrink film including top foil in rolls and sheets, clear shrink film, and tube film for wrapping and sealing applications.
• Mail and Shipping (Post og forsendelse) Mailing and shipping products including paper tubes, bubble mailers, colored bubble mailers, kraft mailers, shipping pouches, catalog shipping boxes, and labels.
• Wrapping Paper (Papir til indpakning) Wrapping paper including brown paper, silk paper, industrial cardboard, newspaper paper, VCI paper, and honeycomb wrap for cushioning and surface protection.
• Strapping Bands (Strapbånd) Strapping bands in PP (polypropylene), polyester, and steel, plus baler bands, seals, and tensioning tools for securing loads on pallets.
• Interleave Sheets (Mellemlægsark) Interleave sheets in foam, corrugated paper, solid board, grey cardboard, anti-slip, and corrugated plastic for layering and protecting goods on pallets.
• Edge and Corner Protection (Kant- og hjørnebeskyttelse) Edge and corner protection profiles in foam and cardboard to protect product edges and corners during transport.
• Pallets and Wood Packaging (Paller og træemballage) Pallets including EUR pallets, pallet frames, disposable pallets, plastic pallets, INKA pallets, used EUR pallets, and wood packaging for heavy goods transport.
• VCI and EPS (VCI og flamingo) VCI (Volatile Corrosion Inhibitor) products including VCI paper, VCI film, VCI bags, VCI stretch film, and desiccants for corrosion protection of metal items during storage and transport.
• Machines and Tools (Maskiner og værktøjer) Packaging machines and tools including strapping machines, pallet wrapping machines, carton closing machines, air cushion machines, paper fill machines, and hand tools (seal tools, steel band tools, friction welders, shrink pistols, staple tools).
• Webshop Packaging (Webshop emballage) Specialized packaging solutions for e-commerce businesses including webshop boxes, packing tape, protective packaging, and shipping pouches tailored for online retailers.
• Custom and Special Packaging (Specialvarer) Custom-made and special-order packaging solutions including custom dimensions, branded printing, fixing and protection for special applications, food packaging, and machinery. Over half of all packaging sold by MC emballage is custom-configured.
• Service and Maintenance (Service og vedligehold) Service, repair, and mandatory inspections for packaging machines across all brands, performed by mobile technicians with common spare parts in their vehicles and at the workshop in Hinnerup.
• Environmental Packaging (Miljø / Bæredygtig emballage) Environmentally focused packaging line covering material reduction products, recycled-content packaging (PCR/PIR plastic, recycled paper fibres), and bio-based alternatives to conventional materials. Supports sustainability advisory built around the "replace, minimize, recycle, reuse" framework.

Quantifiable outcome

• Over 50% of sold packaging is custom-tailored to customer specifications
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KOBRAcoreStrategic or Co-development PartnerKOBRA is a strategic alliance between leading packaging wholesalers in Europe. MC emballage is a member, gaining access to collective pricing agreements, shared best practices, and enhanced purchasing power that benefits their customers through lower prices.

Scale indicators7 records

Recent moves18 records

Expansion highlights5 records

Direct peers

• Inapa: Inapa acquired Antalis to become one of Europe's largest paper and packaging distribution groups, serving B2B customers across multiple geographies with broad packaging assortments and value-add services. It is the most direct scaled competitor to MC's distribution-plus-advisory model in Europe.
• Packhelp: Packhelp is a European online platform specializing in custom-branded and short-run packaging for SMBs and e-commerce brands. It overlaps with MC's custom/special packaging sub-brand (Specialvarer) and shares the e-commerce-first B2B distribution DNA, though it focuses more on design/branding than industrial transport packaging.
• Rajapack: Rajapack is a leading European B2B packaging e-commerce specialist operating across multiple countries with a similar broad-catalog, same-day-delivery positioning to MC. It targets SMB and mid-market business customers with the same 'total packaging supplier' value proposition that defines MC's go-to-market.
• Antalis: Antalis (now part of Inapa) is one of Europe's largest packaging and paper distributors with a multi-country B2B catalog model directly comparable to MC emballage's total-supplier positioning. It sells a broad packaging assortment to industrial and commercial buyers via catalog, e-commerce, and field sales — the same operating model MC uses in Denmark.

Broad incumbents

• Smurfit Kappa: Smurfit Kappa is a global paper-based packaging manufacturer with growing direct-to-customer distribution and e-commerce capabilities. It is both a potential upstream supplier to MC and a competitive threat as it bypasses distributors to sell packaging solutions directly to large enterprise customers.
• Stora Enso: Stora Enso is a Nordic-renewable packaging and biomaterials manufacturer with broad product lines including corrugated packaging. As a regional incumbent with sustainability leadership, it is both a competitor to MC's eco-friendly line and a logical Nordic supplier for the cardboard boxes that anchor MC's assortment.
• Grainger: Grainger is a broad-line industrial MRO distributor that includes packaging supplies in its assortment and offers online ordering with next-day delivery. While not Denmark-focused, it represents the 'broad-line industrial distributor with digital scale' archetype that MC's e-commerce strategy must defend against.
• Bunzl: Bunzl is a global B2B distribution group that consolidates supplies — including packaging — for foodservice, retail, and industrial customers. It competes with MC at the enterprise end of the Danish market and represents the scaled-incumbent model MC would need to compete against for large multi-category contracts.
• Staples Business Advantage: Staples Business Advantage is the B2B division of Staples focused on supplies for businesses and institutions, including packaging categories such as shipping boxes, mailers, and protective materials. It illustrates the broad-line B2B distribution model that could compete with MC's category-specialist position.
• Mondi: Mondi is a major European packaging and paper group with integrated manufacturing and customer-facing operations. It competes with MC's custom packaging and sustainable packaging lines while also being a potential source supplier; its scale and sustainability investments set the benchmark MC must match on materials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mcemballage
• LinkedInlinkedin.com/company/mc-emballage-a-s

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MC packing