My Family Dentistry
My Family Dentistry is a privately-held, single-location dental practice in Powell, Tennessee, offering general, cosmetic, restorative, orthodontic, implant, oral surgery, and sedation dentistry to families and individuals across Knox County, with revenue from insurance, fees, financing, and an in-house membership plan.
- Company typePrivate
- Founded2009
- HeadquartersPowell, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What My Family Dentistry does
My Family Dentistry is a privately-held, single-location dental practice operating from 7916 Conner Road in Powell, Tennessee, serving Powell and surrounding Knox County communities including North Knoxville, Karns, Clinton, Halls Crossroads, Heiskell, Amherst, Fountain City, Solway, and Claxton. The practice is led by two dentists, founder Dr. Wesley Mullins and Dr. Sy Anthony (a Creighton University-trained dentist certified in implant surgery), and employs between 11 and 50 staff overall. Patient testimonials indicate the practice has served the community for over 20 years.
The practice offers a comprehensive range of dental services under one roof, spanning general dentistry (cleanings, exams, gum disease treatment, fluoride, sealants), family dentistry for all ages including infants, cosmetic dentistry (veneers, teeth whitening, smile makeovers, gum reshaping, Botox), orthodontics with clear aligners and preventive orthodontics, restorative dentistry (fillings, crowns, bridges, dentures, root canals), dental implants including fixed hybrid implants and full-mouth reconstruction, oral surgery, TMJ/bruxism treatment, sleep apnea oral appliances, and sedation-based anxiety relief. Clinical technology is described as standard dental practice equipment with no proprietary platform components; supporting technology consists of third-party integrations for online scheduling (Doctible), bill payment (Liquid Payments), and patient financing (CareCredit, OrthoBanc).
The business model is traditional fee-for-service professional services revenue. Payment sources include dental insurance billing, out-of-pocket payments, third-party financing through CareCredit and OrthoBanc, and a subscription-style in-house Membership Club / Advantage Program that provides preventive care coverage and discounts as an alternative to insurance for uninsured patients. Go-to-market is direct-to-consumer with a multi-channel presence spanning a website, location-specific SEO pages targeting Knox County sub-markets, an educational blog, and organic social profiles on Facebook, Instagram, X, and Google Business Profile. There are no external investors, no parent company, and no public listing; control rests with the practicing dentists.
My Family Dentistry firmographics
Firmographics- Name
- My Family Dentistry
- Legal name
- My Family Dentistry
- Website
- https://myfamilydentistry.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- My Family Dentistry is a privately-held, single-location dental practice in Powell, Tennessee, offering general, cosmetic, restorative, orthodontic, implant, oral surgery, and sedation dentistry to families and individuals across Knox County, with revenue from insurance, fees, financing, and an in-house membership plan.
- Ownership category
- akta.pro rank
My Family Dentistry industry classification
Industry- Product category
- General Dentistry Services
- NAICS
- Offices of Dentists (621210), Offices of Dentists (62121)
- SIC
- Services-Health Services (8000)
- akta.pro industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)General Dentistry Group PracticesHealthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices
Keywords
Where My Family Dentistry is headquartered
LocationHeadquarters
- HQ city
- Powell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
My Family Dentistry business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Dental Services Revenue: Traditional fee-for-service dental practice providing general, cosmetic, restorative, and specialty dental services. Revenue generated through patient payments including insurance billing, out-of-pocket payments, third-party financing (CareCredit, OrthoBanc), and membership club subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Not specified | Membership Club / Advantage Program |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
My Family Dentistry product offering
Product offeringCore offering
My Family Dentistry is a full-service dental practice offering preventive, general, cosmetic, restorative, orthodontic, implant, and oral surgery services for patients of all ages in Powell, TN. The practice combines in-office clinical care with sedation options, comfort amenities, and an in-house membership club for uninsured patients. Treatment is delivered by two practicing dentists and supported by online scheduling and third-party patient financing.
Product overview
My Family Dentistry is a dental practice offering a comprehensive range of oral healthcare services. The practice operates as a unified service offering centered around General Dentistry as the foundation, with specialized branches including Cosmetic Dentistry (veneers, teeth whitening, smile makeovers, gum reshaping, Botox), Orthodontics (clear aligners), Restorative Dentistry (crowns, bridges, dentures), Dental Implants (including fixed hybrid implants and full-mouth reconstruction), Oral Surgery (extractions), TMJ Treatment, Sleep Apnea Treatment, Emergency Dentistry, and Dental Anxiety relief through sedation options. The practice also offers a Membership Club for uninsured patients. Services are designed for patients of all ages, from infants to seniors, with a focus on preventive care, comfort, and modern technology.
Differentiator
Problem solved
Functional benefit
Brands
- Advantage Program: A membership club offering exclusive benefits and discounts on dental services, covering preventive care and providing an alternative to insurance.
Products and services
- General Dentistry
Companies that use My Family Dentistry
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
My Family Dentistry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
My Family Dentistry partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
My Family Dentistry competitors and assessment
Company assessmentEmerging players
- SmileDirectClub: Direct-to-consumer clear aligner company that disrupts the traditional orthodontic channel. Competes with My Family Dentistry's Invisalign/clear aligner offering for price-sensitive orthodontic patients.
Broad incumbents
- Imagen Dental Partners: DSO partnering with high-quality family and specialty dental practices. Closely mirrors My Family Dentistry's full-service, family-focused positioning at a multi-location scale.
- Heartland Dental: Largest US dental support organization, supporting thousands of dentist offices nationwide. Competes with My Family Dentistry for both patients and dental talent in secondary Tennessee markets and represents the primary DSO threat to independent family practices.
- Benevis: Dental support organization affiliated with Kool Smiles and other practices, with a strong Medicaid and family-practice focus. Competes in the same family/all-ages patient segment that My Family Dentistry targets.
- Pacific Dental Services: Large DSO supporting hundreds of practices with integrated specialty services. Directly comparable business model to a multi-location dental group practice and a competitor for the same general dentistry patient base.
- Dental Care Alliance: DSO supporting affiliated dental practices across multiple states with a similar full-service general and specialty care model. Represents institutional competition for talent and patients in regional markets.
- Aspen Dental: National DSO with a strong focus on denture, implant, and emergency services — overlapping directly with My Family Dentistry's restorative, implant, and emergency offerings while competing for similar middle-income patient segments.
- Western Dental: Large DSO offering general dentistry, orthodontics, and specialty services. Comparable in service breadth and competes in similar value-oriented patient segments that My Family Dentistry serves through its Membership Club.
Regional players
- Marquee Dental Partners: Regional DSO primarily operating in the Southeastern US. Closely comparable operating geography and patient demographic to My Family Dentistry, and a potential acquirer or competitive threat in the Tennessee market.
Direct peers
- Affordable Dentures & Implants: National chain specializing in dentures and implants — directly overlaps with My Family Dentistry's implants, fixed-hybrid restorations, and denture offerings, and competes in similar middle-market patient segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
My Family Dentistry social profiles
Digital presenceMy Family Dentistry financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Family Dentistry leadership team
Management profileNumber of profiles
Profiles2 records
My Family Dentistry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Family Dentistry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Family Dentistry
What does My Family Dentistry do?
My Family Dentistry is a full-service dental practice offering preventive, general, cosmetic, restorative, orthodontic, implant, and oral surgery services for patients of all ages in Powell, TN. The practice combines in-office clinical care with sedation options, comfort amenities, and an in-house membership club for uninsured patients. Treatment is delivered by two practicing dentists and supported by online scheduling and third-party patient financing.
Is My Family Dentistry a public or private company?
My Family Dentistry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was My Family Dentistry founded?
My Family Dentistry was founded in 2009. It employs 1 to 10 people.
Where is My Family Dentistry based?
My Family Dentistry is headquartered in Powell, United States, in the North America region.
How does My Family Dentistry make money?
One revenue line is on record: dental Services Revenue.
Who are My Family Dentistry's main competitors?
SmileDirectClub is listed as an emerging player. Broad incumbents are Imagen Dental Partners, Heartland Dental, Benevis, Pacific Dental Services, Dental Care Alliance, Aspen Dental and Western Dental. Marquee Dental Partners is listed as a regional player. Affordable Dentures & Implants is listed as a direct peer.
Does My Family Dentistry have an API?
No public API is recorded for My Family Dentistry.
What industry is My Family Dentistry in?
My Family Dentistry's product category is General Dentistry Services. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care), with a secondary code of HLABAKAB, General Dentistry Group Practices. Its NAICS code is 621210 and its SIC code is 8000.