Novak M
- Company typePrivate
- Founded1979
- HeadquartersLjubljana, Slovenia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Novak M firmographics
Firmographics- Name
- Novak M
- Legal name
- NOVAK M d.o.o.
- Website
- https://novak-m.si
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Novak M industry classification
Industry- Product category
- Medical Furniture and Equipment Manufacturing
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)
Keywords
Where Novak M is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices1 record
Markets served
Novak M business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Medical Equipment Sales: Novak M generates revenue through the sale of medical furniture and equipment including operating tables, examination tables, treatment tables, stretchers, day clinic chairs, massage/therapy tables, and accessories. Products are customizable and sold with standard warranties and optional extended warranty coverage.
- Customization and Accessories: Additional revenue streams from product customization options (height adjustment types, table top widths, upholstery colors) and add-on accessories for medical furniture.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom quote-based pricing based on product configuration |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Novak M product offering
Product offeringCore offering
Novak M designs and manufactures premium medical furniture and equipment, including mobile operating tables, day surgery tables, day clinic chairs (blood sample, chemo/dialysis, recovery and transport), electric and hydraulic stretchers, electric and hydraulic examination tables, doctor's office tables, multifunctional tables, massage and therapy tables, and medical stools and accessories. Products are configurable (height adjustment type, table top width, upholstery color, accessories) and sold primarily through direct sales and an authorized dealer network across more than 15 countries. The company also offers an extended warranty registration program covering its medical furniture portfolio.
Product overview
Novak M is a manufacturer of premium medical furniture and equipment, producing a comprehensive portfolio of six core product categories: (1) OR tables including Mobile Operating Tables and Day Surgery Tables for surgical procedures; (2) Day clinic chairs encompassing Bloodsample Chairs, Chemo and Dialysis Chairs, and Recovery and Transport Chairs; (3) Stretchers available in Electric (including the award-winning Stretcher X2) and Hydraulic variants; (4) Examination tables in Electric, Hydraulic, Doctor's Office, and Multifunctional configurations; (5) Massage and therapy tables including 2-section, 3-section, 4-section Osteopathic, and Bobath tables for rehabilitation; and (6) Stools and accessories. The company offers online product configurators enabling customers to customize height adjustment type, table top width, upholstery color, and accessories. Key named products include Operating Table Y (multifunctional with flexible positioning), Stretcher X2 (Red Dot Award 2022 winner), and Day Hospital Chair ZeroG (electric adjustable). Novak M serves healthcare professionals in over 15 countries worldwide through a network of dealers and representatives.
Differentiator
Problem solved
Functional benefit
Products and services
- OR (Operating Room) Tables Premium operating room tables for surgical procedures, including mobile operating tables and day surgery tables. Configurable (height adjustment, dimensions, upholstery, accessories) and used by hospitals, surgical centers, and specialty clinics for general surgery, urology, and minimally invasive procedures.
- Day Clinic Chairs Specialized chairs for outpatient procedures including blood sampling, chemotherapy, dialysis, recovery, and patient transport. Designed for ergonomic positioning and extended patient comfort during lengthy treatment sessions. Used by day hospitals, oncology and dialysis centers.
- Patient Stretchers (Electric and Hydraulic) Patient transport stretchers with electric or hydraulic height adjustment for hospital emergency departments, ambulance services, and intra-hospital patient transport. Ergonomic design with positioning flexibility.
- Examination Tables Examination tables for general and specialized medical practices in electric, hydraulic, doctor's office, and multifunctional configurations. Configurable height adjustment (e.g., circular-switch all-round adjustment on electric models) for ergonomic clinical workflow.
- Massage and Therapy Tables Multi-section treatment tables for physiotherapy, massage, osteopathy, and Bobath neurorehabilitation. Available in 2-section, 3-section, 4-section osteopathic, and Bobath variants to support various therapeutic techniques and patient positioning.
- Stools and Other Products Medical stools for healthcare professionals plus accessories (cushions, supports, positioning aids, storage solutions) for massage, therapy, and doctor's office environments.
- Operating Table Y Multifunctional operating table with electric height adjustment, flexible positioning angles, lightweight construction, and modern design for specialized procedures including urology and minimally invasive surgeries.
- Stretcher X2 Award-winning electric stretcher with ergonomic design features for patient transport; winner of the Red Dot Award 2022.
- Day Hospital Chair ZeroG Electric adjustable day hospital chair designed for patient comfort during extended treatments, with customizable positioning and patient-friendly design.
Quantifiable outcome
- Tables used for 4 years with no breakdowns reported by long-term customer
Companies that use Novak M
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Novak M technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Novak M partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MedizinacoreMedizina is a partner in Germany that distributes Novak M medical equipment. Novak M features Medizina on their website as a case study partner showcasing modern approach to medical equipment distribution. The partnership involves the installation of Novak M operating tables in Medizina's premises.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Novak M competitors and assessment
Company assessmentBroad incumbents
- Getinge: Getinge is a Swedish-based global medical technology company producing surgical tables, OR equipment, and hospital infrastructure. It is one of the closest direct large-scale competitors to Novak M in the EU operating and examination tables market.
- Hill-Rom (Baxter): Hill-Rom, now part of Baxter, is a global leader in hospital beds, stretchers, and OR equipment. It overlaps directly with Novak M's OR tables, stretchers, and examination tables, but operates at vastly larger scale with a complete portfolio across all hospital categories.
- Steris: Steris provides OR and procedural equipment, sterilization, and hospital infrastructure. Its surgical tables and patient transport solutions overlap with Novak M's portfolio, though Steris is far broader and serves global integrated delivery networks.
- Linet Group: Linet Group is a European (Czech) manufacturer of hospital beds and medical furniture with strong EU presence. While it focuses more on beds, it competes with Novak M in selected hospital room and care furniture categories in European tenders.
- Stryker: Stryker is a dominant global medical device company whose Medical division includes operating tables, surgical stretchers, and procedural chairs. It directly competes with Novak M in OR tables and stretchers, with much broader scope across surgical instruments and hospital capital equipment.
Direct peers
- Lojer Group: Lojer is a Finnish manufacturer of medical and rehabilitation furniture, including examination tables, treatment tables, and hospital beds. It is among the most direct competitors to Novak M in the Nordic and broader EU medical furniture market, with a similar mid-sized, vertically-integrated manufacturing model.
- AGA Sanitätsartikel: AGA Sanitätsartikel is a German specialist manufacturer of examination tables, treatment tables, gynecological chairs, and medical furniture. It is a direct competitor to Novak M in the German-speaking and broader EU market for medical clinic furniture.
- Seers Medical: Seers Medical is a UK-based manufacturer of examination tables, treatment couches, and specialist medical furniture. It directly competes with Novak M in physiotherapy, dermatology, and general practice furniture across European and global markets.
- Schmitz u. Söhne: Schmitz is a German manufacturer of medical furniture including examination tables, OR tables, and patient transport solutions. It overlaps directly with Novak M's OR tables, examination tables, and stretchers, with a comparable focus on the DACH and EU hospital/clinic market.
- PROMOTAL: PROMOTAL is a French manufacturer of medical examination and treatment furniture, including electric/hydraulic examination tables, gynecological chairs, and treatment chairs. It competes head-to-head with Novak M in European clinics and doctor offices for examination and specialty procedure furniture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Novak M social profiles
Digital presenceNovak M financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novak M leadership team
Management profileNumber of profiles
Novak M funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novak M M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novak M
What does Novak M do?
Novak M designs and manufactures premium medical furniture and equipment, including mobile operating tables, day surgery tables, day clinic chairs (blood sample, chemo/dialysis, recovery and transport), electric and hydraulic stretchers, electric and hydraulic examination tables, doctor's office tables, multifunctional tables, massage and therapy tables, and medical stools and accessories. Products are configurable (height adjustment type, table top width, upholstery color, accessories) and sold primarily through direct sales and an authorized dealer network across more than 15 countries. The company also offers an extended warranty registration program covering its medical furniture portfolio.
Is Novak M a public or private company?
Novak M is a private company. It is classified as unknown and is currently operating.
When was Novak M founded?
Novak M was founded in 1979. It employs 11 to 50 people.
Where is Novak M based?
Novak M is headquartered in Ljubljana, Slovenia, in the Europe region.
How does Novak M make money?
Two revenue lines are on record. Medical Equipment Sales are the primary driver. The others are customization and Accessories.
Who are Novak M's main competitors?
Broad incumbents on record are Getinge, Hill-Rom (Baxter), Steris, Linet Group and Stryker. Direct peers are Lojer Group, AGA Sanitätsartikel, Seers Medical, Schmitz u. Söhne and PROMOTAL.
Does Novak M have an API?
No public API is recorded for Novak M.
What industry is Novak M in?
Novak M's product category is Medical Furniture and Equipment Manufacturing. Its primary akta.pro industry code is HSABAKAA, Durable Medical Equipment (DME) Sales & Rentals. Its NAICS code is 339113 and its SIC code is 3841.